Ezinye izinhlobo zokumaketha zingase zibonakale zizichaza ngokwazo. Ngokwesibonelo, marketing media social yakha ukuxhumana nemikhondo ngokusebenzisa izinkundla zokuxhumana, futhi imeyili marketing kuwuchungechunge lokuxhumana phakathi kwakho nalabo ongase ube amakhasimende akho nge-imeyili. Kodwa yini elele ngemuva kwamanye amasu okumaketha angase angabonakali kangako esihlokweni sawo, isibonelo, yini i-heck eyini ukumaketha komkhiqizo?
Kalula nje, ukumaketha komkhiqizo kuyinqubo yokukhangisa nokudayisa umkhiqizo ekhasimendeni. Abakhangisi bemikhiqizo baxhumanisa umkhiqizo, amathimba okuthengisa namathimba ngokudala amasu okuqhuba isidingo nokugcina amakhasimende kuwo wonke umjikelezo wempilo womkhiqizo.
Kuyini ukumaketha komkhiqizo?
Ukumaketha kwendabuko kugxile kumaqhinga ezinga eliphezulu ukuze kufinyelelwe abantu abalindelekile nabaholayo, kuyilapho ukumaketha kwemikhiqizo kubheka kabanzi ukuthi angobani amakhasimende akho nokuthi asebenzisa kanjani umkhiqizo wakho.
Kunezigaba ezintathu eziyinhloko: ucwaningo lwemakethe, ukuqinisekiswa futhi ukutholwa kwemakethe.
1. Ucwaningo Lwemakethe
Uma usunombono womkhiqizo, isinyathelo esilandelayo ukunquma ukuthi lowo mkhiqizo ungaba kanjani imali yokugibela emakethe. Lesi yisigaba sokuhlaziya kakhulu lapho kucatshangelwa khona imibuzo emayelana nemibono yabasebenzisi, ukusetshenziswa komkhiqizo kanye nesiphakamiso sokuhlukanisa. Ungakha isu eliqinile lokumaketha umkhiqizo usebenzisa idatha eqoqwe esigabeni socwaningo lwemakethe.
2. Ukuqinisekisa
Inhloso yesigaba sokuqinisekisa ukulungiselela ukwethulwa komkhiqizo. Ukumakethwa kwemikhiqizo esigabeni sokuqinisekisa kugxile ekuqinisekiseni umkhiqizo kumakhasimende ngokubeka umkhiqizo emakethe efanele, ukwehlukanisa umkhiqizo nokuhumusha amaphuzu obuhlungu bekhasimende abe izici zomkhiqizo. Isigaba sokuqinisekisa sihlanganisa izibopho ezifana nokuhlola i-beta, ukudala ama-KPI, ukuhlela isu le-GTM nokukhiqiza izinto zokumaketha.
3. Ukutholwa Kwemakethe
Isigaba sokugcina siqinisekisa impumelelo yomkhiqizo emakethe ngokuhlola kabusha isiphakamiso senani esikhona kanye nokusungula imikhankaso yokuthengisa ye-omnichannel. Isigaba sokwamukelwa kwemakethe ngesemikhiqizo enamandla okusekelwa idatha ukuze iphumelele emakethe.
Izindlela Ezinhle Kakhulu Zokumaketha Kwemikhiqizo
Isu lokumaketha umkhiqizo lisebenza kahle kakhulu uma uqonda kahle ukuthi angobani amakhasimende akho nokuthi amaphuzu awo abuhlungu akuphi. Izinqubo ezinhlanu ezihamba phambili ezilandelayo ziqinisekisa ukuthi umkhiqizo wakho usesimweni sokuphumelela.
1. Qinisa Ukuma Kwemakethe Yakho kanye Nomthengi Womuntu
Yiba neqiniso mayelana nokuma komkhiqizo wakho emakethe kanye neyakho umuntu wokuthenga. Uma isikhundla sakho noma abantu bakho bomthengi bengabonisi amakhasimende akho angempela, imizamo yakho yokumaketha nokuthengisa ingamoshakala. Kungcono ukumisa kabusha ukuma kwakho kanye nabantu bomthengi kunokuphishekela isisekelo samakhasimende esingalungile.
2. Yazi Ukuthi Umkhiqizo Wakho Uhluke Kanjani Koncintisana Naye
Ukuhlaziya okuncintisanayo kukujwayelanisa nezimbangi zakho nokuthi imikhiqizo yazo izixazulula kanjani izinkinga zamakhasimende. Ngaphandle kokuba nokuqonda okujulile ngezimbangi zakho, yazi yini eyenza umkhiqizo wakho uhluke futhi kangcono kunemikhiqizo yezimbangi zakho. Xhumana nokuhlaziya kwakho okuncintisanayo kanye namaphuzu okuhlukanisa emaqenjini okuthengisa, amaqembu okuthengisa kanye namakhasimende angaba khona.
3. Yazisa ngokukhishwa komkhiqizo wakho kanye nemephu yomgwaqo
Konke ukusebenzelana onakho namakhasimende kuyithuba lokuqoqa ulwazi mayelana nezinhlu zabo. Yazi ukuthi amakhasimende akho adinga ini kumkhiqizo wakho, faka izixazululo kumephu womgwaqo womkhiqizo wakho futhi usebenzise lezo zixazululo ekukhishweni komkhiqizo wakho omusha.
4. Linganisa Impumelelo Yakho ngama-KPI
Ukubeka imigomo kuyakusiza landelela impumelelo yakho yokumaketha, kanye nokuqondanisa umkhiqizo, amaqembu okuthengisa namamaketha ukuthi uyichaza kanjani impumelelo. Misa izinkomba zokusebenza ezibalulekile futhi ulandelele ukuqhubeka kwakho ekuhlangabezaneni nazo.
5. Yabelana Ngolwazi Olubuyekeziwe Nozakwethu Ababalulekile
Kanye nokulandelela impumelelo yomkhiqizo wakho, yabelana ngokutholile nozakwethu ababalulekile abafana namaqembu okuthengisa kanye namaqembu okukhangisa. Ulayini ovulekile wokuxhumana phakathi kwethimba lokumaketha umkhiqizo kanye namathimba abheke amakhasimende usiza ukuletha ulwazi olusha kwabalindelwe futhi uholele ngokushesha ohambweni lwabo lomthengi futhi kungaba nomthelela omuhle ekuthengisweni.
Ukuzenzakalela Ukumaketha Komkhiqizo Wakho
Isu elihle lokumaketha liqala ngocwaningo lwemakethe, futhi ucwaningo lwemakethe oluphumelelayo ludinga ukuqoqwa kwedatha okubanzi. Yilapho amathuluzi wokumaketha ezishintshayo engena khona.
Amathuluzi amaningi wokumaketha ezishintshayo aqoqa umkhondo futhi ahlanganiswe ngaphandle komthungo nezinkundla ze-CRM ukuze agcine ulwazi mayelana naleyo mikhondo. Ungakwazi futhi ukuhlonza izinkomba ezifanele kubantu bakho bomthengi futhi ubathumele imilayezo efanele yokumaketha ngokusekelwe ekuhlanganyeleni kwabo nomkhiqizo noma umkhiqizo wakho. Lokhu kulandelela okuzenzakalelayo, okusekelwe ekuziphatheni kungakusiza ukuthi uthole ukuqonda okungcono kwamakhasimende akho nezindawo zawo zobuhlungu.
Ediliza
Ukumakethwa kwemikhiqizo kulandela umjikelezo wokuphila womkhiqizo wonke ngokugxila okunemininingwane kukhasimende. Kusukela ocwaningweni lokuqala lwemakethe kanye nokwethulwa komkhiqizo kuya ekusetshenzisweni emakethe, ukumaketha komkhiqizo yisixhumi esibalulekile phakathi komkhiqizo, amaqembu okuthengisa namathimba. Qinisa ukuqonda kwenkampani yakho ngamakhasimende abo ngokusebenzisa imikhuba ehamba phambili etholakala lapha kuwo wonke amaqembu akho.
Ukuze uthole okwengeziwe ngokuzenzakalelayo ukumaketha kwakho, Xhumana nathi or thola idemo.
