Amaphephandatshana
Amasu amabili okugcina okwandisa ithrafikhi yewebhusayithi azofika kahle ekutholeni i-newsletter phansi uma ngabe le yinto ebilokhu ihleli kusibhengezo sangemuva. Uhlu lungakhiwa ngezikhangiso zenhlalo, ngoba abalandeli bakho akuyona ababhalisile, futhi okuqukethwe kwemikhankaso kungavela kubhulogi.
I-imeyili ayinakiwe yizinkampani eziningi isikhathi eside kakhulu yize iqhubeka nokuba yithuluzi lokuguqula elingcono kakhulu laphaya. Awukholwa? Bheka ezinye zalezi zinombolo:
- 1 ku-3 mileals hlola i-imeyili yabo lapho nje bevuka.
- 17% yamaMelika hlola i-imeyili yabo ngokushesha lapho uvuka.
- 89% yamaMelika hlola i-imeyili okungenani kanye ngosuku
- 6% isheke imeyili yabo izikhathi 1-5 ngosuku
- Bangama-59% abasebenzi abavunyiwe Ukungena ngemvume kubaphathi noma kubasebenzi osebenza nabo okungenani kanye ngosuku ngenkathi useholidini
- I-1% ithe bathenga umkhiqizo esitolo abathengisa ngawo ngemuva kokuthola i-imeyili ngakho
Iqiniso ukuthi abantu baxhumeke kuma-imeyili amaningi. Noma abantu bethatha ikhefu noma “bephuma” emithonjeni yezokuxhumana, basazobheka i-imeyili. Ukungena phambi kwabantu kubhokisi lokungenayo kuyindlela elula yokuqala ukwandisa ithrafikhi masayithi futhi ukwandise ukuqashelwa komkhiqizo.
Uma sikhuluma ngencwadi yezindaba, asikhulumi ngama-imeyili wokuphromotha noma we-transactional - sizofika kulabo ngomzuzu. Incwadi yezindaba kumele ibe yindlela yokwakha inani namakhasimende. Izindlela ezimbalwa zokwenza lokhu zingaba:
- Ukwabelana ngokuthunyelwe kubhulogi okunolwazi nokwokufundisa
- Ukwabelana ngolwazi ngezinsizakalo ezintsha nemikhiqizo
- Ukuqokomisa okuqukethwe okuvela kubalandeli nakumakhasimende (i-UGC)
- Ukwabelana ngezeluleko namacebo okusebenzisa umkhiqizo noma insiza kahle
Uma nje kunecebo lokuqukethwe lisendaweni, ukhiye wokuthola ithrafikhi engaguquki evela kwincwadi yezindaba uyithumela njalo. Ukuthumela kanye ngenyanga akwanele ngamabhizinisi amaningi ukuhlala ephakathi kwengqondo kumabhokisi emiyalezo engenayo. Dala uhlelo olungaguquki lokuthumela kababili ngenyanga noma ngisho ngesonto. Khumbula, wonke umuntu ngeke akwazi ukuvula yonke i-imeyili njengoba wonke umuntu engeke akubone konke okuthunyelwe ku-Facebook noma ku-Instagram, ngakho-ke ukuvumelana kubalulekile!
Ama-imeyili wokuthengiselana okwenziwe kabusha
Sonke sihlangabezane nama-imeyili wokuthengiselana. Imvamisa zibandakanya uhlobo oluthile lokuphakanyiswa noma ukunikezwa. Lezi zinhlobo zemikhankaso zivame ukuzwakala njengendawo yokuthengisa - ngoba kunjalo. Kodwa-ke, nathi sonke sinolwazi lokuthengiswa kakhulu, yingakho kukhona okunamandla isu lokumaketha nge-imeyili idinga inhlanganisela yemikhankaso yezokwazisa nefundisayo.
Kodwa-ke, amabhizinisi amaningi azothumela kuphela uhlobo olulodwa lokushintshana imeyili futhi kunezindlela eziningi zokwengeza kumakhasimende nge-imeyili. Izibonelo ezimbalwa ezijwayelekile zingafaka:
- Ama-imeyili wenqola alahliwe
- Ama-imeyili we-Upsell ngemuva kokuthengwa komkhiqizo noma kwensizakalo
- Ukunikezwa okukhethekile / izaphulelo
- Ukunikezwa okukhethekile ngemuva kokukhanselwa
Le mikhankaso isebenza kakhulu ekuguquleni amakhasimende ngoba ijwayele ukuqondiswa kumthondo osuvele ufudumele. Ikakhulu uma uhlu seluthole izincwadi zezindaba ezijwayelekile, lezi zibukeli sezijwayele futhi zinolwazi kahle ngomkhiqizo wakho obenza bathambekele ekuthengeni kakhulu.
Khumbula ukuthi njengakho konke empilweni, amakheli e-imeyili ayashintsha. Uma uhlu lunezinyanga eziyi-6 noma ngaphezulu futhi lungakaze luthole umkhankaso owodwa, ukuthumela imikhankaso yokuzibandakanya kabusha kuzobaluleka ukuthi ubone ukuthi lungeluphi uhlu lwamanje olusasebenza.
Imikhankaso yokuzibandakanya kabusha ingafaka okuqukethwe okuphezulu okwenziwe ukwenza ukubekeka intshisekelo yabo noma umnikelo okhethekile, wesikhathi esilinganiselwe wokudonsa amakhasimende aphindayo. Khumbula, uma bebhalisela uhla, sebevele bajwayelene nalomkhiqizo ngakho-ke baphinde banciphise imithambo yokuthengisa. Ukunikeza lezi okufudumele kuholela ekunakekelweni okuqondile kungakhuphula ithrafikhi yewebhusayithi, ukuzibandakanya komphakathi, kanye nokuthengisa jikelele.
SEO Local
Amabhizinisi wezitini nodaka awanaki ama-SEO endawo ahlehlela emuva. SEO Local yilokho okusiza ibhizinisi lakho ukuthi libonakale lapho kuseshwa izindawo zokudlela, izitolo, kanye nezinsizakalo eziholwayo endaweni ethile. Lolu hlu alukhethwe ngokungakhethi, lubekwe phambili ngokusekelwe, ucabanga ngalo, i-algorithm. Ukuqonda izinto ezibalulekile ezikule algorithm kuzonikeza ibhizinisi lakho ithuba elingcono lokubonisa ngokuzayo lapho othile efuna "ukudla eduze kwami" noma "izinsiza zokunakekela utshani".
I-SEO yendawo ingaba yinto ekhethekile iyodwa, kepha abanikazi bebhizinisi bangathatha isinyathelo namuhla ngokuthuthukisa lezi zinto:
- Funa uhlu lwakho lwebhizinisi
- Faka amakhasi endawo kuwebhusayithi yenkampani
- Thuthukisa ukuvumelana kwegama, ikheli kanye nenombolo yocingo kuwo wonke amapulatifomu aku-inthanethi
- Vuselela konke ku-Google Bhizinisi Lami
- Gxila ekutholeni izibuyekezo zangempela
Bangu ezinye izindlela eziningi ukubeka phambili uhlu lwendawo, kepha ukuqala lapha kuzonikeza ibhizinisi unyawo oluqinile phambili.
I-BONUS Iqhinga elide lesikhathi eside: I-SEO yezobuchwepheshe
Noma amasu angenhla azonikeza ibhizinisi lakho umlenze ekuthumeni kwewebhusayithi, akukho okungangena esikhundleni secebo le-SEO lesikhathi eside elihlanganisa i-SEO yezobuchwepheshe. Kuyini i-SEO yezobuchwepheshe?
Ngokwesiko, ibinzana lobuchwepheshe i-SEO libhekisela ekwakheni isayithi lakho ngokuhamba ngezinkomba nokubonisa izinkomba kodwa futhi lingafaka noma iyiphi inqubo yobuchwepheshe ehloselwe ukuthuthukisa ukubonakala kosesho. I-SEO yezobuchwepheshe yinsimu ebanzi nejabulisayo, emboza konke kusuka kuma-satemaps, amathegi we-meta, i-JavaScript indexing, ukuxhumanisa, ucwaningo lwegama elingukhiye, ukubiza nje abambalwa. Ngokuvamile lokhu kube yikho konke okungekho ekhasini le-SEO noma konke okwenzekayo ngemuva lapho amakhasimende angaboni khona.
Ukusebenza ngonjiniyela kungasiza lapha, kepha ngokungafani nenkolelo evamile, akuyikho konke ukuthuthukiswa kwezobuchwepheshe okuyinkimbinkimbi ngokweqile. Abaningi bangaphathwa ngumuntu onolwazi oluncane nokufinyelela kuwebhusayithi. Isinyathelo esibaluleke kakhulu sokuqala iqhinga le-SEO lobuchwepheshe ukuthola umbiko wokukhasa ukubona lapho kungenziwa khona ngcono. Imibiko eminingi yokukhasa izobona futhi igqamise noma yiziphi izingqinamba zobuchwepheshe ezinjengamakhasi wephutha, izikhathi zemithwalo yamakhasi, okuqukethwe okuphindwe kabili, nokusebenziseka kweselula. Lo mbiko kuzoba wumgwaqo okufanele uwulandele ukwenza ngcono okungapheli okungakhuphula ngokuqinile ukugcwala kwezimoto eminyakeni ezayo.
Ukuqala
Uma lezi zeluleko zokuthi ungawunyusa kanjani umsindo wewebhusayithi zithinta kakhulu, ungakhathazeki! Mane uqale lapho ukhona. Uma ibhizinisi selivele linayo ibhulogi endaweni kepha alisebenzanga kahle ekuguquleni ithrafikhi noma imikhondo, qala ngecebo elisha lapho. Bese ugoqa kancane kancane kwamanye amasu. Akudingeki ukuthi uhambe “konke noma ungekho” ukuze la macebo asebenze futhi uqale ukuthumela amakhasimende amaningi ngendlela yakho. Ngisho nokwenza ngcono okuncane kuzo zonke lezi zindawo nakanjani kuzokwenza amasondo ajike ngendlela efanele yokwanda kwethrafikhi yesayithi!
*** ***
Ngabe uphuthelwe Ingxenye 1 yezindlela zethu ezisheshayo nezilula zokwandisa ithrafikhi yewebhusayithi uchungechunge lwe-blog?
