Ama-ejensi amasha wokukhangisa aqhamuka nsuku zonke nasendaweni eguqukayo yezentengiso, uqinisekisa kanjani ukuthi eyakho ivelele? Qhubeka ufunde ukuze ufunde ukuthi kanjani i-ejensi eyodwa iyasebenza ukuzenzekelayo kokuzenzekelayo ukunikela ngemiphumela engakhuli nje kuphela amabhizinisi amaklayenti abo, kodwa nawo awabo.

Ukubuka Okusheshayo

Inkampani yabameli yayilwela ukukwazisa le femu nabameli bayo okwakusho ukuthi ukwenziwa komholi / kwamacala kwakuhamba kancane. Ifemu nabameli bayo abathathu bebegxile kumacala alandelwayo, hhayi ukudala imikhondo. Izidingo zemisebenzi yansuku zonke zaziningi kakhulu ukushiya isikhala sokwenza isizukulwane sokuhola, ingasaphathwa eyokuthi abasebenzi abaqeqeshiwe kwezentengiso.

Le yindaba ejwayelekile kuma-SMB amaningi. Lapho izinsizakusebenza zilinganiselwe, kusala isikhathi esincane sokufaka uphawu lokumaketha nokumaketha. Noma ngabe iqembu eliboshiwe lingathola imikhondo, ngubani oshiywe ukuthi abhekane nokulandelela kanye neminye imithwalo yamacala? Ngesikhathi esincane nobuchwepheshe bokugxila kwezentengiso, baphendukela ku Oyova, umqambi wohlelo lokusebenza ne-ejensi yezokumaketha, ukusiza ukudala isu lokumaketha elizoqala ukukhipha umkhondo.

U-Oyova waba yi- SharpSpring uzakwethu ku-2013 futhi ubesevele esebenzisa iSharpSpring ukusiza amakhasimende ayo ukumaketha ngobuchule, hhayi kanzima. Lapho bethulwa ngomzabalazo wenkampani yabameli, babazi ukuthi ukusebenzisa ezentengiselwano, ukuqinisa ukukhangisa, nokuthola ukuvezwa komkhiqizo kungaxazulula izinkinga zabo kalula. Ukuze ikwazi ukukhula, i-firm yayidinga imizamo egxilile yokwakha ubukhona obungaguquguquki obungakhiqiza imikhondo bese kuba yindlela yokulandela kalula nokuphatha lawo macala angenayo. Ngenhlanhla yenkampani yabameli, u-Oyova wayenethuluzi nje lokwenza lokho kwenzeke!

Indlela Ephumelelayo

Umlando ka-Oyova ngeSharpSpring ubewuphumelela. Bafudukela eSharpSpring besuka eHubspot ngo-2013 futhi angikaze ngibheke emuva. Le nhlangano ibifuna i ithuluzi lokuzenzakalela le-in-one lokho kuzobavumela ukuthi baxhume ngokushesha futhi badlale idatha yamakhasimende futhi bathole ibhola ligingqike ngesikhathi esincane esisele. Lokhu kusho ukuthi bangagxila kwimiphumela eminingi, bachithe isikhathi esiningi begibela amaklayenti amasha, futhi basebenzise isikhathi esincane ukuzulazula ngamathuluzi.

Bathole umlingani ophelele ku-SharpSpring futhi selokhu bajoyina bakwazile ukuliphinda kathathu iqembu labo ngosayizi futhi bangafaka imali engaphezulu kwezigidi ezingama- $ 2 ngemali engenayo ngqo ekuzenzekelayo kokumaketha. Akudingeki ukuthi basho ukuthi, babenedatha, ubuchwepheshe obudlule, nezindaba zempumelelo zokwenza uhlelo lokumaketha lokuwina lwefemu yabameli.

Ukwenza Ukuqaphela Ngokudluliselwa Kwamakhasimende / Kummeli

U-Oyova ushaye phansi ngonyawo ngenhla kweminye imisebenzi yefaneli ukukhiqiza ukuqwashiswa kwenkampani. Basebenzise isu lokumaketha lokuqukethwe elifaka ibhulogi enezihloko amaklayenti abo angazithola zilusizo, okuqukethwe kwevidiyo ukubhekana namaphuzu obuhlungu afanayo, futhi baqinisa ukutholakala kwabo kwezokuxhumana. Usebenzisa i- ithuluzi lokuphathwa kwezokuxhumana nabantu kwenza lokho kwaba lula kakhulu. Lokhu kubhangqwe nokuqinisekisa ukuthi abameli benkampani babhalwe kuzo zonke izinkomba ezisebenzayo kwaqala ukuguqulwa kwezinjini ezihola phambili.

Ukukhulisa yonke le mizamo, kwafakwa isu lezikhangiso zenhlalo, elikhokhelwayo, nelokubonisa izikhangiso. Ngokusebenzisa okunye okuqukethwe ibhulogi, ezenhlalo, namavidiyo kwizikhangiso, u-Oyova ukwazile ukuthola inani elingaphezulu kakhulu lokuqina kokuqukethwe ngakunye kokuqukethwe.

Shayela Inzalo / Ukucatshangelwa Ngezahluko Zamanani

Lapho sekuhlanganiswa abantu ezansi nomsele, u-Oyova wasebenzisa abashayi abasindayo ukukhombisa amathemba okuthi inkampani yezomthetho ayikwazi ukuphatha amacala abo kuphela kodwa futhi ibe ngumlingani obalulekile kubo. Lokhu kufaka okuqukethwe okungezelelwe kwe-freebie okufana nama-ebook, amaphepha amhlophe, nokunye okulandwayo.

Lawa maqhinga abeka inkampani yezomthetho njengomthombo osizayo ngenkathi ngesikhathi esisodwa ifaka amathemba ku-database yabo ezophinde ihlukaniswe futhi ibhekiswe ngemilayezo ezenzakalelayo evela eSharpSpring.

Khulisa ukuzibandakanya ngemilayezo ehlukanisiwe

Ukusebenzisa imikhankaso yokudonsa nge-imeyili ukulandela umkhondo owasebenzise izingcezu zokumaketha kokuqukethwe kwadala izinga elijulile lokukhulisa imikhondo emisha esize ekuyiqhubeleni phambili le phaneli.

U-Oyova uphinde wakhokhela yonke imizamo yokumaketha eyayenzeka ekhasini ngu sisebenzisa ukumaketha kabusha ukunxusa amathuba njengoba bephequlula i-Intanethi. Ukumaketha kabusha kwandisa isibhakela ositholayo ngokuqhubeka nokugudluza ngenkathi amathemba esematheni enqubo yesinqumo sokuthenga.

Ukukhulisa Kuholela

Mhlawumbe okubaluleke kakhulu, i-Oyova isethiwe ukuhola amagoli yenkampani yabameli eyenza abameli bakwazi ukubona ukuthi yimaphi amathuba alungele ukudonsa futhi yiziphi ezidinga ukunakekelwa okuthe xaxa kuqala. Lezi zilinganiso nazo zingamathuluzi okusetshenziswa yi-ejensi ukusetha imishini ezokhulisa imikhondo ebandayo bese ibuye yazise umuntu ofanele lapho efudumele ngokwanele ukuthi athintwe ngqo ngummeli.

KuSharpSpring, inkampani yabameli ikwazile ukubona impilo yokuhola nokuthi basebenzisana kanjani newebhusayithi. Ngenxa yohlobo lomthetho abawenzayo, lokhu bekubalulekile ekulungiseleleni abameli bengxoxo abazoba nayo namathemba ngaphandle kokudinga ukubuza imibuzo ngaphambili.

Lezi zinhlobo zemikhankaso zilondoloze isikhathi esiningi sefemu yabameli ngokuzivumela ukuthi zigxile kuphela kumikhombandlela efanelekile ngenkathi i-automation ithule ngokunakekela eminye imikhondo ngemuva.

Imiphumela

Kusukela esebenzisana no-Oyova, inkampani yabameli yakwazi uku:

  • Khulisa uye ezindaweni ezi-5 +
  • Khula kusuka kubameli abayi-3 kuye kwabangu-20 +
  • Uhlu lwekhasimende lunamandla angaphezu kwama-40,000
  • Vikela cishe ama- $ 200 wezigidi ezindaweni zokuhlala zamakhasimende abo
  • Futhi nokuningi!

“ISharpSpring ibinamathele kakhulu kithi ngamakhasimende ethu amaningi. Siyazazi ezinye izinkampani nezinhlangano ezazingenalo ithuluzi elifana naleli elikwazi ukubasekela ekuboneni ukubaluleka kwalokhu abakwenzayo. ” - UJon Tsourakis wase-Oyova

Ukuze ufunde kabanzi nangokuthi u-Oyova wabambisana kanjani ne-SharpSpring ukusiza inkampani yezomthetho ichume, vakashela iwebhusayithi yabo, noma hlola imiphumela ku- ucwaningo lwesigameko.

Ukuze ucwaninge ngokuqhubekayo ukuthi ukumaketha okuzenzakalelayo kungasiza kanjani ukukhulisa i-ejensi yakho noma ibhizinisi, bhalisela thola idemo weSharpSpring namuhla!

U-AUTHOR
Kim Jamerson
Kim Jamerson
NjengoMongameli wezokuThengisa e-SharpSpring, uKim uphakamisa imizamo yokukhiqiza ngezizukulwane nezindlela ezihlukahlukene. Unemvelaphi enkulu ekukhangiseni nasezokuxhumana, kusukela ezindabeni ze-TV kuya kwesofthiwe yebhizinisi nokunakekelwa kwezempilo.