Ukusebenzisa injini yokusesha isu lesikhathi eside. Kufanele usebenze ngokungaguquguquki ekwengeza okuqukethwe okuhambisanayo, ulungiselela amakhasi akhona futhi uthole ama-backlink ukuze ekugcineni uqale ukubona ithrafikhi ephilayo elindelwe kakhulu.
Noma kunjalo, kusekhona indawo yokuzuza okusheshayo ku-SEO, futhi leyo miphumela esheshayo ayihlangene namasu wekhwalithi ephansi noma izindawo ze-SEO ezinekhanda elimpunga. Eqinisweni, lezo zinzuzo ezisheshayo ziyakwazi ukuletha ukubonakala okuhlala isikhathi eside.
Noma ngabe ufuna ukujabulisa iklayenti lakho le-SEO elisha noma ufuna ukukhulisa ukubonakala kwakho kwe-SEO ephilayo, nazi izindawo ezinhlanu ongaphumelela kuzo ngesikhathi esifushane.
1. Zibalwa Ngokusesha Kwakho Okunegama
Wonke amanye amabhizinisi engihlangana nawo ahluleka ukulinganisa yonke imibuzo yokusesha equkethe igama lomkhiqizo wabo, noma yimikhulu. Lokhu kuvame kakhulu kulezi zinhlobo ezimbili zemibuzo yokusesha:
- [amakhuphoni egama lomkhiqizo]
- [ukubuyekezwa kwegama lomkhiqizo]
Kaningi lokhu kuvela kumiphumela ye-Google Suggest okusho ukuthi amakhasimende angaba khona akhuthazwa ukuthi afune esikhundleni sokuya ngqo kusayithi lakho:
Ezimweni eziningi imikhiqizo ayitholakali kule mibuzo yokusesha ephoqa cishe amakhasimende abo ukuthi achofoze umphumela ovela eceleni (futhi imvamisa alahlekelwa yilowo mathemba ngoba aphazanyiswa ukubona imikhiqizo encintisanayo noma ashintshe izingqondo zawo ngenxa yezinto ezingezinhle bafunda kwenye indawo).
Ukuba nosesho lwakho olunophawu kubaluleke kakhulu! Lior Krolewicz ka Ukubonisana no-Yael inikeza incazelo engcono kakhulu lapha:
Lapho abantu befaka igama lomkhiqizo wakho ekusesheni kwabo, bayakwazi vele. Cishe bahamba ngophaneli wakho wokuguqula okwamanje futhi badinga ukuqinisekiswa kokugcina ukuze baguquke. Abakubona kumiphumela yosesho kuzobenza babe ngamakhasimende akho noma kubasabise unomphela. Imiphumela yakho yokusesha enomkhiqizo izokwenzani?
Eqinisweni, iGoogle ihlale ikhetha isayithi lomkhiqizo noma kunini lapho igama lomkhiqizo livela embuzweni wosesho. Isizathu kuphela sokuthi amabhizinisi amaningi ahluleke ukulinganisela imibuzo yawo yokucinga enophawu ukuthi alikho ikhasi kumasayithi abo elingasebenza ngokude kakhulu kuleyo mibuzo yosesho.
Ngakho-ke iqhinga nali:
- Dala ikhasi eligcina amakhuphoni wemikhiqizo kanye / noma izibuyekezo
- Xhumanisa nalawo makhasi kusuka kunyaweni noma ekuzuleni ukuze wenze isixhumanisi sendlela ebanzi. Izixhumanisi zangaphakathi zenza izimanga uma kukhulunywa ngokuthuthukisa ukubonakala kwakho kwe-organic.
Hlala emuva ulinde. IGoogle ivamise ukulithatha ngokushesha lelo khasi bese iqala ukulibeka # 1. Nasi isibonelo esingajwayelekile salolu qhinga olusetshenziswe kahle:
Kungumqondo omuhle futhi ukusetha ukulandela umkhondo kwalawa makhasi amasha ukukhombisa ukuthi bangaki abanye abantu ababambe iqhaza ngofanele wokuthengisa wenkampani ngenxa yalabo. UFinteza kuyisiteji esihle salokho njengoba kulula kakhulu ukusetha nokwenza ngezifiso.
Ungakwazi yakha imingcele yokuguqulwa kwakho ngaphakathi kwedeshibhodi yakho yakwaFinteza bese ithuluzi lizoqala ukuqoqa idatha ngokushesha:
2. Isikhundla kumaVideo Carousels
I-Google inika ukubonakala kokuphilayo okuningi nangaphezulu ngezinto ezibizwa ngama-carousel evidiyo, okusho into yokusesha ebonisa amavidiyo ahlobene. Uzozibona kulo lonke olunye usesho futhi uma usesha kusuka kudivayisi ephathekayo, leso sigaba sizothatha kalula isikrini sakho sonke.
Kunzima kakhulu ukuphuthelwa!
Kodwa-ke, akuyona imikhiqizo eminingi, ngisho nalabo abakhiqiza okuqukethwe kwamavidiyo njalo, abanamavidiyo abo abekwe kulawo ma-carousel.
Eqinisweni, kulula futhi kuyashesha ukwenza ukuthi ividiyo yakho ivele lapha, ngoba izinkampani ezimbalwa ngemuva kwalezi zinto zokucinga.
Konke okudingeka ukwenze:
- Dala ividiyo ekhombe igama elingukhiye elifanele. Kungaba lula njengokusebenzisa ividiyo eku-inthanethi ukuguqula umbhalo nezithombe zibe yifomethi yevidiyo. Kungcono uma unezwi elihlukile njengoba iGoogle ikhomba nokuloba kwamavidiyo.
- Faka ividiyo yakho ku-Youtube, Futhi engeza umbhalo omningi ngangokunokwenzeka ukunikeza i-Google idatha ethe xaxa ukukhasa. Sebenzisa lolu hlu lokuhlola ungaphuthelwa noma yiziphi izinkambu okufanele uziqede
Ukuze uthole imiphumela esheshayo, xhuma kuvidiyo yakho kusuka kuwebhusayithi yakho ukuvumela i-Google ukuthi iyithole ngokushesha.
Kungumqondo omuhle ukwengeza amavidiyo akho akhona ku-YouTube ukuze nawo abekwe ezingeni elifanayo.
Qiniseka ukuthi ividiyo yakho iphawulwe kahle, ukuze abaseshi baqale ukubona amavidiyo akho ngokubona lezo zithonjana zamavidiyo yonke indawo.
3. Lungiselela imiphumela "Yabantu Ababuza Futhi"
“Abantu Futhi Bayabuza” bakwaGoogle amabhokisi akhombisa iningi lemibuzo yokusesha kulezi zinsuku. Le yimibuzo "ehlobene" ehlose ukufundisa abaseshi futhi ibanikeze eminye imininingwane abangayihlola.
Kusesebalula kakhulu ukubeka ibanga lekhasi lakho njengempendulo engcono kakhulu yaleyo mibuzo, ikakhulukazi uma isayithi lakho selivele likleliswe ekhasini lokuqala uma ufuna lowo mbuzo:
Kunezinzuzo ezimbalwa ezihlukile zokubeka isiza sakho ngaphakathi kwamabhokisi we-Google People Ask Ask, kufaka phakathi:
- Ukubonakala kosesho okwengeziwe
- Izinga eliphakeme lezinto eziphilayo ngokungeza izimpendulo ezihambisana nokuqukethwe kwakho
Ukwenza isayithi lakho libekwe emabhokisini we-Google People Ask Ask:
- Qoqa imibuzo evelayo yemibuzo yakho eqondiwe (leli thuluzi lokucwaninga elingukhiye kuzokusiza ukwenze lokho ngokuzenzakalela)
- Khomba ukuthi imaphi amakhasi akho asevele esezingeni lalowo mibuzo (Isihloli Sesayithi ingakusiza ngalokho)
- Vala leyo mibuzo emakhasini abo njengoba izihlokwana ze-H2 / H3 zengeza izimpendulo eziyindima eyodwa ngokulandela isihloko esingezansi. Lokhu kuzokwenza kube lula kuGoogle ukuthola impendulo yombuzo ngamunye.
Ukuthola ukubuka konke kwezinga eliphakeme lemibuzo ephathelene negama lakho eliyisihluthulelo eliyinhloko, sebenzisa I-Text Optimizer esebenzisa ukuhlaziywa kwesimilo ukukhomba imibuzo efanele ngemuva kwanoma yiliphi igama noma ibinzana.
4. Dala amazwibela Wokusesha Ongachofozeka Nge-Schema
I-Google isekela zonke izinhlobo zamazwibela wosesho “athuthukisiwe” agqamayo kusesho futhi avame ukuheha ukuchofoza okuningi noma ngabe ikhasi alikho ezingeni # 1 Lezi zibizwa ngamazwibela “acebile” ngoba anothiswe ngemininingwane eyengeziwe iGoogle ekwazi ukuyikhipha ekhasini ngokuya ngohlobo lweSchema elisebenzisayo.
Nasi ukubuka konke okuhle kwalezo okulula ukuzisebenzisa:
| Umaki ohleliwe | Lapho ungayisebenzisa | Kwenzani kumazwibela akho okusesha |
| Ukulinganisa | Uma ubuyekeza amathuluzi, izincwadi noma imikhiqizo, cabanga ukufaka eyodwa lawa ma-plugins ukukhiqiza lezi ziqeshana ezicebile zamakhasi akho | Amazwibela acebile akhombisa igama lombuyekezi nezilinganiso zezinkanyezi. |
| Course | Uma ikhasi lakho libala izifundo ezitholakalayo, sebenzisa lolu hlobo ukuqala uhlu oseshweni | Ibonisa uhlu lwezifundo ngaphansi kwesihloko sekhasi lakho kuma-SERP. |
| Izenzakalo | Uma ikhasi lakho libala uhlu lwemicimbi, ungasebenzisa lo makishi ukudonsa ishejuli ngqo kuma-SERP | Ibonisa uhlu lwezinsuku nezixhumanisi ezehlakalweni ukuze abantu babhalise |
| Imibuzo Evame Ukubuzwa | Uma ikhasi lakho liqukethe imibuzo emibili noma ngaphezulu elandelwa izimpendulo, sebenzisa le plugin ukudala le ncwajana ecebile. Ingahlanganiswa nezilinganiso. | Ibonisa uhlu lwemibuzo ngaphansi kwamazwibela okusesha. Chofoza noma imiphi imibuzo ukuze uthole impendulo ngokushesha. Kungumqondo omuhle ukusebenzisa le markup lapho wenza nokwenza okuhle kwe- "People Also Ask" okuchazwe ngenhla |
| Indlela | Uma ikhasi lakho liqukethe okokufundisa okuningiliziwe kunoma yisiphi isihloko (imvamisa ku-niche ye-DIY). I-plugin ye-Yoast ifaka le markup. | Ibonisa isikhathi esidingekayo, uhlu lwamathuluzi / izinto ezidingekayo, nezinyathelo ezigoqekayo okufanele zilandelwe. |
Ukukunikeza umbono ongcono wokuthi okwenziwe amazwibela “acebile” ukugqama ekuseshweni nasekuheheni izixhumanisi eziningi, nasi isithombe-skrini esisheshayo esikhombisa iphuzu:
5. Thola / Funa Ulwazi Lwakho Iphaneli
Lokhu kungahle kungasheshi kepha kuyindlela enhle yokwenza iklayenti lakho liqiniseke ngokuqinisekile.
Iphaneli yolwazi yeGoogle iyinto yokusesha ekhombisa lokho iGoogle ekwaziyo ngomkhiqizo othile noma ngomuntu othile. Nayi eyami:
Amanye amabhizinisi asevele enephaneli yolwazi, kanti amanye angahle adinge umsebenzi ukuthi ungezwe ku-Google's Graph Graph (okusho ukuqonda komhlaba kweGoogle). Kunoma ikuphi, ukuthola (noma iklayenti lakho) Iphaneli Yolwazi yakhiwe noma yanwetshwa kuyindlela enhle yokwakha isethulo esiheha kakhulu somkhiqizo wakho.
Kungumqondo omuhle ukuba namapaneli wolwazi enziwe futhi enzelwe igama lomkhiqizo eliyinhloko kanye negama le-CEO. Ukuze ufake umkhiqizo wakho ku-Google Graph Knowledge, sebenzisa eyodwa (noma inhlanganisela) yamaqhinga alandelayo:
- Qokelwa imiklomelo yezimboni
- Faka okungezwe ohlwini oluthi “Okuhamba phambili” ekushicilelweni kwemboni
- Thola izincwadi zakho kungezwe ku- "Google Books"
- Faka umkhiqizo wakho ku-Wikipedia
Akukho kulokhu okuwumsebenzi olula kepha kuyizindaba ezinhle, ngayinye yalezo zizokwakha ukuqwashisa komkhiqizo nokubonakala, ngakho-ke kufanelekile isikhathi sakho! Futhi, uma i-Google yazi ngawe, izokhombisa umkhiqizo wakho ngezinhlobonhlobo zosesho, njengaleli:
Ukufuna iphaneli yakho yolwazi kuwumsebenzi olula, futhi uma usuqinisekisiwe ungangeza amaqiniso amaningi ngomkhiqizo wakho noma ngokwakho futhi wenze iphaneli yakho ibe nemininingwane eminingi.
Ibhonasi: Thuthukisa Ukubikwa Kwakho Kwe-SEO
Ukubika kwakho kwe-SEO kungenye indlela enhle yokujabulisa amakhasimende akho (noma umphathi wakho)! Ideshibhodi yokubika yeSharpspring izokusiza ukudala imibiko ebonakalayo exhuma imithombo eminingi yedatha nokuthi imizamo yakho ye-SEO iyisekela kanjani yonke eminye imizamo yokumaketha:
Isiphetho
I-SEO iya ngokuya iba nzima futhi ibiza kakhulu. Njengoba imikhiqizo emikhulu kakhulu isiqala ukuncintisana ngokubonakala kosesho lwezinto eziphilayo, akuselula ukubeka ibanga lesayithi lakho phezulu noma ukuligcina lapho. Izindaba ezimnandi ukuthi, asekhona amathuba amahle laphaya kulabo abazimisele ukuzama amaqhinga amasha. Ngikufisela inhlanhla!
