Ukuzenzekelayo kokumaketha kusiza ukwenza impilo ibe lula kancane. Ake sibheke ukuzenzekelayo kokuzenzekelayo ngomqondo obanzi ukuqonda ngokweqiniso imininingwane yokuthi ukumaketha kokuqukethwe okuzenzakalelayo. Kafushane nje, ukuzenzakalela kokumaketha kubhekisa kuzingxenyekazi ezisiza amabhizinisi ukwenza zonke izinqubo zawo zokumaketha nokuthengisa ukuze akhiqize ukuhola okuningi, aguqule lezo ziholele ekuthengiseni futhi enze ngcono ukubuya kotshalomali (i-ROI).Isizukulwane sokuhola yilokho okubhebhethekisa inqubo yokuthengisa. Ngokuzenzakalela kokumaketha, uzokwazi ukubona u-98% wethrafikhi yewebhu eyayingaziwa ngokuphelele.
“Ukumaketha okuzenzekelayo kukhiqiza ukuguqulwa okuphezulu kakhulu ngokunika amandla ukuxhumana okukodwa kwe-imeyili, okokuqala ngqa, ngawo wonke amathemba angena enkampanini yenkampani. Lowo ngumlingo wokumaketha okuzenzakalelayo. Ukuzenzela ngezifiso ngokusebenzisa i-automation. ”
URick Carlson, isikhulu esiphezulu seSharpSpring enkulumweni yakhe neBiznet Digital
Kuyini ukumaketha kokuqukethwe okuzenzakalelayo?
Ukumaketha kokuqukethwe okuzenzakalelayo kuchaza ukuphindaphinda ukumaketha kokuqukethwe imisebenzi, ukuthola amathuluzi nezinhlelo zokusebenza ukususa lezo ohlwini lwakho bese uzikhiqize ngokuzenzekelayo. Ungasebenza kahle nangempumelelo, okugcina kuholele ekongeni isikhathi, umzamo nemali.
Okuqukethwe kubalulekile ekuheheni, ekubandakanyeni nasekuzuzeni amakhasimende; ekugcineni, kungenye yezingxenye ezibaluleke kakhulu kucebo lakho lokumaketha. Kungani? Ngoba kubiza kancane futhi kuletha okuningi.
Ngokuvumelana ne Funa Imethrikhi, ukumaketha kokuqukethwe kubiza ama-62% ngaphansi kokumaketha kwendabuko futhi kukhiqiza ukuhola okuphindwe kathathu.
Ukumaketha kokuqukethwe kufaka:
- eBooks
- Blogs
- Amavidiyo
- Amaphephandaba
- kwakha
- infographics
- Ama-imeyili
- Futhi nokuningi!
Ungayisebenzisa Kanjani i-Marketing Automation NgeQhinga Lakho Lokumaketha Okuqukethwe
Ukuthengisa kokuqukethwe nokuzenzekelayo kokumaketha kuyahambisana, futhi uma usebenzisa okuqukethwe kwakho kangcono, awudingi ukudala okuningi.
Ukuzenzekelayo kokumaketha kukuvumela ukuthi usebenzise okuqukethwe kahle ngokunikeza ukufinyelela okubanzi nokuqinisekisa ukuthi kutholakala phambi kwabantu abalungile. Ukwazi izinzuzo zayo, kuyacaca ukuthi ibhizinisi lakho kufanele lisebenzise ukumaketha kokuqukethwe okuzenzakalelayo, kepha lokhu kubukeka kanjani kahle? Ake sihlole imibono emibili ukuyifaka isu lakho.
1. Ukuhola Okukhulisayo
Uma ukuhola sekubeke igama labo efomini lokuthola isiqeshana se- sokuqukethwe noma ubhalisela i-newsletter yakho, udinga ukusebenzisa ezentengiselwano ezishintshayo.
Ukuhola okuvela ezingcezwini zokuqukethwe, noma ngabe yini ucezu olungaba yiyo, kunamathuba aphindwe kathathu kuye kahlanu okuguqula kunokuhola okubandayo. Ngakho-ke, kubalulekile ukuqinisekisa ukuthi ifomu 'lesicelo solwazi oluthe xaxa' linamathiselwe ku-imeyili ethile, enenhloso - noma ochungechungeni lokukhulisa - uchungechunge.
Ukulandelana kuzokwakha indlela yokuhola phambili ohambweni lwabo, ngethemba lokuthi kuzobasondeza ekuthengeni, isinyathelo sokugcina sebhizinisi lakho.
Isibonelo, umholi ubeka imininingwane yakhe efomini ukuthola isithembiso mayelana nokuthi yini okuqukethwe ukumaketha impumelelo kubukeka njengonyaka ngemuva kokuqaliswa. Ithemba lakho libe selithola i-imeyili ebabonga ukulanda ngevidiyo enamathiselwe ukuze ufunde kabanzi ngemishini yokuthengisa ezenzekelayo. Lo mholi uzobe usuthunyelwa ama-imeyili amaningi owakhethile ngokulandelana.
2. Hola Ukushaya Amaphuzu
Amagoli okuhola ikuvumela ukuthi uhlele futhi ubeke phambili umkhondo ngokuya ngolwazi oluthile abanikeze lona noma izinyathelo umholi azithathile.
Imininingwane ethile ingafaka:
- Igama kanye / noma isibongo esinikeziwe
- Isihloko sinikeziwe
- I-imeyili inikeziwe
- Amafomu agcwalisiwe
- Ukuchofoza kwe-imeyili
- Ukubukwa kwemidiya
- Ukuxhumana komphakathi
- Amakhasi avakashelwe
- Amakhasi omkhankaso avakashelwe
Uyisebenzisa Kanjani Imikhankaso Ye-imeyili:
1. Kusetshenziswa izinqubo zokuhamba komsebenzi wokuqukethwe: Ngeplatifomu efana ne-SharpSpring, ungabela okuqukethwe okudinga ukubuyekezwa noma ukwenziwa. Okuqukethwe kungabekwa ekhalendeni, lapho kuzoshicilelwa khona ngesikhathi esichaziwe.
2. Yabelana ngokuqukethwe kuzingxenyekazi eziningi zenhlalo: Khulisa ukufinyelela kwakho ngokusabalalisa okuqukethwe kwakho ngokusebenzisa i insizakalo yokwabelana ngomphakathi ezenzakalelayo.
3. Nyusa, nyusa bese uphromotha okunye okuningi: Siphila emphakathini okhokhelwayo, ngakho-ke, sidinga ukukhokha kancane ukuqinisekisa ukuthi okuqukethwe kwethu kufinyelela kubantu abafanele ngezikhathi ezithile. Lapho udala izikhangiso, uyakwazi futhi ukucacisa inani lemakethe yakho oqonde kuyo.
Ungakuthuthukisa Kanjani Ukuthengisa Nge-imeyili Ngokumaketha Okuqukethwe Okuzenzakalelayo
Ama-imeyili angenye yezindlela ezilula - futhi eziphumelela kakhulu - zokuthuthukisa ukumaketha kwakho. Kepha ungayithuthukisa kanjani i- imeyili ukumaketha? Uyiqagele, ngokusebenzisa i-automation.
Ake singene kumasu amane wezandla zokuthuthukisa i- imeyili marketing.
1. Ukuhlukaniswa okuholayo nohlu lweDynamic
I-imeyili yisiteshi esisebenza kahle kunazo zonke esisetshenziselwa ukufinyelela amathemba amaklayenti namakhasimende anokuqukethwe. Lokho kusho, ukuthumela okuqukethwe kwababhalisile akunandaba uma bengazihluphi ngokufunda noma ukwenza lokho ocela ukuthi bakwenze.
Ukuhlukanisa izingxenye yilapho ohlukanisa khona ukuhola ngokuya ngentshisekelo nokuziphatha kwabo. Ukuhlela imikhondo yakho kuzoholela ekuhlanganyeleni okwenziwe kwaba ngokwakho nokuguqulwa okuphezulu.
Ngokuhlukanisa imikhondo yakho, uqinisekisa ukuthi okuqukethwe okusebenza kanzima ukukuhlanganisa empeleni kuthunyelwa kubantu abazofunda - futhi bajabulele - imeyili.
Uma uhlela ukuhola kuhlu olunamandla, olususelwa kwimithetho, abantu bazosuswa ngokuzenzakalela lapho bengasahlangabezani nemithetho yesenzo.
2. Ukwakha ukuhamba komsebenzi okubonakalayo
Ukusebenzisa ukuhamba komsebenzi okubukwayo, Uzokwazi ukususa ngokuzenzakalela umkhondo eqenjini lesenzo noma uhole ukulandelana kokukhulisa lapho kwenzeka umcimbi othile. Uzokwazi futhi ukuqala izenzo ezahlukahlukene ngokuya ngezihlungi ezisetshenzisiwe ku-trigger eyodwa.
Isibonelo, uma ukuhola kuthunyelwa i-imeyili enenkinobho yokubuka okuqukethwe okuthile, kepha futhi kukhona isixhumanisi sombhalo sokukhuluma nelungu leqembu bese bachofoza lesi sakamuva, ukuhola kuzothuthela ku ukulandelana okuningi okugxile ekuholeni kokulandelana kokukhulisa.
3. Yenza kube ngokwakho ama-imeyili
Ukwenza i-imeyili yakho ibe ngeyakho - zombili ngokusebenzisa igama lomholi futhi empeleni usayine nelungu elithile leqembu - kuzokusiza ukuthi ugqame kumfuhlumfuhlu. Ngokuvumelana ne Umkhankaso Wokumkhankaso, imigqa yezihloko ezenziwe ngezifiso kuma-imeyili maningi amathuba okuthi kuvulwe ama-26%. Ukusebenzisa igama lomholi kuzosiza ekutholeni ukwethenjwa kwabo futhi kusize ekwakheni ukujwayela.
4. Yiba Nomgomo Owodwa We-imeyili Ngayinye
Umthetho obalulekile wesithupha uma kukhulunywa ngokuqukethwe okuningi kokumaketha kwe-imeyili ukuthi ube nomgomo owodwa okhuthaza ukuhola okufanele kuthathwe. Nge-imeyili ngayinye, qiniseka ukuthi unokubizelwa esenzweni okukodwa okuyinhloko (i-CTA).
Ukuthatha lezi zinyathelo ezine ezingenhla kuzokusiza ukuthi wakhe ama-imeyili akholisayo, okuzoholela ekugcineni kwezinga lokuchofoza eliphakeme (CTR). Ukuze uqhubeke nokwandisa lezi zibalo, sincoma ukuthi usebenze ngokuthuthukisa imikhankaso yakho ye-imeyili.
Ngabe Uyisebenzisa Kanjani Imikhankaso Ye-imeyili
Ngo 2019, ngaphezu kwama-imeyili ayizigidi eziyizinkulungwane ezingama-293.9 zathunyelwa nsuku zonke, inani elilinganiselwa ukuthi lenyuka laya kuma-347.3 billion ngonyaka ka-2022. Lokho kungama-imeyili amaningi. Ukukusiza ukuthi ube yingxenye yalokhu kukhula, sinezeluleko ezintathu eziwusizo ezikukhombisa ukuthi ungayisebenzisa kanjani imikhankaso yakho ye-imeyili.
1. Landelela Inqubekela phambili
Hlola yonke into uma kukhulunywa ngama-imeyili akho - umugqa wakho wezihloko, ukubingelela, okuqukethwe komzimba, isithombe, umbala wezinkinobho nokubekwa kwakho. Yenza ukuhlolwa kwe-A / B bese ubona ukuthi iyiphi inketho evumelana kakhulu nemikhombandlela yakho, okungukuthi, iphumela ekuvulekeni nasekuzibandakanyeni.
2. Izinkinobho Zokwabelana Komphakathi ku-imeyili
Ukwabelana kwezenhlalo akugcini nje ngokukhombisa ukuthi ukuhola kwakho kuqhubeka ohambweni lwabo futhi kujabule ngempela ngokuqukethwe obathumelayo, kepha futhi kukusiza ukuthi ufinyelele kumakhasimende amaningi.
Qiniseka ukuthi ufaka izixhumanisi zokwabelana komphakathi kuwo wonke ama-imeyili akho. Lapho ubhala okuqukethwe, qiniseka ukuhlela imethadatha ngoba yilokhu okuzokhombisa ku-Facebook naku-LinkedIn.
3. Imfono-Nobungane
Uma kukhulunywa ngama-imeyili, ukuqinisekisa ukuthi ayahambisana nakho kokubili ideskithophu neselula kubalulekile. Kalula nje, amakhasimende afuna isipiliyoni seselula esingenamthungo:
- Ama-imeyili abonisa ngokungalungile angasuswa ngaphakathi imizuzwana emithathu.
- Ngaphezu kwe 70% yabantu funda i-imeyili yabo kuhlelo lokusebenza lweselula.
4. Linganisa Impumelelo Yakho
Qiniseka ukuthi ulandela umkhondo wakho imeyili ukumaketha KPIs ukuqiniseka ukuthi unesibambo sokuthi impumelelo nentuthuko ibukeka kanjani kubhizinisi lakho.
Ukuzenzekelayo kokumaketha kungabonakala njengokuphishekela okwethusayo, kepha ngokubekezela okuthile, ngeke ukwazi ukukusebenzisa kuphela ukufeza kangcono izinhloso zebhizinisi lakho, uzobona ne-ROI eqinile. Ukuthola okuningi amathiphu wokusebenzisa ukumaketha kwakho kokuqukethwe, xhumana nathi noma thola idemo.
