Ukushintshwa kwe-automation kuyindlela ephumelela kakhulu yokunikeza ababukeli bakho ukuxhumana komuntu siqu, okungaguquguquki abakufisayo. Akunandaba noma ngabe siphi isigaba sabathengisi bokuthengisa abangaba siso, okuqukethwe kusiza amathemba ukwenza izinqumo futhi abe amakhasimende. Noma kunjalo, uma ungalandeleli imizamo yakho, kungenzeka ukuthi awusebenzisi ngempumelelo kakhulu isabelomali sakho sokwenza imisebenzi yemishini. Kulesi sikhala, sizokhuluma ngokuthi ungalinganisa kanjani ukusebenza kwe-othomathikhi kanye nezinhlobo zamamethrikhi afakazela inani lemizamo yakho.

Amametwork womsebenzi

Amamethrikhi womsebenzi amamethrikhi akhuluma ngomsebenzi weqembu lakho. Lokhu kungafaka inani lemikhankaso eyethuliwe, inani lamabhulogi ashicilelwe, noma inombolo yama-imeyili athunyelwe. Amametwork womsebenzi futhi akhuluma ngokusebenza kweqembu lakho, kufaka phakathi inani labathintwayo abasha elingezwe kudathabheyidi noma inani lokuqokwa okuhleliwe yiqembu lokumaketha nokuningi. Uma iqembu lakho lingasebenzisi isoftware yakho ezenzakalelayo ukwengeza oxhumana nabo abasha namadili wemisebenzi, amathuba akhona, uzobe ungasebenziseli imali ngokutshala kwakho imali. Qiniseka ukuthi futhi ufaka amamethrikhi wokukhiqiza ajwayelekile kwizinjongo zakho zanyanga zonke kanye nesilinganiso, kufaka phakathi ukuhlola kwenyanga ngaphezulu kwenyanga ukukhombisa ukuthi ukumaketha kwe-automation kusiza kanjani iqembu lakho ukuthi lisebenze kahle.

Nazi ezinye iziphakamiso zokuqalisa amamethrikhi womsebenzi. Ngokuhamba kwesikhathi, ungahlaziya izinhloso zakho nemisebenzi ethize enenjongo ebhizinisini lakho:

  • Inani lokuholela okusha
  • Inani lokugcwalisa amafomu
  • Inani lama-imeyili athunyelwe
  • Inani lemikhankaso yethulwe
  • Inani lezingcingo ezenziwe
  • Inani lokuthengisa elivaliwe / elinqobile

Amamethrikhi Wokuphendula Nokuzibandakanya

Ngakho-ke, ungayilinganisa kanjani impumelelo yokuthengisa nge-automation? The impendulo kanye nokuhlangana kokuhlangana khuluma ngokuthi amathemba nokuhola kuhlanganyela kanjani nokuqukethwe kwakho. Kubandakanya ukuthathwa kwesiza futhi ukufika kwamametherikhi, amamethrikhi wokuthengisa we-imeyili, Futhi metric media social. Amanye amamethrikhi wokuphendula ongajwayela ukumaketha nge-imeyili afaka isilinganiso esivulekile bese uchofoza ngesilinganiso (i-CTR). Ukuze uthole ithrafikhi yesayithi, bheka umthombo wethrafikhi nesikhathi sokuthatha isikhathi sakho ukuthola ukuthi i-webhusayithi yakho kanye namakhasi wokufika enza kahle kangakanani.

Kwimithombo yezokuxhumana nabantu, bheka amasheya, ukuthandwa nokuphawula ukuze uqonde ukuthi ubani ohlanganyela nomkhiqizo wakho, nokuthi bakhetha kanjani ukwenza kanjalo. Amamethrikhi wokubandakanya afaka nokukalwa okuqondile kokuphindwa kwakho - okubonisa ukuthi mangaki umkhondo obandayo obandwe kabusha owenziwe kabusha ngemizamo yokuzibandakanya kabusha.

Njengoba kubalulekile ukuqonda ukuthi kusebenza yini, udinga ukuthi ube nesithombe esicacile sokuthi yini okungasebenzi ukuze uthuthukise imikhankaso yakho yesikhathi esizayo. Bheka amamethrikhi wokuphendula ongemihle, njengabalandeli abalahlekile, ababhalisile kanye namafulegi ogaxekile ukuthola ukuqonda kokuthi ababukeli bakho baphendula kanjani imiyalezo ethile. Zama ukuqonda ukuthi kungani bephendula kabi.

Ama-metric Value

The ukumaketha ama-KPI leyo mephu ebuyela ku-ROI ngokucacile yilezo ezigxile kunani. Lezi yizilinganiso intshisakalo yakho enakekela kakhulu - bafuna ukwazi ukuthi bayazuza yini imali yazo. Lezi zinsimbi zifaka isilinganiso sokuguqulwa, ukuholwa okuhanjiswa ngemikhombandlela (MQL), imali ekhiqizwayo nezindleko zokuhola ngakunye. Lapho ucubungula amamethrikhi wevelu, thatha isinyathelo esisodwa bese uzama ukuqonda ukuthi kwenzekani kulabo bahola lapho nje benikezwe kusukela kumakethi kuye ekuthengisweni.

  • Mangaki ama-MQL amukelwe ngentengiso?
  • Kulezo ziholidi, mangaki amadili ayevaliwe?

Uma iqembu lokuthengisa alisebenzi okuholela okwenziwe ukumaketha okuzenzakalelayo, ngeke ube nokuhlola okunembile okuqhutshwa yinani kokusebenza kokuthengisa okuzenzakalelayo kwakho.

Ungalinganisa Ukukhangisa Ngokuzenzakalelayo

Ukusetshenziswa okusebenzayo kokuthengisa nge-automation kuyingxenye yobuciko nesayensi. Ukuze ubonise inani lemishini yakho yezentengiso, sebenzisana nababambiqhaza bakho ukuthola ukuthi iyiphi ukumaketha kwedijithali zibaluleke kakhulu ezinhlosweni zebhizinisi lakho. Lokhu kuzohola ithimba lakho ukuthi lingalinganisa kanjani ukusebenza kwe-automation yokusebenza.

Njengokumaketha okuningi, ukusebenzisa ezenzakalelayo ngeke kunikeze imiphumela ebusuku. Lokho kusho, ukumaketha okuzenzakalelayo kungahle kuqale ukuletha ngokushesha kunokuba ucabanga. Qiniseka ukuthi ufake idatha yamanje noma eyisisekelo emibikweni yakho futhi ubheke ukuqhathanisa okungokomlando.

Ekupheleni komkhankaso noma isikhathi sesabelomali esithile, hlanganisa yonke imininingwane ukukhombisa ukuthi ukusebenza kwe-othomathikhi kulisize kanjani iqembu lakho ngokuhamba kwesikhathi, kunokuba unikeze amametro wokusebenza ngaphandle komongo.

Ukwazi kabanzi ngendlela yokulinganisa ukusebenza kwemishini ezenzakalelayo, Xhumana nathi or bhalisela i-demo.

 

Ungayilinganisa Kanjani Impumelelo Yezokumaketha kuyingxenye 4 kwezingu-4 ku-new yethuUkulinganisa Impumelelo Yokuthengisa”Uchungechunge! Qiniseka ukuthi uhlola lonke lolu chungechunge.

U-AUTHOR
Katrina McAfee
Eminyakeni eyi-10 eyedlule, uKatrina usungule futhi waqalisa ukusebenzisa izinhlelo zokumaketha zezimboni ezisukela ekunakekelweni kwezempilo, ezokuhamba, ezenhlalakahle yezilwane nokusindisa, imiphakathi yabahlengikazi nokunye okuningi. E-SharpSpring, ukugxila okuyinhloko kukaKatrina ukuxhumanisa imisebenzi yokuthengisa yokuhola ukukhulisa ukuthengisa kwenkampani.