Okuqukethwe okuhle, ukugqugquzelwa okuqinile kwendalo, ukusesha okukhokhelwayo, kanye namasu ezenhlalo yizona zihluthulelo zomkhankaso wokuthengisa ongaphakathi ungene ngempumelelo. Kodwa, noma isu lomkhankaso omuhle kakhulu lingaduka uma ungenawo ukuguqula okuphezulu ikhasi lokufika lapho abasebenzisi befika.
Yini ikhasi lokufika?
Ikhasi lokufika liyikhasi amathemba akho futhi liwaholele "emhlabeni" lapho bechofoza kwisikhangiso noma i-imeyili. Ngokuvamile kuyikhasi elizimele, elizimele kuwebhusayithi yakho, elakhelwe ngqo ukufeza izidingo zomkhankaso othize wokukhangisa noma wokukhangisa.
Amakhasi okufikelwa kuwo awawona amakhasi ongawathola ekuwebhusayithi yakho ejwayelekile — azimela ngokwawo futhi aqhubekisela abasebenzisi indlela yokuguqula ukuze ekugcineni babe ngabathengi bakho. Ikhasi elihle lokufika lizogxila ngokuthe ngqo kusici esisodwa somkhiqizo, baphendule umbuzo othile, noma bakhombe okuqukethwe engxenyeni eyodwa yezithameli zakho.
Kuyini a okuhle ukufika kokwetha?
Ukuze ufinyelele izethameli zakho ngempumelelo, ikhasi lakho lokungena kufanele lakhiwe ngezidingo zalo engqondweni. Bafikile kuleli khasi ngoba bachofoze isixhumanisi osinikezile. Sebevele banentshisekelo kulokho okufanele ukukusho, ngakho-ke qiniseka ukuthi ufika ephuzwini ngokushesha nangempela. Amakhasi okufikelwa kuwo kufanele abe amafushane, ngoba iningi labasebenzisi ngeke lihlelele kude kakhulu noma lichithe isikhathi esiningi lifunda.
Amakhasi okufika akuqhuba kanjani ukuguqulwa?
Emikhankasweni eminingi yangaphakathi yokumaketha, amakhasi okubanjwa athuthukiswa abe “yisango” kucezu lokuqukethwe oluyigugu ezilalelini zakho. Lokhu kungaba ngumhlophe, umhlahlandlela, ithuluzi lamathuluzi, noma ubhalisele umcimbi noma i-webinar. Lokhu okuqukethwe kwe- "premium" kufanele kube ucezu olubalulekile lobuholi bomcabango, kugxile ekunikezeni inani langempela nasekufundiseni amakhasimende akho ngesihloko esithandekayo kubo.
Ukuze uthole lokhu okuqukethwe, umsebenzisi wakho uzodinga ukuthi ahlinzeke ngemininingwane yakhe, ikakhulukazi ngefomu, eliqoqa imininingwane yakhe futhi alithumele kulokho kwakho CRM. Zingangezwa kokuhlukahluka okuhlukahlukene kokuzenzakalela kokusebenza noma zithole ukulandela okuqondile okuvela eqenjini lakho lokuthengisa njengoba usunqume isu lakho lokuthengisa elingaphakathi nendawo.
Njengomthetho, akufanele usebenzise izincwajana, okuqukethwe okunophawu, noma izinto zokuthengisa njengokuqukethwe okunegated. Ufuna abathengi abafuna ukuba khona bakwazi ukufinyelela lolu lwazi ngokukhululeka. Ngokubuyisanayo, abasebenzisi cishe bazothanda ukwaba imininingwane yabo ukuze basebenzise lolu hlobo lokuqukethwe.
Ngiqala kanjani?
Ngaphambi kokuthi ungene ungene ekuthuthukiseni nasekuvuleni amakhasi wokufika, udinga ukwazi ukuthi izethameli zakho eziqondayo zifuna ukubona ini. Ukwenza lokhu ngokwenza ucwaningo lwemakethe ukuthola ukuqonda okungcono kwezithameli zakho eziqondiwe, izidingo zazo, nokuqukethwe abazokuthakazelela.
Qala ngokuthuthukiswa kwePersona
Ngaphambi kokuthi uqale ukubala izidingo zekhasi lakho lokufika, udinga ukuqonda okuningiliziwe kwezithameli zakho noma izethameli ezithile ezihlosiwe. I-Personas kuyizintshumayelo ezingezona ezinganekwane zabantu abaphakathi kwezilaleli zakho ezifaka imibandela eyisisekelo embalwa
- Izibalo zabantu: Uneminyaka emingaki ikhasimende lakho? Atholakala kuphi? Buyini ubuhlanga babo / ubuzwe babo? Ngabe owesilisa, owesilisa, noma omunye?
- Ingemuva: Yini isihloko somsebenzi esifanelekayo sekhasimende? Yiliphi izinga lemfundo abanalo? Baze kangakanani emisebenzini yabo? Ingabe bangabenzi bezinqumo ngohlobo lokuthenga okudingeka bawenzele umkhiqizo wakho noma badinga ukuxhumana nabanye ababambiqhaza?
- Imisebenzi: Ngabe wenzani ikhasimende lakho elihle nsuku zonke? Ngabe ziqhutshwa yinqubo noma zigxile emgomweni? Ngabe bayasebenza phakathi kwemihlangano nokuqokwa noma bachitha isikhathi esithe xaxa benza umsebenzi wokuhola amakhanda? Isikhathi esingakanani abasichitha online? Yimuphi amadivaysi abawasebenzisa kakhulu, futhi benzani kulawo madivayisi?
- Imigomo: Yini ikhasimende lakho elilungele ukufeza? Bathembela ini kuleliviki elizayo, enyangeni nonyaka? Yisiphi isifiso sokugcina esisebenza kakhulu kuwe nakwibhizinisi lakho?
- Izinselele: Yiziphi izinkinga ikhasimende lakho elifanele lihlangabezana nazo emisebenzini yazo? Yiziphi izithiyo abahlangana nazo lapho bezama ukufeza izinhloso zabo?
- I-Mindset: Ngabe ikhasimende lakho eliluhle uhlobo lomuntu othanda ukwenza izinqumo ngokushesha? Ingabe babuza imibuzo eminingi noma benza ucwaningo ngaphambi kokuthenga?
Qonda Izihloko Ezithrendayo
I-Google inikeza ithuluzi elinamandla ngempela lokuhlonza ukuthi abasebenzisi bavame kangakanani ukusesha isihloko ngokuhamba kwesikhathi. A Ukusesha kwe-Google Trends yindawo enhle yokuqala ucwaningo lwakho lwemakethe. Ngeke nje ukwazi ukubona ukuthi bangaki abasebenzisi abasifunayo kuleso sihloko noma umbuzo ngokuhamba kwesikhathi, kodwa futhi uthole isithombe se:
- Lapho ukusesha kwenziwa khona ngokuya ngesifunda
- Ukuthandwa kwesibili nesihloko nombuzo othile wokusesha ngokuhamba kwesikhathi
- Amagama okusesha ahlobene kakhulu nemibuzo
- Imibandela kanye nemibuzo ethola ivolumu ngokushesha
Kusetshenziswa lokhu njengephuzu lokuphuma, uzokwazi ukuqala ukuthuthukisa okuqukethwe kwakho kwe-premium bese uqala ukwenza amasu wokukhombisa umkhankaso.
Usebenzisa iMidiya Yezokuxhumana Ucwaningo Ngemakethe
Uma usuqonde ukuthi kusebenza kanjani usesho ku-google, kuzofanela ungene futhi ekuxhumaneni nomphakathi ukuthola ukuqonda kwababukeli abakhuluma ngohlobo lwakho, ngesihloko, kanye nemibuzo. Ngokulalela okuyisisekelo komphakathi, ungathola umuzwa omuhle wokuthi ama-hashtags, imigomo, namakhasi athandwa kakhulu phakathi kwezimpawu zezithameli zakho.
Uma uqonda i-persona, i-mindset yakho, nemisebenzi, ngokujwayelekile uzoba nombono omuhle wokuthi iziphi izinto zokuxhumana ezingasetshenziswa kakhulu. Uma banentshisekelo ngezibuyekezo ezisheshayo nezingxoxo, kungenzeka bachitha isikhathi ku-Twitter. Uma benentshisekelo kakhulu kwezokuxhumana ngobuchwepheshe, bheka ku-LinkedIn. Uma beqhutshwa kakhulu wukuxhumana nabantu, i-Facebook ukubheja okuphephile. Uma banentshisekelo kakhulu kugqozi noma okuqhutshwa ngumbono, cishe bazokhulisa i-Pinterest ne-Instagram.
Amathuluzi okulalela omphakathi kuzokuvumela ukuthi useshe izihloko ezingamakiwe ngempela nophawu lwe- # noma @. Ngokufaka la mathuluzi, uthola ukuqonda kokuthi izethameli zivame kangakanani ukukhuluma kakhulu ngezihloko zakho ezilandelwayo, nokuthi zithini ngalezo zihloko. Amathuluzi okulalela ezenhlalo akuvumela ukuthi uqaphe uhlobo lwawo wonke amapulatifomu, ubheke imikhiqizo ehlobene, futhi uthole ukuqonda ngezinga lababukeli, izihloko ezihamba phambili nokuzwela umphakathi ngesihloko.
Ngilakha kanjani ikhasi lokufika elikhulisa ukuguqulwa?
Lapho usukhombe ababukeli bakho, futhi uthole ukuqonda okuningiliziwe okubaluleke kakhulu kubo bese uqala ukwenza umkhankaso wakho ongaphakathi, usukulungele ukwakha ikhasi lakho lokungena. Ukuthola okuningi emizamweni yakho yokumaketha, qiniseka ukugcina izindlela ezimbalwa ezinhle kakhulu engqondweni ekwakhiweni kwekhasi lakho lokufika.
Ukuqanjwa Kwekhasi Lokwakha
Ukwakhiwa kwekhasi lakho lokufika kudinga ukuhola umsebenzisi ngohambo olucacile nolunengqondo. Qinisekisa ukuthi izinto ezibucayi zibekwa ngaphezulu kwesibaya (ingxenye yokuqala yekhasi ebonakalayo ngaphandle kokuskrola), njengoba iningi labasebenzisi lingasebenzisi isikhathi esiningi liskola ukuze lifunde ikhasi eligcwele. Ngaphezulu kwesibaya, kufanele ube:
- Isihloko sakho, esifana nokuchazwe ngumsebenzisi
- Isihlokwana esifushane noma isitatimende esisekelayo
- Into ebukwayo ye "hero", kungaba isithombe esinemiphumela ephezulu, isithombe, ividiyo, noma i-blockquote
- Isigaba esifushane sesingeniso esichaza ukuthi ungubani nokuthi kungani umsebenzisi kufanele agcwalise lefomu
- Ifomu ofuna umsebenzisi wakho aligcwalise
- Ikholi ecacile esenzweni
Uma uklama okuqukethwe kwakho okungenhla kahle, abasebenzisi bakho bazoba nombono osobala walokho ofuna bakwenze, futhi bazoligcwalisa ngokushesha lelo fomu futhi baguqule, noma baqhubeke nokuskrola ukufunda kabanzi ngawe. Ngezansi kwesibaya, ungafaka:
- Izinzuzo ezinkulu zokusebenzisana nenkampani yakho
- Izici ezihlukanisayo zomkhiqizo wakho
- Ubufakazi obuvela kumakhasimende noma, ngezinsizakalo ze-B2B, ama-logo amaklayenti akho aphezulu
- Isixhumanisi noma inkinobho ye-CTA eyengeziwe yokuqinisekisa ukuthi abasebenzisi banethuba elengeziwe lokuguqula ngaphandle kokuskrola emuva phezulu ekhasini
Okuqukethwe Kwekhasi Lokufakiwe
Okuqukethwe ekhasini lakho kufanele kube kufushane futhi kube nomthelela. Ungahle ulingeke ukuba ungene shí bese usebenzisa ikhasi lakho lokungena njengethuba lokudlulela kumkhiqizo wakho ogcwele bese utshela abasebenzisi konke ngomkhiqizo wakho, izici zawo nokuthi kungani kufanele bakhethe wena ngaphezu komncintiswano.
Melana nalokhu kunxenxa.
Ikhasi lakho lokufika kufanele licaciswe ngokwanele ukunika abasebenzisi bakho ukunambitheka komkhiqizo wakho ngaphandle kokubalingaza. Kufanele ubashiye befuna ukwazi kabanzi ngomkhiqizo wakho, futhi bakwenze kucace ukuthi ukubamba iqhaza ku-Call to Action (CTA) kuzobanika izimpendulo ezengeziwe zemibuzo yabo.
Ukufika Kwekhasi Lokwenza Umsebenzi
Uma okuqukethwe kwakho kukhuthaza futhi kubashukumisela esenzweni, abasebenzisi bakho kudingeka bazi ukuthi yisiphi isenzo okufanele basithathe. Yenza i-CTA yakho icace futhi isobala, ngolimi olusebenzayo olwakha umuzwa wokuphuthuma. Ulimi olujwayelekile lwe-CTA isitatimende esilula esibalulekile esitshela abasebenzisi ukuthi benzeni ngokulandelayo:
- Download Manje
- Bhalisela Lapha
- Funda kabanzi
- Hlela Ukuqokwa
- Xhumana nathi
Ngenkathi ungahle ulingeke ukuthi unikeze abasebenzisi bakho inketho engaphezu kweyodwa ye-CTA ekhasini lakho lokufika, izinketho eziningi kakhulu zinganciphisa ukusebenza kwekhasi lokufika. Ukusebenza kwekhasi lokufika kukwenza kucace ukuthi kunendlela ongathanda ukuthi umsebenzisi ayithathe, futhi ama-CMA amaningi adala amafoloko kuleyo ndlela futhi angenza umsebenzisi alahlekelwe futhi abuyele emuva ekusesheni kwakhe.
Isipiliyoni Somsebenzisi Ojwayelekile Wokufaka Ikhasi
Ikhasi lakho lokufika lifanele lisebenze kahle futhi lilayishe ngokushesha kunoma iyiphi ithuluzi. Uma izikhathi zokulayisha zide kakhulu noma ikhasi lingabonisi kahle ocingweni lomsebenzisi wakho, akunakwenzeka ukuguqula. Ifomu lakho kufanele libe nezinkundla ezincane ukuze likhuphule isilinganiso sakho sokugcwaliswa kwefomu — izinkambu eziningi kakhulu zingenza abasebenzisi bame ngaphambi kokugcwaliswa.
Cabanga ngokwenzekayo uma umsebenzisi esegcwalise ifomu. Ngabe bayawuthola umyalezo wokubonga, kungaba kusikrini noma nge-imeyili? Uma sebehambise imininingwane yabo, bangakwazi ukukuvuselela kalula? Ngabe banenketho yokuzulazula basuka ekhasini lokungena bangene kuwebhusayithi yakho enkulu? Zonke lezi zinto zinesisindo ekwakheni umuzwa owamukelayo futhi olula womsebenzisi.
Ngikukhulisa kanjani ukusebenza kokufika kwekhasi?
Ukuze uqinisekise ukuthi ikhasi lakho lokufika lisebenza kahle, udinga ukukala njalo, ukuvivinya nokwenza kahle. Vumela umkhankaso wakho uqhubeke amasonto ambalwa ukuthola isisekelo, bese wenza ushintsho oluncane kokuqukethwe, izithombe, kanye nokuhlelwa kwekhasi. Okunye okuguquguqukayo ongakuhlola kungaba:
- Isikimu sombala
- Isihloko nesihloko
- Amasimu amafomu nokubekwa
- Ulimi lwe-CTA
Lapho usuqoqe imininingwane yokusebenza kwesisekelo, zama ukuguqula okunye kwalokhu okuguquguqukayo ubone ukuthi kukhulisa isilinganiso sakho sokuguqula. Uma kwenzeka, qhubeka nezinguquko futhi uvivinye okuhlukile. Uma inguquko inciphisa ukusebenza kwakho, udinga ukubuyela enguqulweni yokuqala yekhasi noma uzame enye inguqulo yokuhluka okufanayo.
Ungaqala futhi inqubo yokuhlola lezi zinto eziguqukayo ngokushesha lapho uqaliswa ngokuhlolwa kwe-A / B. Ekuhlolweni kwe-A / B, shicilela izinhlobo ezimbili zekhasi lokufika ngomehluko omncane oguqukayo. Phromotha ikhasi ngalinye ngokulinganayo ngobude besikhathi. Ngemuva kwesikhashana, uzokwazi ukubheka eceleni idatha yedatha yokuguqula futhi unqume ukuthi iyiphi uhlobo olusebenza kahle kakhulu.
Kungakhathaleki ukuthi isendleleni yakho yokuhlola nokwenza kahle, qiniseka kuphela ukuthi ushintshe ukuguquguquka okukodwa ngasikhathi. Uma wenza izinguquko eziningi kakhulu, ngeke wazi ukuthi yiluphi ushintsho oluholele ekuthuthukisweni futhi awukwazi ukuphinda imiphumela yakho noma usebenzise okufundayo emikhankasweni ezayo.
Yini ezayo ngokulandelayo?
Lapho abasebenzisi bakho sebeguqukile ekhasini lokufika, yini elandelayo? Udinga ukuqhubeka ukhulisa okuholela okuguqukayo ngenqubo yesinqumo kuze kube yilapho sebelungele ukuthenga. Uma sebethengile, umsebenzi wakho awupheli lapho. Udinga ukuqhubeka nokunikezela ngesipiliyoni senkonzo enhle futhi uqhubeke nokukhulisa ukuthembeka komkhiqizo.
Ipulatifomu yokuthengisa ezisebenza ngamandla ngeke ikuvumele ukuthi udale amakhasi aguqulayo kakhulu kodwa futhi yakha idrama yokuthengisa ngama-imeyili, iphathe umkhondo wakho nge-CRM enamandla futhi isebenze okuqukethwe njalo.
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