Ungathanda uku thuthukisa imali yakho engenayo ngaphandle kokutshala imali eyengeziwe ekukhangiseni? Ukusebenzela ukufinyeza uhambo lokuthenga lwamakhasimende akho kuyisinyathelo sokuqala okufanele usithathe.
Luyini uhambo lokuthenga?
Uhambo lokuthenga yizo zonke izenzo isivakashi esizithathayo ngaphambi kokuthenga.
Uhambo lokuthenga lungathatha imizuzu embalwa noma izinyanga ezimbalwa.
Kwesinye isikhathi uhambo lokuthenga lukhawulelwe kusayithi lakho (lesi isimo esihle kakhulu) kodwa ezikhathini eziningi umthengi wayevakashela amasayithi amaningi ngaphambi kokuthi ekugcineni athenge kuwe.
Kungani uhambo lokuthenga ludinga ukufinyezwa?
Izinyathelo ezimbalwa ikhasimende elizithathayo ukuze lithenge kuwe, mancane amathuba okuba lifike koqhudelana nawe, lishintshe umqondo walo noma livele likhohlwe ukuthi belifuna ukuthenga ini.
Isikhathi esiningi ikhasimende lakho oliqondise kufanele licabange ngokuthenga okuthile, kuyanda ukungabaza okungenzeka libe nakho noma izithikamezo eziningi okufanele lizinqobe.
Ufuna uhambo lokuthenga lube bushelelezi futhi lube lufushane okwenza kube lula ukuthenga kuwe.
Nazi izindlela ezingu-5 zokunciphisa uhambo lokuthenga lwamakhasimende akho.
1. Yenza isayithi lakho lisheshe futhi lisebenziseke kalula
Lokhu kusobala kakhulu: Ufuna isayithi lakho lilayishe ngokushesha ukuze ugweme ukuphazamiseka kwekhasimende lakho futhi ufuna kube lula ukuzulazula ukuze ikhasimende lakho likwazi ukuxhasa kalula lokho elikudingayo.
Lokhu kungase kube lula ukukusho kunokukwenza kodwa kuye nge-CMS yakho, ungakwazi ukwenza lokho endlini:
- Kubanikazi besayithi le-WordPress noma i-Woocommerce, nansi inkomba yokuyenza isheshe
- Kubanikazi besayithi bakwaShopify, nakhu okulula okokufundisa kokusheshisa isitolo sakho
Ungasebenzisa futhi i-Bing Clarity ithuluzi, okuyithuluzi lokuqapha ukusebenziseka lamahhala elikuvumela ukuthi urekhode izikhathi zabasebenzisi futhi ufinyelele kumamephu okushisa wokuthi abantu bayisebenzisa kanjani isayithi lakho:
Lena indlela enhle yokubona ukuthi abantu bashiya nini futhi kungani isayithi lakho, yiziphi izici zekhasi ezibaphazamisayo noma ezibaheha kakhulu nokuthi ingabe bathola isayithi lisebenziseka kalula.
I-Google Search Console iphinde inikeze ukufinyelela kumamethrikhi wokusebenziseka kwesivinini kanye nezindawo lapho kokubili kungathuthukiswa khona.
2. Yenza lula inqubo yakho yokuphuma
Izinyathelo ezimbalwa umsebenzisi wakho okudingeka azithathe ukuze enze ukuthengisa, kuba ngcono. Gwema i-imeyili emuva naphambili ngazo zonke izindleko. Izinyathelo ongazisusa ohlelweni lwakho lokuphuma zihlanganisa:
- Iziqinisekiso ze-imeyili
- Ilayisha ikhasi elehlukile ukuze uqedele ukuthenga kwakho
- Ilayisha inqola yakho yokuthenga ekhasini elehlukile (esikhundleni sokuvumela ukulihlola kuqala ngokushesha ekhasini lamanje).
Isibonelo esihle sokwenza lula inqubo yokuphuma si umsebenzi wokuhlela we-inthanethi we-vcita ukuvumela amabhizinisi asekelwe kusevisi ukuthi ahlele i-aphoyintimenti ngokushesha, ngaphandle kokubuyela emuva naphambili noma ukulandelela kwefoni:
Ungasetha lokhu kuzizwisa kokuzibhukha njengokundiza okuvela kuwebhusayithi yakho, noma njengekhasi lokubikezela elikhiqizwa ngokuzenzekelayo kuphothali yekhasimende lakho. Ukuze uqhubeke ususe ukungqubuzana ekuzizwiseni kokubhuka, ungamukela izinkokhelo lapho ukuguqulwa, futhi usebenzisa ukuhlanganiswa kwe-vcita, kulula ukumisa injini ukuze uthumele isevisi yakho yamakhasimende izimemo zokukujoyina ocingweni lwe-Zoom.
Esinye isibonelo esihle lapha Amawijethi okukhokha e-PayKickstart ezishayela ukuthengisa okusheshayo kusuka ekhasini lamanje kugwema izinkinga ezihlobene nezikhathi zokulayisha:
Ukuze wenze kube lula inqubo yakho yokukhokha, cabanga:
- Ukudala izinkinobho "thenga manje" okuvumela ukuthenga ekhasini lamanje
- Ukudlula inqola yokuthenga bese uvumela abathengi ukuthi bathenge ngaso leso sikhathi (Yilokhu i-Amazon ekwenzayo: Uzokwazi ukukhokha ngaso leso sikhathi noma uye enqoleni yokuthenga njengenketho)
- Ukusekela i-PayPal ukuze uvumele amakhasimende akho akhokhe ngokushesha ngaphandle kokukunikeza imininingwane yekhadi labo lesikweletu.
3. Beka kuqala ukusesha kwakho okunegama
Kungakhathaliseki ukuthi uyafuna noma awufuni, amakhasimende akho azosesha igama lomkhiqizo wakho ku-Google.
Lapho umkhiqizo wakho ukhula, yilapho leyo mibuzo yosesho eqhutshwa umkhiqizo izohluka kakhulu futhi ingabikezeli. Amakhasimende akho amanje nawesikhathi esizayo azo:
- Qhathanisa wena nezimbangi zakho
- Sesha ukubuyekezwa kwakho kanye nezibonelo zezifundo
- Cwaninga isithunzi sakho namanani entengo, njll.
Uma ulawula kangcono imiphumela yosesho ephezulu (kanye nezakhi zosesho) zayo yonke leyo mibuzo yosesho equkethe igama lakho, uzobuyisela lelo khasimende ngokushesha kusayithi lakho futhi uthole ukulawula okungcono ohambweni lwalo lokuthenga.
- Cwaninga futhi uqaphe imibuzo yakho yosesho eshayelwa yibhrendi njengoba nje uqapha izindawo zakho zemibuzo yakho evamile eqondiwe.
- Dala okuqukethwe okuhlukahlukene, njengamavidiyo nezithombe ukuthatha isikhala esengeziwe kuma-SERP akho ashayelwa wumkhiqizo.
- Phendula imibuzo emabhokisini athi Abantu Futhi Buza kusayithi lakho I-FAQ noma isisekelo solwazi
- Hlola amakhasimende akho ajabule ukuze aqonde kangcono umbono womkhiqizo wakho nemibuzo ongayiphendula. Impendulo yekhasimende ibalulekile ukuze kudalwe okuqukethwe kanye nokwenza kahle kwefaneli yokuthengisa.
Ngokusho the izibalo zomkhiqizo, ikhasimende lidinga ukubona ikhasi izikhathi ezingu-5-7 ngaphambi kokuthi lilikhumbule. Ngamanye amazwi, ukuze uthole abantu ukuthi bathenge kuwe, udinga ukuba phambi kwamehlo abo izikhathi eziningi phakathi nesikhathi esifushane ukuze ufinyeze lolo hambo. Lokhu kusho ukuvela oseshweni olunegama ngaso sonke isikhathi, ngezithombe ezinegama namavidiyo ukwakha ukuqashelwa komkhiqizo ngokushesha.
Umgomo wakho ukulawula ama-SERP amaningi anegama lakho ngangokunokwenzeka, ngakho khuluma ngomkhiqizo wakho nomkhiqizo:
Ukufunda okuqhubekayo: Yini Imephu Yokuqukethwe?
4. Faka imali ekuthagetheni kabusha
Kungakhathaliseki ukuthi umkhiqizo wakho muhle kangakanani nokuthi inqubo yakho yokukhokha ingase ibe bushelelezi kangakanani, abanye abantu basazoshiya isayithi lakho, ngenxa yezizathu ezihlukahlukene, ezivame ukuthandwa.
Yilapho ongazibuyisela khona kusayithi lakho usebenzisa izikhangiso zokumaketha kabusha ku-Facebook naku-Instagram. Qiniseka ukuthi ufaka iphikseli yabo yokulandelela kusengaphambili ukuze uqoqe yonke idatha ngaphambi kokuthi udlale lezo zikhangiso.
I-Facebook izokuvumela ukuthi udale izethameli ezingokwezifiso ukuze unikeze izikhangiso eziqondene nawe kubantu abavakashele isayithi lakho noma ikhasi elithile kusayithi lakho (njengekalishi lokuthenga noma ikhasi lokuphuma).
Ukufunda okuqhubekayo: Ukubuyiselwa Kwamaselula, iwebhu ne-Facebook Kwenziwe Ngakwesokudla
- Gada futhi uhlaziye ifaneli yakho yokuthengisa
Beka iso kulokho kuguqulwa futhi ulungise isu lakho ngokufanele.
I-Clarity ye-Microsoft ingakusiza ukuthi uvule ezinye izinto ezisekhasini ezixosha abantu noma zibaphazamise. I-Google Analytics izokusiza ukuthi uvule amakhasi avuzayo ukuguqulwa.
Izibalo ze-SharpSpring Ideshibhodi ingahlanganisa lawa kanye namanye amaphuzu edatha amaningi ukuze igade amafaneli akho okuthengisa nezinto okufanele zilungiswe.
Isiphetho
Ukwenza amakhasimende akho abe mfushane uhambo lokuthenga kuwumsebenzi obandakanya izivivinyo eziningi nokulinganisa. Awuke uqedwe ngempela, njengoba uhambo lokuthenga luhlala lushintsha njengoba luhlanganisa amadivayisi amaningi, izimbangi eziningi nobuchwepheshe obusha. Izinyathelo ezi-5 ezingenhla zingamaphuzu amahle okuqala kodwa awulokothi uyeke ukusungula izinto ezintsha!
