Ukumakethwa kwevidiyo kuyithuluzi lokumaketha elinamandla futhi elinamandla, futhi uma ungakakufaki kucebo lakho lokumaketha, sikuqinisekisa ukuthi ulahlekile. Kungani siqiniseke kangako ngalokho? Kalula nje, kuyasebenza ukukhangisa kwevidiyo isebenza ukukhulisa ithrafikhi yakho yewebhu, amazinga wokuguqulwa nokuzibandakanya komphakathi. Awuqinisekile? Nazi izibalo ezimbalwa ezibalulekile okufanele uzicabangele:
- I-akhawunti yamavidiyo aku-inthanethi ilinganiselwa 80% yomthengi we-intanethi.
- Ukubukwa kokuqukethwe kwevidiyo enophawu kukhuphukile Ama-258% kuFacebook futhi 99% ku-YouTube kusukela ngoJuni 2017.
- Amashayela wevidiyo ukwanda okungu-157% kuthrafikhi ephilayo evela kumakhasi emiphumela yenjini yokusesha (SERPs).
Manje njengoba usubonile izinombolo ezithile eziphoqayo, ake siqhubeke nokuthi ungafaka kanjani ividiyo kucebo lakho lokumaketha.
Kuyini Ukumakethwa Kwevidiyo?
Ukumakethwa kwevidiyo ukusetshenziswa kwamavidiyo ukukhuthaza imikhiqizo yakho kanye / noma izinsizakalo. Uma lokhu kuwumqondo omusha kuwe, ungakhathazeki - awuwedwa. Empeleni, I-91% yamabhizinisi amancane njengamanje abayisebenzisi i-YouTube ukumaketha.
Ukuqala Ngokumakethwa Kwevidiyo
Ukuqala nge- isu lokukhangisa ngevidiyo kungabonakala kusabisa. Kepha uma ungathatha izinyathelo zokufaka amasu wokumaketha amavidiyo aphelele emikhankasweni yakho kancane kancane, le nqubo izoncipha kakhulu.
Amathiphu okuqala ngevidiyo:
- Khomba umbuzo obuzwa njalo, inkinga noma ukukhathazeka okusombululwa yibhizinisi lakho.
- Khetha ukuthi iyiphi ifomethi ofuna ividiyo yakho ivele ngayo (kungaba yinde, ibe mfushane, noma ibukhoma).
- Thola okokusebenza okudingekayo ukukhiqiza ividiyo. Imvamisa konke okudingayo yi-smartphone!
- Bhala umbhalo. Ungazami ukushutha ividiyo ngaphandle kombhalo; umphumela ngeke ube yilokho obukucabanga, futhi kuzothatha isikhathi eside ukukhiqiza.
- Qopha ividiyo yakho.
Amathiphu Wokumaketha Ividiyo
“Abakhangisi abasabalalisa ividiyo emikhankasweni yabo ngokuvamile bathola imiphumela engcono nengaguquguquki kunabathengisi abangasebenzisi ividiyo,” Kusho uTravis Simpson, UMongameli weSymbolscape Media.
Ngalokho kusho, imiphumela emihle ayenzeki ngaphandle kokubandakanya, amavidiyo aklanywe kahle athumela umyalezo ocacile futhi avuse imizwa.
Ukuze kahle sikhiqiza okuqukethwe kwamavidiyo, faka okulandelayo.
1. Njalo yenza i-aphoyintimenti nezethameli zakho
Dala ishejuli ngezikhathi ezithile lapho uzothumela khona amavidiyo - futhi ungaguquguquki. Izithameli zakho zizothembela kulezi zikhathi; uma ungathumeli lapho uthi uzokwenza, bangakulahla ukwethemba kwabo. Lokhu kungaholela ekulahlekelweni ngamathuba ebhizinisi.
2. Faka ithalente izilaleli zakho ezithembayo
Uma kukhulunywa ngempumelelo ephelele yokukhangisa kwevidiyo yakho, abantu obakhombisa kokuqukethwe kwakho, umyalezo owuthumelayo nezihloko ozihlanganisayo konke kudlala indima enkulu.
3. Qiniseka ukuthi kunendawo yokuqala, ukungqubuzana nesisombululo
Njenganoma iyiphi indaba, ividiyo yakho kufanele ibe nesiqalo (noma "ngaphambi") ukudweba isithombe. Kukhona okudinga ukwenzeka; kungaba umlingiswa ophambili onenkinga abadinga ukuyixazulula, njll., kepha kufanele kube khona ukungqubuzana noma iphuzu lobuhlungu bohlobo oluthile ukuqhubekisela phambili indaba. Ngemuva kokuthi udweshu lwethuliwe, udinga ukwethula isixazululo, esixazulula inkinga futhi siqedele indaba ngenjabulo.
4. Dala ingwegwe
Ngisho ne-protagonist ethandekayo, i-storyline ehehayo nokuzibophezela okuqhubekayo kusheduli yakho yokuthumela, kunzima ukudonsa ukunaka kwezithameli ngaphandle kwehhuku. Zibuze le mibuzo:
- Yini ehlukile ngalokho okukhiqizayo?
- Umi kanjani ngomsindo emhlabeni oku-inthanethi?
- Yini ezokwenza ividiyo yakho ikhumbuleke?
Uma unezimpendulo zaleyo mibuzo, unehhuku lakho!
5. Kubophe konke ndawonye ukuzenzekelayo kokuzenzekelayo
Njengoba ukwazi ukukhiqiza okuqukethwe kwakho futhi ukhulisa isisekelo sakho sababhalisile / abalandeli, kulapho abantu abaningi ozobe uhlola yonke iwebhusayithi yakho.
Ividiyo kulula ukuthi izithameli ziyidle; ungafaka isithonjana ku-imeyili bese udala ikhasi lokufika kwevidiyo. Empeleni, ngokusho kweCampaign Monitor, ukumakethwa kwamavidiyo kukhuphula izinga lokuchofoza kuze kufike ku-50%.
Marketing ezishintshayo ithatha ezinye zezinqubo zakho zokuzibandakanya zokuthengisa nezokuthengisa. Ngayo, uzokhiqiza ukuhola okuningi, uguqule lokho kuholele ekuthengiseni futhi uthuthukise ukubuyiselwa kwemali (ROI).
A platform yokumaketha yokuzenzekelayo ikuvumela ukuthi usebenzise ithuluzi lokulandelela kanye ne-metric ukulandelela izibalo zokuzibandakanya nokuthwebula imininingwane ngabantu abababukayo. Ngokuthola ukubonakala okwandisiwe kumamethrikhi wokuzibandakanya, ithimba lakho lobuciko lingafunda ukuthi iziphi izinhlobo zamavidiyo ezikhanga izethameli zakho eziqondiwe. Lokhu kunika amandla ithimba lakho ukuthi lishintshe amavidiyo, liwasebenzisele ukuwaguqula.
Njengoba ababhalisile bakho nabalandeli beqala ukuchofoza kuwebhusayithi yakho nokulanda okuqukethwe kwakho okuningi, kungenzeka ukuthi bakulungele ukuthenga (noma okungenani baqhubekele phambili ohambweni lomthengi). Lokhu kuyinkomba yokuthi udinga ukwethula umkhankaso wokukhulisa umkhiqizo oqondene nomkhiqizo othile. Dala i-Persona ucabanga ngezibukeli zakho, bhala okuqukethwe okuphoqayo okwenziwe ngezifiso ukuthi bangobani laba bantu bese usebenzisa ukunakekelwa kokuhola ukusiza ukuhambisa lezi ziholele eduze kokuthenga.
Ekuphetheni
Ividiyo ingenye yezindlela ezingcono kakhulu zokusondela futhi ube nezilaleli zakho. Futhi kuyindlela esemqoka yokubazisa ukuthi ibhizinisi lakho lenzani - ngakho-ke ubabonise umcimbi othokozisayo, nikeza imininingwane ethile ngomkhiqizo wakho noma wabelane ngefilosofi yakho. Lapho bazi ngokwengeziwe ngenkampani yakho, maningi amathuba okuthi bazonamathela kuwe.
Thola eminye imininingwane kusuka ekujuleni kwethu umhlahlandlela wokukhangisa ngevidiyo. Uma ungathanda ukukhuluma nochwepheshe bethu kwezokumaketha kwevidiyo nokwenzekelayo kokumaketha, Xhumana nathi or thola idemo.