Yini eyenza ukumaketha okungenayo kube yindlela ephumelelayo yokwakha ubudlelwano bamakhasimende nokuhambisa amakhasimende angaba khona phambili ezansi kwefaneli? Cishe cishe Abantu abangama-27% e-US zisebenzisa uhlobo oluthile lobuchwepheshe bokuvimbela izikhangiso, amakhasimende anamuhla aya ngokuya eshuba futhi avimba ukumaketha abona ukuthi akusizi noma kuyacasula. Ukumaketha okungenayo kuyindlela ephelele yokukhuluma nalezi zilaleli ngokwemibandela yazo, ngaphandle kokuvinjelwa.
Ngakho-ke, impela kuyini ukumaketha okungenayo futhi ungaqala kanjani ukuyisebenzisa ngo-2021?
Ukukubeka nje, ukumaketha okungenayo kuyisu elincike ekuletheni amakhasimende kuwe esikhundleni sokubeka ukukhangisa phambi kwawo futhi umane unethemba lokuthi imiyalezo izowashaya ngesikhathi esifanele. Kuyisu lokuxhuma kumakhasimende ngokuhlangenwe nakho, amathiphu nokuqukethwe abakuthola kuwusizo. Lelisu linemiphumela ephindwe kabili yokukubeka njengochwepheshe kuleso sikhala ngenkathi ukwandisa ukubonwa komkhiqizo kumakhasimende akho.
Ukumaketha kwangaphakathi kuyasebenza ngoba kunikeza inani kubathengi asebavele bafuna ulwazi ngomkhiqizo noma ngomsebenzi. Umsebenzi wakho ukuzibeka wena njengomhlinzeki walolo lwazi olubalulekile abalufunayo ngesikhathi esifanele. Futhi ukugxila kokuqukethwe kuyindlela engcono yokufeza lokho kulo nyaka.
Ngenkathi amasu wokukhangisa awusizo, kufanele abe yingxenye yecebo lokukhangisa eliphelele elibandakanya isu lokuqukethwe elandisiwe. Izibonelo zokumaketha ezingenayo okungenzeka uke wahlangabezana nazo zibandakanya amabhulogi, amaphepha amhlophe, izindatshana zokuthi kwenziwa kanjani, izincwadi zezindaba ze-imeyili, uchungechunge lwamavidiyo, kanye nama-podcast. Ake singene kokunye ongashayisa phansi ngale kota.
Ukubloga nokumaketha kwangaphakathi
Vele, kunengqondo ukuqala ngetshe legumbi lakho konke ukumaketha kokuqukethwe kanye nezibonelo ezivame kakhulu zokuthengisa - ibhulogi.
Njengoba zonke izikhungo zokukhangisa ezingenayo ezizungeze ukuhlinzeka ngamanani kumakhasimende akho ngokuqukethwe, i-blog iyisinyathelo sokuqala esihle ezinkampanini eziningi ukuqala ukwakha i-arsenal yazo engenayo. Yebo, ukubhuloga bekuvame ukuba ngenye yezinto eziphezulu ohlwini ukusiza ukuthuthukisa iwebhusayithi ye-SEO. Yize lokhu kuseseyiqiniso uma kwenziwa kahle, amabhizinisi amaningi athola ukuthi ukubhuloga kube yindlela eyodwa yokunikela ngokuqukethwe okuwusizo okufunwa abalandeli babo namakhasimende futhi okuye kwaba nenzuzo njengokwenyusa i-SEO.
Vele, okuqukethwe okukhishwe lapho kudinga ukuthi kube okufanele futhi kusize ikhasimende noma kungenzeli ibhizinisi lakho okuhle. Uma kukhulunywa ngokungeza ibhulogi kuthuluzi lakho lamathuluzi wokumaketha, kufanele kube khona isu elicatshangelwe kahle endaweni. Ukuqala ibhulogi yakho ngecebo kuzoqinisekisa ukuthi kunabasebenzi abafanelekile ukudala okuqukethwe, ukushicilela okuqukethwe nokukhuthaza okuqukethwe ukuze amakhasimende amasha akuthole.
Konke okuqukethwe okushicilelwe kufanele kube nohlobo oluthile lwenhloso. Leyo nhloso kungaba ukwazisa noma ukujabulisa noma ukufundisa, kepha kuhlale kunenhloso eyisisekelo. Ingxenye ngayinye yokuqukethwe oyishicilelayo kufanele iphromothwe yithimba lezentengiso ngenhloso yokwenza abafundi bathathe isenzo esithile. Mhlawumbe ufuna bajwayelane nomkhiqizo wakho, ngakho-ke uzofaka izixhumanisi eziwusizo kuma-athikili noma kumavidiyo wolwazi ngaphakathi kwekhophi. Mhlawumbe ufuna babhalisele uhlu lwama-imeyili, ngakho-ke uzofaka ifomu elilula elinemininingwane yokuthi kungani incwadi yakho yezindaba ingaphuthelwa. Akunandaba ukuthi yini umgomo, okuthunyelwe kwebhulogi kuyithuluzi eliphumelelayo.
Ukubhloga uqobo kungaba lula, kepha izindatshana ngokwazo ngeke zikusize ukuthi wakhe imikhondo. Okwenza ukubhuloga kube yithuluzi lokuphromotha elisebenzayo lamabhizinisi ukusabalalisa lokho okuqukethwe ngempumelelo ukuze abantu bakuthole. Lapho le ndatshana eyenziwe kahle futhi ifundiswa bukhoma kwiwebhusayithi, sekuyisikhathi sokuyisabalalisa ngeziteshi zokuxhumana nabantu, i-imeyili, kanye nazo zonke ezinye iziteshi zokumaketha.
Crafting Case Ucwaningo
Kungani izifundo eziyizibonelo zisebenza kahle?
Ezweni lapho sizungezwe yi-tech guru noma ama-social media maven ngaso sonke isikhathi, kungaba nzima ukukhipha amadayimane amalahle. Ngakho-ke kunengqondo ukuthi kungani ukumaketha ngezwi nezwi kusesezingeni legolide lokuthola ibhizinisi elisha ngokushesha. Amakhasimende akho afuna izibuyekezo nezincomo ngaphambi kokwenza izinqumo eziningi zokuthenga. Ukubeka ibhizinisi lakho kahle ukuze ukwazi ukukhombisa imiphumela efakazelwe kuyindlela ephumelela kakhulu yokuthola imikhondo emisha.
Ngokuvumelana ne Umeluleki weMartech, "… Kwabangama-91% abaneminyaka ephakathi kuka-18 no-34 ubudala, okuqukethwe okubuyekezwa ku-inthanethi kucishe kubaluleke njengezincomo zomuntu siqu."
Akuyona i-brainer, akunjalo? Amakhasimende akho afuna ukubona ukuthi ibhizinisi lakho linguzakwethu abamfunayo ukuxazulula inkinga yabo. Ukukhombisa lokho, ibhizinisi lihlinzeka ngezifundo eziyimiphumela ngemiphumela efakazelwe. Manje, lokhu kungazwakala njengesethulo sebhizinisi futhi ungahle ucabange ukuthi umkhiqizo wakho awulifaneli leli qhinga. Isikhathi sokucabanga futhi.
Akunandaba ukuthi inkampani yakho ithengisa izicathulo, omakhalekhukhwini, noma izinsizakalo zokumaketha, inhloso iyafana. Uma inkampani yakho ithengisa izicathulo, kulapho ubudlelwano nabashukumisayo nokusebenzisa okuqukethwe okwenziwe ngumsebenzisi kungakusiza ngempela ukuthi wakhe ikhasi lokuthengisa elibonisa wonke amakhasimende akho ajabule nezibuyekezo zawo, kanye nezithombe zendlela ababeka ngayo imikhiqizo leyo. Lokhu kubalwa njengesifundo secala! Leli khasi noma izingcezu zalo zingasetshenziswa kuyo yonke imithombo yezokuxhumana, i-imeyili, nokuningi.
Uma inkampani yakho ithengisa izinsizakalo zokumaketha, sekuyisikhathi sokubonisa ifayili le- imikhankaso uyaziqhenya kakhulu! Sonke sinokunqoba kwamabhizinisi amakhulu eminyakeni edlule okukhohlakala kalula. Ngokwakha ikhasi kusayithi lakho elinikezelwe ezifundweni zamacala, inkampani yakho ingaqala ukuthwebula lezo zikhathi zisanda kwenzeka esikhundleni sokusebenza kanzima ukwakha ucwaningo lwamacala emibikweni yakudala.
Banqobe ngamaWebinars
Ngokukhuphuka kwemihlangano ye-Zoom nemicimbi ebonakalayo, ama-webinars ngokuya eba ngamathuluzi wokukhangisa abalulekile angenza imikhondo emisha ngehora. Nge-webinar ehlelwe kahle, ibhizinisi lakho lingaheha ukuhola okusha, likondle, futhi liguqule libe imikhondo efudumele konke ngomkhankaso owodwa. Izindaba ezinhle kakhulu? Lezi zingasetshenziswa kaninginingi uma zihlala ziluhlaza. Uma i-webinar yakho iheha ngempumelelo ukuhola okunentshisekelo okokuqala, kuzophinda futhi!
Ikakhulukazi uma ibhizinisi lakho lidinga noma yiluphi uhlobo lwemfundo yabathengi, ama-webinars angavele abe umngani wakho omkhulu wokumaketha ngonyaka ozayo. Ama-webinars awusizo ikakhulukazi ekusunguleni umkhiqizo wakho njengochwepheshe wezindaba zokuqukethwe ngenkathi ufundisa amakhasimende akho ukuze azizwe eqiniseka ngokwengeziwe ngomkhiqizo nangomkhiqizo noma ngamasevisi.
Ifomula yokufaka lokhu ohlelweni lwakho lokumaketha ilula kakhulu. Nikeza iminithi engama-30 yamahhala i-webinar yamahhala kusihloko se-niche owazi ukuthi amakhasimende akho anemibuzo mayelana noma alwa nakho okuhlobene nezinsizakalo noma imikhiqizo oyinikezayo.
Lokhu kusebenza kahle kakhulu ekuguquleni imikhondo ebandayo engajwayelene nomkhiqizo wakho ngoba kungakapheli nehora ubanikeza ithuba lokuhlangana nomkhiqizo, babuze imibuzo, futhi bahlanganyele okudala ukuqashelwa komkhiqizo osheshayo nobudlelwano. Uma ucabanga lokho phakathi kuka-2% no-5% wababekhona kwi-webinar bazothenga okuthile kuwe, lokho akuzwakali njengokuthile noma yiliphi ibhizinisi elingathanda ukulenza!
Iqala uchungechunge lwePodcast neVidiyo
Ama-podcast nochungechunge lwamavidiyo futhi kuyindlela elula yokuthola okuningi ngokukhangisa kwakho kokuqukethwe. Uma sithi "ukumaketha kokuqukethwe" abantu abaningi basacabanga ngezinto ezimbalwa ezifanayo: amabhulogi, izindatshana, kanye nemithombo yezokuxhumana. Into esemqoka enifana ngayo? Ukufunda. Kulezi zinsuku, abantu banezindlela eziningi zokujabulela okuqukethwe futhi abaningi bakhetha ukubuka ividiyo noma ukulalela i-podcast ngokufunda i-athikili. Ukungabi lapho amakhasimende akho ekhona kuyithuba elilahlekile!
Ama-podcasts bebelokhu bekhula ekuthandeni, nge ama-podcast angaphezu kwesigidi phuma khona kanye lo mzuzu. Kungakho uzobona lokhu kuhlu oluningi lwezibonelo zokumaketha ezingenayo ukuzama kulo nyaka. Ngaphezulu kuka Amahora ayizigidi ezingama-500 amavidiyo abukwa ku-YouTube usuku ngalunye, singasho ngokuqiniseka ukuthi okuqukethwe kwamavidiyo nochungechunge lwamavidiyo akuhambi ndawo maduzane.
Kuhle kwe-Ol 'SEO
Vele, isu elizame kakhulu neqiniso le- ukukhulisa yonke imizamo yakho yokuthengisa okuqukethwe yi-SEO. Yebo, i-SEO esabekayo - igama elithumela abaninimabhizinisi abaningi abagijimela amagquma ngoba umsebenzi omningi wenzeka ekusithekeni futhi inqubekela phambili yenziwa kancane ngokuhamba kwesikhathi. Noma kunjalo, ukubambisana phakathi kokuqukethwe ne-SEO bekulokhu kukhona kusukela ekuqaleni kwezinjini zokusesha.
I-Search Engine Optimization (noma i-SEO) yigama lobuchwepheshe lalokho abanikazi bewebhusayithi okudingeka bakwenze ngaphakathi kokuqukethwe kwabo nasemuva ekugcineni kwesiza sabo ukuze izinjini zokusesha zikwazi ukuzithola kalula. Izinjini zokusesha zenza umsebenzi omkhulu wokukhasa amawebhusayithi futhi zibheke imikhondo yokuthi iwebhusayithi yakho imayelana nani. Kodwa-ke, ukuthola izinkomba kulula, uzosheshe ukhonjwe ngendlela efanele futhi unikezwe emiphumeleni yokucinga ehlobene. Kuzwakala kukuhle, akunjalo?
Yingakho ke I-SEO nokukhangisa kokuqukethwe kufanele kuhambisane. Ukuba necebo eliqinile le-SEO lokuqukethwe kwakho kuzosiza lokho okuqukethwe kufinyelele kubantu okudinga ukufinyelela kubo ngokomzimba. Lokhu kusho ukuthi ngokungeza i-SEO manje okuqukethwe kwakho kuthola ithrafikhi yokukhangisa kusuka kunoma iziphi izikhangiso, ithrafikhi yemidiya yezokuxhumana, ithrafikhi ye-imeyili, NOKUTHUTHUKISWA kwezinto eziphilayo kusuka kusesho.
Ngecebo le-SEO, uzokwazi ukubuyekeza imibiko emithonjeni yethrafikhi bese ubona ukuthi yimiphi esebenza kahle kakhulu. Isu elisebenzayo le-SEO kufanele futhi lifake amamethrikhi azobhekwa ukuze ubuyekeze impumelelo yamakhasi athile, ubuke ukuthandwa kwesizini yohlobo oluthile lokuqukethwe, futhi ubuke amagama asemqoka asebenza kakhulu kumkhiqizo wakho. Isu elihle le-SEO lingasebenza ngokwanele ukunciphisa isidingo sakho sokusetshenziswa kwezikhangiso ngenxa yokwanda kwethrafikhi ephilayo esizeni.
Uma usebenze unyaka wonke owedlule wenza okuqukethwe okuqinile okudonsa phambili kumakhompiyutha nokuguqula amakhasimende, ukungeza i-SEO ekuxubeni ngo-2021 kungaba isithako esiyimfihlo obukade ulahlekile ukunikeza lokho okuqukethwe umfutho.
Ukusonga Izibonelo Zokumaketha Okungenayo
Kunezibonelo eziningi zokumaketha ezingenayo laphaya ngoba kuyindlela eguquguqukayo futhi ephumelelayo yokumaketha. Lawa maqhinga angasetshenziselwa noma yiliphi ibhizinisi nakunoma iyiphi imboni futhi kufakazelwe ukuthi kusebenza ekutholeni amakhasimende amasha. Ukuyisa ukumaketha kwakho ezingeni elilandelayo kulo nyaka qala phezulu kohlu bese usebenza phansi!
