Ukuxhuma namakhasimende akho, ukuwayenga ukuthi athenge, nokunikeza ukusekelwa okuyisibonelo kokuthengiswa ngemuva kwawo wonke amathuba akhona we-automation. Lapho ucabangela i-CRM vs. ukumaketha okuzenzakalelayo kwebhizinisi lakho, isimo singabonakala sinye. Kepha kufanele wazi ukuthi kukhona abahlukile umehluko phakathi kwalokhu.
Zombili lezi zinketho zifanelwe ukufaneleka okulingana ngokwazo. Noma kunjalo, uma kufanele ukhethe, kunezinto eziningana okufanele uzicabangele CRM vs. ukumaketha okuzenzakalelayo.
Abantu abaningi bacabanga i-CRM futhi ukuzenzekelayo kokuzenzekelayo ziyashintsha, kepha kubalulekile ukuhlukanisa ukuthi umqondo ngamunye uhlanganisani. Siqhathanisa izinzuzo zombili ukuze unqume ukuthi uqhubeka kanjani kangcono.
Kuyini Ukumaketha Kokuthengisa?
Ukumaketha kufaka ukufaka umlayezo kumakhasimende angaba khona nokwakha ukwethembeka nokuphinda ibhizinisi kumakhasimende akhona. Inkampani enkulu inganikela ngomnyango wonke ekumaketheni nasekukhangiseni.
Inhloso yomnyango wezokumaketha ukubandakanya amakhasimende nokuwaheha ukuthi athenge. Ikwenza lokhu ngokuklama izikhangiso zokuphrinta ezisebenzayo, ama-imeyili, ama-imeyili amaningi, nezinye izinto, nokunquma ukuthi uzokusebenzisa nini ngakunye. Lokhu kukhiqiza ukuthengwa noma imikhondo engaba khona yamandla okuthengisa okumele ayilandele.
Marketing ezishintshayo ingabeka amaningi ala maphuzu okuthinta ku-autopilot ngokusebenzisa izindlela ezahlukahlukene. Isibonelo, ungasebenzisa isoftware yokumaketha ukuthumela amakhasimende kuhlu lwakho lwamakheli i-imeyili eyamukelekile ezethula wena nalokho okufanele ukunikeze. I- isoftware ezenzakalelayo futhi iqoqa imininingwane yabo yokuxhumana nemikhankaso ezayo.
Ngokufanayo, ungathumela ama-imeyili enziwe waba ngewakho kumakhasimende kwamanye amaphuzu okuqala njengokucela ulwazi, ukufaka i-oda, ukubhuka i-aphoyintimenti, ukubukela idemo noma i-webinar, noma ukubhalisela iphephandaba. Amabhizinisi e-E-commerce angakhumbuza amakhasimende ngezinqola zokuthenga ezilahliwe noma ahlanganyele kabusha amakhasimende adlule ngezincomo namakhodi wokukhushulwa.
Ungakha izikhangiso ezihlosiwe ukuze ucindezele amakhasimende akhombisa intshisekelo kumkhiqizo, futhi uhlele nokuthunyelwe kwebhulogi ngezikhathi ezithile nezinsuku ezithile. Ama-imeyili ahlelwe njalo agcina umkhiqizo wakho uhlanzekile.
I-Facebook, i-Twitter, i-Instagram namanye amasayithi yimizila ephambili yokufinyelela kumakhasimende angaveza intshisekelo kumkhiqizo noma kusevisi yakho. Lezo zikhala zemidiya yomphakathi nazo zingazenzekela, zikuvumela ukuthi uthumele imiyalezo kuwo wonke la mapulatifomu ngasikhathi sinye.
Ukuthengisa Okuzenzakalelayo Kungakhulisa Kanjani Ibhizinisi Lakho?
Ukuzenzekelayo kokumaketha kungasiza ukuvala ukuthengisa lapho kungekho sidingo sokuxhumana komuntu siqu nekhasimende elithile, kepha ngokuvamile kunamathela ekubandakanyeni kwamakhasimende. Ukuzenzekelayo kokumaketha kukuvumela ukuba wakhe ubudlelwano namakhasimende akho ngokwakha okuqukethwe, futhi njengoba uthola ukwethenjwa, ubaqondisa ekusebenzisaneni okuqhubekayo.
Imininingwane eqoqwe ngecebo lokumaketha elihlosiwe lakha i-database yokuxhumana, engafaka amakhasimende adlule, ababhalisile be-blog, abasebenzisi besilingo, noma omunye umuntu okhombise intshisekelo.
Le datha ingafaka izinsuku zokubhaliselwe, ubulili, indawo, ubudala, nomsebenzi. Ngalolu lwazi, uthola ukuqonda mayelana nokuthi angobani amakhasimende akho, ukuthi yini anentshisekelo kuyo, nokuthi yini ebangela ukuthi ithenge.
Kulolu lwazi, abahlaziyi bezokumaketha banganquma indlela yokuziphatha kwamakhasimende, okusiza ukuthola ukuthi ungalungisa kanjani amakhasi akho wewebhu nemikhankaso yokukhangisa ukufinyelela amakhasimende amaningi.
Kuyini ukuzenzakalelayo kweCRM?
Ngenkathi ukugxila okukhulu kwe-automation kuhilela ikhasimende, ama-CRM automation zeroes ku-sales futhi ekugcineni avale amadili. Nge-CRM automation, ubandakanya futhi usize amandla akho okuthengisa.
Amakhasimende aqala uhambo lwawo ngokumaketha, kepha ayaqhubeka ngokusebenzisa ifaneli yokuthengisa nge-automation ye-CRM, ebaqondisa kudlule ukuthengiswa nokungena ebhodini nasekusekelweni kwamakhasimende.
Ukuzenzekelayo kokumaketha kuqoqa imininingwane, kepha amathuluzi we-CRM automation aholela ezingeni elilandelayo. Amakhasimende akhombise intshisekelo ethembekile manje asekulungele ukungenelela kwamandla okuthengisa ngokusebenzisa amademo nezingcingo zomuntu siqu.
Ngemininingwane ebanzi yamakhasimende eyakhelwe ithuluzi le-CRM, amandla okuthengisa angakha ukuthengisa okuqondisiwe. Le datha ingafaka amakheli e-imeyili, izinombolo zocingo, amawebhusayithi avakashelwe, kanye namaphrofayli ezokuxhumana nabantu.
Ukulandelela nokutolika ukusebenza kwamakhasimende kukuvumela ukuthi ubone iphuzu eliqondile eliholele ekuthengisweni. Zonke izinyathelo zokuxhumana kwamakhasimende, kungaba ngewebhusayithi noma ngokuxhumana komuntu siqu, kuyarekhodwa futhi kungafundwa.
Idatha ingukhiye kukho konke. Imininingwane eqoqwe kuyo yonke inqubo yokumaketha nokuthengisa ikusiza ukuklama ukuxhumana okuthuthukisa ulwazi lwamakhasimende.
I-CRM Automation nokusebenza
Izimpahla eziqine kakhulu zeCRM automation zingamathuluzi asiza amandla okuthengisa. Ukuphathwa kwe-akhawunti okwenziwe kwaba ngokwakho kulula ngamakhalenda akhelwe ngaphakathi nezindlela eziqondile zokufinyelela ngesevisi yocingo yeVoIP.
Ukuzenzakalela kweCRM kungakhipha imibiko, amadokhumende asemthethweni, amafomu kanye nanoma yimaphi amanye amaphepha adingekayo ekuphakamisweni noma ekuthengisweni. Ama-generator we-Quote kanye nezinkontileka zokumiswa kwe-oda akhiwe ohlelweni, olutholakala ngokuchofoza inkinobho.
Ngesikhathi esincane esichithwa emisebenzini ephindaphindwayo, abathengisi bangasebenzisa isikhathi sayo esibalulekile ukwakha ubudlelwano bamakhasimende obuholela ekuphindeni ibhizinisi.
I-CRM Automation kanye nokuBambisana
Uhlelo olulodwa eligcina lonke ulwazi oluhlobene nedatha yamakhasimende ligcina lonke iqembu lokuthengisa ekhasini elifanayo. Lapho wonke umuntu azi ukuthi ikuphi ikhasimende elikwenzayo, ama-handoffs kozakwabo noma ukusebenzisana phakathi kwama-ejenti amaningi okuthengisa akwi-akhawunti efanayo kuyisimo esisheshayo.
Amalungu eqembu angabelana ngemininingwane eyenziwe kumakhasimende nakwezokuthengisa noma ayisebenzisele ukuphishekela ngobuciko ezinye izindlela ezifana nemikhankaso yokuthengisa noma amathuba okuthengisa kabusha.
Ukuphathwa kungakhiqiza imibiko ukuqondisa ukuthengiswa, ukuhlinzeka ngemininingwane ebucayi engasiza ukuthuthukisa ukusebenza kahle.
CRM vs. Marketing Automation: Yikuphi Okungcono?
Manje njengoba sesithinte amaphuzu abalulekile wohlelo ngalunye lokuzenzakalela, iliphi ocabanga ukuthi lingcono? Impendulo ukuthi ekugcineni uzidinga zombili.
Ukuhlanganisa lezi ezimbili kunikela ngohlelo oluhlanganiswe kahle oluhlanganisa zonke izisekelo futhi oluvumela ukusebenzisana phakathi kwezinhlelo zomgwaqo ohlangothini ezimbili ngempela.
Ukuqondisa kwe-automation kuqondisa kuhlelo lweCRM. Ngokulandelayo, i-CRM automation inikeza idatha eningiliziwe engakha imikhankaso yokukhangisa neyokukhangisa ephumelelayo.
Ngenkathi ukuzenzakalela kokumaketha kungadala ama-imeyili ngokususelwa kuzenzo zamakhasimende, i-CRM automation ingakha imikhankaso ngokususelwa kubuntu nokuziphatha.
Isinqumo sakho singaxhomeka kubukhulu benhlangano yakho kanye nobukhulu bephothifoliyo yomkhiqizo wakho. Uma ukumboni yokuncintisana, zombili ezentengiso ezishintshayo kanye neCRM ezishintshayo zikusiza ukuthi uhambisane nezidingo nezinto ezintsha.
Uma ungenayo ithani lamakhasimende noma uhlu olukhulu lwamakheli, ukumaketha okuzenzakalelayo kungasiza kakhulu. Uma unemikhiqizo ethe xaxa, ukuzenzekelayo kokumaketha kungakusiza ukuthi uphathe futhi ufinyelele kwinani elikhulu labathengi abangaba khona.
Sishilo ukuzenzakalela kokumaketha njengethuluzi lokuthengisa okujikelezayo okufutshane. Ukuzenzakalela kweCRM kusetshenziselwa imikhiqizo eyinkimbinkimbi edinga ukungenelela komuntu siqu. Noma kunjalo, udinga bobabili ukumboza iningi lokuthengisa kufaneli yakho.
Kungani Hhayi Bobabili?
Ngokwesiko, ukumaketha kanye neCRM kusingathwa yiminyango ehlukene, kepha ezinye izinhlelo ziyatholakala hlanganisa lokhu okubili. Imvamisa, ungaqala ngohlelo lweCRM olufaka phakathi izici zokumaketha ezizenzekelayo.
Uhlelo lokuzenzekelayo lokumaketha lubopha iwebhusayithi noma uhlelo lokusebenza, luqoqa imininingwane mayelana nabasebenzisi lapho bebhalisela uhlu lwakho lwamakheli. Ngemuva kwalokho uhlelo lweCRM lusebenzisa umlingo walo ngokuveza izibalo zamasayithi ezinikeza imininingwane ebalulekile.
Ungakha isu lokumaketha ngaphandle kwalolu lwazi, ugxile kokuchofoziwe. Ngeza ama-imeyili nezikhangiso ezibhekwe kabusha futhi ungashaya amakhasimende avela ezinhlangothini eziningi.
Umnyango wakho wokumaketha kanye namandla okuthengisa angasebenzisana kokusebenza kangcono kubo bobabili amaqembu. Ukwabelana ngempendulo kuzokwakha iqembu elihlanganiswe kahle.
Lawa mathuluzi amasha futhi angadinga ukwenza ngokwezifiso ukuze asebenze ngendlela ofuna ngayo. Uma wenza izinto ezintsha, bangakunika onqenqemeni lokuncintisana emakethe futhi bakhe indawo yokusebenza eyingqayizivele.
Isiphetho
Iqiniso ukuthi zombili lezi zinhlelo zonga isikhathi nemali, ngezindlela ezihlukile. Imisebenzi ephindaphindwayo ingenziwa ngokuzenzakalela futhi kalula.
Uma usaqala ebhizinisini lakho futhi wakha isisekelo samakhasimende, ungazuza ngecebo lokuzenzakalela lokumaketha. Uma unohlu lwamakheli olunzulu, udinga ukuthuthukisa nokuguqula lawo makhasimende ngecebo lokuzenzakalela le-CRM.
Iphuzu ukuthi, unezindlela eziningi zokufinyelela amakhasimende akho, ukuwondla ekuthengiseni, futhi unikeze konke abakudingayo nabakufunayo. Amakhasimende anamuhla anobuhlakani futhi anezinketho eziningi.
Inkampani yakho idinga ukufinyelela kulawo makhasimende ngendlela eyingqayizivele nengalibaleki. Noma ngabe unquma ini maqondana neCRM vs. ukumaketha okuzenzakalelayo, khumbula ukuthi abakwazi ukufaka umkhiqizo omuhle, umlayezo othakazelisayo, noma okuhlangenwe nakho okumangazayo kwamakhasimende, kepha nakanjani banamathuluzi wokukuhambisa kahle.
Uma ubheka ukuthola okwengeziwe ngokuthengisa okuzenzakalelayo noma i Ipulatifomu ye-SharpSpring Revenue Growth, zizwe ukhululekile uku sifinyelele kithi ukuthola eminye imininingwane namuhla.
