Lapho wenza ibhajethi esetshenziswayo kwezokuthengisa futhi ucela abenzi bezinqumo ababalulekile ukuthi batshale imali emikhankasweni yokumaketha, kufanele ulungele ukukhombisa ukubaluleka. Isidingo sokufakazela ukusebenza kahle kwamaqhinga akho okukhangisa akwenza kube semqoka landelela, hlaziya futhi ubike amamethrikhi okumaketha kwedijithali. Kodwa uma kuziwa ekukhetheni amamethrikhi okumaketha angcono kakhulu ongawalandelela, ingabe uyazi ngempela ukuthi lawo mamethrikhi ahambelana nani nokuthi iziphi ezibaluleke kakhulu ezintweni eziza kuqala kuwe?
Ayini Amamethrikhi Wokuthengisa?
Ake siqale phezulu! Amamethrikhi okuthengisa ayidatha engemuva komkhiqizo wakho. Njengoba wethula imikhankaso ezitolo ezahlukahlukene, ubeke iso lakho kuzinkomba zokusebenza ezibalulekile, noma I-KPIs, ikwazisa ukuthi imizamo yakho inenzuzo engakanani. Ukulinganisa, ukulandelela nokuqhathanisa amamethrikhi e-KPI kuzo zonke iziteshi zakho nemikhankaso kukuvumela ukuthi ufakazele i-ROI yokumaketha futhi ulungise amaqhinga ukuze uthuthukise ukusebenza.
Amamethrikhi Abalulekile Wokuthengisa
Kulula ukukhungatheka lapho uqala ukubheka amamethrikhi wokumaketha - umthamo omkhulu wedatha yokumaketha yedijithali etholakalayo iyamangaza. Ukuze uzigcine egxile kulokho okubaluleke kakhulu, lawa amamethrikhi okuthengisa angcono kakhulu ongawalandelelwa:
#1 Ithrafikhi
Noma ngabe izivakashi zewebhusayithi yakho, social media ukubukwa kwekhasi noma ithrafikhi yekhasi lokufika, lena imethrikhi elula kakhulu yokubona ukuthi mangaki amehlo aphezu kokuqukethwe kwakho. Nokho, khumbula ukuthi le metric yenza umqondo omkhulu uma ibonwa kumongo wamanye amamethrikhi. Awufuni nje ukuthi abantu babuke ikhasi lakho — ufuna ukwazi ukuthi bathatha umlayezo wakho futhi bathatha isinyathelo esihlosiwe.
#2 Vula Izinga
Ngenkathi le KPI yokumaketha iqondene ngqo nayo imeyili marketing, lesi siteshi sibalulekile ukuze ugcine uphawu lwakho lusengqondweni. imeyili iyisiteshi sokuthengisa somhlaba wonke esine-ROI ephezulu. Ukubona ukuthi bangaki abantu abavula ama-imeyili akho kubalulekile ekuqinisekiseni ukuthi usebenzisa ngokugcwele lesi siteshi esingukhiye. Ukuphakamisa izinga lakho elivulekile kuyisinyathelo sokuqala esibheke impumelelo yokuthengisa nge-imeyili.
#3 Chofoza-Ngezinga
Noma nini lapho wabelana ngesixhumanisi - nge-imeyili, kuwebhusayithi yakho, ekhasini lokufika noma ezinkundleni zokuxhumana - inhloso ukuthi abasebenzisi basichofoze. Izinga lokuchofoza, elibizwa nangokuthi i-CTR, ngakho-ke iba ngelinye lamamethrikhi okumaketha abaluleke kakhulu ongawabheka. I-CTR iphesenti labasebenzisi abachofoze isixhumanisi ngemva kokubuka ikhasi noma ukuvula i-imeyili. Uma iphezulu i-CTR, inkomba engcono yokuthi umlayezo wakho wamukelwe nokuthi abasebenzisi bathatha isinyathelo ofuna basithathe.
#4 Izinga Lokuhlanganyela
Kungakhathaliseki ukuthi kusenkundleni yezokuxhumana, ibhulogi yakho noma nge-imeyili, ukuthola impendulo kubonisa ukuthi izethameli zakho eziqondiwe zinentshisekelo kumkhiqizo wakho. Uma kuziwa kumamethrikhi wokumaketha wedijithali, zimbalwa izinkomba zokusebenza ezingcono kunezilinganiso zokuzibandakanya, ngezinye izikhathi ezibizwa ngokuthi izilinganiso zokuphendula. Inkundla yezokuxhumana inikezela ngamathuba amahle kakhulu ezithamelini ukuthi azibandakanye nezinhlobonhlobo zokuqukethwe, kungaba ngokusabela (njengokuthi "okuthandwayo"), ukuphawula noma ukwabelana. Ukuzibandakanya kungenye yezindlela ezinhle kakhulu zokufakazela ukuthi umlayezo wakho wokumaketha ufinyelela izethameli ezihlosiwe.
#5 Izinga Lokuguqulwa
Njengezinga lokuchofoza, izinga lokuguqulwa libhekisela kumaphesenti abasebenzisi abenza isenzo esifiselekayo kwenye yezokuxhumana zakho zokumaketha. Ngokungafani ne-CTR, amazinga wokuguqulwa ungafaki nje ukuchofoza isixhumanisi kuphela kodwa nokugcwaliswa kwamafomu, ukubhalisa nokuthenga. Njengoba ifaneli yakho yokumaketha incipha, amazinga akho okuguqulwa azothuthuka ngokombono njengoba unikeza okuqukethwe okucaciswe kakhulu endaweni encane yabaphambili abaqeqeshiwe.
Ungawalandelela kanjani amamethrikhi okumaketha
Ukugcina ithrekhi ukumaketha kwedijithali kungaba nzima uma ungenawo amathuluzi afanele endaweni. Uma usebenzisa a platform yokumaketha yokuzenzekelayo, cishe ngeke ukwazi kuphela ukushicilela nokuthengisa okuqukethwe kodwa futhi ulandelele ukuthi ukumaketha kwakho kusebenza kahle kangakanani. Ukusebenzisa i-suite ezenzakalelayo yokumaketha enamandla enezibalo ezakhelwe ngaphakathi kukusiza ukuthi usebenze ngokuphumelelayo.
I-SharpSpring inikezela ngezici eziningi ukuze ubeke iso kumamethrikhi wokumaketha ngenkathi usebenzisana nethimba lakho, unikeze izethameli zakho okuqukethwe futhi ulethe imiphumela yenkampani yakho.
Ukulandelela amamethrikhi okumaketha nokufunda kabanzi mayelana nokuthi inkundla yokumaketha ezishintshayo ingasiza kanjani ibhizinisi lakho ukuthi likhule, khuluma nathi or thola idemo.
