Intuthuko yakamuva kwezobuchwepheshe ibeke esimweni abathengi ukuthi manje balindele ukukwazi ukusesha imikhiqizo ku-inthanethi, balande izaphulelo ezikhethekile kumadivayisi abo eselula, bathengele mathupha futhi babelane ngemininingwane emayelana nokuthenga kwabo ezinkundleni zokuxhumana. Umqondo wokwenziwa kwesiteshi sonke uthi a indlela ewuketshezi yokubeka uphawu lokho kuqinisekisa ukuthi wonke amakhasimende athola ukuzizwisa okungenazihibe kungakhathaliseki ukuthi akhetha ukusebenzisana kanjani nebhizinisi lakho.
Kule bhulogi, uzofunda izisekelo zokumaketha kwesiteshi se-omni nokuthi ungalifaka kanjani isu eliqinile lesiteshi se-omni ebhizinisini lakho.
Kuyini Isipiliyoni se-Omni-Channel?
Umuzwa wesiteshi se-Omni yi-a indlela yokuthengisa esebenzisa iziteshi eziningi ezididiyelwe nezihlangene zokumaketha, ukuthengisa kanye nenkonzo yamakhasimende. Iqinisekisa ukuthi ikhasimende lizojabulela ukuzizwisa okungenamthungo, okunegama, kungakhathaliseki ukuthi likhetha ukusebenzisana kanjani nenkampani.
I-Omni-channel Experience Isu
Isu #1 - Lungiselela Iselula
Cishe uhhafu wabathengi baseMelika bakhetha inhlanganisela yokuthenga ku-inthanethi, umakhalekhukhwini kanye nokuthenga ngokwakho. Mayelana U-83% wabathengi bezitolo e-US bathi basebenzise ukusesha ku-inthanethi (okuhlanganisa amadeskithophu namadivayisi ahlakaniphile) ngaphambi kokungena esitolo. Noma ngabe iningi lezithameli zakho ozihlosile lithenga ku-inthanethi kuphela, udinga ukwenza isiqiniseko sokuthi isitolo sakho silungiselelwe ukubukwa ngomakhalekhukhwini, njengokuthi 66% isikhathi ukuthenga kumadivayisi eselula.
Ukuba isayithi elisebenziseka kalula yisinyathelo sokuqala sokudala umuzwa ongenazihibe wesiteshi se-omni. Iwebhusayithi yakho kufanele ibe nesivinini sokulayisha ikhasi elisheshayo, ama-CTA acacile kanye nenqubo yokuphuma kalula. Uma isayithi lakho lingalayishi ngokushesha, ungahlanganisa zonke izithombe nezithombe ukusheshisa izinto. Ingabe ama-CTA akho awasebenzi kahle? Bheka isakhiwo sekhasi ngalinye. Ama-CTA akho kufanele agqame futhi ayenge isibukeli ukuthi sichofoze ukuze si-ode.
Ingabe ubhekene nenani eliphezulu lamakalishi alahliwe? A isifundo sikaBaymard ithole ukuthi izitolo ze-ecommerce zinesilinganiso sokulahlwa kwezinqola esilinganiselwa ku-70%. Yenza kube lula inqubo yokukhokha ngokuhlanganisa izinhlelo zokusebenza zezinkampani zangaphandle noma uku-oda ngokuchofoza kanye. Ungaphinda uvumele amakhasimende ukuthi aqedele ukuthenga ngaphandle kokudala i-akhawunti, okungaba ukucisha kwabanye. Ungakwazi futhi nokuqalisa umkhankaso we-imeyili yenqola eshiywe ukuze ukhumbuze imikhondo yakho efanelekayo ukuze uqedele ukuthenga.
Isu #2 - Yenza Okuhlangenwe nakho Komsebenzisi kube ngokwakho
Nali icebiso elisobala: abathengi maningi amathuba okuthi bathenge enkampanini yakho uma uphromotha izinto abazithandayo. Ngokuqoqa idatha yokuziphatha kwekhasimende nokulungisa amasu akho okumaketha ukuze ubonise kuphela lokho ikhasimende elinentshisekelo kukho, ungathuthukisa ingqikithi yenkampani yakho. isu lokumaketha i-omnichannel. Ama-imeyili ezincomo zomkhiqizo nezikhangiso eziqondisiwe kuyindlela engcono kakhulu yokuqinisekisa ukuthi amakhasimende akho abona izinto okungenzeka azithenge.
Isu #3 - Khulisa Ukuzibandakanya
Ukuthuthukisa ukusebenzelana kuzo zonke iziteshi kuyisu eliphezulu lokuzizwisa eziteshini zonke futhi kuyindlela enhle yokwenza thuthukisa i-SEO, khuphula izinga lakho lokuguqulwa, khulisa ukudluliselwa ebhizinisini lakho futhi ukhuthaze okuqukethwe okukhiqizwa umsebenzisi.
Enye indlela yokuthuthukisa ukusebenzelana ukubamba umncintiswano wenkundla yezokuxhumana. Ungacela ababambiqhaza ukuthi badale okuqukethwe okubukwayo usebenzisa umkhiqizo wakho, noma ungaqhuba umncintiswano olula othi "Linda futhi Ulandele" bese ukhetha owinile ngokungahleliwe. Noma iyiphi indlela, uzobona amazinga akho okuzibandakanya ekhuphuka uma imiklomelo iheha ngokwanele. Khumbula ukukhangisa umncintiswano wakho kuzo zonke iziteshi zakho zenkundla yezokuxhumana.
Isu #4 - Sebenzisa Idatha Yekhasimende
Kungakhathaliseki ukuthi wenza luphi uhlobo lokumaketha, kufanele uhlale unendlela yokuqoqa idatha yekhasimende. Ngokumaketha kwesiteshi esiningi, unethuba eliyingqayizivele lokuqoqa imininingwane ebalulekile eziteshini eziningi endaweni eyodwa. Kungcono ukuhlanganisa a uhlelo lokumaketha oluzenzakalelayo ukuze uthole ulwazi oluthuthukisiwe lwama-omni-channel.
Ukumaketha okuzenzakalelayo kwakho konke iqoqa ngempumelelo idatha yekhasimende, ilihlaziye futhi ikhiqize imibiko enembile yansuku zonke, yamasonto onke, yanyanga zonke noma yonyaka ukuze ulandelele ukuqhubeka kwakho. Ungakwazi ukusebenzisa idatha oyiqoqayo ukuze uthuthukise isu lakho lonke lokumaketha kwedijithali kanye nesu lama-omni-channel.
Ukuze uthole ulwazi olwengeziwe ngokwakha i- isu lokumaketha lesiteshi se-omni, Xhumana nathi or thola idemo namuhla!
