Bobabili funa ukukhiqizwa futhi isizukulwane esiholayo ingangeza kahle ibhizinisi elisha elizobakhona kumngcele wakho wokumaketha, kepha la mafilosofi amabili asebenza ngezindlela ezahlukahlukene ezibalulekile ukwazi ngecebo eliphelele lokumaketha. Isizukulwane somholi sisebenza kumqondo oyisisekelo wokungeza amathemba amaningi ngangokunokwenzeka phezulu koqweqwe, bese kufaneleka futhi kuguqulwe leyo imikhondo ngemizamo eqhubekayo yokumaketha nokuthengisa. Ukukhiqizwa kwesidingo kusebenza kumqondo wokukhiqiza isidingo sebhizinisi lakho ngokuqukethwe okubalulekile nemikhombandlela efanelekayo ngokuzibandakanya okuqhubekayo nomkhiqizo wakho.

Uyini umehluko, futhi la maqhinga alithinta kanjani isu lakho lokumaketha?

Zama futhi ucabange ngalokhu ngamagama okudoba isikhashana - isizukulwane sokuhola kufana nokuphonsa inetha elibanzi futhi unethemba lokudonsa imikhondo embalwa eshisayo. Ukwenziwa kwesidingo, ngakolunye uhlangothi, kufana nemikhombandlela yokuloba enezinto zokumaketha ezinenani eliphakeme ngaphambi kokuzifaka. Ngenkathi ukwenziwa kwesidingo kungathatha isikhathi esiningi nomzamo, imivuzo ngokuvamile iyizinhlanzi ezinkulu, ngomqondo ongokomfanekiso.

Isidingo senzalo idinga amaphuzu okuthinta amaningi phakathi komkhiqizo wakho nemikhombandlela yakho. Qiniseka ukuthi ubakhona eziteshini eziningi ukukhulisa imivuzo yakho:

Ukumaketha nge-imeyili uvame ukubhekwa njengesiteshi somhlaba wonke. Empeleni, 79% yabathengisi be-B2B thatha i-imeyili njengesiteshi esisebenza kahle kakhulu.

marketing Okuqukethwe - Ukubhloga nokushicilela okuqukethwe kwe-premium - futhi kuyisiteshi esisebenzayo sokusungula ubuchwepheshe bomkhiqizo wakho.

ezokuxhum inikeza amathuba okwenza okuvelayo okusheshayo, okuvamile ngezinhlobonhlobo zabathengi.

  • Kubalulekile ukwenziwa kwesidingo.
  • 73% yabathengisi zisho ukuthi ukumaketha ezokuxhumana nabantu kusebenze ngempumelelo ezinhlelweni zabo zokwenziwa kwezimfuno zokumaketha.

Imizamo yokuthengisa ebukhoma njengemicimbi, izingcingo, nemihlangano kuhlala kuyisici esibalulekile ekuguquleni amathemba ekuthengisweni, kepha kusebenza kakhulu ngemuva kokwenziwa kwesidingo sedijithali, noma ngokuhambisana neminye imizamo:

Imicimbi ebukhoma ikhiqiza ukuhola okuningi, yithi 68% yabathengisi be-B2B, ngenkathi ukumaketha kokuqukethwe kusiza ukuguqula imikhondo ehamba phambili. Izingxoxo zomuntu siqu akudingeki zibe mathupha ukuze zisebenze: ama-webinar nemifudlana ebukhoma inikela lelo zinga elifanayo lokuxhumana ngaphandle kwesidingo sokuhamba.

Ngazo zonke lezi ziteshi kanye nemizamo yokukhiqiza edingekayo esebenza ngokubambisana, kubalulekile ukuthi ube indawo eyodwa ukuphatha yonke imikhankaso.

I-SharpSpring inikeza izixazululo zokuphathwa kokumaketha kwedijithali kokugcina, kufaka phakathi i-automation kanye nokuqonda kwayo yonke imizamo yakho yokwenza okufunwayo. Ufuna ukufunda kabanzi? Bhalisela i- demo khulula namuhla!

U-AUTHOR
Katrina McAfee
Eminyakeni eyi-10 eyedlule, uKatrina usungule futhi waqalisa ukusebenzisa izinhlelo zokumaketha zezimboni ezisukela ekunakekelweni kwezempilo, ezokuhamba, ezenhlalakahle yezilwane nokusindisa, imiphakathi yabahlengikazi nokunye okuningi. E-SharpSpring, ukugxila okuyinhloko kukaKatrina ukuxhumanisa imisebenzi yokuthengisa yokuhola ukukhulisa ukuthengisa kwenkampani.