Ukushayela intshisekelo kumkhiqizo noma kusevisi kungabonakala njengomsebenzi onzima, kepha empeleni akudingeki kube nzima. Ngecebo elifanele lokukhiqiza ukufuna kwe-B2B, uzozithola ubhukuda kumakhasimende! Kule bhulogi, lungela ukufunda kabanzi mayelana nokuthi yini isizukulwane esidinga i-B2B - nokuthi ungayisebenzisa kanjani emkhankasweni wakho olandelayo wokumaketha ukuthola imiphumela efanelekile.
Kuyini Isizukulwane Semfuno se-B2B?
Uma ucabanga ngakho ukudayiswa kwe-digital, amaqembu amabili afika emqondweni kungenzeka ukuthi ayamaketha nokuthengisa. Ngenkathi laba bobabili beboshelwe komunye nomunye, kunezikhathi ezithile izithiyo ezingadala ukunqamuka phakathi kwabo kunhlangano yakho. Yilapho ukukhiqizwa kwesidingo kusebenza khona. Ukuvala igebe phakathi kokumaketha nokuthengisa, ukukhiqizwa kwesidingo kusiza ukuheha ukuhola okusha futhi kubenze imikhondo efanelekile engaguquka.
Ukukhiqizwa kwesidingo kuyisenzo sokuqhubela phambili inzalo yomkhiqizo noma isevisi engasetshenziswa ngamanye amabhizinisi ukuxazulula inkinga. Hlala ukhumbula lokho Ukukhiqizwa kwesidingo seB2B kuyinto hhayi isizukulwane esiholayo. Ngenkathi laba bobabili besebenza ndawonye, awukwazi ukudala ukuhola ngaphandle kokuqala kokwenza isidingo semikhiqizo noma izinsizakalo ezinikezwa yibhizinisi lakho. Ngamanye amazwi, isizukulwane esiholayo uthembele ekwakhiweni kwesidingo. Umehluko omkhulu phakathi kwalokhu ukuthi ukukhiqizwa kwesidingo kunikeza okuthile mahhala, njengendatshana yebhulogi; ngenkathi isizukulwane esiholayo sidinga ukuhweba okufana ne-imeyili yethemba ngokushintshanisa i-eBook noma ucwaningo lwesigameko.
Isihloko esisodwa sokugcina okufanele usiqonde ngaphambi kokudlulela kumasu okukhiqiza ukufuna we-B2B umehluko phakathi kwe-B2B ne-B2C funa ukukhiqizwa. I-B2C igxile ekuthengiseni imikhiqizo nezinsizakalo kubathengi, kanti i-B2B igxile ekuthengiseni imikhiqizo nezinsizakalo kwamanye amabhizinisi. Bobabili bangasebenzisa amaqhinga afanayo, njengokudala okuqukethwe kwebhulogi okunamandla, kepha okuqukethwe kwe-B2B kudinga ukwethulwa ezingeni eliphakeme kune-B2C. Enye indlela enhle yokwenza ngcono i-gen yakho ye-B2B yokunikeza amaphepha amhlophe ngenkathi ungasebenzisa ividiyo ephezulu eyi-10 ye-B2C.
Isu Lokukhiqizwa Kwesidingo seB2B
Ithiphu # 1 - Thuthukisa Ubunikazi Bakho Bomkhiqizo
Ukuze ukhiqize intshisekelo kumikhiqizo noma amasevisi wakho, udinga ukuqiniseka ukuthi ukufaka uphawu kophawu kuphelelisiwe. Ukumaketha kwe-B2B kwanoma yiluphi uhlobo kusebenza kuphela lapho umthengisi enolwazi, umkhiqizo othuthukisiwe. Ukwenza umbono omuhle wokuqala yisinyathelo sokuqala sokwenza isidingo.
Ithiphu # 2 - Thuthukisa Ukuqwashiswa Komkhiqizo
Uma ufake uphawu lwakho phansi, sekuyisikhathi sokukhulisa ukutholakala kwakho online. Enye indlela yokwenza lokhu ukudala ibhulogi kuwebhusayithi yakho equkethe okuqukethwe kwenani eliphakeme izilaleli zakho ezihlosiwe ezifuna ukuzifunda. Khumbula ukuthi umaketha abaphathi nabanye ochwepheshe. Bafuna ukufunda izindatshana eziqukethe imininingwane efanele isikhathi sabo.
Ezinye izindlela zokukhulisa ukuqwashisa komkhiqizo nokusiza ukukhiqizwa kwesidingo sakho se-B2B ukubhala amabhulogi ezivakashi, ukukhipha amaphepha amhlophe, ukuphendula imibuzo ezinkundleni zokuxhumana naku yabelana ngokuqukethwe kwakho kuzinkundla zokuxhumana ezifana ne-LinkedIn.
Ithiphu # 3 - Hlanganisa ukumaketha okuzenzakalelayo
Indlela enhle yokugcina amathebhu kuzo zonke izici zesu lakho lokukhiqiza lokufuna kwe-B2B ukusebenzisa uhlobo oluthile lwe ukuzenzekelayo kokuzenzekelayo. Ukukhetha isitaki sokumaketha esizenzakalelayo esifaka phakathi i-CRM, ukuphathwa kokuqukethwe, ukumakethwa kwe-imeyili, imikhankaso yezokuxhumana nabantu kanye ne-analytics enokubika yenza izimangaliso zebhizinisi lakho. Ngeke kudingeke uqashe abantu abaningi, futhi kuzosusa nemisebenzi ephindaphindwayo ohlelweni lweqembu lakho lokumaketha.
Ithiphu # 4 - Dala Imininingwane Yomthengi Onemininingwane
Ukukhiqizwa kwesidingo seB2B kusebenza kahle uma unemininingwane umuntu wokuthenga. Kungenzeka ukuthi usukhiqize okungenani umthengi oyedwa oyisisekelo ukuze aqale imikhankaso yakho yokukhangisa yedijithali. Isikhathi sokuthuthukisa leyo persona ngokufaka imininingwane ejulile ngamakhasimende akho afanele. Yisiphi isikhathi sosuku lapho kungenzeka babheke khona ama-imeyili abo? Yimaphi amaphuzu ezinhlungu onawo ongakaze ubhekane nawo okwamanje? Angakanani amathuba okuthi baphinde babe amakhasimende? Yonke le yimibuzo ongayibuza Yakha umthengi wakho persona ekwakhiweni kwesidingo esithuthukisiwe.
Ithiphu # 5 - Dala okuqukethwe okuqondayo
Ukwakha iphothifoliyo eku-inthanethi ye okuqukethwe kwenani eliphezulu kuyindlela enhle yokwenza isidingo semikhiqizo noma izinsizakalo zakho ngokuhamba kwesikhathi. Noma ngabe ubhalela ibhulogi yakho noma ukubhuloga kwezivakashi kwenye iwebhusayithi eshushumbiswe kakhulu, okuqukethwe kwakho kufanele kufundwe njengokufundisayo nezinga eliphakeme ukuzuza nokugcina ukwethenjwa kwezithameli zakho ezihlosiwe.
Thola okuningi mayelana nokwenziwa kwesidingo se-B2B nokuthi ungayikhulisa kanjani imizamo yakho yokumaketha kwedijithali! Xhumana nathi or thola idemo namuhla ukuthola eminye imininingwane.
