Amasu Wokumaketha Angaphakathi Asebenzayo
Ukukhombisa amandla abo okusiza amaklayenti abo kangcono, ama-ejensi kufanele asebenzise amasu wokukhangisa angenayo aphindwe kabili njengephothifoliyo. Akekho umuntu ozoba iklayenti ozokholwa ukuthi i agency kungabasiza ngokuqukethwe noma ukuthengisa kwabo uma amasu e-ejensi engakhi inani.
Ukukhangiswa kokuqukethwe okukuSayithi
Ama-ejensi ancoma njalo ukuthi amaklayenti awo akhiqize ibhulogi yenkampani, ama-e-book, nokunye okuqukethwe kwenani eliphezulu okuzoheha ithrafikhi yenjini yokusesha. Ukukhangiswa kokuqukethwe okunjalo esizeni nakho kubalulekile kuma-ejensi. Njengoba okuqukethwe kwamakhasimende kungathinta izihloko ezithandekayo kumakhasimende abo, okuqukethwe kwama-ejensi kufanele kugxile ezihlokweni zokumaketha ukuze kusungulwe ubuchwepheshe be-ejensi.
Lokho kusho, akufanele ukhiphe okuqukethwe ukuze nje ube nokuqukethwe. Okuqukethwe okumaketha okuphumelela kakhulu kukhombisa indlela eyingqayizivele ye-ejensi yakho futhi kunikeza iklayenti lakho isisekelo. Dala okuqukethwe okunikeza inani eliningi kumakhasimende akho angaba khona. Ungesabi ukunikeza ukubuka konke okuningiliziwe kwesihloko; vele uqiniseke ukuthi ufaka ukubizela esenzweni okuqinile ukubhuka izinsizakalo zakho noma ukuhlela ukubonisana.
Gcina ibhulogi enikeza izeluleko ezikhethekile zabafundi. Amakhasimende akho kungenzeka ukuthi angamabhizinisi amancane, ama-startups, nama-solopreneurs adinga usizo ngokukhangisa kwawo. Ngaphambi - noma nangemva kwalokho - bazokuthinta, kungenzeka baseshe iwebhu ngezihloko ezithile. Thola ukuthi yimiphi imishwana yamagama asemqoka eholela abantu kuwebhusayithi yakho, bese usebenzisa ithuluzi elifana ne- Phendula Umphakathi ukuthola usesho oluhlobene. Dala okuqukethwe okususelwa kulemisho yokusesha. Ngokuphendula imibuzo ethize yamakhasimende akho, ungabanikeza inani ngaphambi kokuthi babhukhe, futhi lokho kuzobanikeza umbono omuhle ngomkhiqizo wakho.
Dala ama-e-book asezingeni eliphakeme futhi uwagcone kubhulogi lakho. Ama-e-book wokumaketha ayishumi, ngakho-ke cabanga ngendlela engakaze yenziwe ngaphambili. Yenza isihloko sicaciswe futhi senzelwe izethameli zakho eziqondiwe ngangokunokwenzeka. Esikhundleni sokufaka lonke ulwazi lwakho encwadini eyodwa enkulu, dala amabhuku amafushane, agayekayo athinta ama-nuances esihloko. Ngenye indlela, khipha isahluko esisodwa ngasikhathi ukugcina abafundi bebambeke. Faka nengcaphuno ekukhululweni ngakunye kokuthunyelwe kubhulogi ukuheha abafundi, bese ufaka isixhumanisi sokulanda i-e-book ngemuva “kwesango” - imvamisa ukubhaliswa kohlu lwamakheli. Ngokusebenzisa le ndlela, ungakhuthaza intshisekelo eqhubekayo kumkhiqizo wakho kunokubhaliswa "okukodwa nokwenziwe", okungenzeki kakhulu ukuthi kuholele ekuholeni okufanelekile.
Ukumaketha kokuqukethwe okungekho esizeni
Ngegunya elikhulu kuza ithuba elikhulu. Zibeke eceleni ngokuvela ekushicilelweni okuhambisana nezithameli zakho. Lokhu “kushaywa ngabezindaba” kungafaka izindatshana zezivakashi ezishicilelwe kumabhulogi ezimboni noma komagazini; ukufakwa emaphephandabeni endawo, esifunda noma kuzwelonke; noma ukufakwa kuhlu olukhethiwe (isb. “Ama-ejensi aphezulu ayi-10”).
Ukufeza kangcono ukumaketha kokuqukethwe okungekho esizeni, landela la maqhinga:
Bhala ukukhishwa kwabezindaba okuphoqelela. Ukukhishwa kwabezindaba kuthathelwe indawo “ukukhishwa kwabezindaba” okuvumelana nezimo. Ukukhishwa okuhle kwabezindaba kunezithako ezintathu ezibalulekile: “ingwegwe,” izingcaphuno ezivela kubaholi be-ejensi yakho, kanye nencazelo yokuthi kungani le ndaba ihambisana nezintshisakalo zabafundi babo. Akukho ntatheli enentshisekelo ekusebenzeni kwakho kwansuku zonke okuvamile. Esikhundleni salokho, phaka indaba lapho ukhipha umkhiqizo omusha, uqala ukupha ngesihle, noma ngenye indlela wenze okuthile okufanele izindaba. Amaphoyinti ebhonasi uma ungangeza intshisekelo yabantu. Uma ungabaza, qasha uchwepheshe ukuze akulungiselele ukukhishwa.
Thumela izindatshana zezihambeli. Ama-blog nezimboni zezimboni bahlala bemukela abanikeli. Thumela umbono wendaba kubahleli (vele uqinisekise ukuthi uthobela izinqubomgomo zabo zokuhambisa). Lapho ufaka, qiniseka ukuthi isihloko esiphakanyisiwe asikaze simbozwe. Bhala i-athikili eveza ngobuqili ukuthi i-ejensi yakho ingaxazulula kanjani inkinga yomfundi ngokuhlukile. Ngemuva kwalokho, nikezela nge-bio (ukuvela eceleni kocezu lwakho) okuchaza igunya lakho nezixhumanisi eziya kuwebhusayithi yakho.
Joyina amasayithi ezokuxhumana aqhutshwa ngokuqukethwe. Sungula ukushicilelwa ku-Medium noma ku-Quora, noma wakhe iqembu le-Facebook noma umphakathi weReddit. Lezi izindawo ezingezona ezesizinda ngobuchwepheshe bokuqukethwe kwakho, kepha ugcina ukulawula okuningi kokuthi okuqukethwe kwakho kuthunyelwa futhi kusatshalaliswe kanjani kunokuba ungathumela ukukhishwa kwabezindaba. Khumbula ukuthi iningi lalezi zingxenyekazi zijezisa ukukhangisa okusobala, ngakho-ke qiniseka ukuthi uthobela imigomo yokusetshenziswa. Isibonelo, uma usebenzisa ukushicilelwa okuMaphakathi, ukubizela esenzweni ngokusobala kungalimaza ukusatshalaliswa kokuqukethwe kwakho. Yigcine ilula: I-bio yokuvala emfushane exhumanisa newebhusayithi ye-ejensi yakho ngokuvamile yanele. Leli qhinga ligxile ekwakheni umkhiqizo wakho njengomthombo wolwazi onegunya.
Futhi, lezi zinkundla zikhuthaza indlela yomuntu siqu. Bhala okufana nalokho okuku-blog yakho ye-ejensi, kepha yabelana ngombono wethu nesipiliyoni njengombhali. Leli qhinga lenza umkhiqizo wakho wenziwe ubuntu futhi lithuthukise ukuzibandakanya kwabafundi.
imeyili Marketing
Ukumaketha nge-imeyili akudingeki ukuthi kusho ama-imeyili okuthengisa, afaka indlela ephumayo. Ukuze usebenzise isu elingenayo kwimikhankaso yakho ye-imeyili, cabanga ngokuhlakulela umphakathi wedijithali nge-imeyili. Qaphela ukuthi e-United States, izincwadi ze-imeyili zidinga ukuphuma kuphela; noma ngubani angangezwa ohlwini. Noma kunjalo, kufanele ufune ifayela lakho le- imeyili abamukeli ukukhetha-in. Faka ulimi olufana ne- “Joyina” ne- “Bhalisa” ukuze wenze izethameli zakho eziqondiwe zizwe sengathi zisebenzisa amandla azo okukhetha. Ngemuva kwalokho, gcwalisa ama-imeyili akho ngokuqukethwe kwenani eliphakeme eliqukethe ukuxuba kwezindaba, amaphromoshini, izindaba nezeluleko. Uzobona ukuzibandakanya okukhulu nokugcinwa kunokuthi umane ukhiphe ama-imeyili wokuthengisa ngawo wonke amathuba owatholayo.
Qalisa iphephandaba ledijithali. Ama-ejensi adinga ukusungula ukuzibophezela kwabo kumakhasimende abo. Enye indlela enhle yokwenza lokhu ukukhipha njalo okuqukethwe kwekhwalithi ephezulu nge-imeyili futhi ukhombise ukuthi ungumthombo othembekile wobuchwepheshe. Musa ukukwenza lokhu kube ukuxoshwa kwamabhulogi akho, ama-e-book, nokunye ukumaketha kokuqukethwe. Dala okuqukethwe okukhethekile okuzonikeza inani labafundi bakho futhi ubanikeze isizathu sokuhlala uzungeze. (Ithiphu: Thumela okuqukethwe emakhasini angenazinkomba futhi udinga ukuthi izethameli zakho zikuthole nge-imeyili.) Ngokunikeza ukubhaliswa kwencwadi yakho yezindaba “esangweni” kwi-e-book yakho, njengoba kuchaziwe ngenhla, ungakhuthaza abantu ukuthi babhalise.
Qalisa ukunikela noma umncintiswano. Sebenzisa uhlu lwakho lwamakheli ukukhulisa ukuzibandakanya kwezethameli ngokubamba ama-sweepstake, umdlalo, noma umncintiswano. Ungaba nababhalisile "faka" ngokudlulisa umyalezo noma ngokuchofoza nje isixhumanisi ku-imeyili. Kufanele usebenzise leli qhinga kancane ukuze ungabangeli “ukukhathala komncintiswano.” Xhumanisa umncintiswano nomcimbi okhethekile, njengesikhumbuzo sakho noma iholide. Qiniseka ukuthi umklomelo udlula umzamo odingekayo futhi ubopha iminikelo yenkampani yakho: Abasebenzisi abaningi bazocofa inkinobho ngenjabulo uma kusho ukuthi bangawina amasevisi enesaphulelo enkampanini yakho.
Social Media Marketing
Lapho sikhuluma ngokwakha umphakathi nokwandisa ukuzibandakanya ngenhla, mhlawumbe ubucabanga ngakho social media. Ngububi obudingekayo bokumaketha: Imithombo yezokuxhumana yilapho iningi lezithameli zakho lichitha khona isikhathi salo, kodwa futhi kuyinselele enkulu ukugqobhoza umsindo. Ama-ejensi awanayo inzuzo yokukwazi ukuthumela imikhiqizo yabo emisha ku-Instagram yabo. Lapho konke onakho kungukubuyekezwa kwenkampani nezindatshana zezindaba ukukwenza kanjani okuqukethwe okunomthelela?
Humusha ukumaketha kwakho okuqukethwe kube okuthunyelwe okubandakanya. Abasebenzisi bezokuxhumana bayathanda ukubona okuqukethwe okubukwayo okunikeza inani kubo. Esikhundleni sokumane wabelane ngesixhumanisi kubhulogi yakho, kungani ungathathi amaphuzu abalulekile endatshana yebhulogi bese uwafaka kokuthunyelwe okumnandi kwezokuxhumana komphakathi? Ungaklama i-infographic, wakhe okuthunyelwe okuningi okusilayida okukhombisa inqubo noma indlela yokuqondisa, noma uthumele ividiyo emfushane ekhombisa amaphuzu akho. Cabanga ngaphandle kwebhokisi ukudala okuqukethwe abasebenzisi abazofuna ukukulandela.
Thatha abalandeli ekusithekeni. Ekugcineni, abalandeli bezinkundla zokuxhumana bathanda ukubona izindaba zabantu. Kunesizathu sokuthi izithombe zakho zesidlo sakho zithola ukuzibandakanya okuningi kunendatshana yezindaba owabelane ngazo. Ungalisebenzisa leli lukuluku - noma sizothi voyeurism - ukuze uzuze. Khombisa ukuthi yini abantu okufanele bayithande mayelana ne-ejensi yakho. Ingabe unamasiko ekhofi nsuku zonke? Ngabe usebenzisa amagama ahlekisayo eziteshini zakho zeSlack? Yabelana ngayo! Ngokwenza inkampani yakho ibe ngeyakho, ungama ngaphezu kwabancintisana nabo.
Ukuqhubekela Phambili Ngokukhangisa Okungenayo
Ama-ejensi adinga ukunakekela ngokukhethekile ukukhombisa hhayi kuphela ubuchwepheshe babo, kepha ukufinyeleleka kwabo, kulabo ababhekiswe kubo. Ngokujabulisayo, indlela yokumaketha engenayo iyindlela enhle yokufeza zombili. Ngokuhlakulela umphakathi wedijithali ngokuqukethwe okunenani eliphakeme, ama-ejensi angasungula igunya lawo ngenkathi ekhuthaza abantu ukuthi babelane futhi bahlanganyele nomkhiqizo. Lowo umgomo oyinhloko wokumaketha okungenayo, futhi ongazuza kalula ngokwenza uphawu lomkhiqizo wakho.
Njengenhlangano, wena kumele nikela ngokuthile okuqala ukwakha ubudlelwano namakhasimende akho, ngenkathi kuqinisekiswa ubudlelwano bakho namakhasimende akho akhona. Cabanga ngokuthi ungangena kanjani ezidingweni zamakhasimende akho futhi ukhuthaze ukuzibandakanya kwabo (indlela engenayo) kunokumpompa imiyalezo yokuthengisa ebhekise kubo (indlela ephumayo). Kungakho ukumaketha okungenayo kubaluleke kakhulu kuma-ejensi: Kukusungula njengesiphathimandla, isisetshenziswa, futhi okubaluleke kakhulu, uphawu amakhasimende akho angalethemba.
