Kuzwakala kusobala, kepha kuningi kakhulu ekuthuthukiseni isu lomkhiqizo elisebenzayo kunokumane nje udizayinele uphawu nokuthumela ezinkundleni zokuxhumana ngezikhathi ezithile. Ukuthuthukiswa komkhiqizo wangempela kubalulekile enkampanini yakho ukuthi ingagcini ngokusinda kepha ichume esimweni sebhizinisi sanamuhla.
Kulokhu okuthunyelwe, sizokuhambisa ngezisekelo zendlela yokwakha umkhiqizo wakho bese usetha ibhizinisi lakho ukuze liphumelele emakethe egcwele.
Isu Lokuthuthukiswa Komkhiqizo
Liyini isu lomkhiqizo? Kuyisinyathelo sokuqala esibalulekile sokwakhiwa komkhiqizo - uhlelo lwesikhathi eside lwe- ukuthuthukiswa kwama-Businesses yakhelwe ukukusiza ufinyelele izinhloso zakho ezithile. Uma ufuna ukufunda ukuthi ungawakha kanjani umkhiqizo wakho, kuzodingeka uqale ngecebo.
Nawa amathiphu ambalwa awusizo uma kukhulunywa ngecebo lomkhiqizo:
Ithiphu #1: Yazi Abalaleli Bakho
Ngaphambi kokuthi usebenzise isu eliyimpumelelo lokumaketha umkhiqizo, kufanele wazi izithameli zakho ngaphakathi nangaphandle. Qala ngokwakha ifayela le- umthengi persona lokho kumele iklayenti lakho elifanele. Ungaya ngokuningiliziwe ngalokhu kumelwa okuqanjiwe, ungeze amanothi afana nezinga lemali engenayo, amaphoyinti omsebenzi kanye nezinhlungu. Ingxenye ehamba phambili mayelana nama-personas womthengi ukuthi ungahlala ungeza ezinye izici ngemuva kokuthi wenze imikhankaso embalwa futhi waqoqa imininingwane yamakhasimende ebalulekile.
Ithiphu # 2: Yima
Manje njengoba usuyazi imakethe yakho oqonde kuyo, ungaqala inqubo yokwakha isu lomkhiqizo ngokuma okuthile okubalulekile kuwe, ebhizinisini lakho nakubabhekiswe kuwe. Isitatimende semishini esinenhloso sikuhlukanisa nabancintisana nabo - futhi sinikeza ababukeli bakho okuhlosiwe isizathu sokukhetha inkampani yakho.
Ithiphu # 3: Design Design Stellar Brand
Igama lomkhiqizo wakho, ilogo kanye nomugqa wethegi kubalulekile ekwenzeni umbono wokuqala omuhle. Qinisekisa ukubeka umcabango omningi kuma-aesthetics wewebhusayithi yakho. Zama ukukucabanga njengesethulo: Lapho isivakashi esisha sifika kuwebhusayithi yakho, ufuna ukuthi babe nombono onjani?
Ukuthatha isikhathi thuthukisa iphakethe lakho lokubeka uphawu kuzoqinisekisa ukuthi inkampani yakho ihlangana nezithameli ezifanele.
Ithiphu # 4: Yakha Iwebhusayithi Enamandla
Ingxenye elandelayo yokuthuthukiswa komkhiqizo yiwebhusayithi. Manje njengoba uqonda izithameli zakho, yiba nesitatimende semishini yokubulala futhi ukhethe iphakethe lomkhiqizo wakho, ungaqala ukwakha iwebhusayithi enamandla kususelwa kuzo zonke lezi zici. Uma inkampani yakho isha, incane noma inesabelomali esiqinile, ungathola amasayithi amahle wokwakha amawebhusayithi anikezela ngemiphumela efinyelelekayo, yobungcweti.
Khumbula ukuhlela isayithi lakho ngokucabangisisa - yakha amakhasi okufika komuntu siqu ngokususelwa kumuntu wakho womthengi, engeza amafomu ewebhu ashukumisayo futhi ufake ama-CTA lapho kufanele khona.
Ithiphu # 5: Ungasheshi Ekumakethweni Kokuqukethwe
Okuqinile isu lokukhangisa lokuqukethwe izosiza kakhulu ekusizeni ukwakha isu lakho lomkhiqizo. Indlela yokuqala yokuqala ukumaketha kokuqukethwe ukwakha ibhulogi kuwebhusayithi yakho futhi ushicilele izindatshana ezicabangelayo, ezifanele izilaleli zakho ezizothola zilusizo. Ungakhipha futhi ikhalenda lokuqukethwe ukukusiza ukuthi ulandelele lokho okuthumelayo, ukuthi ukuthumela nini nokuthi okuqukethwe kwamukelwa kahle kangakanani.
Ithiphu # 6: Yakha Imidiya Yakho Yezenhlalo Elandelayo
Ukwakhiwa komkhiqizo omuhle kubandakanya nokuqina ukuxhumana komphakathi. Uma ungakawenzi ama-akhawunti webhizinisi lomphakathi okwamanje, sekuyisikhathi sokuqala. Lokhu kuhlangana nokwazi izithameli zakho nokuthi bahlangana kuphi ku-inthanethi. Ikuvumela ukuthi wandise ukutholakala kwakho online, wabelane ngokuthunyelwe kwakho kwebhulogi futhi usungule inkampani yakho ngokugcwele njengomholi wokucabanga embonini yakho noma ku-niche. Gcina ukhumbula ukuthi i-strong zokuxhumana ezilandelayo lokho akusho ukuthi udinga abalandeli abayisigidi - kusho ukuthi unomphakathi osebenzayo futhi osebenza online.
Ithiphu # 7: Landelela Imizamo Yakho
Lapho usuqalile futhi wasebenzisa isu lakho lomkhiqizo, udinga ukulandelela ukuqhubeka kwemizamo yakho, uhlaziye okutholile bese wenza imibiko efundeka kalula ukuze uyiqonde kangcono. Ungakwazi ukulandela ukuvakashelwa kwewebhusayithi, amasheya omphakathi nakho konke okuphakathi.
Ekuphetheni
Ukusonga, isu lomkhiqizo lenzelwe ukusiza ibhizinisi lakho lifinyelele izinhloso zakho. Yize kungaba uhlelo lwesikhathi eside, awukhawulelwanga ekulweleni izinhloso zesikhathi eside - ungahlala ugoqa izinhloso zesikhashana emizameni yakho, futhi.
Ngosizo oluthe xaxa ngokwandisa isu lakho lomkhiqizo, sishayele or thola idemo namuhla!
