Uvalelise ngezindlela zokuthengisa zendabuko. Amaqhinga asendulo futhi aphazamisayo acela ukunakwa enziwa aphelelwe yisikhathi ngokukhangisa kokuqukethwe okusebenzayo. Futhi konke kuqala ngecebo lokuthengisa lokuqukethwe eliqinile.
Kuyini Ukumaketha Okuqukethwe?
Ukukhangisa bekukhona isikhathi eside njengoba abathengisi bezimakethe zasemgwaqweni bebiza amakhasimende ukuthi azame izimpahla zawo. Ngenhlanhla yabaninimabhizinisi, izindlela zokumaketha ziye zacwengisiswa ngokuhamba kweminyaka. Ukuvela kumabhodi amabhodi aphazamisayo, amaflaya, izikhangiso zomsakazo nezentengiso zethelevishini kuya kokuqukethwe okulula, okunamandla okuheha abathengi ngenhloso ehlosiwe, ukucwenga kwakho ukumaketha kokuqukethwe Isu manje yindlela yokuthola isu elisebenzayo lokukhangisa ledijithali.
Imvamisa isetshenziswa ku blogs, isu lokumaketha okuqukethwe okwenzelwe kahle kukhulisa ubukhona benkampani online ngaphandle kokuthi kube "okuthengisayo" ngokweqile. Cabanga ngale ndlela: esikhundleni sokukhanyisa isikhangiso ebusweni bezivakashi zakho zewebhusayithi, ubanikeza imininingwane ewusizo ekhuthaza nomkhiqizo wakho futhi uyibeke kahle.
Yize ukumakethwa kokuqukethwe kungazange kwenziwe kuze kube ngu-2001, isibonelo esiphelele sale ndlela yokukhangisa sihlehlela emuva ku-1904. Abakhangisi eJell-O unqume ukunikela ngencwadi yokupheka yamahhala kulabo ababhekiswe kubo. Lesi sinyathelo esilula kodwa esiphumelelayo siholele ku- $ 1 million ekuthengisweni, futhi sisakhuluma ngaleli qhinga lokuqala lokumaketha okuqukethwe namuhla. Umehluko omkhulu manje ukuthi lolu hlobo lokunikezwa ngokuvamile luza ngefomu ledijithali.
Izinzuzo zeQhinga Lokumaketha Okuqukethwe
Isu lokumaketha lokuqukethwe elicwengekile lingakusiza ukukala inkampani yakho ngokushesha okukhulu. Ukunikeza okuthile okuyigugu kuzithameli zakho ezihlosiwe mahhala kuyindlela enhle yokuhlukumeza izilimi. Uma okuqukethwe kwakho kuwusizo ngokwanele, abantu bazotshela abangane nemindeni yabo. Bangabuye babelane ngayo kwimidiya yezenhlalo, engaqhuba ithrafikhi eningi kuwebhusayithi yakho.
Kanye kuwebhusayithi yakho, izivakashi zingasebenzisa okunye okuqukethwe kwakho kwamahhala, njengebhulogi yakho. Uma ugcina ibhulogi inolwazi olusha oluhlinzekelwe izethameli zakho, kungenzeka babhalisele i-newsletter yakho noma uhlu lwe-imeyili. Lokhu kuzokusiza ukwakha umphakathi oku-inthanethi wabalandeli abathembekile futhi uqoqe imininingwane emayelana nalawo makhasimende athandwa kakhulu. Amabhulogi nawo alungele ukuheha imikhondo emisha eshisayo nokuqinisekisa ukuthi amakhasimende akudala ahlala ethembekile.
Kafushane nje, isu elihle lokumaketha okuqukethwe akudingeki ukuthi libize, futhi lingahamba ibanga elide ekuhlakuleleni ubunikazi bomkhiqizo nomphakathi oqinile online. Zonke lezi zinto ziholela ekuthengisweni okungcono nase-ROI ephezulu ekugcineni kosuku.
Ukwakha Isu Lokumaketha Lokuqukethwe Elisebenzayo
Ngaphambi kokuba uzicabangele ucabanga ukuthi ungakwazi ukukhipha kalula okuqukethwe okubalulekile nsuku zonke ngonyaka ozayo, kuzodingeka uqhamuke nesu lokumaketha lokuqukethwe elisimeme ngokuhamba kwesikhathi.
Okokuqala, udinga ukusetha izinhloso zakho. Impela, usuvele unezinhloso zebhizinisi kuleli phuzu, kepha ngabe usithathile isikhathi ukubheka eyakho izinjongo zokumaketha? Uma kungenjalo, leso yisinyathelo sakho sokuqala.
Qiniseka ukuthi isu lakho lokumaketha lokuqukethwe libeka imigomo enengqondo. Ungahle ucabange ukuthi ungakhipha okuqukethwe nsuku zonke, kepha kungekudala uzophela uma uzama ukwenza lokhu. Esikhundleni salokho, qonda amandla akho nobuthakathaka bakho bese ukusebenzisela inzuzo yakho. Uma ukubhala kuyiphuzu eliqinile kuwe, ungacabangisisa ngohlu olukhulu lwemibono yebhulogi bese uwahlukanisa ngamaqembu ahlukene. Ngemuva kwalokho, ungabeka phambili ukuthi iziphi izihloko ezingalungela izethameli zakho futhi wakhe uhlelo lokuqukethwe kusuka lapho.
Uma ukubhala kungekho ku-wheelhouse yakho, ungasebenzisana nomlobi ozimele ozimele ukukhiqiza okuqukethwe futhi inqubo yokubambisana izokuqinisa.
Gcina izinhloso zakho engqondweni kuyo yonke inqubo. Ngeke uthole abalandeli noma ababhalisile abayisigidi ngobusuku obubodwa. Kodwa-ke, ungakha kancane kancane uhlu lwakho lwe-imeyili kanye nemidiya yezenhlalo elandelayo ngokuthumela okuqukethwe okungaguquguquki, okubalulekile izilaleli zakho ezifuna ukukubona.
Okulandelayo, udinga ukuthola yiziphi izinkundla zokuxhumana ezisetshenziswa ngababukeli bakho abaqondisiwe. Ukwenza i-akhawunti kuwo wonke amapulatifomu angaba namandla. Esikhundleni salokho, cwaninga ukubona ukuthi izethameli zakho zihlanganaphi ku-inthanethi. Lapho usuqale ukushicilela ama-athikili kubhulogi yakho, uzodinga ukuwabelana kuyo yonke imithombo yezokuxhumana ukuze wandise izithameli zakho.
Mane ukhumbule ukuzithuthukisa. Awufuni ukucasula izethameli zakho ngokuthumela ama-imeyili amahlanu noma okuthunyelwe okuyishumi ku-Facebook ngosuku. Thepha kufayela lakho le- umthengi persona futhi ufunde ukuthi yiziphi izikhathi ezinhle kakhulu zokuthumela noma ukuthumela umlayezo. Ufuna izithameli zakho zifunde okuqukethwe kwakho, hhayi ukuthi zingalandeli noma zizikhiphe ohlwini ngoba zazicasukile.
Ukumaketha Okungenayo Nokumaketha Okuqukethwe
Okuqukethwe ne- marketing kwangaphakathi zihambisana isikhathi esiningi. Womabili lawa ngamasu wokukhangisa angahlaseli avumela abathengi abangaba khona ukuthi bafune umkhiqizo.
Umehluko omkhulu phakathi kwalokhu ukuthi ukumaketha kwangaphakathi kucace bha. Isibonelo kungaba yisikhangiso esizivelelayo noma isibhengezo sephromoshini esivela lapho othile evakashela iwebhusayithi yenkampani yakho. Lolu hlobo lwesikhangiso aluphazamisi ngoba umsebenzisi wafuna isiza. Kulokhu, ukumaketha okungenayo kuyindlela efundisayo yokukhangisa. Kunjengokungathi lo mkhiqizo ubangenisa ngemfudumalo, njengokuthi, “Njengoba ulapha, sizoqhubeka nokuthengisa.”
Ekuphetheni
Manje njengoba usukuqonda kangcono ukumaketha kokuqukethwe nokuthi kuzuzisa kangakanani, ungaqala ukwakha isu lakho lokukhangisa lokuqukethwe lezethameli zakho. Uma ufuna ukufunda kabanzi mayelana nokuzenzakalela kokumaketha, kungani ungahloli SharpSpring namuhla?
