Lapho usebenzisa i- Ibhizinisi elincane, kunzima ukunikela isikhathi ngqo kwezentengiso. Umhlaba wedijithali wenziwe ngamashaneli amaningi abonakala edinga ukuphathwa okungaguquguquki, okwenza ukumaketha kube umsebenzi wesibili wesikhathi esigcwele kubaphathi nakubaninimabhizinisi. Ngenhlanhla, ukuba namathuluzi wokumaketha afanele ku-arsenal yakho kungenza kube lula futhi kusebenze isu lakho lokumaketha ledijithali, futhi ulisebenzise libe yi-ROI. Qhubeka ufunde ukuze uthole ukuthi ungaqala kanjani namuhla!
Amaphuzu okuhola
Ukushaya amagoli kuhola ukuthi yikuphi okuholela okungenzeka ukuthi kuthengwe. Uma uqhuba ibhizinisi elincane, kubalulekile ukuthi unake okuhola phambili kunazo zonke kuqala, ubeke umzamo olinganiselayo kulabo abadinga imizamo yokondla nokunciphisa isikhathi esichithwe emikhondweni kungenzeka ingaguquli. Ngokusebenzisa amagoli okuhola, uzokwazi nokuthi ukuhola ngakunye kudingani ukwenza isinqumo sokuthenga.
Ukuze uqalise ngokuhola amagoli, nquma izinto ezenza ukuhola kube yigugu ebhizinisini lakho. Nikeza amanani ephoyinti ezicini ezithile zabantu, ezifana nobudala, imboni nesihloko somsebenzi, kanye nezenzo ezinjengokugcwaliswa kwefomu nokuchofoza. Hlanganisa la maphuzu bese uthola “amaphuzu” akho okuhola. Ukusetshenziswa ngempumelelo kwamathuluzi wokumaketha e-CRM kufanele kukuvumele ukuthi usebenzise ngqo amagoli wokuhola okuzenzakalelayo ngokususelwa kuzenzo zomsebenzisi kuzingxenyekazi eziningi.
Ukudonsa Nge-imeyili
I-drip ye-imeyili, noma ukulandelana, uchungechunge lwama-imeyili azenzakalelayo athunyelwe nge-oda elithile ngokuya ngezenzo zomsebenzisi. Ama-drip e-imeyili enza kahle kakhulu uma kuqhathaniswa nokuqhuma okukodwa kokuthumela: ungalindela i I-80% ephakeme isilinganiso esivulekile futhi I-300% ephakeme amanani wokuchofoza. Uma usebenzisa ngempumelelo I-CRM ne-imeyili yesikhulumi, ungangeza abasebenzisi kuma-drip e-imeyili asuselwa ekuziphatheni kwabo okuhlukile.
Uma wakha umkhankaso wakho wokudonsa, gcina abasebenzisi bakho nezidingo zabo ezithile engqondweni. Sebenzisa amandla wamathuluzi wokumaketha we-imeyili ukwenza okuqukethwe kucaciswe ngokwengxenye ngayinye yezethameli zakho. Iningi le-imeyili liconsa ligcine phakathi kwemiyalezo engu-6-12; lokho kwanele ukuthatha ukuhola kulo lonke uhambo lomthengi kusuka ekuqwashiseni kuya esinqumweni.
Ukulalela Komphakathi
Ukulalela kwezenhlalo kuvame ukusetshenziswa yimikhiqizo emikhulu ukulandelela okushiwo amagama nemikhiqizo yabo, kepha kungazuzisa ngokulinganayo amabhizinisi amancane abheke lo mncintiswano. Ukulalela komphakathi kunikezwa ngendlela yamathuluzi wokumaketha amaningi akuvumela ukuthi ulandele ukubalulwa kwamathegi, amaphrofayili nezindawo ezinkundleni zokuxhumana.
Ukulalela kwezenhlalo kukuvumela ukuthi udlulele kokulandela nje ama-akhawunti wabancintisana nabo ukuze uqonde kahle ukuthi izethameli zibhekana nani nokuthi ungasiza kanjani. Lawa mathuluzi wokumaketha akuvumela ukuthi ulandelele amagama angukhiye ahlobene nebhizinisi lakho futhi uhlanganyele ezingxoxweni nabangaba amakhasimende. Khumbula ukuthi akwanele ukumane ulandelele social media - udinga ukusebenzisa okutholakele ukuzibandakanya nezithameli zakho.
Okuqukethwe okunamandla
Okuqukethwe okunamandla okuqukethwe kolimi lwe-digital hypertext markup (HTML) olushintsha ngokuya ngesibukeli ngasinye. Njengoba abantu befanisa izinkambu zokuqukethwe ezinamandla, bazokwazi ukubona inguqulo eyenziwe ngokwezifiso yalokhu okuqukethwe. Isibonelo, isitolo singaba nekhasi lazo "lezindawo" kuphela linikeze izitolo eziseduze kakhulu ku-geotag yombukeli. Inkampani yesevisi ingabonisa ngamandla ubufakazi obufanele kakhulu insizakalo ekhethiwe yombukeli.
Lokhu kungazwakala kubuchwepheshe obukhulu, kepha amathuluzi amaningi wokumaketha enza okuqukethwe okunamandla kube lula. Awudingi ukubhala ikhodi ye-HTML uma ukhetha amathuluzi wokumaketha angcono kakhulu wezidingo zebhizinisi lakho elincane. Ukwenza ngezifiso i-imeyili, njengokufaka igama lomamukeli ekubingeleleni, kuyindlela elula nenenani eliphezulu lokuqalisa. Okuqukethwe okunamandla kuyindlela yokuthengisa ezenzekelayo yamabhizinisi amancane angathatha amawebhusayithi, amakhasi okufika kanye nezikhangiso ezihlosiwe ezingeni elilandelayo, ikakhulukazi uma zisetshenziswe ngempumelelo nangokungaguquguquki.
Ukukhetha Amathuluzi Okumaketha Ebhizinisi Lakho Elincane
Kunezinkulungwane zamathuluzi wokumaketha namapulatifomu we-automation laphaya, ngalinye linamandla alo kanye nezithiyo. Kumabhizinisi amancane, ikakhulukazi, kubalulekile ukuqinisekisa ukuthi ukhulisa isabelomali sakho sokumaketha. Khetha i- ipulatifomu yokuthengisa enakho konke lokho kulula ukukusebenzisa futhi enembile ukukusebenzisa nsuku zonke.
