Ungathanda ukuthi iGoogle ithembe ibhizinisi lakho ngokwanele ukuthi ililinganise ngaphezu kwezimbangi zakho?
Ngokusobala ubungathanda.
Lapho-ke sekuyisikhathi sokuqala ukusebenza kumkhiqizo wakho siqu:
Kungani Izinto Zezimpawu Zomuntu Siqu
Omunye wemibuzo ejwayelekile engiwuthola kumakhasimende nakwabanye abasunguli be-ejensi:
"Ngingachithelani isikhathi ngichitha uphawu lwami uma konke engikudingayo ukukhuthaza ibhizinisi lami?"
Yebo, kunezizathu eziningi. "Abantu bakhetha ukuthenga kubantu”Kungenye yazo osekuyisikhathi eside yaphenduka indawo yokuthengisa (lokho akusho ukuthi akulona iqiniso, noma kunjalo).
Ezimweni eziningi nasezimbonini (i-niche yokumaketha ifakiwe), lokho kuyiqiniso: Ukwazi umsunguli nendaba yabo kufaka ukuthembela ebhizinisini nakumkhiqizo walo.
Kepha kunesinye isizathu esikhulu sokwakha ama (brand) akho ngemuva kwebhizinisi: Google!
I-Google iyayazi imikhiqizo nabantu. Lokho bakubiza ngokuthi “izinhlangano,” futhi izinhlangano zakha umongo we-Google's Knowledge Graph (okusho ukuthi i-Google yazi ini ngomhlaba).
IGrafu Yolwazi yeGoogle isebenzisa noma ikuphi ukusesha. Ngenxa yalokho, i-Google iyazi ukuthi uma uthayipha okuthile okufana ne- “ice fire” ebhokisini lokusesha, kungenzeka ungadingi ukuthola amakhasi akhuluma ngalawo kodwa kunalokho kungenzeka ukuthi unentshisekelo ezincwadini nakubabhali:
Ukuba yingxenye ye-Google's Graph Graph kuza nezinzuzo eziningi, kusuka ekuthembekeni ngokwengeziwe emehlweni we-Google kuze kube sezingeni lazo zonke izinhlobo zosesho okungenzeka ukuthi awukalungiselelwa lona. Ngaleyo ndlela ngikwazile ukukala [ochwepheshe abaphezulu be-SEO] yize isiza sami sebhizinisi singekho ohlwini lwaso noma kuphi kuma-100 aphezulu:
Qaphela ukuthi ngikwaze kanjani ukufaka uphawu lwephrofayili yami ngendlela ekhomba ukuxhumeka ku inkampani Ngisebenzela.
Ukwakha uphawu lomuntu siqu kuthatha isikhathi nomzamo kepha kusiza iGoogle ukuthi yenze konke ukuxhumana okudingekayo futhi ngenxa yalokho ikwethembe kakhulu wena nebhizinisi lakho. Futhi ngokuthembela kweGoogle kuza amazinga aphezulu nokubonakala okungcono kwezinto eziphilayo.
Nakhu ukuthi ungaqala kanjani ukusebenza ngomkhiqizo wakho, isinyathelo esisodwa ngasikhathi:
1. Dala ikhasi eliqinile le-Solid (noma i-site)
Akunasidingo sokuthola izinkampani lapho uhlanganisa isigaba Mayelana kuwebhusayithi yakho. Akuwona umhlangano webhodi, futhi akusikho ukuqala kabusha futhi akekho umtshali-zimali ongamjabulisa. Abantu bafuna nje ukukwazi kangcono.
Ukunikeza isizinda esithile kulandelwa yi Wazalwa kanjani [ibhizinisi lakho] Indaba izobandakanya abafundi, futhi ibenze babe nentshisekelo kumkhiqizo wakho.
Okuzo kwenziwa:
- Bhala phansi indaba yakho yokuthi ibhizinisi lakho lavela kanjani. Qala ngokunikeza isizinda sakho bese ulandela ngokuxoxa indaba yebhizinisi lakho nezinhloso zakho nombono ngekusasa.
- Sebenzisa le ndaba ezigabeni ezimayelana nesayithi lakho bese usebenzisa inguqulo emfushane kumaphrofayli ezokuxhumana nabantu.
- Amasayithi webhizinisi angaba nekhasi le-About Our Team lapho kugxilwa khona endabeni yebhizinisi, kulandelwe ama-bios amafushane wamalungu eqembu.
- Faka isigaba esohlwini lwezincwadi (e) namaphepha amhlophe owakhiphayo.
Cabanga ukusetha isayithi elihlukile ukuze uxoxe indaba yakho siqu. Ngokuhamba kwesikhathi, lokhu kuzokusiza ulawule kangcono imiphumela yakho yokusesha enophawu. Uma ungenaso isiqiniseko sokuthi iyiphi isizinda okufanele usibhalise, zama lokhu kupholile i-brand name generator ebizwa Namify. Izophakamisa amagama athile amahle, futhi ikusize nokuthi wakhe ubunikazi bomkhiqizo obufanayo:
Ungenza okuningi ngomkhiqizo wakho kunokuvele utshele indaba yakho. Isibonelo, ungasetha incwadi yezindaba embonini bese waziwa ngayo. Ukubeka uphawu kwakho kungaphenduka iphrojekthi ehlukile, ngakho-ke setha isiza esihlukile uma kungenzeka!
Elinye ithuluzi eliwusizo elizokhulunywa lapha libizwa Mayelana nami esiza abantu ukuthi bazibeke uphawu ku-inthanethi kalula. Ungakha kalula ikhasi eliheha isithombe sakho, incazelo emfushane ngesizinda sakho siqu nesobuchwepheshe, izixhumanisi zokuxhumana nabantu kanye ne-imeyili yakho.
Njengoba lawa manethiwekhi akleliswe kakhulu yizinjini zokusesha ikhasi lakho siqu kungenzeka lithole isikhundla esiphakeme lapho abantu bebheka igama lakho. Kubuye kusetshenziswe kakhulu ukunikeza isixhumanisi sekhasi lakho siqu kwabanye esikhundleni sazo zonke izixhumanisi zakho zokuxhumana nama-URL. Wonke lawa manethiwekhi anezinhlelo zamahhala kanti amanye anikela ngezinhlelo ze-premium.
Okuzo kwenziwa:
- Iya ku-About.me bese usetha ikhasi lakho lewebhu kungakapheli imizuzu. Sebenzisa isithombe sakho sokucaca okuphezulu.
- Xhumanisa nekhasi lakho lomuntu siqu kusuka kumaphrofayela wakho wokuxhumana nomphakathi nakumawebhusayithi wakho.
- Faka isixhumanisi sekhasi lakho siqu kusiginesha yakho ye-imeyili nakwikhadi lakho lebhizinisi.
Uma uthuthukisa i-akhawunti yakho ku-About.me, uzokwazi ukusebenzisa isizinda sakho. Lokhu kuyasiza ngezizathu engizichazile ngenhla (izikhundla eziningi zokubamba usesho lwakho oluqhutshwa ngumkhiqizo).
2. Ingxoxo bese Uxoxwa
Izingxoxo zengcweti ziyindlela enhle yokuvumela ubuntu bakho bukhanye. Noma ngabe uqhuba inhlolokhono noma uwena ophendula imibuzo, izingxoxo zikuvumela ukuthi uveze uhlangothi olwehlukile, olusondelene kakhulu nobuntu bakho futhi ubonise ubuchwepheshe bakho.
Izingxoxo zomsindo noma zevidiyo zisebenza kahle kakhulu ngoba izethameli zakho zingakubona futhi zikuzwe okwenza kube nokuhlangenwe nakho komuntu siqu kakhulu.
Okuzo kwenziwa:
- Sebenzisa inethiwekhi yakho yokuxhumana nomphakathi, izinkundla nezinhlu zabasebenzisi abaphezulu ukuthola abaholi abacabangi nabathonya embonini yakho.
- Xhumana nabathonya abambalwa bese ucela ukuxoxisana nabo, mhlawumbe ubuso nobuso, ngevidiyo noma ngocingo lweSkype.
- Thumela inhlolokhono kuwebhusayithi yakho nakuxhumana nabantu. Cela lowo okwaxoxwa naye ukuthi enze okufanayo.
- Xhumana nemibukiso yemisakazo efanele nabanikazi be-podcast bese uziveza njengochwepheshe wezivakashi ozimisele ngokuxoxwa.
- Yiza lapho ucelwa ukuthi uxoxwe. Yisho ukuzimisela kwakho ukuxoxwa ekhasini lakho Mayelana, ikhithi yemidiya kanye namaphrofayili omphakathi.
- Uma uneqembu labasebenzi, baxoxe nabo, bakhuthaze ukuba nabo baxoxwe futhi babonise izingxoxo kwiwebhusayithi yenkampani.
Into emangazayo ngokuxoxisana nochwepheshe be-niche nokuxoxwa nabo ukuthi lo mzamo ubeka eduze kwalabo bachwepheshe ku-Google's Knowledge Graph.
Ngamanye amagama, iGoogle iqala ukukuhlobanisa nalezo zinhlangano esezisunguliwe. Uma ufuna ukuhlaziya izinhlangano zamanje ezisemantic zanoma iyiphi inhlangano ekhona, sesha leli gama I-Text Optimizer, ithuluzi lokuhlaziya elisebenzisa i-Google njengomthombo wedatha yabo:
3. Sondelana Nakho Siqu
Noma ungumbhali wokwabelana ngesingeniso ngisho nengxenyana yempilo yakho yangasese kungathatha ibhizinisi lakho liye phezulu. Ungazizwa sengathi uhlala ufuna ukubonakala “uchwepheshe” kuzethameli zakho, kepha le ndlela kungenzeka ukuthi igcina ibhizinisi likude nawe.
Abanye bama-blogger abaphumelele kakhulu engibaziyo, abanjengoLeo Babauta, uChris Brogan noSteve Pavlina abadwebi umugqa ocacile phakathi kwempilo yabo yangasese neyebhizinisi. Ukuthi ukhululeke kangakanani ukwaba kungaphansi kwakho, kepha izinzuzo zizoba zinkulu kakhulu: Abantu abaningi bazokuza kuwe nakwibhizinisi lakho ngoba bazokubona njengomngani nanjengomuntu abangamazi.
Futhi cha, akukhona ukutshela wonke umuntu ukuthi ubenani ngebhulakufesi. (Ngaphandle kokuthi kukhetheke ngempela!)
Okuzo kwenziwa:
- Indawo ephumelelayo yokufaka ubuntu kusayithi lakho nokuzibandakanya kusingeniso seposi lakho. Esikhundleni sokukhuluma njengomuntu wesithathu, tshela indaba esheshayo ngawe. Yabelana ngesipiliyoni noma umcabango obukade unawo bese ugelezela ngokwemvelo endabeni yakho
- Amanethiwekhi omphakathi afana ne-Facebook ne-Twitter alungele ukuhlanganisa izindaba zomuntu siqu nezebhizinisi. Ukuqonda komuntu siqu, ihlaya, isithombe sosuku lokuqala lwendodakazi yakho esikoleni noma ngisho nokuvalwa kwalelo khekhe elimangalisayo elisanda kubhakwa ngumkakho - konke lokhu kusebenza kahle ngaphakathi kwesizathu
- Ukwabelana ngemininingwane efana nobudala bakho, indawo odabuka kuyo noma ohlala kuyo (awudingi ukunikeza ikheli lasekhaya!) Nakho kungasiza ekuqedeni iqhwa
- Kwiwebhusayithi yebhizinisi hlanganisa okuthunyelwe kwebhulogi ngempilo yehhovisi lakho, kubonisa izithombe ezivela ehhovisi nokutshela izinto ezithile ezingahlobene nomsebenzi. Isibonelo: Umcimbi wesisa owuhlelile, ukuhlehla kwaseHawaii oke waya kukho, ihhovisi elisha othuthele kulo
- Amahlaya asebenza kahle ukukubonisa njengomuntu. Akunasidingo sokuba ngusomahlaya, kepha kulungile ukuhlekisa kwesinye isikhathi noma ukubhuqa abanye. Ngisho nokuzihleka wena, ukuklabalasa noma ukubeka ngaphandle impikiswano ukuthatha kanye ngesikhashana kungasebenza.
4. Woza neLead Generation Strategy
Njenganoma iyiphi enye isayithi, umbuzo obalulekile lapha uhlala njalo: "Ngifuna abantu benzeni kwiwebhusayithi yami noma ekhasini lami?"
Yenza ikhasi lakho Mayelana libe yingxenye yohambo lokuthenga
Awufuni ukuthi beze, bafunde futhi bahambe. Ngeke bakukhumbule emuva kwalokho. Ithrafikhi yakho idinga ukubandakanyeka, noma ngabe kunethrafikhi enophawu (labo bantu abathayipha igama lakho ebhokisini lokusesha) noma nje noma yikuphi ukuchofoza okubandayo (abantu abangazi ukuthi ungubani).
Udinga ukubuka njalo abantu beza kusayithi lakho bese uqhubeka phambili. Ukwazi kusho ukuqonda. Uma uziqonda kangcono izivakashi zakho zesayithi, uzokwazi kangcono ukufeza izidingo zazo bese uziguqula zibe amakhasimende.
UFinteza iyithuluzi engilisebenzisa ukuqapha nokuhlaziya ukuguqulwa esizeni nokwakha imiphakathi yokuthengisa. Kungakusiza ukusebenzisa izivivinyo ze-A / B futhi uthole ama-CTA akho asebenza kahle kakhulu, amakhasi aguqula kakhulu nezakhiwo zamakhasi eziheha kakhulu.
Le yindlela obopha ngayo i-SEO nokuthengisa ngokwenza isiqiniseko sokuthi yonke imizamo yakho iholela ekuguqulweni okuphezulu nasemalini engenayo ngenxa yalokho.
Setha amanye ama-CTA
Manje, umkhiqizo wakho akuyona ibhizinisi lakho. Abantu abanentshisekelo endabeni yomsunguli wakho kungenzeka bangabi yizithameli ezifanele zokuzama ukuthengisa umkhiqizo wakho. Njengoba ubuka ukuthi ithrafikhi yakho ihlangana kanjani nendaba yakho yomuntu siqu noma iwebhusayithi yomuntu siqu.
Kungaba umqondo omuhle ukuqhamuka namanye ama-CTA ukusebenzisa kangcono lelo thuba futhi uguqule lokho kuchofoza. Ngokwesibonelo:
- Mema lezo zivakashi ukuthi zizocela isilinganiso sakho sobuchwepheshe
- Faka i-CTA ngokuthi ungaxhumana kanjani nethimba lakho labezindaba
- Khuthaza labo bantu ukuthi bakulandele ezinkundleni zokuxhumana noma bhalisela iphephandaba lakho
- Bameme ukuthi bakumemele kwinhlolokhono yevidiyo. Kungaba umqondo omuhle ukuvumela oxhumana nabo ekucindezeleni bahlele ingxoxo yevidiyo / yomsindo nawe zisuka. Amathuluzi afana I-Appointfix kuzokusiza ukusetha lawa ma-CTA ngokuvumela izivakashi zakho zamasayithi ukuthi zicele isikhathi esithile sokushaya ucingo noma ukuxoxa nawe.
Isiphetho
Ukubeka uphawu komuntu siqu kunezinzuzo eziningi - kusuka ku- ukuvikela isithunzi sakho online kuya ukubonakala okungcono kwezinto eziphilayo. Kuza nezinselelo ezithile - kufaka phakathi isikhathi esengeziwe kanye nokutshalwa kwemali kanye nesidingo sokwenza ubuntu bakho nempilo yakho ivuleleke emhlabeni (okungenani kuze kube sezingeni elithile).
Lapho ngangizama ukunquma ukuthi ngiyafuna yini ukuthi izithameli zami kanye nabafundi bami bazi okwengeziwe ngami, ngithathe isikhathi ngafunda abanye ochwepheshe be-niche nabathonya. Ekugcineni nginqume ukuthi ngifuna ukusebenza ngomkhiqizo wami futhi ngiyajabula ngokuthi ngenzile. Lokho kwavula amathuba amaningi futhi kwangingenisa kubantu abaningi kangangokuba ngakwazi ukuguqula impilo yami futhi ngakha amanye ama-brand amaningi. Ngiyethemba lo mhlahlandlela uzokukhuthaza ukuthi wenze okufanayo!
