Ukubaluleka kokwakhiwa kwezixhumanisi kuyashintsha, kancane kodwa ngokuqinisekile, kungakhathaliseki ukuthi amabhizinisi amancane afuna kangakanani ukugcina izinto zifana. Esikhathini esedlule, ukwakhiwa kwezixhumanisi kwaqala njengendlela yokuthuthukisa amazinga okusesha okuphilayo, futhi inzuzo yesibili ibisiza abafundi futhi empeleni ikhiqize ithrafikhi ngaleyo ndlela.
I-Google vele ibifuna ukushintsha lokho ngoba abafundi (futhi bayohlala be) beyinto ebaluleke kakhulu ku-Google.
Ukwakha isixhumanisi kuseyindlela enhle yokukhuphuka indlela yakho eya phezulu kwe-SERP, kodwa awukwazi ukukhohlwa ukuthi ukukhiqiza ithrafikhi kufanele kusagxilwe, ikakhulukazi manje njengoba ama-algorithms e-Google ayashintsha ukuze asize ukuxhumanisa ukwakhiwa kuphumelele kuphela uma kungokwemvelo (ngaphezulu kulokhu kamuva).
Umbuzo-ke ulula: Ungakwenza kanjani ukwakha isixhumanisi okwengeziwe mayelana nokukhiqiza ithrafikhi futhi kuncane mayelana nokuthuthukisa izinga lakho?
Yakha Izixhumanisi Ezikhiqiza Ithrafikhi
Iningi lamabhizinisi amancane kuzofanele enze umzamo oqotho wokwakha izixhumanisi ukuze kudaleke izimoto. Lokhu akusho ukuthi amaqhinga akho amadala kufanele aqedwe, kunezinye izindlela zokwakha izixhumanisi okufanele zengezwe esu lakho.
Cabangela amanye alawa macebiso angezansi:
Izixhumanisi ze-Nofollow zisabalulekile
I-Nofollow iyisibaluli sesixhumanisi esifakwa kusixhumanisi esitshela i-bot yenjini yokusesha ukuthi ingakhasi leso sixhumanisi. Ngokungafani nesibaluli esisebenza kuphela kusixhumanisi engezwe kuso, i-meta tag ye-Nofollow ivimbela zonke izixhumanisi ekhasini lewebhu ukuthi zingalandelwa.
Izinkampani eziningi ezigunyaziwe zisebenzisa i- nofollow isibaluli ukuze kuthi lapho othile ezama ukubeka isixhumanisi kuwebhusayithi yenkampani, azi ukuthi singokwenani hhayi ngenzuzo ye-SEO.
Izixhumanisi kuma-akhawunti ezinkundla zokuxhumana nasezigabeni zokuphawula zekhasi nazo ziyi-nofollow ejwayelekile. Ezinye izinkampani zizogwema lezi zinhlobo zezixhumanisi ngoba azidluli noma iyiphi i-PageRank, kodwa iqiniso liwukuthi lezi zixhumanisi zisabalulekile.
Bathumela abafundi abafanelekile kuwebhusayithi yakho futhi bakusize ukhiqize leyo thrafikhi. Uma usebenza nesayithi elithola ukubonakala okuningi, leso sixhumanisi se-nofollow singabaluleka kakhulu kunesixhumanisi se-dofollow osithole kuleyo sayithi encane ngosuku olwedlule.
I-Wikipedia ayilandeli zonke izixhumanisi zayo kodwa ungadlulisela isixhumanisi esivela ku-Wikipedia ngoba iyisixhumanisi esingalandeli? I-Quora ayilandeli zonke izixhumanisi zayo kodwa futhi inokutholakala okukhulu kokuqukethwe namandla okukhiqiza ithrafikhi.
Uma ithrafikhi ingeyona ingxabano eyanele kuwe, nginezindaba ezinhle: I-Google kungenzeka isebenzisa izixhumanisi ze-nofollow ku-algorithm yabo. I-Google imemezele ukuthi ingase isebenzise i-nofollow izixhumanisi ku-algorithm yabo lapho futhi zibona kufanelekile. Ngakho-ke i-dofollow noma i-nofollow, isixhumanisi kufanele silandelwe uma kukhona amandla okwakhiwa kwethrafikhi kuwo.
Ubuningi be-Quality
Umcabango omdala wezinkampani wawuwukuthi lapho izixhumanisi eziningi kumasayithi amakhulu ahlukahlukene, ziba ngcono. I-Google iphule lo mqondo ngezinto ezifana nezibuyekezo zePenguin ukuze zizame futhi ukwazisa abantu ukuthi ikhwalithi ibaluleke kakhulu kunobuningi.
Ukukhokhela izixhumanisi kumawebhusayithi nezinkomba noma ukuzungeza futhi uthole izixhumanisi kumawebhusayithi angahlobene ngeke kusakusiza, ngakho-ke gxila kukhwalithi. Ukwakhiwa kwesixhumanisi sekhwalithi kusho ukuthola izixhumanisi ezifanele, futhi yilapho abafundi bezochofoza khona futhi uzokhiqiza leyo thrafikhi.
Kodwa empeleni, ungayitshela kanjani insiza yekhwalithi evela esisetshenziswa esimaphakathi?
Kokunye, ezimweni eziningi uzobona ikhwalithi eyiqiniso ngokubheka isayithi. Amasayithi amaningi ku-niche yakho azowajwayela, noma uzokwazi ukubona abantu abawabhalelayo.
Ngaphandle kokubuyekezwa okulula okwenziwa ngesandla, amasayithi afana Ama-Ahrefs uzokwazi ukukutshela ukuthi isiza sithola ithrafikhi yokusesha yemvelo nokuthi yimalini. I-Organic traffic iwuphawu oluhle lwenani: Uma i-Google ithumela abantu kuwebhusayithi, leyo webhusayithi ithenjwa u-Google.
Amawebhusayithi Agunyaziwe
Lo mbono ugqagqana nephuzu lokugcina. Awufuni nje izixhumanisi zakho kumawebhusayithi asezingeni eliphansi, kodwa ufuna ukugxila kumawebhusayithi agunyaziwe abekhona isikhathi eside.
Lawa mawebhusayithi abonakala kakhulu, ngakho-ke kungenzeka ukuthi ukhiqize ithrafikhi kulawa masayithi. Zama ukuzuza izixhumanisi kumawebhusayithi amabili anePR ephakeme kanye nesikhundla sayo yonke iwebhusayithi oyibhalelayo okungenzeka ukuthi ayithuthukisiwe.
Amasayithi ekhwalithi adinga amafa okuqukethwe ekhwalithi ephezulu angathanda ukuxhumanisa nawo, ngakho-ke thatha isikhathi sokuhlola isu lakho lamanje lokuqukethwe uma okuqukethwe kwakho kufaneleka ngempela ama-backlink:
- Qhathanisa okuqukethwe kwakho nokuqukethwe izimbangi zakho
- Bona ukuthi yini ebhaliwe futhi exhunywe ku-niche yakho
- Hlukanisa amafa akho okuqukethwe ngokudala i-infographics (usebenzisa amathuluzi e-intanethi) namavidiyo (usebenzisa amathuluzi afana UMovavi)
- Qalisa ukuzenzekelayo kokuzenzekelayo ukwenza ngokugcwele konke ukuxhumana okwaziyo ukukwakha: ukulandela ngokuzenzakalelayo futhi ulandelele wonke umkhondo.
Umbuzo uvame ukuthi ungafinyelela kanjani ngempumelelo kulawo masayithi agunyaziwe?
Ngincoma ukuthi uthole abantu ngemuva kwesizinda ngasinye (ababhali nabahleli) futhi ufinyelele kubo ngokuqondile esikhundleni sokusebenzisa ifomu lokuxhumana elijwayelekile elisendaweni.
Kunezindlela eziningana zokufinyelela kubabhali nezintatheli okuhlanganisa nenkundla yezokuxhumana (i-Twitter ne-LinkedIn zihamba phambili kulezi zinhlobo zokuthinta) kanye namawebhusayithi abo siqu.
Uma uzoqala isu lokutholwa kwesixhumanisi esilinganisweni esigcwele, uzodinga isizinda esihlukile ukuze usethe amakheli akho e-imeyili njengoba ama-imeyili okuxhumana kufanele ahluke ekusekelweni kwamakhasimende akho kanye nekheli le-imeyili elisemthethweni. Ungathola isizinda esishibhile usebenzisa le generator yegama lomkhiqizo.
Qiniseka ukuthi unesizinda sakho kanye nekheli le-imeyili elimisiwe amasonto ambalwa noma ngisho nezinyanga ezimbalwa ngaphambi kokuqala ukuxhumana kwakho ukuze uqinisekise ukuthi isizinda sakho simiswe ngokwanele ukuze singabanjwa kuzihlungi zogaxekile.
Ukucela isixhumanisi ngaso leso sikhathi akuyona indlela enhle yokwakha ubuhlobo nomlobi we-niche noma umhleli, ngakho-ke woza nesu lokubandakanya. Ukubamema ukuthi baphathe i-webinar noma ukubamema kwinhlolokhono yomibili imibono emihle, ikakhulukazi ngobuningi Amapulatifomu lokho kwenza umsebenzi ube lula.
Ukushintsha isu lakho lokwakha isixhumanisi ukuze ugxile ekukhiqizeni ithrafikhi ukuphela kwendlela yokuveza noma yimiphi imiphumela kuqhinga lakho le-SEO. Ngikufisela inhlanhla!
