Xhuma neKhasimende
Ungaxhumana namakhasimende ngezindlela eziningi, ngezingxoxo ezibukhoma eziku-inthanethi noma zocingo noma ngama-imeyili nemibhalo. Noma isiphi isiteshi osikhethayo, ukwakha ubudlelwano bomuntu siqu namakhasimende kukhuthaza ukwethembeka futhi kubashukumisele ekutheni bancome umkhiqizo noma insizakalo yakho kwabanye.
Yini okufanele uyicabangele lapho uzama ukuxhumana namakhasimende:
- Ukuhlenga - Amakhasimende anamuhla anobuhlakani futhi enza ucwaningo lwawo. Inkanyezi Isu le-SEO izobeka umkhiqizo wakho noma insizakalo phezulu ekhasini lokusesha futhi ikwenze kube lula ukukuthola.
- Idumela - Ukubuyekezwa okuku-inthanethi okugqamisa irekhodi elihle lomkhondo kuzoheha abanye ukuthi babukeke okokuqala noma okwesibili. Uma abathengisi abaningana bethengisa empeleni uhlobo olufanayo lwewijethi, ukwehlukanisa umkhiqizo wakho ngezinye izindlela kubalulekile.
- Insizakalo yekhasimende - Kubalulekile ukwenza kube lula kumakhasimende akho ukuthola izimpendulo. Noma ngabe ingxoxo noma isikrini sokucinga, ngeke bahlale isikhathi eside uma bengakutholi abakufunayo.
- I-SMS noma imiyalezo - Abantu baphatha ama-smartphones abo yonke indawo, ngakho-ke umyalezo wombhalo uyindlela enhle yokuxhumana nabo. Qiniseka ukuthi umbhalo uyasebenza, nokuthi unemvume, nokuthi bangakhetha ukuphuma.
- Ama-imeyili - Ukumema ikhasimende Joyina uhlu lwakho lwe-imeyili kuyindlela ethandwa kakhulu ukuhlala uxhumene nekhasimende lakho. Faka imininingwane ethokozisayo yomkhakha nemikhiqizo kanye nezixhumanisi eziya kuwebhusayithi yakho ukugcina amakhasimende akho ebandakanyekile.
- ezokuxhum - Facebook, Instagram, YouTube nezinye iziteshi zokuxhumana zenhlalo ingabamba ukunakwa kwamakhasimende angaba khona, ibazise kumkhiqizo wakho, futhi ibakhuthaze ukuthi bachofoze ngokuqhubekayo. Kwenze kube lula kumakhasimende ukusabalalisa igama ngomkhiqizo noma ngenkonzo yakho ngokunikezela ngezixhumanisi "zokwabelana" kuwebhusayithi yakho nakuma-imeyili.
Kuyini Ukuzenzekelayo Kwekhasimende?
I-automation yesipiliyoni seKhasimende (ebizwa nangokuthi Ukuzenzekelayo kwe-CX) ikuvumela ukuthi uxhumane namakhasimende akho emazingeni amaningi ngokuxhumana komuntu okuncane.
Kusuka kumanothi wokubonga okuzenzakalelayo kuya ekulandeleni izingcingo zokuthengisa, ukuxhumana namakhasimende akudingi njalo abasebenzi bezentengiso. Isoftware enhle inokuhamba komsebenzi ngezinketho ezizenzakalelayo ezizenzakalelayo kuzo zonke izinyathelo zenqubo.
Yiziphi ezinye izibonelo?
- Amanothi okubonga - Uma ikhasimende liyala umkhiqizo noma insizakalo, engeza ukuthinta komuntu siqu ngenothi lokubonga noma i-imeyili. Faka imininingwane yokulandelela efana nedethi yokulethwa nolwazi lokuxhumana kwanoma yimiphi imibuzo abangaba nayo.
- Impendulo yezibuyekezo - Ukubonga okuzenzakalelayo kokubuyekezwa kubonisa amakhasimende owanakayo. Isoftware ihlakaniphe ngokwedlulele manje futhi ingahlelwa nge-automation engasetshenziselwa ukuphendula izingqinamba noma imibuzo.
- Ama-chatbots - Amabhokisi amancane avela ekhoneni lamakhasi e-web ahlinzeka ngosizo avame ukuqhutshwa izingxoxo. Zingahlelelwa ukuthi ziphendule zonke izinhlobo zemibuzo, futhi zidlulisele abantu kumuntu osebenzela amakhasimende.
- Amazwi wezwi - Ngokufana nezingxoxo ezingxoxwayo, ama-voicebots asebenzisa isoftware yezwi ukwenza ukuxhumana okusebenziseka kalula. Izinketho ezithandwayo zezinombolo zesevisi yamakhasimende, ngokwesibonelo.
- Ama-imeyili enziwe waba ngewakho - Ama-imeyili enzelwe izindima zamakhasimende enkampanini yawo noma imikhiqizo abonisa intshisekelo kuyo ibenza bazizwe sengathi uyaziqonda izidingo zabo.
- Imiyalezo ye-SMS - Ukuthumela imiyalezo kuzo zonke izinyathelo zenqubo - kusuka ezikhumbuzweni zokuqedela i-oda kanye nezikhangiso ezikhethekile kwimininingwane yokuthunyelwa kanye namanothi wokubonga wokulandela - kungenye indlela yokuxhumana.
Kuyini Ukumaketha Kokuhlangenwe nakho Kwekhasimende?
Ukwakha uhlelo lokumaketha olugxile ekuhlangenwe nakho kwamakhasimende kufanele kube yingxenye eyinhloko yohlelo lwakho lonke. Amakhasimende ajabule ayabuya azothenga okuningi futhi akuthumele kubangani bawo.
Uphawu lomkhiqizo oluyimpumelelo lwenza umehluko omkhulu ekutheni ikhasimende lizizwa kanjani ngomkhiqizo noma ngenkonzo yakho. Lapho umkhiqizo wakho uncintisana namawijethi afanayo angama-20, kufanele uhlukane nepakethe, futhi ukumaketha kwezipiliyoni zamakhasimende kuyisihluthulelo.
Yonke iminyango enkampanini - hhayi nje ukuthengisa nokumaketha - kunjalo obhekele ulwazi lwamakhasimende. Amakhasimende anganqotshwa noma alahleke ekusebenzeni kwamakhasimende, ukupakisha, ukukhokha, ukulethwa, nokukhangisa ngaphezu kokuthengisa nomkhiqizo uqobo.
Ithi ikhasimende liyala i-crockpot ngazo zonke izici ezifunwayo, kepha lapho ihanjiswa, ithola ukuthi ipulagi lonakaliswe ngumenzi. Ukuthi inkampani isingatha kanjani lesi simo kuzoshayela isipiliyoni sekhasimende futhi kunqume ukuthi ikhetha ukubuyiselwa imali noma ivumela inkampani ukuthi ithumele umuntu ozongena esikhundleni sayo.
Ungakuthuthukisa Kanjani Ukuthengisa Kwakho Kwekhasimende?
Ikhasimende lakho kufanele libe maphakathi nawo wonke amasu akho. Kuzo zonke izinyathelo ozohamba ngazo, kufanele ngabe ubuza lo mbuzo: Lokhu kuthinta kanjani ikhasimende lami, futhi ngingalenza kanjani libe ngcono?
- Zibeke ezicathulweni zekhasimende - Noma ngabe ikhasimende lakho liyinhloko yenhlangano noma umuntu ogeza phansi, ukwenza ngokwezifiso ukulethwa kwemiyalezo yakho kubalulekile. I-automation yesipiliyoni seKhasimende ingathumela izincwadi ezihlukile, ezenzelwe umkhiqizo ofanayo kulowo nalowo makhasimende, kubenze bazizwe sengathi ukhuluma nezidingo zabo ezithile.
- Dala okuqukethwe okufanele - Uma ukhangisa kunjiniyela wesoftware futhi ubhala okuqukethwe okulula kakhulu, ikhasimende lingalahlekelwa inzalo. Inhloso ukudala okuqukethwe okufundisayo, okwenziwe ngezifiso lokho kuhambisana nesisekelo solwazi lwengxenye kepha kusafundisa ikhasimende okuthile okusha.
- Ukungaguquguquki phakathi kweziteshi - Ukwakha ukuqhubeka phakathi kweminyango yakho maqondana nemiphumela yakho yamakhasimende ngokunethezeka nokukhululeka kwekhasimende. Umkhiqizo wakho kuyo yonke iminyango ama-akhawunti omphakathi neziteshi zokumaketha kufanele zifudumale, zimeme, futhi zingaguquguquki.
- Ukungaguquguquki phakathi kwamadivayisi - Noma ngabe amakhasimende akho asebenzisa ama-Smartphones, ama-laptops, noma ama-desktops, ukubukeka nomuzwa womkhiqizo wakho nesipiliyoni sakho kufanele kungabi nasici. Ungenzi iwebhusayithi ibe yinkimbinkimbi kangangokuba labo abanokuxhumeka kwe-inthanethi okuhamba kancane bakhathele ukulinda.
- Khuthaza impendulo - Ukubuyekezwa okuku-inthanethi kusiza amakhasimende ukuthi azizwe ngathi imibono yawo ibalulekile. Noma kungukubuyekezwa okuhle noma impendulo eyakhayo, kubeke enhliziyweni lapho uthola inkomba elandelayo kuhlelo lwakho lokumaketha.
- Lwela ukumangaza ngenjabulo ikhasimende lakho - Qiniseka ukuthi ukuzenzakalela kwamakhasimende akho kubonakala kufudumele futhi kunobungane. Ufuna amakhasimende akhohlwe ukuthi bakhuluma nekhompyutha, futhi ukubenza bazizwe sengathi uyabakhathalela kungashintsha umdlalo.
- Dala ikhasi elihle lokufika - Kwesinye isikhathi ikhasi lakho lokufika ukuxhumana kokuqala kwamakhasimende akho nenkampani yakho. Dala umuzwa omuhle futhi bazofuna ukuqhubeka ngokuchofoza.
Uyini Umphumela Wecebo Lokuhlangenwe Nekhasimende?
Uzothola amakhasimende athembekile, ozosebenzisa okuningi, ashiye ukubuyekezwa okuhle futhi abelane ngokuhlangenwe nakho kwabo ezinkundleni zokuxhumana noma nabangani. Ukwakha isisekelo samakhasimende nokugcina ibhizinisi lawo kungumsebenzi onzima, kepha kuzokhokha uma kwenziwa kahle.
Yini Engingayenza Manje?
Izinhlangano zinokuningi ongakhetha ukukufinyelela nokuxhumana namakhasimende. Isoftware ezisebenzisayo yokumaketha inamathuba nezinketho ezingapheli.
- Ngena ezicathulweni zekhasimende lakho futhi bahlole ukuthi yini abayidingayo ngempela. Lindela lezo zidingo futhi wenze ngezifiso amathuba wokumaketha usebenzisa isoftware yokumaketha.
- Khuthaza amakhasimende akho ukuthi abelane ngolwazi lwabo ngomkhiqizo noma ngomsebenzi wakho kuwebhusayithi yakho nakuma-akhawunti wezokuxhumana. Benze bazizwe sengathi uyabakhathalela.
- Qondanisa wonke amasu akho wokumaketha ukuthuthukisa ulwazi lwamakhasimende. Faka imizwa, izinzwa, imicabango kanye nezenzo kukho konke okwenzayo ukudala okuhlangenwe nakho okungalibaleki okunamathela kumakhasimende futhi kubenze bahlobanise umkhiqizo wakho naleyo mizwa.
- Qaphela imithombo yangaphandle ezithinta ibhizinisi lakho, njengemibiko yezindaba, ukuhlangana okungahleliwe nabathengisi, noma ukuphawula ngomlomo. Umkhiqizo wakho nomkhankaso wakho nokuthi uphendula kanjani kumakhasimende kungaphumela ezindaweni ongazilawuli, kepha uma ugxila ekujabuliseni ikhasimende lakho, lokho okuhle kuzobonakala kuleyo mithombo engaphandle futhi kusize ibhizinisi lakho kuphela.
Ukuthuthukisa ulwazi lwakho lwamakhasimende kuyinqubo eguqukayo, futhi hhayi lonke ushintsho oluzodala imiphumela emihle kakhulu. Qala ngama-tweaks amancane uye esicini esisodwa somkhankaso wakho bese udlulela kokulandelayo.
Uma udinga usizo ukuze uqalise, hlola izinhlangano ezinikezela ngezinsizakalo zokumaketha ezenzekelayo ukuthola okulingana kahle kakhulu nezidingo zakho futhi okuhambelana nesisekelo samakhasimende akho.
