Phakathi neminyaka, marketing kwangaphakathi sekuyisisekelo emabhizinisini amaningi. Abanikazi bamabhizinisi nabathengisi sebephendukele kumasu wokumaketha angenayo amabhizinisi amancane ukuqinisekisa ukuthi aqhubeka nokuncintisana.
Imiphumela yamasu okuthengisa aphumayo ingase ibonakale ifana namasu okuthengisa angenayo amabhizinisi amancane - kulabo abangawazi umehluko phakathi kokubili. Kule bhulogi, sizoxoxa ngezizathu okungenzeka ukuthi kungani kufanele usebenzise ukumaketha kwangaphakathi kwakho ibhizinisi lakho elincane.
Ukuze ubuyekeze, nakhu ukubuka konke kwevidiyo okuhle kakhulu ukumaketha kwangaphakathi vs. ukumaketha kwangaphandle:
Izinzuzo Zamasu Okumaketha Kwangaphakathi Kwamabhizinisi Amancane
Ake sihlole imininingwane yamasu wokumaketha angenayo wamabhizinisi amancane:
1. Khiqiza imikhondo
Ngokungafani namasu okuthengisa aphumayo abandakanya ukusakaza umlayezo ezithamelini ezingenzi lutho, amasu okuthengisa angenayo amabhizinisi amancane amayelana nokukhangisa ngemikhiqizo namasevisi kubathengi asebevele benentshisekelo kulokho okumele unikeze.
Enye indlela yokufeza lokhu iwukulandelela abantu asebebonise intshisekelo, isibonelo, ngokuchofoza noma ukubukela ividiyo oyithumele. Laba ngabantu abangaphendukela kalula kubadoli.
2. Khiqiza ukuthengisa okwengeziwe
Ukulandela amathrendi wokumaketha angenayo ukusiza ukukhiqiza imikhondo efanelekayo, okuyinto enhle. Kodwa-ke, umnikazi webhizinisi noma umdayisi kufanele alandele imikhondo engaba khona futhi ayivale ukuze akhulise ukuthengisa. Ngaphezu kwalokho, yini ukubaluleka kokukhiqiza imikhondo uma ungakwazi ukuyiguqulela ekuthengisweni?
Ngamasu okuthengisa angenayo amabhizinisi amancane, ikakhulukazi ezinkundleni zokuxhumana, ungathola amakhasimende amasha, iningi lawo azophendula amabhrendi abawabona endaweni yesikhulumi futhi athenge imikhiqizo namasevisi awo.
3. Usizo ekwakheni ukuqwashisa ngomkhiqizo
Bonke osomabhizinisi bayabona ukuthi kunzima kanjani kubathengi ukuthenga imikhiqizo nezinsizakalo ezinkampanini abangakaze bezwe ngazo phambilini. Kungenxa yalesi sizathu ukuthi osomabhizinisi bazothengisa umkhiqizo wabo ngomlomo, njengoba kuseseyithuluzi elinamandla kakhulu lokumaketha.
Ukumaketha kwangaphakathi kuvame ukuba yithuluzi lokuthengisa elisebenza ngempumelelo uma kuqhathaniswa namaqhinga athile adumile, njengezikhangiso zethelevishini nomsakazo. Kungani lokhu? Ngoba amasu okuthengisa angenayo amabhizinisi amancane agxile ekwakhiweni kobudlelwano. Kanjalo, abathengisi banganciphisa ukugxila kwabo ku-niche ethile yamaqembu anentshisekelo. Esikhundleni sokuphonsa inethi yakho emanzini angalindelekile, amasu angenayo akuvumela ukuthi wakhe ubudlelwano obuthembekile nabantu abathanda imikhiqizo namasevisi akho.
4. Imbuyiselo ephezulu ekutshalweni kwezimali (ROI)
Isici esisodwa esihle samasu angenayo amabhizinisi amancane angenakushaywa indiva iqiniso lokuthi ngokuvamile ashibhile kunamasu endabuko aphumayo.
Isibonelo, izikhangiso zikamabonakude nezomsakazo ziyabiza ebhizinisini elincane. Kodwa-ke, amaqhinga angenayo njengenkundla yezokuxhumana avame ukukhululeka noma angabizi ukuphusha umkhankaso wokumaketha.
Leli zinga eliphansi lokukhangisa lizokhuphula inani lokuthengisa ngakunye, likhuphule kakhulu imbuyiselo yakho ekutshalweni kwemali.
5. Yonga isikhathi
Amasu okuthengisa angenayo ayabiza. Zehlisa inani lemali oyisebenzisayo emizamweni yakho yokumaketha. Ngokulandelayo, lokhu kongela wena nethimba lakho isikhathi ngokwandisa ukukhiqiza nokusebenza kahle.
Ngaphezu kwalokho, ngentuthuko yakamuva kwezobuchwepheshe, ukumaketha manje kuzenzakalela kakhulu. Isibonelo, amasu okuthengisa angenayo afana nokuthengisa nge-imeyili asiza ukusebenzelana phakathi kwenkampani nabathengi bayo.
Esinye isibonelo esihle ukusebenzisa insizakalo yengxoxo. Lezi zinsizakalo zisetshenziselwa ukuthuthukisa ukuxhumana kwamakhasimende noma ungatholakali ukuphendula imibuzo eyisisekelo yamakhasimende noma imibuzo.
Ngamasu wokumaketha angenayo, ukwazi kangcono ukubeka phambili isikhathi sakho bese ulandela imikhondo efanelekile kakhulu.
Ingabe Ukumaketha Kwangaphakathi Kwamabhizinisi Amancane Kwehluke Kanjani Kokunye Ukumaketha Kwangaphakathi?
Enye yezingxenye eziyinselele kakhulu zokwethula noma yimuphi umkhankaso wokumaketha iqala ngokunquma indlela. Njengebhizinisi elincane, kukhona okuthile amathuluzi wokukhangisa angenayo noma izitayela ezingase zisebenze kangcono kumabhizinisi.
Isibonelo, izikhangiso ze-TV noma izikhangiso zomsakazo ngenkathi zihlakaniphile zingafinyelela kumaphesenti amancane ezithameli zakho futhi zingabizi. Uma ucabanga ngesabelomali sakho njengebhizinisi elincane, awunazo izinsiza zokusebenzisa amasu angenayo ahlulekile.
Ngenxa yobuchwepheshe obuthuthukile, ungakwazi ukumaketha ngendlela eyinkimbinkimbi ukuze ufinyelele izethameli ozihlosile ngomlayezo olungile ngesikhathi esifanele. Ukumaketha kwangaphakathi yikona okuphumelela ngokusobala uma kukhulunywa ngokumaketha kwakho kwangaphakathi uma kuqhathaniswa namasu okuthengisa aphumayo.
Kwakha Ukwethembana Nobudlelwano
Amasu amaningi angenayo amabhizinisi amancane agxila kuwo ukwakha ukwethembana nobudlelwano obuhlala njalo namakhasimende abo. Ngokuphikisana namasu aphumayo, ukumaketha okungenayo kugxila ekubalulekeni kwengxoxo nabathengi abangaba khona.
Empeleni, ukuxhumana namakhasimende angaba khona, ukuphendula imibuzo yawo, nokuwatshela okwengeziwe ngemikhiqizo namasevisi awo. Futhi, ngokunikeza abathengi bakho okuqukethwe okuyikhwalithi, usungula igunya, futhi bafunda ukwethemba umkhiqizo wakho nobungcweti. Lokhu kuthembana kukhula ngaphambi kokuthi babe nentshisekelo kulokho okumele ukunikeze noma ngaphambi kokuthi baxhumane nomunye wabathengisi bakho.
I-SharpSpring Ingasiza Kanjani Abanikazi Bamabhizinisi Amancane Ngokumaketha Kwangaphakathi
Ukusebenzisa ukumaketha kwangaphakathi kwama-ejensi noma amabhizinisi amancane angaba usizo kumkhawulokudonsa wochwepheshe bangaphakathi futhi aqaphele ibhajethi. Ukukusiza ukuthi wakhe okuqukethwe kwekhwalithi ephezulu futhi uthole imininingwane ebalulekile yamakhasimende ngezinye izindlela isisombululo sethu esifakazela ukuthi siyisixazululo esilungile kuwe.
Ukuhloswe ukwenza ngcono izinqumo zokumaketha ngokuhlaziya ukusebenza kwebhizinisi kuyisici esakhelwe ngaphakathi sesixazululo se-SharpSpring. Le datha ingasetshenziswa ukwenza okuqukethwe okugxile kumakhasimende kuvule indawo engcono yokuxhumana nesizinda samakhasimende. Ngokuxhumana okubili, ungenza izinguquko zebhizinisi ngenkathi uzibandakanya namakhasimende, uheha ithrafikhi, futhi wonga isikhathi seqembu lakho.
Lapho abathengi abangaba khona ngokwengeziwe bekholelwa futhi bethembela kumkhiqizo wakho, imikhondo eyengeziwe ozoyithola futhi nokuthengisa kungavalwa ngokwengeziwe. Uma ufuna ukufunda kabanzi ngamasu wokumaketha angenayo naphumayo, zizwe ukhululekile ukukwenza sifinyelele kithi ukuze uthole olunye ulwazi.
imibuzo ejwayelekile ukubuzwa
Kuyini ukumaketha okungenayo?
Ukumaketha kwangaphakathi kuyindlela yebhizinisi esetshenziselwa ukuheha amakhasimende ngokukhetha okuqukethwe kwekhwalithi ephezulu okugxile kumakhasimende. Ihluka ekukhangiseni okuphumayo, ukumaketha kwangaphakathi akubaphazamisi izethameli zakho kodwa kwakha ukuxhumana nezithameli zakho ukuze kuxazululwe izinkinga zabo ezikhona.
Ingabe ukumaketha okungenayo kwamabhizinisi amancane kuhluke kanjani ekukhangiseni kwangaphakathi kwamabhizinisi amakhulu?
Njengoba okuqukethwe okuningi kukhethwe ngaphakathi, amabhizinisi amancane angakhuphula izinga lokudlala ngezimbangi ezinkulu ngoba ukumaketha kwangaphakathi kunamandla amakhulu okwabelana ngolwazi nezithameli eziningi. Kukhona ithuba elengeziwe lokusebenzelana okuseduze namakhasimende akho usebenzisa ukuthengisa kwangaphakathi okuthuthukisa isithunzi somkhiqizo wakho nokwethembeka kwekhasimende.
Yiziphi izinzuzo zokumaketha okungenayo kwamabhizinisi amancane?
Kumabhizinisi amancane, ukumaketha kwangaphakathi kubiza izindleko, kuhlala isikhathi eside, futhi kwakha igunya nokuqwashisa umkhiqizo. Ukwengeza, okuqukethwe kwekhwalithi kungafinyelela amakhasimende ngokushesha futhi kufinyelele ezimakethe ezintsha nezethameli uma kwenziwa kahle.
