Ukuzama ukuhlala isinyathelo esisodwa ngaphambi komncintiswano kungase kudle isikhathi, kodwa kuyadingeka ukuze inkampani yakho ikhule. Yingakho ukwenza kahle ukuhlaziya okuncintisanayo ekukhangiseni kubaluleke kakhulu. Kuzokusiza ukuthi ubone ukuthi obani izimbangi zakho, yimaphi amandla kanye nobuthakathaka abanabo nokuthi bangaba usongo olungaba khona noma cha - noma mhlawumbe ithuba.
Ukubeka Phansi Uhlaka Lokuhlaziya Lokuncintisana
Ukwenza ukuhlaziya okuncintisanayo kudlula ukumane uqalise usesho olusheshayo lwe-Google lomncintiswano wakho. Nakuba inqubo iqondile futhi ilula ngokwanele, udinga ukubeka phansi uhlaka lokuhlaziya oqhudelana naye ngaphambi kokuthi ungene.
Thola Izimbangi Zakho
Okokuqala, udinga ukukhomba ukuthi obani izimbangi zakho. Ukwazi ukuthi uphikisana nobani kubalulekile ekusunguleni amasu okuthengisa alungile futhi ukhulise ibhizinisi lakho. Izimbangi zakho zizimisele njengoba unjalo, futhi ungaqiniseka ukuthi bayicwaningile inkampani yakho, nabo.
Qala ukukhomba izimbangi ngokubhala amagama akho angukhiye kusesho lwe-Google futhi ubone ukuthi yini ezayo. Uma ibhizinisi lakho lingalingani endaweni yokuqala, leyo inkinga yakho yokuqala. Ukuba ngaphezulu ikhasi lemiphumela yokusesha injini (SERP) izinga kufanele libe phezulu ohlwini lwakho lwezinto ezibalulekile. Uma leyo ndawo ithathwa omunye wezimbangi zakho, lelo yibhizinisi okufanele unake kulo kuqala.
Futhi, naka izimbangi ezisezingeni ekhasini lokuqala. Cishe benza ucwaningo lwabo futhi bazama ukuthola ukuthi bangasithatha kanjani leso simo esiphezulu, futhi. Empeleni, ufuna ukwenza inethi ebanzi ukuze uqoqe ulwazi oluningi ngangokunokwenzeka mayelana nemakethe yakho.
Uma usubahlonze bonke abadlali abakhulu ebhodini, ungaqala ukuhlunga ngemidiya yabo yedijithali. Bheka okuqukethwe kwabo kwezokuxhumana, amawebhusayithi, ukubuyekezwa, imiphakathi eku-inthanethi ngisho nokubalula ezindabeni. Lokhu kuzokunikeza umbono ongcono wokuthi zingakanani njengamanje ezibusa isikhala ngaphakathi kwe-niche yakho.
Yilapho umsebenzi uqala khona ngempela. I-Google ayinikezi nje lolu hlobo lolwazi. Kuzodingeka ubhalisele usizo lwezinsizakalo ezimbalwa ze-digital spy ezifana Inhloli eyisihluthulelo, Hoovers, Alexa, I-ReferenceUSA kanye nama-Ahrefs.
Hlela Idatha
Ngohlaka lokuhlaziya izimbangi eselubekiwe, manje ungaqala ukuhlela idatha yakho futhi uhlukanise izimbangi zakho ngokwezigaba.
Indlela elula yokwenza lokhu ukuhlela izimbangi zakho ngamazinga ahlobene nebhizinisi lakho. Isibonelo, ungawahlela emazingeni aphansi, aphezulu kanye nasezingeni eliphezulu. Lokhu kwenza kube lula ukugcina yonke idatha yakho iqondile.
Izinga Eliyinhloko ─ Nakhu lapho kufanele ubeke khona izimbangi zakho eziqondile. Lawa yilawo athengisa imikhiqizo efanayo, athengisela izethameli ezifanayo eziqondiwe noma enze inhlanganisela yakho kokubili.
Izinga lesibili ─ Laba baqhudelana nabo bathengisa imikhiqizo efanayo endaweni ephakeme noma ephansi. Ngamanye amazwi, bafinyelela emakethe ehlukile.
Izinga eliphezulu ─ Kulesi sigaba, uzofaka izimbangi ezithengisa imikhiqizo ehlobene neyakho. Kubalulekile ukuthi ungabashiyi ngaphandle laba oqhudelana nabo ngoba bangaba usizo olukhulu uma usulungele ukwandisa umkhiqizo wakho noma wakhe ubambiswano nenkampani enenzuzo.
Hlela idatha yakho ibe isipredishithi futhi ufake ulwazi olulandelayo:
- Igama lesiqhudelana naye
- Mission Statement
- Indawo
- Imikhiqizo / Imisebenzi
- Amandla
- Ukubuthakathaka
- Izinga Lokuncintisana
Amawebhusayithi kanye nokubuyekeza
Esinye isici sokwenza ukuhlaziya okuncintisanayo ekukhangiseni ukuhlanganisa amawebhusayithi abo nokubheka ukubuyekezwa. Ungathola imibono eminingi emisha ngokulunguza kusayithi labo, futhi ungafunda ngakho amaphuzu obuhlungu bekhasimende ngokufunda ukubuyekezwa.
Izinto okufanele uzinake kumawebhusayithi wezimbangi zakho zifaka:
- Amakhasi Okufika ─ Ingabe ashukumisayo futhi acatshangelwe kahle?
- Ama-CTA ─ Aphi izinkinobho zokubizela esenzweni? Ingabe zibonakala ngokucacile?
- I-Color Scheme ─ Ingabe iyahambisana nendikimba yenkampani?
- Izinkinobho Zomphakathi ─ Yiziphi izinkundla zokuxhumana ezisetshenziswa yilo mbangi?
- Izithombe ─ Ingabe izithombe zisebenza futhi zenziwe ngamabomu?
- Izincazelo Zomkhiqizo ─ Yiluphi ulwazi olufakiwe futhi yini engekho?
- Ikhasi Lokuxhumana ─ Ingabe lihlanganisa amahora okusebenza nenombolo yocingo?
- Ibhulogi ─ Hlobo luni lwezihloko ezithunyelwayo futhi kaningi kangakanani?
- I-Mobile-Friendliness ─ Ingabe isayithi lilayisha ngokushesha ku-smartphone noma ithebhulethi?
Ungangena emininingwaneni eyengeziwe ngaphansi kwephuzu ngalinye futhi ungaqhamuka nohlu lwakho oluqondiswe kakhulu ebhizinisini lakho elithile. Khumbula nje ukujwayela amasu amahle wokuthatha inothi lapho wenza ucwaningo lwakho.
Mayelana nezibuyekezo, lezi zibalulekile ekuqondeni amandla nezimbangi zakho. Uma amakhasimende ejabule, azoshiya izibuyekezo ezikhazimulayo. Lapho behlanya, bazoshiya imibono eminingi mayelana nesipiliyoni sabo esibi. Zombili lezi zinhle kuwena ngoba zikwenza wazi lapho oqhudelana naye eshoda khona nalapho enza kahle khona. Lolu hlobo lwedatha luzongena kahle ohlakeni lwakho lokuhlaziya izimbangi futhi luzokunikeza ukuqonda okugcwele kwemboni yakho namakhasimende ayo.
I-Digital Marketing Tactics
Manje njengoba usuqonda kangcono ukuthi obani oqhudelana nabo, ungagxilisa ukunaka kwakho ekutadisheni ukuthi bazethula kanjani kubabukeli abaqondiwe kubo. Ukuhlaziya okuncintisanayo kwezokumaketha kungaba yinto ekhohlisayo futhi kuthathe isikhathi, kodwa kunenzuzo enkulu.
Ungaqala ngokubhalisela i-newsletter yabo. Lokhu kuzokunikeza ukuqonda okungcono kokuthi inkampani ixhumana kanjani nezithameli zayo nokuthi hlobo luni lwezinqubo zebhizinisi ezilulandelayo.
Kufanele futhi ubhalisele ibhulogi yabo futhi ubalandele social media. Lokhu kuzokukhombisa ukuthi hlobo luni lokuqukethwe abaluthumelayo, ukuthi lokho okuqukethwe kushicilelwa nini, nokuthi hlobo luni lokuzibandakanya abalutholayo. Uma inkundla yezokuxhumana iwukukhathazeka okubalulekile, ungathola ngisho nemibono emihle kakhulu kubancintisana nabo ukuze uyifake esu lakho lokumaketha kwedijithali.
Enye indlela esebenzayo yokuqoqa idatha ukuze uhlaziywe ngokuncintisana ekukhangiseni iwukuba uyothenga kusayithi labo, ufake ezinye izinto ekalishini yakho bese uzishiya. Bese ungabona ukuthi yiluphi uhlobo lwesistimu yokulandelela abalusebenzisayo (uma lukhona) ukuze benze ikhasimende libuye futhi liqedele ukuthenga.
Ekugcineni, ungakwazi njalo ukuthenga okuthile kubo. Lokhu kukuvumela ukuthi uzame umkhiqizo wabo, ubone ukuthi sishesha kangakanani isikhathi sabo sokucubungula/ukuthumela futhi ubone ukuthi liyini isu labo lokumaketha kabusha. Yonke le mibuzo ebalulekile okufanele uyibuze.
- Uyawuthanda umkhiqizo?
- Ingabe yathunyelwa ngesikhathi?
- Ingabe uyitholile i-imeyili yokulandelela?
I-Price Factor
Abanye abanikazi bamabhizinisi bangase bangakuthandi lokhu, kodwa intengo yomkhiqizo noma isevisi iyisici esikhulu esinqumayo kubantu abaningi. Uma umthengi engathola umkhiqizo ofanayo ngemali encane kwenye indawo, bazothola. Ngakho-ke, udinga ukuthola ukuthi izimbangi zakho zikhokhisa ini futhi wenze intengo yemikhiqizo yakho ngokufanele.
Yiqiniso, usafuna ukwenza inzuzo. Okubalulekile wukunikeza izethameli zakho ozihlosile isizathu esikhulu sokuchofoza leyo nkinobho yokuthenga. Ungakwenza lokhu ngezindlela ezahlukahlukene, ezifaka ukunikeza isaphulelo noma ukuhambisa kwamahhala. Isizathu sokuqala esenza amakhasimende amaningi ashiye izinqola zawo zokuthenga ingoba abona izindleko eziphelele ngemva kokuba ukuthunyelwa kufakwe phakathi. Uma ungakwazi ukukhokhela izindleko zokuthumela ngemibandela efana nama-oda angaphezu kuka-$50, uzothuthukisa amanani akho okuguqulwa kanye nokuthengisa kukonke.
Intengo iyingxenye enkulu kuhlaka lokuhlaziya izimbangi. Akukhona nje ngenani lomkhiqizo futhi. Isibonelo, uma uthola ukuthi izimbangi zakho zivame ukubamba imiqhudelwano yenkundla yezokuxhumana noma ama-giveaways, lokhu kuyinto okufanele ucabange ukuyenza nawe. Kwenza izithameli eziqondiwe zijabule, kuletha imikhondo emisha futhi kunikeze imikhiqizo yakho ezandleni zazo. Uma bekuthanda abakutholile, amathuba okuthi babe amakhasimende athembekile maningi. Ngaleyo ndlela ungakwazi ukunqoba izimbangi zakho.
Umsebenzi wezeMphakathi
Njengoba sike sakhuluma kafushane ngaphambili, ukulandela ama-akhawunti enkundla yezokuxhumana oqhudelana naye kuyindlela enhle yokubamba kangcono ukuthi baxhumana kanjani namakhasimende abo. Njengoba usembonini efanayo, abalandeli babo kufanele ukuthi nabo bakulandele. Uma ubona ukuthi izimbangi zakho zinabalandeli abaningi kunawe, kulula kakhulu ukuthola ukuthi ayini amaqhinga abo okukhangisa ezinkundleni zokuxhumana bese ubafaka esu lakho.
Ukulandela kwabo kukhulu kangakanani ezintweni ezihlukahlukene amapulatifomu ezokuxhumana kuyinkomba enhle yokuthi izethameli zakho ozihlosile zilenga kuphi ku-inthanethi. Uma ubona umuntu oqhudelana naye ozinze kahle onabalandeli abaningi ku-Instagram kodwa ababaningi ku-Facebook, ungase ufune ukugxila emizamweni yakho ku-Instagram ngoba uyazi ukuthi izethameli zakho sezikhona. Ngakolunye uhlangothi, kunethuba lokukhulisa imizamo yakho ku-Facebook ukwenza ukuntuleka kwentshisekelo kumbangi wakho.
Bheka uhlobo lwe sokuqukethwe bayayithumela nalapho ishicilelwe. Futhi, qaphela uma okuthunyelwe okudume kakhulu kumayelana nebhizinisi labo noma kungukuthunyelwe okujabulisayo okuhloselwe ukuthuthukisa ukubandakanyeka.
Kuhlale kunesikhala senye indaba yempumelelo futhi izinkundla zokuxhumana zenze kwaba lula kunangaphambili ukuzuza abalandeli abaningi ngesikhathi esifushane uma kuqhathaniswa.
Ukuqeda Ukuhlaziywa Kwezimbangi
Manje njengoba usuqonda izisekelo zokwenza ukuhlaziya oqhudelana naye, ungakwazi ukusebenzisa eyodwa kwabancintisana nabo futhi ubone ukuthi ufunda kangakanani ngemboni yakho kanye nezethameli eziqondiwe.
Ukuze uthole usizo olwengeziwe ngamasu okuthengisa edijithali, hlola ukuthi yini ukuzenzekelayo kokuzenzekelayo ungenza enkampanini yakho futhi ucele a demo khulula kusuka ku-SharpSpring. Singathanda ukuzwa kuwe!
