Noma ngabe inkampani yakho iqala nje noma ikhula ngokushesha, kubalulekile ukuqonda ukuthi kukhona umehluko omkhulu phakathi kokuthengisa nokumaketha. Ngenkathi zingahlangana ngezikhathi ezithile, ukuthengisa nokumaketha ngakunye kudinga amasu ahluke kakhulu eyakhelwe kumakhono namasu ahlukile okwenza intshisekelo kumikhiqizo nezinsizakalo zenkampani yakho - okuyikho kanye okudingayo ukukhulisa imali engenayo. Kule bhulogi, sizokuthatha ngokuqhathanisa okulula, kwekhanda nekhanda lokuthengisa nokuthengisa ukugqamisa umehluko omkhulu phakathi kwalokhu okubili.
Umehluko Phakathi Kokuthengisa Nokumaketha
Ukuthengisa nokumaketha kokubili kubalulekile ekuphumeleleni kwanoma yiliphi ibhizinisi; kungaphikiswa ukuthi umehluko omkhulu phakathi kwazo ncamashi ukuthi useduze kangakanani nokuguqula ukuhola kube yikhasimende lapho kuqala ukusebenza.
Kafushane nje, ukumaketha kudala inzalo ngemikhiqizo nezinsizakalo zenkampani yakho. Yisigaba lapho ungahlanganisa khona idatha yamakhasimende ebalulekile njengendawo, imininingwane yokuxhumana nezindawo zobuhlungu ukukusiza ukuthi wakhe imikhankaso yokuthengisa eyenziwe ngezifiso ngokuzayo.
Ukuthengisa, ngakolunye uhlangothi, kukhuphula imali futhi kukusize ukukala inkampani yakho. Ukuthengisa kuvame ukwenziwa ngemuva kokuthi umkhankaso wokumaketha oqinile usuvele uvuse intshisekelo eyanele mayelana nezimpahla noma izinsizakalo ozinikeza izethameli zakho.
Ukuthengisa kuqhathaniswa nokumaketha
Ukumaketha kuyindlela engcono kakhulu yokukhulisa umkhiqizo wakho nokushayela ithrafikhi eningi kuwebhusayithi yakho. Ngokusho kweForbes, umthengi usevele wenze mayelana 70% wesinqumo sokuthenga ngaphambi kokuba bahlangane nommeleli wokuthengisa. Amakhasimende angaba khona anezinhloso ezinkulu ajwayele ukuzifundisa kwiwebhusayithi yenkampani ngaphambi kokuthenga.
Iningi lazo lingabona amasayithi asolisayo ngokushesha, futhi amaningi ngeke aqedele ukuthenga uma engazizwa evikelekile ngokwanele kuwebhusayithi. Ukuqinisekisa ukuthi isu lakho lokumaketha likhona-kuzosiza ukwakha ukuthembela kumkhiqizo wakho kanye nokwethembeka komkhiqizo phakathi kwamakhasimende akho.
Ngokwesiko, lapho inkampani ifuna ukunweba, abaphathi nabaphathi bazofuna abamele abathengisi abaningi. Ithimba lokuthengisa elihle libalulekile emazingeni aphezulu okuguqulwa nasekwenziweni kwemali engenayo. Kodwa-ke, abathengi kulezi zinsuku sebexwaye kakhulu abathengisi, ikakhulukazi uma basezigabeni zokuqala zensimbi yokuthengisa.
Ukuqondisa ngobumnene imikhondo yakho ngokusebenzisa i-inthanethi yakho ifanele yokuthengisa nokumaketha, Udinga isu lokumaketha elikhuthaza izithameli zakho ukuthi ziqhubeke nokufunda ngebhizinisi lakho, imikhiqizo nezinsizakalo. Ukusayina isivumelwano, udinga ukuba neqembu elinobungane, elizethembayo labalingani bokuthengisa abangochwepheshe.
Ngenkathi ukuthengisa kuqhathaniswa nokumaketha kungabonakala njengokuncintisana, izinhlobo ezimbili zamasu ziyadingana ukuze ibhizinisi lakho lichume. Ukwehlukanisa umehluko phakathi kokuthengisa nokumaketha kancane, bheka lolu hlu oluwusizo lwamaqhinga ngakunye.
Amaqhinga Okuthengisa
- Izingcingo ezibandayo
- Ukuthengisa okuqondile
- Imihlangano yomuntu ngamunye
- Ukusebenzisana nokuthengisa
- Imibukiso yezohwebo
- Imicimbi yokuphromotha
- Izingosi
- Imiyalezo ye-imeyili yenqola elahliwe
Amacebo Wokuthengisa
- Ukumaketha nge-imeyili
- Ukumaketha kwezokuxhumana
- Ukuthengisa kwamaselula
- ukubhuloga
- Ukumaketha komkhiqizo
- Ezimayelana Nomphakathi
- Ukukhangisa ku-inthanethi
- Ukukhangisa kokuphrinta kwendabuko
Hlala wazi ukuthi amasu wokumaketha angenziwa ngezifiso ukulingana noma isiphi isigaba somsele wokuthengisa. Okuhlukahlukene kakhulu kunamaqhinga wokuthengisa, ungenza ngezifiso imikhankaso ehlukahlukene yokumaketha imikhondo ebandayo, efudumele futhi eshisayo. Lapho isu lakho lokumaketha selwenzile umsebenzi walo wokufanelekela ukuhola, iqembu lakho lokuthengisa lingangenelela liqede ukuthengisa.
Khumbula njalo ukuthi ngamasu wokuthengisa nokuthengisa aqinile ahambisanayo, ungakwazi ukukala ibhizinisi lakho ngokushesha nangempumelelo.
Singathanda ukukhuluma nawe kabanzi ngalokhu, noma ezinye izihloko zokuthengisa nezokumaketha ongaba nemibuzo ngazo. Xhumana nathi or thola idemo namuhla ukuze ufunde kabanzi!
