Njengoba uphatha umkhiqizo wakho, kungenzeka ukuthi uqaphele ukuthi zingaki izingxenye ezihambayo ezikhona. Udinga ukunikela njalo kumakhasimende futhi uhole amathuba okuzibandakanya nomkhiqizo wakho futhi uqoqe imininingwane, noma ngabe lokho kwenziwa ngemidiya yezokuxhumana, i-imeyili, izinjini zokusesha noma ngokufinyelela ngqo eqenjini lakho lokuthengisa nelokusekela. Njengoba uneziteshi zokuxhumana eziningi kangaka ongaziqapha, ungaqiniseka kanjani ukuthi usebenzisa ngayinye ngendlela efanele? Ukusebenzisa ipulatifomu yokuthengisa nokumaketha kungakusiza ukuthi ukhulise ibhizinisi lakho futhi kuthuthukise umuzwa wamakhasimende owunikezayo. Futhi, ukuba nesiteji esisodwa sayo yonke imizamo yakho kungakhulisa ukusebenzisana kwamaqembu ahlukahlukene ukwenza ngcono ubunye bebhrend nokunciphisa inzuzo yabasebenzi.
Kepha yenzani ngempela ipulatifomu yokuthengisa nokumaketha futhi wazi kanjani ukuthi iliphi elifanele ibhizinisi lakho?
Yini ipulatifomu yokuthengisa nokumaketha?
Ipulatifomu yokuthengisa nokumaketha yisoftware ehlanganayo marketing, yokuthengisa, ukuthuthukiswa kwama-Businesses, Futhi amathuluzi ezenzakalelayo kuhabhu elilodwa. Ipulatifomu yokuthengisa nokumaketha ingafaka phakathi ifayela le- Uhlelo lweCustomer Relationship Management (CRM), i-imeyili ezenzakalelayo, amafomu asebenzisanayo, ukuhlela ezokuxhum, analytics, amakhono okuphatha umphakathi kanye nokuphathwa kokuqukethwe (CMS) ukushicilela blogs, amakhasi okufika nokunye okuqukethwe kwedijithali.
Iqiniso indawo yokuthengisa nokumaketha izohlanganisa imizamo yakho kuwo wonke amaqembu futhi ikunikeze konke okudingayo ukuze ukhiqize, ufaneleke futhi unakekele ukuhola endaweni eyodwa. Kuthatha imizamo yakho yokumaketha futhi kuyenze ibe ngeyakho uqobo, ngazinye futhi ibaluleke ngokweqiniso kumakhasimende akho ukuze ithole ukwethenjwa komkhiqizo. Ngaphandle kwethuluzi elilodwa, imizamo yakho yokumaketha engenayo ingadla isikhathi futhi ibize.
Ipulatifomu yokuthengisa nokumaketha ilizuzisa kanjani ibhizinisi lilonke?
Njengoba isisho esidala sihamba, isikhathi yimali. Uma usebenza kahle, ibhizinisi lakho lilondoloza amahora abalulekile angasetshenziselwa umsebenzi wokwenza imali. Ukwenza ngokuzenzakalela isizukulwane sakho sokuhola nedatha yokunakekelwa ephezulu ikuvumela ukuthi uqoqe lonke ulwazi oludingayo ngomthengi ongaba khona ngaphambi kokuba iqembu lakho libambe iqhaza ekuphenduleni imibuzo evelele futhi liguqulele amathemba akho kumakhasimende.
Ngokwengeziwe, ipulatifomu yokuthengisa nokumaketha emaphakathi ikuvumela ukuba ucije i- marketing kwangaphakathi futhi uqinise le filosofi phakathi kwamaqembu akho. Umqondo oyinhloko wokumaketha okungenayo ukuhlinzeka ngokuqukethwe okubaluleke ngempela kubathengi abanentshisekelo kuziteshi eziningi futhi ubavumele ukuthi benze isinqumo sokuthenga ngokwemibandela yabo. Ngayo yonke imininingwane emayelana nokusebenzisana kwamakhasimende endaweni eyodwa, uzokwazi ukuthuthukisa okuqukethwe okusebenzelayo kulokho okulindelwe ngokuya ngezintshisekelo nezidingo zabo.
Okubaluleke kakhulu, ipulatifomu yokuthengisa nokumaketha konke kungasiza amabhizinisi amancane naphakathi ukuthi onge imali hhayi kuphela ekusebenzeni kahle, kodwa futhi nakwinani lamathuluzi adingekayo kumasu wokuthengisa nokusebenza kahle kakhulu. Ngakho konke endaweni eyodwa, ithimba lakho linganciphisa izindleko ezichithwe kumathuluzi ahlukahlukene wokuthengisa nokumaketha, lenze izinqubo zibe zilinganiselwe futhi zithuthukise ukusebenzisana.
Izici kanye namandla we-All-in-One Sales & Platforms
Ipulatifomu yokuthengisa nokumaketha enamandla izoba nezici ezahlukahlukene zokuxhasa imizamo yakho yesiteshi esiwela. Ukuze ubone indlela ephelele yokuthengisa nokumaketha, udinga ipulatifomu esebenza njengehabhu eliyinhloko kuyo yonke imizamo yakho futhi ekuvumela ukuthi ukwandise imizamo yakho. Nazi ezinye izici okufanele uzibheke endaweni yokuthengisa neyonke-in-one yangempela nesikhulumi sokumaketha.
CRM
I-CRM eqinile, enamandla iyitshe legumbi lokuthengisa nokumaketha. Imininingwane yamakhasimende akho yazisa isu lakho lokumaketha nezingxoxo zokuthengisa, ngakho-ke udinga ukwazi ukugcina ithrekhi enembile yamaphoyinti nezingxoxo zakho ezahlukahlukene. Ipulatifomu yokuthengisa neyokumaketha izohlanganisa yonke imizamo yakho yokuhola, ukuxhumana kwezimakethe nezingxoxo zokuthengisa endaweni eyodwa. I-CRM esebenzayo izokusiza ukuthi ukwazi ukulandelela nokuphatha izivakashi zakho zamasayithi, izethameli zakho zemidiya yokuxhumana nabantu kanye nokuthengisa kwakho nokuthengisa umkhondo ofanelekile futhi ukuhumushele kokuthengisa.
I-CRM Izuzisa Ibhizinisi Lakho Ngezindlela Ezinhlanu
- Ukulungiselela okungcono kwethimba lakho lokuthengisa ngoba babona umlando ogcwele wemiphumela yakho yokuhola - kusuka kumakhasi avakashelwe kuya kuzingcingo nokugcwaliswa kwamafomu. Enza ngendlela oyifisayo imiyalezo kubo futhi uthole ukuqonda ngokuxhumana okwedlule.
- Izimpendulo ezisheshayo nezifanelekile kumikhombandlela emisha nesivele ikhona ukuze ukwazi ukuthumela ngqo okuqukethwe okulungile ngesikhathi esifanele. Phendula khona manjalo ngokulandela okuzenzakalelayo ekuholeni okusha kusistimu yakho, ngenkathi uthumela imilayezo efanele kumikhombandlela yakho yamanje. Ungasetha izexwayiso ukuze iqembu lakho lokuthengisa laziswe ngombhalo noma nge-imeyili lapho ukuhola kushisa noma kwenza isenzo esithile kusayithi lakho.
- Setha izindlela zokukhomba amathuba ngokuthola amagoli okuhola nokukhulisa. Ukuhola amagoli kukuvumela ukuthi ukhombe imikhondo ekulungele ukuthengisa kakhulu. Lokhu kunika amandla iqembu lakho lokuthengisa ukunikela ngemizamo yokuhola okungenzeka ukuthi iguqulwe. Kulabo abahola abangalungele ukuguqula, ungasebenzisa umkhankaso wokondla ukuthumela ukuxhumana okuvamile, okufundisayo nokufanele ukubenza babe ngamathemba.
- Qinisekisa ukuphela kwe-ROI yokuphela - Landelela noma yikuphi ukuthengisa emuva emkhankasweni oqondile abangena kuwo. Ukuhlanganisa ukulandelela izingcingo nesoftware yakho ye-CRM kuzokusiza ukuthi unikeze ngokunembile yonke imikhondo ngocingo noma ngefomu. Ngale ndlela, unganquma ngokunembile ukuthi imaphi amaqhinga asebenza ngempumelelo enkulu ukuze ukwazi ukwaba umzamo nemali ethe xaxa kuleyo imikhankaso.
- Nciphisa imisebenzi ephindaphindwayo. Shintsha ukugeleza kokusebenza nokuthengisa ama-imeyili ngezinye zezenzo ezivame kakhulu kusayithi lakho. Ama-imeyili okusiza futhi afundisayo angathunyelwa ngokuzenzakalela lapho usohlelweni lokuhola futhi uwasebenzise ngaphezu kwama-imeyili enziwe waba ngewakho.
imeyili Marketing
Ukumaketha nge-imeyili kungenye yeziteshi zokumaketha ezisebenza kahle kakhulu ku-arsenal yakho. Eqinisweni, ukumaketha nge-imeyili kune- I-ROI ye- $ 32 ngedola ngalinye elisetshenzisiwe. Womabili amaqembu okuthengisa nawokumaketha angazuza ngokukhangisa kwe-imeyili okusebenzayo, futhi indawo yakho yokuthengisa nokumaketha kufanele ibeke phakathi ukuxhumana nokuqinisekisa ukuthi amathemba akho namakhasimende akho athola imilayezo eyi-imeyili efanele ngesikhathi esifanele.
Sebenzisa ipulatifomu lokuzenzakalela lokumaketha i-imeyili ukudala imilayezo ezobukeka mihle nomaphi lapho ibonwa khona.
Ungahlela imilayezo emangazayo ephakelana futhi isekele imilayezo yakho yokumaketha, konke ngenkathi unikeza imininingwane eningiliziwe ngokusebenza kwe-imeyili ngqo ngaphakathi kwepulatifomu. Amakhasimende afunda ama-imeyili akho ngezindlela ezahlukahlukene: kuma-desktops, kuma-mobiles, nge-Apple Mail, i-Android noma i-Outlook kumathebulethi nangabafundi besikrini.
Ngama-analytics e-imeyili, ungalandelela impumelelo ye-imeyili kuze kufike ku-ROI esezansi. Lungiselela imiyalezo yakho ngokulandela izibalo ezinjengokuchofoza, ukuvula, ukubhampa kanye nokulethwa. Thola ukuthi iziphi izixhumanisi kuma-imeyili akho ezisebenzayo nokuthi yiziphi ezingasebenzi. Bona ukuthi izifanekiso nemilayezo ye-imeyili ehlukile isebenza kanjani futhi ilandelele imizamo yakho yokuthengisa ye-imeyili ngokuhamba kwesikhathi.
Ngaphandle kokonga isikhathi nomzamo, ukumaketha nge-imeyili lapho kuhlanganiswe nokuqonda okuvela kupulatifomu yakho yokuthengisa nokumaketha kungasiza ekukhuliseni ukukhula.
Isibonelo, lapho uhlaziya idatha yakho yokuthengisa uyaqaphela ukuthi iningi lamakhasimende akho oGwini oluseMpumalanga luyehlisile ekuthengeni kwawo umkhiqizo B ngenyanga edlule. Zama ukuthola ukuthi kungani. Ungathola ukuthi umuntu oncintisana naye wenza isivumelwano esikhethekile kumkhiqizo B oGwini oluseMpumalanga. Ngemuva kwalokho unganquma ngomkhankaso wokumaketha we-imeyili ukukhulisa ukuthengisa.
Usebenzisa imininingwane ekhishwe kupulatifomu yakho yokuthengisa nokumaketha, ungathola uhlu lwakho lwamakhasimende ongahle ube nalo bese usetha izingcingo zokulandelela zabathengisi bakho ukuze bazame ukubuyisa ibhizinisi. Enza ngendlela oyifisayo lawa ma-imeyili ukuze uwathumele koxhumana nabo ukuze uguqule amathuba abe ngamakhasimende, namakhasimende abe ngabathembeki bomkhiqizo nabameli.
Amafomu namakhasi okufika
Ukuqoqa imikhondo emisha njengengxenye yemikhankaso yakho yokumaketha, udinga ukwazi ukuqoqa imininingwane futhi uyihlanganise nemizamo yakho yokuthengisa nokumaketha. Ngokusebenzisa ipulatifomu yokuthengisa nokumaketha enekhono eliqondile lokwenza nokushicilela amakhasi okufika kanye namafomu asebenzisanayo, uzohlala wazi ukuthi imininingwane oyiqoqayo iya endaweni efanele. Ipulatifomu enamandla kakhulu yokuthengisa nokumaketha izokuvumela ukuthi uqoqe idatha yezivakashi emakhasini akho okufika noma ngabe ayigcwalisi ifomu, futhi uzokwazi ukudala amafomu ashukumisayo, ahlakaniphile akhumbula idatha evela kubasebenzisi bangaphambilini.
Ukuzenzekelayo
I-automation yokuthengisa nokumaketha ikuvumela wena nethimba lakho ukuqinisekisa ukuthintana okungaguquguquki kumathemba akho namakhasimende. Ngokuya nge-emailmayay.com, cishe uhhafu wezinkampani zisebenzisa ubuchwepheshe bokumaketha ezisebenzisayo ngezinkampani ezingama-58% zezinkampani ze-B2B ezihlela ukuzisebenzisa kungekudala. Ngo-2018, i- $ 5.1B emakethe kulindeleke ukuthi ikhule ngama-20% minyaka yonke.
Ubuhle be-automation ukuthi bukuvumela ukuthi wenze ngezifiso ama-touchpoints akho futhi unikeze okuqukethwe okuthile ngokuya ngezenzo zomsebenzisi.
Ukuzenzekelayo kokumaketha kuletha izinzuzo ezintathu zebhizinisi lakho:
- I-Drive Okuholela Okuholela
- Guqula Okuholela Kokuthengisa
- Khulisa Ukusetshenziswa Kwezentengiso
Ukuzenzekelayo kokumaketha kuletha inani kubakhangisi. Eqinisweni, ngokusho kombiko we-VB Insight, Ama-80% wabasebenzisi bokumaketha abazibonayo bakhuphule inani labo lokuhola futhi ama-77% abone inani labo lokuguqulwa landa. Ngaphezu kwalokho, izinkampani ezisebenzisa ezisebenzisayo zokumaketha ziyabona Izinga lokuguqulwa eliphakeme elingama-53% ukusuka ekuphenduleni kuya ku-MQL (ukuhola okufanelekile kokumaketha) futhi izinga lokukhula kwemali elingu-3.1% eliphakeme kunabangewona abasebenzisi.
Ngokutshala isikhathi kusengaphambili ukwakha ukugeleza kokuzenzekelayo, amaqembu akho okuthengisa nokumaketha angagxila ekuguquleni i-funnel yakho ephansi iholele ekuthengiseni ngenkathi ukugeleza kwakho kokuzenzekelayo kunikezela okuqukethwe okubalulekile kwezemfundo nokuqwashisa kumikhombandlela yakho ephezulu.
ukubhuloga
Itshe legumbi lokumaketha okungenayo lihlinzeka ngokuqukethwe okubalulekile kumathemba akho. Ukubhloga njalo kuyindlela enhle yokuqinisekisa ukuthi umkhiqizo wakho uhlala ukhiqiza okuqukethwe okusiza ukusungula ubuchwepheshe. Epulatifomu lakho lokuthengisa nokumaketha, kufanele ukwazi ukuklama ibhulogi yakho ekahle, uhlele okuthunyelwe futhi wabelane ngakho neziteshi amathemba akho azisebenzisayo. Dala okuphakelayo kwe-RSS ukuvumela abasebenzisi ukuthi babhalisele ibhulogi yakho, bese uhlanganisa ama-CTA akho ebhulogi ngqo kukho konke ukumaketha kwakho.
Ukuphathwa Kwezokuxhumana Komphakathi
Imithombo yezokuxhumana inikeza umbono oyingqayizivele kuzithameli zakho nokuthi zihlanganyela kanjani nomkhiqizo wakho. Ngaphakathi kwesikhulumi sakho sokuthengisa nokumaketha, ungahlela okuthunyelwe kwakho, ubheke ukuzibandakanya, futhi ubheke ukusebenza kuzo zonke iziteshi. Ipulatifomu yakho yokuthengisa nokumaketha kufanele futhi ikunike amandla okwenza ukulalela komphakathi ukuqapha ukuzibandakanya nezingxoxo kokuthunyelwe kwakho, okuncintisana nabo kanye namagama asemqoka ahlobene nemikhiqizo nezinsizakalo zakho.
Izibalo nokubika
Ukuthengisa kwakho nokumaketha kwakho akunalutho - ukuze ugcine imizamo yakho isebenza ngokuhamba kwesikhathi, udinga idatha yokusebenza ukuqinisekisa ukuthi imizamo yakho iyazuzisa. Ipulatifomu yeqiniso yokuthengisa nokumaketha izohlinzeka ngemibiko edidiyelwe, yeziteshi eziqhathanisa ukusebenza kwakho eziteshini ezahlukahlukene, ekuvumela ukuthi ubone amathuba, uhlaziye ababukeli bakho futhi ubikezele imigomo yesikhathi esizayo. Ngokubika okusebenzayo, futhi ungabeka imikhondo namakhasimende kumalungu eqembu lakho lokuthengisa, usethe imigomo yomuntu ngamunye neyeqembu, futhi ubheke ukusebenza nokusebenzisana kwelungu ngalinye leqembu lakho kukho konke ukuthengisa nokumaketha.
Ukuhlola nokwenza ngcono
Ngedatha yokusebenza esebenzayo ne-analytics esesandleni, ungenza izinguquko zokuthuthukisa imikhankaso yakho, ukuhamba komsebenzi okuzenzakalelayo nokuqukethwe okushicilelwe. Ngokubeka phakathi ukuthengisa kwakho nokumaketha kwipulatifomu eyodwa, ungabona ngasikhathi sinye imizamo yakho yokumaketha kusuka ekubukweni kwezinga eliphakeme futhi wenze ukulungiswa kwamasu ezingeni elincane. Uma usebenzisa umkhankaso omusha noma wenza izinguquko, kufanele futhi ukwazi ukwenza ukuhlolwa kwe-A / B ukuthola indlela engcono kakhulu futhi uthole imiphumela emihle.
Ukuhlanganiswa kwamapulatifomu amaningi
Uma ipulatifomu yakho yokuthengisa nokumaketha ingenawo amandla okwenza yonke imisebenzi oyidingayo, kungahle kudingeke usebenzise amanye amathuluzi avela eceleni. Ipulatifomu yakho kufanele ihlangane kalula namathuluzi owadingayo ukuze ugcine isu lakho lihamba kahle. Ikhono lokumisa ndawonye ulwazi oluvela emithonjeni eminingi - kufaka phakathi amathuluzi avela eceleni - kungenye yezimpawu ezichazayo zesikhulumi esihle sokuthengisa nokumaketha.
Izingxenyekazi ezihamba phambili zokuThengisa nokuMaketha zeBhizinisi elincane
Kunamakhulu ezinketho emakethe yamapulatifomu wokuthengisa nokumaketha. Uma kukhulunywa ngokukhetha okulungele ibhizinisi lakho, qiniseka ukuthi ubheka izinto eziningi:
Kalula Yokusebenzisa
Kulula. Amathuluzi akho ebhizinisi kufanele kube lula ukuwasebenzisa. Ikakhulukazi kumabhizinisi amancane, udinga ukwazi ukusetha ngokushesha futhi ugcine indawo yakho yokuthengisa neyokumaketha ukuze uthuthukise ukusetshenziswa nokuthuthukisa ukuthengwa kwethimba lakho lonke.
Ukungafinyeleli
Ukusebenzisana kufanele kuqhubeke kulo lonke iqembu lakho njengoba ibhizinisi lakho likhula. Noma ngabe ungeza amalungu amasha eqenjini lakho, nweba amakhasimende akho noma uqalise imikhankaso noma iziteshi ezingeziwe, indawo yakho yokuthengisa nokumaketha kufanele ikwazi ukukhula eceleni kwezinhloso zakho.
Iyanwebeka
Ukuhlanganiswa kuyisihluthulelo sokugcina ibhizinisi lakho lihamba kahle. Uma ipulatifomu yakho yokuthengisa nokumaketha ingahlangabezani nezidingo zakho, kufanele ikwazi ukuhlanganiswa namanye amathuluzi aholayo asekela izidingo zebhizinisi lakho.
Amaprosesa asekelwe
Ngamanye amapulatifomu wokuthengisa nokumaketha, ukuthola ukusetshenziswa nokusekelwa kwamasu emibuzo yakho kungabiza. Qiniseka ukuthi ufunda ukuphrinta okuhle mayelana nezindleko zokusekelwa nosizo ukugcina indawo yakho yokuthengisa nokumaketha isebenza kahle.
Cost
Amapulatifomu wokuthengisa nokuthengisa ngakunye angabiza kakhulu. Ngisho namathuluzi aqala mahhala angaba nezici ezibalulekile ngemuva kwezinkokhelo noma imali eyengeziwe. Qiniseka ukuthi imali yakho yokubhalisela ihlanganisa yonke into oyidingayo ukukhulisa impumelelo yebhizinisi lakho.
Ipulatifomu Yokuthengisa Nokumaketha ye-SharpSpring Ingasiza
I-SharpSpring iqalile ngoba sibone igebe elibucayi esikhaleni esizisebenzisayo sokuthengisa nokumaketha. Amabhizinisi amancane naphakathi anezidingo ezihlukile, njengoba kwenza izinhlangano ezisekela ukukhula komkhiqizo. Sithuthukise ipulatifomu enamandla nabasebenzisi engqondweni, nokuzibophezela ekunikezeni konke amakhasimende ethu akudingayo ukuphehla amabhizinisi abo endaweni eyodwa - akukho zikhokhelo, akukho mali efihliwe, ubambiswano olusekelayo nobuchwepheshe bokwenza impumelelo yebhizinisi yabalingani bethu .
I-SharpSpring isiza izinkulungwane zama-ejensi wokumaketha namabhizinisi amancane naphakathi nendawo emazweni angaphezu kwama-50. Sizibophezele ekusizeni amakhasimende ethu - abantu bangempela abasebenzela ukukhulisa izinkampani zabo - bathole impumelelo.
