Izikhangiso ezibuyisela emuva ziyingxenye ebalulekile yanoma yiliphi isu lokukhangisa. Kule bhulogi, sizongena kuzikhangiso ezibheka kabusha ukuthi ziyini nokuthi sizisebenzisa nini. Siphinde sifake nezikhangiso ezimbalwa zokwenza amasu esizihlelile ngo-2020 ongazisebenzisa njengokukhuthaza lapho uhlela isu lakho lango-2021.
Amakhasimende aku-inthanethi aqhubeka edonswa ezindaweni ezingenakubalwa. Njengabakhangisi, sinenhlanhla lapho singakwazi ukufeza ngempumelelo intshisekelo yabo yokuqala. Kwenzekani, noma kunjalo, uma bephazamiseka futhi beshiya ikhasi lakho lewebhu ngaphandle kokuthenga?
Ingabe balahleka unomphela? Akunjalo ngempela.
Ungasebenzisa amasu wokukhangisa amaningana aklanyelwe ukwenza finyelela kubabhekiswe kuwe. Phakathi kwezindlela eziphumelela kakhulu kulezi zobuchwepheshe “ukuphinda uqonde kabusha.” Ibuyisela emuva ikhumbuza ngobumnene amakhasimende ngemikhiqizo nomkhiqizo wakho, futhi kuvame ukudala isenzo kubo.
Ukubonisa ukukhangisa okubheka kabusha esikrinini ngenkathi amakhasimende ephequlula kwenye indawo kungasiza ekubuyiseni imizwa nenhloso ebangele ukuthi babheke umkhiqizo noma isevisi yakho kwasekuqaleni. Akumangalisi ukuthi i-Facebook ne-Google yizindawo ezivame kakhulu zokuphinda zikhangise izikhangiso ngenxa yokuthandwa kwazo okukhulu.
Akunandaba ukuthi usayizi wenkampani yakho noma imikhiqizo noma izinsiza ozithengisayo, ukukhangisa okubheka kabusha kungamadola asetshenziswe kahle. Bajwayele ukudala ifayela le- buyela kutshalomali kuze kube izikhathi eziyi-10 kangcono kunokulandelwa kwe-imeyili noma ukuphrinta izikhangiso. Ambalwa amakhasimende athengayo ngokuvakasha kwawo okokuqala kwiwebhusayithi, kepha ukukhangisa kabusha ngezikhangiso kuyabaheha. Amakhasimende abuyayo anethuba elingama-70% lokuthenga ekuvakasheni kwabo kwesibili.
Izikhangiso ezibuyisela emuva zisebenza kahle namakhasimende aphindayo, futhi, ziwaphindisela emuva uma zithole isipiliyoni esihle sokuthenga.
Ziyini Izikhangiso ezibuyiselwa emuva?
Wake wazibona izicathulo obukade uzifuna kuwebhusayithi izolo zivele ngokungazelelwe kwisikhangiso ekhasini elingahleliwe ophequlula kulo namuhla? Lokho akuyona ingozi - ukubuyisela emuva emuva.
Izikhangiso ezibuyiselwa emuva zenzelwe ukukhomba izingxenye ezithile zabantu - labo abakhombise intshisekelo ngokuvakashela iwebhusayithi yakho. Ukwenza kabusha izinto kusebenza njengesikhumbuzo sohlobo lwakho nemikhiqizo amakhasimende abesanda kuyisebenzisa.
Lapho bebona isikhangiso ngokwengeziwe, kulapho uphawu lunamathela enkumbulweni yabo. Noma bengathengi umkhiqizo wakho ngokushesha, manje bahlobanisa umkhiqizo noma insiza nomkhiqizo wakho.
Ngemuva kwezigcawu, ukubheka kabusha ukusebenzisa "amakhukhi" aqoqwe kusukela kusipiliyoni sokuphequlula. Lawa makhukhi aqukethe imininingwane amaqembu wokumaketha ayisebenzisayo ukukhomba umsebenzisi othile. Lokhu kungenziwa ngezindlela eziningana, njengokukhombisa abantu izikhangiso zomkhiqizo ngqo noma insizakalo ababeyibuyekeza noma beyethula sha ngendlela entsha.
Izikhangiso ezibuyiselwa emuva zingabekelwa isikhathi ngokushesha noma ngemuva nje kokuvakashelwa okokuqala kuwebhusayithi, futhi kufanele zibe yingxenye ebalulekile yakho ukuzenzekelayo kokuzenzekelayo plan.
Kunamasu amaningi okufanele uwagcine engqondweni lapho udizayina izikhangiso ezibuyisela emuva, kepha okuhle kakhulu kunikeza izaphulelo noma amahhala.
Nazi izikhangiso ezimbalwa zokuhlela kabusha esizithandile ngo-2020:
Khomba izikhangiso kuzethameli zakho
Imilayezo eyenziwe yaba ngeyakho efana nokuthi “Sicabanga ukuthi uzokuthanda lokhu” noma “Lokhu kuzobukeka kukuhle kuwe” ikhuthaza ubudlelwano nekhasimende. Igama elithi “wena” libalulekile ekwakheni isikhalazo esiqondile.
Gcina umyalezo omfushane ngesithombe esimnandi nokubiza okusobala ukuze kuthathwe isenzo. Ikhophi lingafaka ulayini okhuluma ngqo nekhasimende noma ubufakazi obufushane obunikeza ukuthembeka komkhiqizo.
Lokhu okuthunyelwe kukhuluma nomfundi ngqo ngokusho ukuthi “Ibhizinisi Lakho.”
Dala umuzwa Wokuphuthuma
Ukunikela ngesaphulelo kuyaheha futhi kuhlakulela ukwethembana. Okungcono kakhulu, yenza isaphulelo sibe ngesakho.
Isibonelo, sebenzisa imilayezo ethi “Okwakho nje, namuhla sinikela ngo-20% wesephulelo,” noma “Ungalibali njengoba lokhu kuthengisa ngokushesha.” Ukunikeza amakhasimende akho umnqamulajuqu noma ukuwazisa ukuthi ukunikezwa kunqunyelwe noma intengo yokuthengisa “ngeke ihlale isikhathi eside” ibakhuthaza ukuthi basebenze ngokushesha.
I-Expedia isebenzisa leli qhinga kahle nesihloko sayo esithi “Isikhathi singena…”.
Nikeza Amakhasimende Akho Ulwazi Olusha
Uma amakhasimende akho athenga okuthile ekuhambeleni kwangaphambilini, gqamisa imigqa emisha noma ehambisanayo yomkhiqizo.
Kulabo abaphequlule kaningi ngaphandle kokuthenga, sebenzisa izikhangiso ezibheka kabusha ukunikela ngemikhiqizo emisha ezogcina umkhiqizo wakho uhlanzekile ezingqondweni zabo.
Futhi, yenza izikhangiso zibe ngezomuntu uqobo futhi zihehe ukwakha ubuhlobo nekhasimende lakho.
Lesi sikhangiso sikhombisa okusha futhi sikhanga ukunambitheka okuhle kwekhasimende.
Isikhumbuzi Sokuphuma
Amakhasimende amaningi aphequlula amasayithi aze ashaye okuthi “Engeza enqoleni,” kodwa awaqedi ukuthenga. Mhlawumbe baphazamiseka noma baba neminye imicabango. Isikhangiso esinquma kabusha sinikeza ukunanela okuncane ekuphumeni.
Xazulula Inkinga
Hlela ukukhombisa ukuthi ukuthenga umkhiqizo noma insizakalo yakho kungaxazulula kanjani inkinga yekhasimende. Ikhophi elisebenza kahle lifaka iziphakamiso ezifana nokuthi "Leli hembe lizohamba nayo yonke into," noma "Lezi zicathulo zizoxazulula izinkinga zonyawo lwakho." Amakhasimende cishe azothenga uma engabona inzuzo.
Lesi sikhangiso silikhombisa kahle isu.
Sebenzisa amaholide nezikhathi
Sebenzisa izikhathi zokuthenga ezishisayo ezinjengoKhisimusi, uSuku Lwezithandani, noma uSuku Lomama ngemilayezo ekhethekile, izinketho zokuthumela, noma izaphulelo. Sebenzisa ikhophi elikhanga ekunikezelweni kwezipho noma ukulethwa okusheshayo kwabathengi ngemizuzu yokugcina.
Nasi umhlahlandlela wesipho oyisampula:
Sebenzisa Ezinye Ukudlulisa Amacala
Ezinye izindlela okufanele uzizame zifaka phakathi iziqinisekiso zokubuyiselwa imali, ukubuyiselwa kwamahhala, noma ukunikezwa okuzongena esikhundleni. Uma amakhasimende ecabanga ukuthi akukho azokulahla kanye nenketho yokubuyela emuva uma emangele, lawa masu angabaphoqa ukuthi bathenge.
Lesi sikhangiso sinikeza ukulanda kwamahhala, isisusa sokuzama ngaphambi kokuthenga.
Usukulungele Ukudala Izikhangiso Ezinqunyiwe?
Bheka emuva ku-2020 bese ubona ukuthi iziphi izikhangiso namasu akusebenzele kangcono. Uma ubuphelele, uvivinye izikhangiso eziningana futhi wagcina izibalo zalokho okuholele ekuthengisweni. Qeda kabusha izikhangiso ezibuyiselwe emuva ezisebenze ngo-2020 ngemilayezo ebuyekeziwe. Futhi lapho usukulungele ukuqala ukudala isu lesikhangiso eliqondisa kabusha, nakhu indawo enhle yokuqala.