Ukumaketha okuphumayo kuyaphazamisa futhi kuzikhiphela kuzethameli, noma ngabe bayayifuna noma cha. Izibonelo zokukhangisa okuphumayo kufaka phakathi izikhangiso ze-TV nezomsakazo, amabhodi amakhulu, ukuthengisa ngocingo, ukubiza okubandayo kanye nezikhangiso ze-pop-up, phakathi kokunye. Ukumaketha okungenayo, ngakolunye uhlangothi, kulapho amakhasimende nabaholi empeleni bengena ekutholeni imilayezo yakho yokumaketha ngokwemibandela yabo. Isibonelo, bangabhalisela incwadi yakho yezindaba ngokushintshana ngephepha elimhlophe noma isiqeshana sefomu elide. Le bhulogi ibheka ukumaketha okuphumayo nokungenayo okuphumayo kanye nomthelela ngamunye ongaba nawo ebhizinisini lakho. Sizobuye sixoxe ngokuthi ukuzenzekelayo lolu hlobo lokumaketha kungaholela kanjani ezindlekweni eziphansi nase-ROI ephezulu.
Ukumaketha Okungenayo Nokuphumayo
Marketing kwangaphakathi
Ukumaketha okungakahleleki ikhuthaza abathengi abangaba khona ukuthi bathathe isinyathelo sokuqala. Eqinisweni, abathengisi banamuhla bayabona ukuthi isu lokumaketha lisebenza kangcono lapho izinkampani zilalelisise lokho amakhasimende akufunayo.
Esikhundleni sokuhlasela ngamakhasimende angaba khona ngezingcingo ezibandayo nama-imeyili "okuthengisa", unikeza okuqukethwe okuwusizo, okunomusa nokuhle mahhala. Imvamisa, lokhu okuqukethwe kuba ngesimo samabhulogi, ama-infographics, amaphepha amhlophe, amavidiyo, imibuzo, njll.
Ukumaketha okungakahleleki ikuvumela:
1. Bandakanya nabathengi bakho
Dala ukuhamba komsebenzi kwe-imeyili okubandakanya izidingo zabathengi bakho. Ukwenza lokhu ngawodwana kuthatha isikhathi esiningi. Ipulatifomu ezenzakalelayo ingathumela ama-imeyili ngokususelwa kuzenzo zomholi. Isibonelo, uma belande i-eBook noma iphepha elimhlophe mayelana nomkhiqizo, uhlelo luzothumela ama-imeyili ngokuzenzakalela ukuqhubekisela phambili lolo lwazi. Uma bethengile, ungasetha ama-imeyili abenza ukuthi babuye.
2. Guqula imikhondo ibe ngamakhasimende
Kungathatha isikhathi ukuguqula imikhondo ibe ngamathemba. Nge ukumaketha okuzenzakalelayo, ungaqhubeka unakekele leyo imikhondo. Okwamanje, iqembu lakho lingagxila kwamanye amathemba alungele ukuthenga.
Ukumaketha Okuphumayo
Ngakolunye uhlangothi lwe-spectrum ukumaketha okuphumayo, okususa ukugxila kwakho konke okwenziwa inhlangano yakho kwimikhiqizo oyithengisayo. Umlayezo wakho umayelana nokuthi “yini” kunokuthi “ngubani” nokuthi “ngani”
Ukumaketha okuphumayo kuvame ukufaka okuqukethwe ngesimo seposi eqondile, ukuthengisa ngocingo, imeyili marketing kanye nemicimbi (ethathwa njengamaqhinga wokumaketha wendabuko, "esikoleni esidala").
Umehluko Phakathi Kokukhangisa Okungenayo Nokuphumayo
Uma ukhulise ibhizinisi lakho eliyishumi nge amasu wokukhangisa aphumayo kepha thola ukuthi akusasebenzi kangako muva nje, bese ucabanga ukuhlola ukumaketha okungenayo.
Ukumaketha okuphumayo kuyaphazamisa ngenhloso yayo enkulu yokuba nomsindo ngokwanele futhi kufinyelele kubantu abanele abazophendula. Kepha amakhasimende anamuhla azi kakhulu ngalezi zindlela.
Abantu manje bangangeqa ezentengiso ngokuqopha imibukiso abayithandayo nokuyidlulisa ngokushesha okuqukethwe okungahambisani nabo. I-YouTube, Spotify nezinye izinsiza zokusakaza zivumela abantu ukuthi balalele umculo ngaphandle kokuba nomthwalo wokuzwa ukukhangisa ngomsakazo. Futhi abathengisi bezingcingo - uyakhumbula ugcine nini ukuba nengxoxo ezwakalayo noyedwa?
Ngaphandle kwezindlela zokugwema ukukhangisa, ucwaningo lukhombisa ukuthi abantu bakhetha ukungena. Ngokuya ngocwaningo, 90% yabathengi thola okuqukethwe okwenziwe ngokwezifiso kuwusizo futhi ama-78% akholelwa ukuthi izinhlangano ezihlinzeka ngokuqukethwe kwangokwezifiso zinentshisekelo yokwakha ubudlelwano obuhle nazo. Okuphawuleka nakakhulu, Ama-84% abaneminyaka engama-25 kuya kwengama-34 ubudala ushiye iwebhusayithi oyithandayo ngenxa yokukhangisa okungathandeki noma okungahambelani.
I-Inbound vs Outbound Marketing Automation
Umgomo wokumaketha okungenayo nokungenayo ukukhiqiza imikhondo eminingi yokwenza inqubo yokuthengisa ifake amandla. Iqiniso elijabulisayo: ngokusebenzisa ukuzenzakalela kokumaketha, uzokwazi ukukhomba i-98% yethrafikhi yewebhu eyayingaziwa. Thatha isikhashana ukuvumela leyo nombolo icwile - ngabantu abaningi.
Ukushintshwa kwe-automation kubhekisela kumapulatifomu esoftware asiza amabhizinisi ukuthi enze izinqubo zawo zokuthengisa nokumaketha ukuze kukhiqizwe okuningana, ukuguqula lokho kuholele ekuthengiseni kanye nokwandisa i-ROI.
Ngokumaketha kwangaphakathi nokungenayo, ezishintshayo kuzokwenza impilo yakho njengomkhangisi ibonakale ngokulula ngokushayela imikhondo eminingi, iguqule leyo mikhondo ibe ekuthengiseni futhi ikhulise imali oyisebenzisayo yokumaketha.
Ngokombiko we-VB Insight, ama-80% wabasebenzisi bezentengiso abazibonayo babone inani labo lokuhola lenyuka, kwathi ama-77% abona inani labo lokuguqulwa lenyuka. Ngaphezu kwalokho, izinkampani ezisebenzisa ezisebenzisayo zokumaketha ziyabona Ama-53% amazinga okuguqulwa aphakeme ukusuka kokuphendula kokuqala kuya ku-MQL futhi izinga lokukhula kwemali elingu-3.1% eliphakeme kunabangewona abasebenzisi.
Esikhundleni sokumaketha kumakhasimende akho angahle abe khona, ukumaketha okuzenzekelayo kuvumela ukusondelana komunye nomunye, imiyalezo eyenziwe yaba ngeyakho, yingakho izinombolo ezifana nalezi ezingenhla zingenzeka.
Uma ibhizinisi lakho lidinga ukunakekelwa ngothando okuncane nothando oluthile nosizo lokuzenzakalela lokumaketha, Xhumana nathi noma uthole a demo.
