Ngokuphikisana nenkolelo evamile, ukufunwa kwesizukulwane kanye nesizukulwane sokuhola akufani! Eqinisweni, ziyizingxenye ezimbili ezihlukene kakhulu zamasu wokumaketha osebenzayo, futhi uzofuna ukuphaka ngayinye ngezikhathi ezahlukahlukene. Kule bhulogi, uzofunda okuyisisekelo sokukhiqizwa kwesidingo vs isizukulwane sokuhola, kanye nencazelo ngayinye ngayinye enezibonelo. Ngakho-ke ake singene kuwo!
Siyini Isizukulwane Sokuhola?
Isizukulwane somholi siphinde sibizwe nge- “lead gen” Ukuze uqonde kangcono uhlobo oluholayo, bheka ifaneli yakho yokuthengisa. Isizukulwane sokuhola inqubo yokuguqula amakhasimende angakhokha abe yimikhombandlela efanelekayo noma abantu abanentshisekelo ephezulu kulokho okuthengisayo. Empeleni, ukuhola gen kuyindlela odonsela kuyo abathengi abangaba khona babaqondise kumngcele wakho wokuthengisa.
Ekugcineni, isizukulwane esiholayo sizoholela ekuguquleni imikhondo yakho eshisayo ibe yi- imikhondo efanelekayo. Lokho kufinyelela kwinqubo yokukhulisa ehamba phambili, engakhuphula izinombolo zakho zokuthengisa.
Ungacabanga futhi isizukulwane esiholayo njengenqubo yenqubo yokugcinwa kwamasango. Ngamanye amagama, izivakashi kuphela ezinentshisekelo yangempela kwimikhiqizo noma kuzinsizakalo zakho ezizohola phambili. Okuqukethwe kokukhiqiza okuholayo kungafaka okulandelayo:
- Ama-webinars noma izifundo eziku-inthanethi
- eBooks
- zokubheka okukhona nokungekho
- I-Cheatsheets
- Amademo omkhiqizo
- Imincintiswano yegciwane
- Izilingo zamahhala
- izenzakalo Online
- Iphephandaba noma okubhaliselwe kwe-imeyili
Uma umuntu kufanele anikeze ikheli le-imeyili ukuthola okuqukethwe kwakho, lokho kungukuhola. Cabanga ukusebenzisa i-lead gen kusu lakho lokuqukethwe ledijithali ngo ukudala i-eBook njengomazibuthe oholayo. Unganikela futhi ngokuthuthuka kokuqukethwe njengefayela le-PDF, uhlu lokuhlola noma ishidi lokukopela, noma ukusingathwa kwewebhu noma izifundo eziku-inthanethi zabantu abathakazelayo.
Kuyini Isizukulwane Sokudinga?
Isidingo senzalo, nayo ebizwa ngokuthi yi-demand gen, ikhulisa ukuqwashiswa komkhiqizo ngokuletha izivakashi ezintsha kuwebhusayithi yakho. Ibilisa ekudalweni kokuqukethwe ngenhloso eyodwa yokwethula ibhizinisi lakho kuzithameli ezintsha. Uma ufuna ukuvusa inzalo enkampanini yakho, nweba ubukhona bakho ku-inthanethi noma usungule inkampani yakho njengomholi ocabangelayo ngaphakathi kwemboni noma i-niche yakho, ukukhiqizwa kokufuna kuyindlela okufanele uhambe ngayo.
Lapho ucabangisisa ngokuqukethwe kokukhiqiza okudingekayo, gcina into eyodwa engqondweni: Lokhu okuqukethwe kufanele kukhululeke ngokuphelele. Lokho kusho ukuthi ngeke udinge ikheli le-imeyili noma eminye imininingwane yabavakashi ukufinyelela lolu lwazi olunikezayo. Isidingo senzalo sokuqukethwe ingafaka okulandelayo:
- Amavidiyo we-YouTube
- Okuthunyelwe kwebhulogi
- Okuthunyelwe kwabezindaba zomphakathi
- eziyimpumelelo
- Ama-podcasts
- Izingxoxo
- infographics
- Amakhasi ezinsizakusebenza
- Ukukhishwa kwezindaba
- Ukwabelana ngesilayidi
- Amathuluzi wamahhala
Izindlela ezimbalwa zokusebenzisa i-demand gen isu lakho lokuqukethwe ledijithali kungaba uku:
- Okuthunyelwe kwezihambeli zombhali kwamanye amawebhusayithi anethonya
- Dala okuthunyelwe okunamandla kwezokuxhumana okuhambisa ithrafikhi kuwebhusayithi yakho
- Thwebula ukuthi ungakwenza kanjani amavidiyo wesiteshi sakho se-YouTube
- Nikeza izingxoxo ezijulile ukusungula inkampani yakho njengomholi wokucabanga ku-niche yakho
- Nikeza amathuluzi izithameli zakho ezingazisebenzisa mahhala
Ukusonga Isizukulwane Sokudinga vs. Isizukulwane Sokuhola
Ukwenza izinto zibe lula, umehluko omkhulu phakathi kwesidingo kanye nesizukulwane esiholayo ukuthi i-demand gen isetshenziselwa ukwakha izithameli ezinkulu, kuyilapho i-lead gen isetshenziselwa ukuguqula imikhondo eshisayo ibe ngamakhasimende. Yize kungadingi mali ukuthola ukufinyelela kokuqukethwe, okuqukethwe kokukhiqiza okuholayo kudinga ikheli le-imeyili futhi mhlawumbe nolunye ulwazi oluyisisekelo ngenkathi okuqukethwe kokukhiqiza okufunwayo kukhululekile ngokuphelele. Empini yesizukulwane esidingekayo ngokuqhathaniswa nesizukulwane esiholayo, bobabili bangabanqobi - futhi bobabili bayadingeka ekwakheni okuqinile isu lokukhangisa lokuqukethwe.
Ukuze ufunde kabanzi mayelana nesizukulwane sokudinga kuqhathaniswa nesizukulwane sokuhola, Xhumana nathi or thola idemo namuhla.
