Kuyini Ukukhangisa kwe-Omni-Channel?
Uma ungakajwayelani nokumaketha kwesiteshi se-omni, manje isikhathi sokufunda, ngoba kuzokuxhumanisa namakhasimende akho futhi kukusize wakhe ubudlelwano obuhle. Le ndlela ifaka ukuxhumanisa imizamo yakho yokumaketha ngezindlela eziningi zokunikeza isipiliyoni esingenamthungo, nesibandakanyayo.
Abathengi bangasebenzisana noma bathole inkampani esitolo esingokoqobo, kuwebhusayithi, noma ngohlelo lokusebenza lweselula, ikhathalogi, noma imithombo yezokuxhumana. Basebenzisa ama-laptops, ama-desktops, amaphilisi kanye nama-smartphone, kepha noma ngabe iyiphi idivayisi noma ipulatifomu, ukungaguquguquki nokugeleza kubalulekile. Ipulatifomu ngayinye kufanele inikeze amakhasimende umyalezo ocacile, ongaguquguquki nokuzizwa.
Kuphumelele isu lesiteshi se-omni ilindele ukuhamba kwekhasimende elilandelayo futhi kancane kancane imholele ekuthengeni. Isu elifinyelela kuzo zonke izingxenye namadivayisi lithatha ukucabanga nokuhlela, kepha izinsiza eziningi ziyatholakala ukukusiza.
Lesi sibonelo sikhombisa ukuthi ukumaketha kwesiteshi se-omni kusebenza kanjani:
- Uskrola ku-smartphone yakho futhi isikhangiso sizokubheka ku-Facebook noma kusesho lwe-Google.
- Ukuchofoza isikhangiso kukuyisa kuwebhusayithi enokuqukethwe okubandakanyayo mayelana nomkhiqizo noma insizakalo.
- Ungeza umkhiqizo enqoleni yakho yokuthenga, kepha awuqiniseki ukuthi ukukhetha okulungile, ngakho-ke unquma ukucabanga ngakho isikhashana.
- Kamuva, uthola i-imeyili ebuza ngokuthenga kwakho okuhleliwe, mhlawumbe ngesikhuthazo sokuthenga.
- Kungenzeka ube kwideskithophu yakho manje bese uqhafaza kusixhumanisi senqola yokuthenga, bese unquma ukuthenga.
- Inkampani ithumela i-imeyili yokulandela noma umbhalo emasontweni ambalwa anokuqukethwe okuthakazelisayo mayelana nezindlela zokusebenzisa ukuthenga kwakho kwakamuva noma imininingwane emayelana nemikhiqizo yokuncoma ongayicabanga.
Yiziphi ezinye izici ezihlukile zokumaketha kwe-Omni-Channel?
Njengoba kushiwo, abathengi basebenzisa zonke izinhlobo zamadivayisi namasayithi ukuthola abakudingayo, ngakho isu lakho lokumaketha kufanele lihlanganise ezinye noma zonke zalezi zimo. Amakhasimende kufanele akwazi ukukhomba kalula futhi achofoze kumasayithi ahlobene.
Sebenzisa ukubukeka, ilogo nesiqubulo ngokufanayo kumasayithi akho. Yethula umkhiqizo wakho bese uwugcina ungaguquguquki ngokusebenzisa amanye noma wonke amathuluzi alandelayo:
ezokuxhum - Dala ikhasi le-Facebook bese ulithumela kaningi. Leli khasi kufanele lifundise futhi lihehe ikhasimende ukuthi lithathe isenzo, ngezixhumanisi eziya ekhasini lakho lewebhu, umkhiqizo othize, noma i-athikili ende yokuqukethwe kubhulogi yakho.
Iwebhusayithi - Yakha iwebhusayithi yakho ukwenza kube lula kumakhasimende ukuthi azulazule futhi athole lokho abakudingayo. Okuthunyelwe kwebhulogi kufanele kube nokuqukethwe okuhlobene nezixhumanisi zamakhasi womkhiqizo namakholi esenzo.
Ama-imeyili - Ucingo oludume kakhulu lwezenzo kuwebhusayithi ukujoyina uhlu lwe-imeyili. Lapho amakhasimende esekulolu hlu, ungawathumela amabhulogi, izikhangiso, nokunye okuqukethwe, ngezixhumanisi ezibuyela kuwebhusayithi nemikhiqizo yakho.
Kungani Ukumaketha Kwesiteshi se-Omni Kubalulekile?
Ukulindela izidingo zamakhasimende akho, ukuwabonisa lokho adinga ukukubona, ukuwanikeza ulwazi lokukhetha ngokuhlakanipha, nokubenza bazizwe bekhethekile kuzokhuthaza ukufakwa kwabo futhi kuholele ekuthengeni. Amakhasimende akho asenkabeni yecebo lakho - yonke imigwaqo ibuyela emuva kubo.
Ngenkathi amanye amakhasimende engena esitolo noma evakashela iwebhusayithi elungele ukuthenga ngokushesha, abaningi abakwenzi. Ukumaketha kwesiteshi se-Omni kuchaza izinyathelo ezidingekayo zokubandakanya amakhasimende noma ngabe athenga ngokushesha noma anquma ukulinda.
Lokhu konke kuholela emugqeni wakho ophansi. Amakhasimende ezwa ukuthi izidingo zawo ziyahlangatshezwa azonquma ukuthenga kaningi futhi abe ngabathengi abaqotho.
Amasu wokumaketha wesiteshi se-Omni ahlanganisa konke ndawonye ukudala isipiliyoni esingenamthungo, esimnandi esizogcina amakhasimende akho eza ngokuningi.
Kuyini Ukumaketha Kokuhlangenwe nakho Kwekhasimende?
Ukumaketha kokuhlangenwe nakho kwamakhasimende, okungasetshenziswa ngokuhlangana nokumaketha kwesiteshi se-omni, kugxila kuko ukuthi amakhasimende akho azizwa kanjani mayelana nokuthenga kwabo kanye nolwazi lwabo kungxenyekazi yakho. Akunandaba noma ngabe umkhiqizo noma insizakalo yakho inkulu kangakanani, amakhasimende azonqikaza ukuqhubeka nokwenza ibhizinisi nawe noma akuncome kunoma ngubani omunye uma ukusetha kwakho noma enye ingxenye yenqubo yakho ibadida.
Ukuthengisa kusekelwe emizweni, futhi isu elihle lokumaketha lesipiliyoni lamakhasimende lizodala imizwa efudumele, nenethezekile abantu abafisa ngayo. Amakhasimende kwesinye isikhathi ayashintsha, ngakho-ke uma ekhungatheka kancane noma engenandaba, bazokushiya bacinge kwenye indawo.
Okuthile okufanele ukubheke ukuthi amakhasimende akho amaningi azokwaziswa kahle ngaphambi kokuthi anqume ukuvakashela iwebhusayithi yakho. Ungawaheha iso ngokungahleliwe, futhi uma ufuna ukuheha lawo makhasimende, udinga ukuwanikeza okuqukethwe okufundisayo nokubandakanyayo.
Kulezi zinsuku, abathengi abaningi bafunda nokubuyekezwa okuku-inthanethi ngaphambi kokwenza isinqumo sokugcina, ngakho-ke umuzwa omuhle wamakhasimende ungakhipha impendulo enhle. Abanye abathengi bahamba ngamathrendi futhi uma ukubuyekeza kwakho kukuhle futhi kudala ukuthengisa okuningi, umkhiqizo wakho ngokwemvelo uzothandwa kakhulu.
Kungani Ukubaluleka Kokumaketha Kwekhasimende Kubalulekile?
Amakhasimende akho ayigazi lakho lokuphila; ngaphandle kwabo awunalo ibhizinisi.
Noma ngabe amakhasimende akho asabalalisa ukubuyekezwa okuhle online noma ngomlomo, inhloso yakho ukuwanelisa ngokwanele ukubaphoqa ukuthi babhale isibuyekezo noma bakhulume ngawe. Ungakwenza lokhu ngokusebenzisa ifayili le- izindlela ezahlukahlukene.
Okokuqala, qala ngokuxhumana kokuqala, usebenzisa okuqukethwe nokwenza ngezifiso ukwenza umbono omuhle wokuqala. Qhubeka nale vibe ngokusebenzisa konke ukuxhumana ikhasimende elinakho nenkampani yakho.
Okwesibili, yenza amakhasimende akho azizwe sengathi akuyona nje inombolo. Bazi ngokwezinga lomuntu siqu, usebenzisa amathuluzi wokumaketha wokuzenzela ukwenza ngezifiso ukuxhumana nemininingwane.
Okwesithathu, gcina amakhasimende ebandakanyekile futhi anelisekile ngensizakalo yamakhasimende ephakeme kanye nokwethembeka komkhiqizo. Thola impendulo ngokubuza umbono wabo futhi ubenze bahlole ngokuphelele ukwaneliseka kwamakhasimende. Phatha impendulo yabo njenge-goldmine eyiyona.
Thuthukisa indawo yokulandela ukubuyekeza okuku-inthanethi futhi. Thatha umuzwa wamakhasimende ngokungathi sína futhi usebenzise impendulo yawo ukuthuthukisa amasu bese unquma ukuthi uzokugxila kuphi emizamweni yakho yokuthengisa.
Ungaze ucabange nokuphendula kuzibuyekezo zamakhasimende ngama-bots ezenzakalelayo noma mathupha. Okungenani ama-Bots angabonga ikhasimende ngokushiya isibuyekezo futhi kwesinye isikhathi angenza okuningi, kufaka phakathi ukuqoqa imininingwane ebalulekile namamethrikhi.
Uma ikhasimende liveza inkinga yangempela ekubuyekezweni, bhekana nenkinga empendulweni futhi mhlawumbe uthathe ingxoxo ungaxhunyiwe ku-inthanethi. Noma ikhasimende linokuhlangenwe nakho okubi, indlela inkampani yakho ephatha ngayo inkinga ikhuluma kabanzi ngohlamvu lwayo, ngakho-ke isinqumo esanelisayo singakusiza ukuligcina lelo khasimende.
Yiliphi Isu Lokumaketha Elihamba Phambili?
Ukumaketha kuyinkimbinkimbi futhi amasu owakhethayo aqondene ngqo nomkhiqizo noma insizakalo yakho. Indlela eyisisekelo kunazo zonke ukuhlanganisa izingxenye zombili zokumaketha kwe-omni-channel kanye nekhasimende.
Lezi zindlela ezimbili zokumaketha zingasebenza ngokubambisana, noma ngabe kwakhiwa isipiliyoni esihle samakhasimende kungenziwa ngokukhangisa kwe-omni-channel.
Inguquko engenamthungo isuka kwimidiya yezenhlalo iye kuma-imeyili iye ekuthengeni iwebhusayithi ngenkathi igcina amakhasimende akho enentshisekelo futhi ejabule umgomo wakho wokugcina. Uma isu elilodwa lingasebenzi, zama elinye futhi uqiniseke ukuthi ukulandelela okusebenzayo.
Ngingalutholaphi Ukuze Ngithole Usizo?
Okokuqala, bhekisisa zonke izinhlobo zakho zamanje zokuxhumana bese ubheka izindlela zokuzithuthukisa. Izinguquko ezincane zingenza umehluko omkhulu, noma ngabe ukwenza ukubukeka nokuzwakala kwe-imeyili yakho ngemibala ehlukene noma ukubhala okuqukethwe okusha okuhambisana niche yekhasimende.
Qinisekisa izixhumanisi phakathi kwawo wonke ama-mediums futhi uqiniseke ukuthi akhomba amakhasimende endaweni efanele. Ngabe iwebhusayithi yakho kulula ukuxoxisana ngayo, ivumela amakhasimende akho ukuthi athole ngokushesha abakudingayo?
Bheka iwebhusayithi yakho nama-imeyili kumadivayisi ahlukene ukuze ubone ukuthi asebenziseka kalula ku-smartphone njengoba enjalo kwi-laptop noma kudeskithophu. Ukuhlela kabusha izici ezimbalwa kungenza umehluko omkhulu.
Ngenkathi ugxila ekuthuthukisweni komkhiqizo nasekuthuthukisweni, khipha ukukhangisa kwakho nge ukusebenzisana ne-ejensi lokho kuzokusiza ukuthi usebenzise zonke izinketho ezitholakalayo. Uchwepheshe wezokumaketha angabheka ngokusobala izidingo zebhizinisi lakho futhi enze iziphakamiso ezifanele.
