Ukwenza okuningi ngemizamo yakho yokumaketha edijithali kuqala ngokukhetha amathuluzi afanele. Ukumaketha kwe-Digital isebenza kahle kakhulu lapho yonke imizamo yakho ivumelaniswe kuzo zonke iziteshi futhi lapho ingadingi izinqubo zamandla ezibamba isikhathi njalo lapho ufuna ukwethula umkhankaso omusha. Kungakho kubalulekile ukuthi ukhethe amathuluzi afanele wokumaketha wezinto eziza kuqala kuwe nosayizi webhizinisi ukuze ukhokhele lokho okudingayo kuphela. Amathuluzi anjalo wokumaketha edijithali wamabhizinisi amancane aklanyelwe ngqo amaqembu asendlini angahle angabi nesikhathi esiningi noma izinsiza eziningi njengokusebenza kwebhizinisi. Ngakolunye uhlangothi, amathuluzi ejensi lokumaketha edijithali adinga ukuba abe nimble, enziwe ngezifiso, futhi abe namandla okuvumela amaqembu e-ejensi aphathe amaklayenti amaningi ngasikhathi sinye.
Ukukhetha amathuluzi anamandla anele kodwa alingene ngokwezidingo zakho kukusiza wazi ukuthi uthola inani elingcono kakhulu ekumaketheni kwakho kwedijithali futhi kukhulisa inzuzo yakho ekutshalweni kwemali.
Izinhlobo Zamathuluzi Okumaketha
Ukumaketha kwe-Digital akuyona nje isikhathi esisodwa sokubamba nje - sonke isambulela esihlanganisa amasu amaningi ngenhloso ebumbene yokushayela ithrafikhi kuwebhusayithi yakho nokungeza imikhondo kufaneli yakho. Ukuze usebenzise imizamo yakho ngokugcwele, sebenzisa izinhlobo ezimbalwa zamathuluzi wokumaketha ukusiza ibhizinisi lakho
Izinhlelo zeCRM
Ukuphathwa kobudlelwano beKhasimende (noma i-CRM) iqhinga ledijithali eligxile ekuqinisekiseni ukuthi bonke oxhumana nabo ku-database yakho banikezwa okuqukethwe okujwayelekile, okufanele. Ngaphakathi kohlelo lwakho lweCRM, kufanele ukwazi ukuqoqa imikhondo noma ngabe uyifaka ngesandla noma uthwebula idatha yokuhola kusuka amafomu ahlakaniphile kuwebhusayithi yakho namakhasi okufika.
Lapho usuthole idatha yokuhola, i- CRM kufanele ikuvumele ukuthi wakhe izinhlu lelo qembu eliholwa yizintshisekelo ezifanayo kanye nemininingwane yabantu, ikwenze kube lula ukunikeza okuqukethwe koxhumana naye ngamunye ku-database yakho. I-CRM yakho izobe igcina irekhodi elisebenzayo lalo lonke iphoyinti lokutholwa elitholwa ngumuntu ngamunye, noma ngabe livela emkhankasweni ozenzakalelayo noma ngqo kusuka kulungu leqembu lakho lokuthengisa.
Ngohlelo lweCRM olusebenzayo, ukumaketha nokuthengisa kungasebenzisana ngesithombe esigcwele sempilo yamakhasimende. Thola ukuqonda kuzo zombili izithombe ezinkulu nezithize, amazinga ngamanye ngokuqonda ukuthi obani abahola phambili kakhulu, abahlanganyela nokuqukethwe komkhiqizo wakho nokuthi yimaphi amaqhinga akhokhelayo ngohlobo lokuguqulwa.
Amathuluzi Wokumaketha Nge-imeyili
Kuwo wonke amaqhinga wokumaketha edijithali laphaya, ambalwa ahambisanayo futhi anamandla njengawo imeyili marketing. Ngamandla okubika angenakuqhathaniswa ne-ROI ephezulu kunanoma isiphi isiteshi sokumaketha sedijithali, kunengqondo ukutshala imali kumathuluzi wokuthengisa ama-imeyili anamandla.
I-CRM yakho iyingxenye eyodwa nje encane yokuphumelela kokumaketha nge-imeyili. Udinga futhi ukwazi ukudala ama-imeyili oxhumana nabo abazofuna ukuwavula. Noma ngabe ufuna ukuthatha indlela enesifanekiso noma ugxile kakhulu ekwenzeni ngezifiso nokuklama okuhlukile kumikhankaso yakho yokuthengisa nge-imeyili, iSharpSpring's amathuluzi okuthengisa we-imeyili lula nokwenza lula inqubo yokuklama, ukwakha, ukuthumela, ukuzenzekelayo nokuqapha ukusebenza kokumaketha kwe-imeyili.
Amathuluzi Wokukhangisa Okuqukethwe Nenhlalo Yezokuxhumana
Ekumakethweni kwedijithali, kufingqiwe kuleli qophelo ukusho ukuthi okuqukethwe yinkosi. Kepha kunesizathu sokuthi lesi sisho siphindaphindwe kaninginingi - okuqukethwe ukuphela kwendlela yokuthi abasebenzisi baxhumane nomkhiqizo wakho ngokusebenzisa amaqhinga wedijithali angenayo. Yilokho abasebenzisi abakulindele, futhi uma umkhiqizo wakho unganikeli ngokuqukethwe okuhle kakhulu, amathemba akho azoya kwabancintisana nabo ukuthola abakufunayo.
marketing Okuqukethwe Akudingeki kube nzima. Ngaphakathi kwesikhulumi sakho sokuzenzakalela sokumaketha, kufanele ubheke amathuluzi wokubhuloga ezikuvumela ukuthi ulayishe futhi uhlanganise amabhulogi. Amapulatifomu amahle kakhulu wokwakha amabhulogi azokuvumela ukuthi uqoqe imininingwane yomsebenzisi ngamafomu axhunyaniswe ngqo ne-CRM yakho futhi anikele ngamathuluzi we-SEO akhelwe ngaphakathi ukuze aqiniseke ukuthi amabhulogi akho afunda kahle izinjini kanye namathemba.
Akwanele ukuba nokuqukethwe okuhle kubhulogi yakho nakuwebhusayithi - udinga ukuba khona lapho abasebenzisi bakho bekhona. Imithombo yezokuxhumana ayiyi ndawo nganoma yisiphi isikhathi maduzane, ngakho-ke ukusebenzisa amandla amathuluzi wokumaketha wokuphathwa kwemithombo yezokuxhumana kubalulekile ukuqinisekisa impumelelo yezentengiso yedijithali. Izici zemidiya yezokuxhumana zeSharpSpring zikuvumela ukuthi uhlele okuqukethwe ngaphambi kwesikhathi noma ukukuthumele khona manjalo kuwo wonke amaphrofayili, kukunikeze ukubakhona okungaguquguquki kwesikhulumi. Ukubukwa kwekhalenda kukunikeza isithombe esisheshayo sobukhona bakho bezindaba zenhlalo jikelele. Ungahlala uqiniseka ukuthi uthumela umlayezo ofanele endaweni efanele ngesikhathi esifanele. Ngokungafani namanye amathuluzi wokumaketha ezokuxhum, iSharpSpring ayikhawuli inani lamaphrofayili noma abasebenzisi ongabafaka ku-akhawunti yakho.
Uma usebenzisa imikhankaso emikhulu yokuthengisa okuqukethwe, njengokulanda okuqukethwe kwe-premium, udinga ukuthi uqiniseke ukuthi unamakhasi amahle wokufika. Amakhasi okufika nawo abalulekile ekuseshweni okukhokhelwayo nemikhankaso yemidiya yokuxhumana ekhokhelwayo njengoba inika laba basebenzisi umbono osheshayo wemilayezo yomkhiqizo wakho ngaphandle kokubacindezela ngokuqukethwe. Ngenkathi amathuluzi amaningi wokumaketha edijithali engakhelanga kumakhono wekhasi lokufika, kufanele ufune ipulatifomu eqinile ekuvumela ukuthi uqonde ngqo yakha futhi uhlele amakhasi okufika ngaphandle kokushiya uhlelo.
Ukuzenzekelayo
Marketing ezishintshayo ikuvumela ukuthi uthathe imisebenzi ephindaphindwayo nokuqagela emizamweni yakho yokumaketha. Ngokusebenzisa amathuluzi wokumaketha asebenzayo we-automation, uzokwazi ukuhlela okuqukethwe kusengaphambili, uqoqe imikhondo ngamafomu axhunyaniswe ngqo ne-CRM yakho futhi athuthukise ukugeleza kokusebenza okwakha ngokuzenzakalela imiyalezo yokukhulisa ukuhola ngomsele wokumaketha osuselwa esikhathini nezenzo ezithile bathatha.
Ngamandla izici zokuzenzakalela zokumaketha, I-SharpSpring yenza lula ukuzenzakalela kokumaketha ukuyenza ifinyeleleke kubathengisi okungenzeka ukuthi abanalo ulwazi lokufaka amakhodi nentuthuko yangokwezifiso. Ngokubonakala okulula kwephuzu-nokuchofoza, kuba lula ukwenza ukugeleza kokusebenza kokumaketha kufaka phakathi lokho okunengqondo yegatsha ngokususelwa kuzenzo zomsebenzisi.
Ama-Analytics
Akwanele ukusetha i-automation yakho nethemba lokuhle kakhulu - udinga ukuqhubeka uvivinye, usebenzise kahle, futhi ulungise i-automation yakho ukuqinisekisa ukuthi iyaqhubeka nokusebenza ngomthamo omkhulu. Nge amakhono we-analytics akhelwe ngaphakathi, I-SharpSpring ikuvumela ukuthi uhlaziye wonke amaqhinga akho wokumaketha edijithali, azenzekelayo futhi ajwayelekile, ukunquma ukuthi isikhathi sakho sisetshenziswa kahle kuphi. Lokhu kukuvumela ukuthi uguqule imisebenzi namaqhinga asezandleni, okukuvumela ukuthi ugxilise amandla akho emikhankasweni emisha nasemizamweni yokudala.
Akuzona zonke izivakashi zewebhusayithi yakho kanye namakhasi okufika ezizogcwalisa ifomu ukukunikeza imininingwane yazo, kepha lokho akusho ukuthi ithrafikhi kufanele ithathwe njengelahlekile. I-SharpSpring inika wonke amakheli we-IP avakashela isayithi lakho a Isivakashi futhi iqhuba ukubheka okuphambene nalawa makheli we-IP ukuze uqonde ukwakheka kwenani labantu abavakashela indawo yakho. Izinkampani ze-B2B zingasithatha lesi sinyathelo siqhubeke, njengoba i-VisitorID reverse lookup ifaka amagama amabhizinisi ezinkampani ezivakashela isiza sakho, futhi kwesinye isikhathi ngisho namagama, izinombolo zocingo namakheli e-imeyili ahlobene nalezo zivakashi zebhizinisi ezingase zihlale zingaziwa.
Okufanele Ukufune Kumathuluzi Wokukhangisa Ngedijithali
Amathuluzi abaluleke kakhulu wokumaketha yithimba lakho, isipiliyoni sakho kanye nolwazi mathupha lomkhiqizo wakho onawo kuphela. Okuncono ipulatifomu yezentengiso yedijithali ngoba izidingo zakho yizo ezizogxila kuyo yonke imikhankaso yakho, zigcine umlayezo wakho ungaguquguquki kuzo zonke iziteshi, futhi zikusize wena neqembu lakho nisebenze ngokuhlakanipha, hhayi kanzima.
Uma ukhetha iSharpSpring njengehabhu eliphakathi lamathuluzi akho wokumaketha edijithali, uyazi ukuthi uzoba nakho konke okudingayo endaweni eyodwa. Xhumana nathi ukuthola eminye imininingwane, noma thola idemo namuhla.
