Ngenkathi iziteshi zedijithali zihlala zivela futhi izitolo ezintsha ziqhubeka ukuphuma, i-imeyili ihlala ingukuthengisa okukhangisa nge-ROI ephezulu kakhulu. Noma ngabe kungenxa yokutholwa okusondelene nendawo yonke, amandla okudala okuqukethwe okuguquguqukayo komuntu okuhlangabezana nezidingo ezithile zomsebenzisi, noma ukwelula ukumaketha kwe-imeyili okuzenzakalelayo, lesi siteshi sisebenza ukuholela futhi sibasize ukuguqula ngaphezu kwanoma isiphi esinye isiteshi. Ukuqonda ukuthi ungayithuthukisa kanjani intengiso yakho ye-imeyili futhi uqale ukubona le miphumela, udinga ukwazi ukukala impumelelo yokuthengisa nge-imeyili.
Nawa ama-metric okufanele ngabe uwalandelela:
1. Ukulethwa Rate
Izinga lakho lokulethwa libhekisa kumaphesenti ama-imeyili athunyelwe ngempumelelo koxhumana nabo kuhlu lwakho. Izinga lokuqothuka kwe-imeyili lingafani ngqo nezinga lokulethwa, elinganisa ngempumelelo into efanayo - bangaki oxhumana nabo ohlwini lwakho abathola ama-imeyili akho?
Uma unesilinganiso esiphansi sokulethwa noma isilinganiso sokubhabha esiphezulu, kungakhombisa ukuthi usebenza nohlu lwekhwalithi ephansi, noma ukuthi ama-imeyili aqukethwe kuhlu lwakho awavumelekile. Kungenzeka futhi ukuthi uhlu lwakho luqukethe inombolo ephezulu yamakheli e-imeyili asuselwa endimeni, njengokuthengisa @, info @, njll.
Kubalulekile ukususa njalo amakheli e-imeyili azithela kuwo gcina uhlu lwakho luluhle nempilo enhle yomthumeli. Ngokwengeziwe, amapulatifomu amaningi we-CRM ne-imeyili ezishintshayo adinga ukuthi ukhokhe ngenombolo yoxhumana nabo abagcinwe, ngakho-ke ukusindisa oxhumana nabo ababi empeleni kuyakulahla ibhajethi yakho yokumaketha.
2. Vula inani
Lapho i-imeyili isifikile ebhokisini lokungenayo loxhumana nabo, isigamu sempi sibenza bavule. Le metric iqhathanisa ngokukhethekile inani labantu abavule i-imeyili nenombolo yokulethwa okuphumelelayo ngesilinganiso sephesenti. Amabhizinisi amaningi kufanele ahlose ukuthola isilinganiso esivulekile se-imeyili esizungeze ama-20% - 25%, kuya ngomkhakha, usayizi wohlu nekhwalithi yohlu.
Izici eziningi zingathinta isilinganiso sakho esivulekile. Qiniseka ukuthi ubhekisisa ngokucophelela umugqa wakho wezihloko nombhalo wokuqala, ngoba lezi zingcezu zolwazi ezimfushane ukuphela kwethuba onalo lokuqinisekisa umamukeli we-imeyili ukuthi umyalezo wakho ufanele ukuwufunda. Kufanele ucabangele ukuzama ama-emoji nokwenza ngezifiso kulezi zindawo zombili ukusiza ukukhulisa isilinganiso sakho esivulekile. Uzodinga futhi ukwenza isihloko sakho kanye ne-pre-header yakho kuphoqe ngenkathi uvikela izingibe zogaxekile futhi (bona ukuhanjiswa ngaphezulu!). Funda kabanzi mayelana Imigqa Yesifundo Eguqula.
Qiniseka ukuthi futhi unaka isikhathi sokuthumela - uma uthumela i-imeyili yakho ngehora elingajwayelekile, kungenzeka ukuthi ungcwatshwe kubhokisi lokungenayo phakathi kweminye imiyalezo yokuthengisa futhi ungavulwa. Ngemiyalezo ye-B2B, kungcono ukuthumela ama-imeyili phakathi kwamabili, kanti imiyalezo ye-B2C ingasebenza kangcono ntambama noma kusihlwa lapho abantu kungenzeka bahlole ama-akhawunti abo.
3. Chofoza-Ngokulinganisa
Izinga lokuchofoza (noma i-CTR) libonisa iphesenti labamukeli be-imeyili abachofoza kusixhumanisi ngaphakathi kwe-imeyili. Kubalulekile ukuqaphela ukuthi le metric ibheka iphesenti labamukeli bebonke, hhayi amaphesenti abamukeli abavule i-imeyili. Uma isilinganiso sakho esivulekile sisondele ku-25%, ungalindela ukubona i-CTR ezungeza 3% kuya 5%.
Lapho i-imeyili isivulekile, kungenzeka kube nezinyathelo ezimbalwa okungenzeka umsebenzisi wakho azithathe. Lapho uqamba i-imeyili yakho, faka izixhumanisi eziya kuwebhusayithi yakho. Lapho uthumela iphephandaba, yiba nezixhumanisi ezahlukahlukene zokuthunyelwe kwebhlogi, izindatshana kanye nemicimbi ezayo. Umlayezo ogxile ekuthengiseni, noma kunjalo, ungahle ube nesixhumanisi esisodwa, siphindwe ezindaweni eziningi, emzameni wokukhulisa isilinganiso sokuchofoza.
4. Izinga Lokuguqulwa
Isilinganiso sokuguqulwa sifana ne-CTR kepha sikuthatha isinyathelo esisodwa ngokuya phambili. Ngenkathi i-CTR ilinganisa konke ukuchofoza kwesixhumanisi okungaphumi, isilinganiso sokuguqulwa sisho inani labantu abathathe isenzo sokuqala esiyifunayo. Isibonelo, kwisimemo se-imeyili samathemba womcimbi oluzayo, yiba nekholi ecacile yokuthi isebenze (i-CTA) etshela amathemba wokuthi "Chofoza lapha ukugcina indawo." Faka futhi isixhumanisi ekhasini lakho lasekhaya, isixhumanisi sokufunda kabanzi ngomcimbi nezixhumanisi ezimbalwa zezinye iziteshi. Ngenkathi i-CTR ibheka ngokuchofoza kuzo zonke lezi zixhumanisi, isilinganiso sokuguqulwa kwe-imeyili uzobheka ngqo abemukeli abaye babhuka ngemuva kokufunda umlayezo.
Yenza Izilinganiso Zibale
Ukulinganisa ukusebenza kwemizamo yakho, kufanele wazi ukuthi ungalinganisa kanjani impumelelo yokuthengisa kwakho nge-imeyili.
Kuningi imeyili ukumaketha KPIs ongakwazi ukulandela ukuze uqonde ukusebenza kwe-imeyili yakho yokumaketha, kepha kufanele ugxile kulawo enza umqondo omkhulu womkhankaso wakho nezinhloso zebhizinisi.
Ngamathuluzi okuhlaziya akhelwe endaweni yokuqongelela ye-imeyili ye-SharpSpring, akudingeki ukuba uzibuze ukuthi ungalinganisa kanjani ukuphumelela kokuthengisa nge-imeyili - imininingwane ngokushesha ingafinyeleleka.
Ukuthola okuningi ngendlela yokulinganisa umkhankaso wakho wokuthengisa nge-imeyili, khuluma nathi noma thola idemo.
Ungalinganisa kanjani Impumelelo Yokumaketha ye-imeyili kuyingxenye 3 kwezingu-4 ku-new yethuUkulinganisa Impumelelo Yokuthengisa”Uchungechunge! Phinda uhlole maduze isitolimende sethu esilandelayo.
