Selokhu kwaqalwa eminyakeni engaphezu kwengu-30 edlule, ukumaketha kwedijithali kushintshile kusuka enkambweni entsha kwaba ingxenye ebalulekile yesu layo yonke inhlangano. I-Tech iqhubekile nokuvela, idala amathuba angakaze abonwe okuhlaziya ukuziphatha kwabathengi, ukusabalalisa ulwazi, nokwakha ulwazi lomkhiqizo olugxilile.
Emashumini ambalwa eminyaka adlule, umhlaba usuze wamukela i-digital sphere - kanye nezinkundla eziningi ezintsha namathuluzi kanye nayo. Yisikhathi esihle sokuba ngumkhangisi wedijithali.
Yiziphi izinto ezintsha ezivelayo kulo nyaka? Ake sibheke.
Ukuhweba kwezenhlalakahle
Sekuyiminyaka, abathengisi be-inthanethi basebenzise imithombo yezokuxhumana ukuze baqhubele phambili kumawebhusayithi abo e-e-commerce. Ngo-2022, cishe zonke izinkundla zokuxhumana ezinkulu manje sezivumela izinkampani ukuthi zibambe izitolo zazo ngqo endaweni yesikhulumi. Lokhu kubizwa nge-social commerce, futhi a ucwaningo lwakamuva lwe-Accenture lubikezelwe ukuthi le modeli izokhula ngokuphindwe kathathu ngokushesha njenge-e-commerce yendabuko, ifinyelele ku-$ 1.2 trillion ngo-2025.
Lokhu kukhuphuka kwezentengiselwano zokuxhumana kukhombisa ushintsho olubalulekile endleleni abathengi abaziphatha ngayo ezinkundleni zokuxhumana. Manje sebezamukela kakhulu ukukhangisa, futhi empeleni, abantu abaningi bazongena ezinkundleni zokuxhumana befuna ukuthenga. Lokho kusho ukuthi abakhangisi bedijithali kumele balungise isu labo lenkundla yezokuxhumana ukuze bavumelane nenhloso yokuthenga okuphezulu phakathi kwezithameli zabo.
Ukuhweba komphakathi kunamandla amakhulu okwakha ukwethembeka komkhiqizo, njengoba inkundla yezokuxhumana manje ingasingatha kokubili okuqukethwe kwenani eliphezulu futhi ithenge namathuba endaweni efanayo. Le ndlela engenazihibe, egxilile ye-e-commerce inganciphisa izithiyo ohambweni lomthengi futhi iveze idatha ebalulekile yemikhankaso yokumaketha yesikhathi esizayo.
Uma ufuna ukugxumela esitimeleni sezentengiso yezomphakathi, cabanga ukuthi ungakufaka kanjani okuqukethwe okuphakathi nendawo kuqhinga lakho lenkundla yezokuxhumana. Gxila ekubandakanyeni izethameli zakho futhi uzifudumeze ukuze uthenge ngqo ekhasini lakho. Ngokusho kwe-Accenture, u-63% wabasebenzisi abahloliwe bathi bazophinda bathenge kumthengisi ofanayo wokuxhumana nabantu.
Ukumaketha Kwezingxoxo
Ukukhula kwezentengiselwano zomphakathi kuhambisana nokumaketha okuxoxisanayo, okuvumela abathengi ukuthi baxoxe ngqo nemikhiqizo. Ama-chatbots kanye ne-Facebook Messenger akuyona into entsha, kodwa ngokuthandwa okwandayo kwe-WhatsApp namanye amathuluzi okuthumela imiyalezo, ukumaketha ngezingxoxo sekuzuze kakhulu. Abathengi bayakwazisa ukuxhumana komuntu siqu nemikhiqizo - futhi balindele impendulo esheshayo.
Ngo-2022, sibona ukushintshela ekumaketheni nasekuthengiseni okusekelwe engxoxweni. Sesifinyelele umbuthano ogcwele enkathini yomthengisi wendlu ngendlu, ngaphandle kokuthi okugxilwe kakhulu ekunikezeni ukubaluleka kwalezi zingxoxo zomuntu siqu. Kunokuba baqale ngephimbo, abakhangisi bangabandakanya abaholi ngemiyalezo yenkundla yezokuxhumana. Inkundla ye-Meta ibavumela nokuba bathenge ngqo engxoxweni. Cishe ingxenye eyodwa kwezintathu yabasebenzisi bakhetha ukusebenzisa inkundla yezokuxhumana ukuze benze isevisi yamakhasimende kanye nokuthenga.
I-Metaverse
Esimeni esimangalisa ngempela senganekwane yesayensi ephenduke iqiniso, into engekho ngokoqobo ivela njengombuso wayo, ephelelisa impilo yangempela ngesipiliyoni sedijithali esigxilile. I-Virtual reality (VR) kanye ne-augmented reality (AR) ihlanganisa i-metaverse, ebhekisela kuwo wonke umhlaba wedijithali abathengi abangafinyelela kuwo. I-VR ne-AR zisungulwe kahle ezinkundleni zemidlalo ezifana ne-Pokemon Go ne-Minecraft. Izihlungi ze-Instagram ne-Snapchat ziwuhlobo oluhlekisayo lwe-AR oluthuthukisa ukuzibandakanya ezindabeni; abakhangisi abaningi bajoyine ubumnandi ngokwakha izihlungi ezinophawu emikhankasweni yabo.
Manje, i-VR ne-AR zinikeza amathuluzi anamandla nakakhulu okumaketha okudijithali, amanethiwekhi omphakathi, nokuthenga ku-inthanethi.
Imikhiqizo emisha efana ne-Nike ne-Gucci isivele yethule “ama-try-ons” amakhasimende abo. Okwakamuva ngisho uthengisa amateki virtual okungase "kugqokwe" ku-metaverse. I-Ikea ithuthukise uhlelo lokusebenza lwe-AR ukuze ubone ngeso lengqondo ifenisha yedijithali, omata, amakhethini, nemibala yokupenda endaweni yomhlaba wangempela, okuvumela abasebenzisi ukuthi badizayine noma bavuselele igumbi. Ngeke kuthathe isikhathi eside ngaphambi kokuthi i-AR ibe yingxenye ebalulekile yokuthenga kwedijithali.
Ngaleso sikhathi, into engekho ngokoqobo ithatha ulwazi lomthengi luyise ileveli entsha. Abasebenzisi bangangena futhi bazulazule emhlabeni wedijithali. Lobu buchwepheshe benza amagagasi ezimbonini eziningi, kusukela kuzindlu ezithengiswayo kuya ekuphathweni kwempahla. Emikhankasweni yokumaketha, i-VR ingasiza amabhrendi afinyelele ingqopha-mlando yokuguqulwa: ukukhuthaza kuholela ekuziboneni ngeso lengqondo umkhiqizo noma isevisi. Manje, lokho kungaba ngokoqobo ngempela!
Futhi masingakhohlwa ama-NFT. Amathokheni Angewona Ama-Fungible ayizimpahla zedijithali ezikhethekile ezidalekayo futhi zigcinwe ku-blockchain. Kube khona intshisekelo enkulu kuma-NFT njengotshalomali. Kodwa-ke, zingaba futhi isu elisebenzayo lokubandakanya. Ama-NFT angafakwa kokuhlangenwe nakho kwe-metaverse, anikezwe amakhasimende njengezikhumbuzo, noma athengiswe njengokuthengwa kwebhrendi okuhlukile.
Ukwenza kube ngokwakho okunamandla e-AI
Imikhankaso yokukhangisa eyenziwe ngezifiso zifakazelwa ukuthi zishayela ukuchofoza nokuguqulwa okwengeziwe. Abathengi bayakujabulela ukuzwa sengathi amabhrendi aqonda futhi asebenzele izintshisekelo zawo. Kodwa-ke, le ndlela idinga inani elikhulu ledatha kanye nokugeleza komsebenzi okuyinkimbinkimbi kanye nokuzenzakalelayo. Amabhrendi amaningi anqunyelwe ekulandeleni kwe-drip okuchazwe ngokucacile nasekuthengiseni okuphambanayo/ukuthengisa.
Nokho, eminyakeni embalwa edlule, ubuhlakani bokwenziwa abunamandla nje kuphela kodwa futhi bufinyeleleka kalula. Ama-algorithm okufunda omshini angakwazi ukuhlunga, ahlanganise, futhi ahlaziye izinkulungwane zamaphoyinti edatha, bese iletha okuqukethwe komuntu siqu kakhulu kumsebenzisi ngamunye.
I-Amazon neSpotify bebengabaholi kulo mkhakha, besebenzisa ukufunda ngomshini ukubikezela ukuthi amakhasimende abo afuna ukuthenga ini noma ukulalela ini. Abakhangisi bangasebenzisa lobu buchwepheshe ukuze banikeze abaholayo umuzwa owenziwe ngokwezifiso ngokugcwele. Yonke into kusukela ekuthengeni kwangaphambilini kuya ekubhaliseni izincwadi zezindaba kuya ekwabelaneni komphakathi ingena ku-algorithm, ebese ilolonga inhlanganisela yokuqukethwe kanye nesikhathi ukuze kube nomthelela omuhle kakhulu.
Okuwukuphela kokukhathazeka ngokumaketha komuntu siqu ukuthi i-AI iyiqoqa kanjani le datha. Imithetho emisha yobumfihlo izoshintsha ukuthi abakhangisi bangathola kanjani ngokusemthethweni le mininingwane.
Idatha yeQembu Lokuqala
Ngokobuchwepheshe akuyona into eqanjiwe, kodwa idatha yomuntu wokuqala izobaluleka kakhulu ekukhangiseni komuntu siqu. Yingoba amakhukhi ezinkampani zangaphandle azoshabalala maduze. Imithetho yobumfihlo eyeqanayo e-European Union nase-United States ikwenza kube emthethweni ukuqoqa nokusebenzisa idatha yabathengi ngaphandle kwemvume yabo.
Ukuphendula, manje sekuwumkhuba ojwayelekile ukuthi amawebhusayithi acele imvume ecacile yokwakha amakhukhi enkampani yokuqala, okungukuthi, lawo agcinwe ngqo yiwebhusayithi.
Amakhukhi ezinkampani zangaphandle, noma kunjalo, njengamakhodi okulandelela ukunika amandla izikhangiso eziphinda zikhonjwe ku-Google ne-Facebook, awasasebenzi. (I-Google ihola phambili ekutholeni izisombululo ezithobela imithetho yobumfihlo bedatha.)
Lokho kuveza isithiyo esikhulu kubakhangisi abazimisele ukusebenzisa ukukhangisa komuntu siqu. Nokho, konke akulahlekanga: idatha yenkampani yokuqala inembe kakhulu futhi ikwazi kangcono ukulolonga imikhankaso. Njengoba amakhukhi enkampani yokuqala kanye nenye idatha (amakheli e-imeyili, izinombolo zomakhalekhukhwini) ingagunyazwa ngokusobala, awanakho ukuphazamiseka kobumfihlo bamakhukhi ezinkampani zangaphandle.
Futhi maningi amathuba okuthi abonise izintshisekelo zabathengi kanye nesiteji sabo ohambweni lokuthenga. Abakhangisi kufanele bagxile ekuqoqeni idatha yenkampani yokuqala ngokwenza ubudlelwano obuqinile namakhasimende abo angaba khona. Njengenjwayelo, ukuhlinzeka ngenani ngewebhu nokuqukethwe komphakathi, bese ukuhola okubandakanya ngemikhankaso ye-imeyili kuyisu elihlonishwa isikhathi!
Isiphetho
Ikusasa lokumaketha kwedijithali libonakala liqhakazile, ngamathuluzi amaningi nobuchwepheshe obutholakalayo bokusiza amabhrendi akhe ubudlelwano obuqinile, obuhlala njalo nabathengi. Sibone ukuguquguquka kwepharadigm ukusuka ekumaketheni okumile, kokuhwebelana kuya endleleni ebumbene ngempela, eqhutshwa okuqukethwe. Zonke izinto eziqanjiwe zokumaketha zedijithali zango-2022 zizungeza ulwazi lwabasebenzisi: ukuvikela ubumfihlo babo, ukuba nezingxoxo, kanye nevelu yokuletha. Ukuze uhlale uphezulu komqondo kumakhasimende akho afanelekile, kufanele wamukele le migomo esu lakho lokumaketha kwedijithali.
I-automation ingakongela amahora amaningi ekuthuthukiseni, ekulandeleleni, nasekukhipheni le mikhankaso emisha. Bheka izici eziningi ze-SharpSpring ezingakusiza uthuthukise isu elihle lokumaketha ledijithali lika-2022 — nangale kwalokho.
