I-SEO ingabonakala njengobubi obudingekayo kumabhizinisi amancane. Kuyindlela ongafinyelela ngayo amakhasimende angaba khona kuwebhu… kodwa ingabe kufanelekile isikhathi nemali? Ingabe uzokwazi ukugqama phakathi kwezigidi zamakhasi ewebhu? Kodwa ungesabi! Ukuthuthukisa i-SEO yamabhizinisi amancane kungalawuleka ngokuphelele uma kuthathwa izinyathelo ezifanele.
I-SEO iyithuluzi elinamandla elingagcini nje ngokuthola amakhasimende kodwa nokwakha isithunzi esiqinile somkhiqizo. Ukukhathazeka okuningi mayelana ne-SEO kuvela ekungaqondini kahle ukuthi iyini nokuthi isebenza kanjani. Ngaphandle kokuchitha isikhathi, ake singene ekutheni i-SEO ingaba yingxenye ebalulekile yesu lakho lokumaketha lebhizinisi elincane.
Kuyini Ukucinga Injini Yokucinga?
I-Search Engine Optimization (SEO) ihlanganisa noma yimaphi amaqhinga aklanyelwe ukuthuthukisa ukusebenza kwewebhusayithi emiphumeleni yenjini yokusesha. (Isifinyezo singaba sifushane kokuthi I-Search Engine Optimizer, okungukuthi umuntu owenza i-SEO.)
Ngokomlando, i-SEO yayisho ukubeka phezulu ngokwanele amagama angukhiye alungile. Uma othile asesha “isitolo samabhayisikili e-Gainesville,” izinjini zokusesha zizoletha imiphumela eziyibona ithembeke kakhulu — okungukuthi amanye amasayithi abexhumene nazo futhi okuqukethwe kuqukethe leyo nhlanganisela yamagama angukhiye.
Kuthe ukuxaka kakhulu manje. Iholwa i-Google ehlala iqamba izinto ezintsha, izinjini zokusesha manje zigxile ekuhlosweni komsebenzisi. Basebenzisa indawo yomsebenzisi ngamunye, ukusesha kwangaphambilini, kanye nezinkomba zokuziphatha ukuze kuhlolwe ukuthi yimaphi amakhasi afanelana kangcono nombuzo wosesho.
Izinjini zokusesha manje zingakwazi ukuhlaziya imibuzo, okuyindlela abasebenzisi abaningi abafaka ngayo imibuzo yabo. Empeleni, ngaphezu kuka-70% wokusesha kuyimibuzo emide. Okufanelekile, isitolo sakho samabhayisikili singavela kukho kokubili inhlanganisela yamagama angukhiye ayisisekelo (isb. “isitolo sebhayisikili e-Gainesville) kanye nebinzana elingukhiye lomsila omude, isb. “Ngingawathenga kuphi amabhayisikili eduze kwami?”).
Lolu shintsho olukhulu kuma-algorithms lwenzelwe ukuxazulula izinkinga ezimbili:
Amaqhinga we-SEO yesigqoko esimnyama
Ngenxa yokuthi izinjini zokusesha zakuqala zazithembele ekumineni kwamagama angukhiye nokubukeka, osomaqhinga be-SEO babezofaka "izinto" okuqukethwe okugcwele amagama angukhiye. Lokhu ngokuvamile kwenza okuqukethwe kucishe kungafundeki. Sonke sibone amawebhusayithi anezigaba ezivulayo njengokuthi “Uma ufuna isitolo samabhayisikili e-Gainesville, kubalulekile ukuhlola zonke izinketho zesitolo samabhayisikili e-Gainesville ukuze uthole indawo engcono kakhulu yokuthenga ibhayisikili e-Gainesville.”
I-Google manje ibeka kuqala okuqukethwe okuxhumana nabafundi. Ekugxileni kwabo okusha kokuhlangenwe nakho kwekhasi, "isikhathi esichithwa kusayithi" yi- imethrikhi ebalulekile yokukala kwekhasi, okusho ukuthi okuqukethwe okungaqondakali kuyajeziswa.
Amanye ama-SEO angathembekile ngisho namagama angukhiye "avalekile", isb ukubeka umbhalo othi "izitolo zamabhayisikili amabhayisikili ezitolo zithenga ibhayisikili i-Gainesville" elimhlophe ngokumelene nesizinda esimhlophe. I-Google manje ijezisa lawa maqhinga futhi izokwehlisa izinga lamasayithi awasebenzisayo.
Isithunzi samanga
Igama langempela le-Google laliyi-"Backrub" (yebo, ngempela) ngoba babeyinjini yokusesha yokuqala yokucabangela ama-backlink njengophawu lokuqukethwe okuhloniphekile. Umbono wabo bekungukuthi abantu maningi amathuba okuthi baxhume kumasayithi abawathole ewusizo. Ngakho-ke, amawebhusayithi anenani eliphakeme kakhulu lama-backlink kufanele abekwe phezulu kakhulu.
Osomaqhinga be-SEO abahlakaniphile babone konke okufanele bakwenze ukudala ama-backlink esizeni sabo. Okwesikhashana, bekukhona ngisho namapulazi axhumanisa lapho abaphathi bewebhu bekwazi ukukhiqiza amakhulukhulu ama-backlink.
I-Google ekugcineni, vele, ithole ukuthi ama-backlink ayehlukunyezwa ngale ndlela. Manje, ama-backlink kuphela avela kumasayithi anegunya eliqinile lesizinda anikela kumazinga. Uma une-backlink kusayithi lakho kusuka ku-Buzzfeed noma i-Forbes, lokho kuthuthukiswa okukhulu kwe-SEO. Ngakolunye uhlangothi, isixhumanisi esivela ku-seosmallbiz123abc.com akusho lutho futhi, uma lelo sayithi limakwe njengesayithi logaxekile, lingalimaza isithunzi sakho.
Ngakho-ke, ungawabeka kanjani amaqhinga alungile e-SEO esenzweni sebhizinisi lakho? Uma kubhekwa izinguquko ku-algorithms yenjini yokusesha kusukela ezinsukwini zokuqala zewebhu, ungase uzibuze: "uma amagama angukhiye nama-backlink kungenandaba ngempela, liyini iphuzu le-SEO?"
Ungalenzi iphutha: amagama angukhiye nama-backlink asebalulekile, kodwa hhayi ngaphandle komongo. Njengezinto eziningi emhlabeni wokumaketha, hlose ikhwalithi, hhayi ubuningi.
Ukuqhubeka nokukhanyisa ukubaluleka kwe-SEO kumabhizinisi amancane, ake sikhulume izinganekwane ezidumile.
Izinganekwane namaqiniso nge-SEO Yamabhizinisi Amancane
Inganekwane: I-SEO ayidingekile.
Abanye abantu bagcizelela ukuthi i-SEO ifile ngoba amabhizinisi amaningi akhiqiza imikhondo emithonjeni yezokuxhumana noma ashayela ithrafikhi enezikhangiso ezikhokhelwayo. Yize lawo kungamaqhinga womabili asebenzayo, i-SEO isabalulekile - uma nje ngoba amasu anamuhla we-SEO nawo athambekele ekuthuthukiseni ulwazi lwamakhasimende akho.
Ngokuvamile, nokho, i-SEO ingenye yezindlela ezingabizi kakhulu zokuheha amakhasimende angaba khona. Imikhankaso yokukhangisa ekhokhelwayo ingavinjelwa izindleko zebhizinisi elisha, futhi inkundla yezokuxhumana ithatha isikhathi ukwakha. Ngaphandle kwalokho, i-SEO manje ihlanganisa okungaphezu kokubeka phezulu emiphumeleni yosesho - futhi iyindlela yokuthuthukisa isithunzi sakho ku-inthanethi.
Inganekwane: I-SEO iyabiza futhi imosha imali.
Uma kwenziwa ngendlela efanele futhi ngokuhambisana necebo lakho lokumaketha lilonke, i-SEO ayibizi kakhulu. Inkinga ukuthi izinkampani ze-SEO "zamafutha enyoka" ziye zavela, zithi zingaletha imiphumela emangalisayo ngezinsuku ezingu-30 nje - ngentengo. Noma iyiphi i-ejensi efanele usawoti wayo yazi kangcono kunokwenza izithembiso eziqinile.
Lokho kungenxa yokuthi ayikho indlela yokulinganisa eyodwa ku-SEO. Amanye amabhrendi angase azuze kumabhulogi aheha ithrafikhi yezinto eziphilayo, kuyilapho amanye adinga ukuthuthukiswa ukuze athole imiphumela yemephu yendawo noma ukusesha ngezwi. Kunoma yikuphi, i-SEO ingaphezu kwamagama angukhiye nama-backlink.
Inganekwane: I-SEO ithatha isikhathi eside ukusebenza.
Abanikazi bamabhizinisi abaningi bangena ngokushesha ekukhangiseni okukhokhelwayo ngoba befuna imiphumela esheshayo. Kuyaqondakala lokho, kodwa imikhankaso yezikhangiso ngokuvamile ayilethi i-ROI ephezulu ngaphandle kwesango. Kuthatha isikhathi ukulungisa izethameli zakho, uhlole ukuhlukahluka kobuciko, futhi wandise ukusebenzisa kwakho izikhangiso.
Ngokuphambene, i-SEO isebenza ngokushesha - nakuba futhi iyi- umsebenzi ongapheli. Ama-bot ahlala ecaca kuwebhu, futhi uma ethola okuqukethwe okubalulekile kusayithi lakho, azokubonisa abasebenzisi abafanelekile. Futhi, i-SEO manje ihlanganisa i-Google Bhizinisi Lami, evele ivele lapho othile esesha ibhizinisi lakho noma imboni. Isilinganiso sokufakwa kuhlu kwe-GMB sivela izikhathi ezingaphezu kuka-1,000 ngenyanga. Lokho ukukhangisa kwamahhala!
Kungani i-SEO Ifanele Isikhathi Sakho
Uyayibona itimu lapha? I-SEO ayikona ukugebenga indlela yakho eya kumazinga aphezulu wekhasi. Kuhlanganisa isu lakho lonke lokuthuthukisa isithunzi sakho ku-inthanethi kanye nokuba phambi kwabasebenzisi abalungile. Lokhu kusho ukuthi awudingi ukukhwehlela imali yamaqhinga e-SEO angabazekayo. Kunalokho, kubheke njengokutshalwa kwezimali ebukhoneni bedijithali bomkhiqizo wakho.
I-SEO njengeSu Lokumaketha
Isinyathelo sokuqala sokunethezeka kakhudlwana nge-SEO ukuyeka ukucabanga ngayo “njengento yomphathi wewebhu” bese uqala ukuyibona njengengxenye ebalulekile yesu lakho lokumaketha. Yebo, ungase udinge umthuthukisi wewebhu noma ikhodi yemisebenzi ethile, kodwa kufanele asebenze eduze nethimba lakho lezentengiso.
Nansi imisebenzi emine eyinhloko yokwenza i-SEO ihambisane nezinhloso zakho zokumaketha:
- Qondanisa uhambo lokuthenga lwezithameli zakho ezihlosiwe nesakhiwo sakho sesayithi. Lokhu kungaba lula njengokugqabula amakhasi akho ukuze uthole izinhloso zosesho ezahlukene (isb. “ukulungisa amabhayisikili eGainesville” vs. “thenga amabhayisikili eGainesville”). Ukuze ugweme ukudida izingxenye ezahlukene zezethameli nokuhlanganisa isayithi lakho, dala amakhasi okufika ayingqayizivele kunkundla yezokuxhumana ngayinye noma umkhankaso wesikhangiso.
- Khomba izifiso ezibalulekile zamakhasimende akho, izinselelo, "namaphoyinti okunamathela" (lokho okuhambisana nawo), bese udala okuqukethwe okufana nalokho. Thepha emibuzweni evamile ye-longtail isb. "Kunini lapho kufanele ngimiselele khona uchungechunge lwebhayisikili lami?" Nikeza ikhasi ngalinye noma thumela isihloko esilungiselelwe esiheha ukuchofozwa uma sivela emiphumeleni yosesho. Zama ukuphendula imibuzo yezithameli zakho ozihlosile ezihlokweni zokuqukethwe kwakho ukuze ukhulise ithuba lakho lokuvela ku- Isigaba esithi “Abantu Futhi Bayabuza”.
- Dala ulwazi lomsebenzisi olungcono. Lokhu kusho ukususa noma yikuphi okuqukethwe okugcwele igama elingukhiye noma okuyimpinda, ukuhlela kabusha imephu yakho yesayithi, ukusebenzisa umklamo ophendulayo, kanye nokwenza lula ikhodi yakho ukusheshisa izikhathi zokulayisha. Hlola ukuze uqiniseke ukuthi kukhona okungenani isixhumanisi sombhalo esimile kusayithi lakho ekhasini lakho ngalinye. (Futhi ungakhohlwa ukulungisa noma yiziphi izixhumanisi eziphukile.)
- Tshala imali ku SEO yendawo. Njengoba kushiwo, i-Google Bhizinisi Lami iyindlela enhle kakhulu yokuqinisekisa ukuthi ibhizinisi lakho liyavela kumiphumela ye-Amamephu. Nokho, ukufakwa kuhlu kwe-GMB nakho kuvela eceleni kwemiphumela yosesho evamile. Ungakwazi futhi ukuqoqa ukubuyekezwa, okuthunyelwe kwakamuva, futhi uma kungenjalo uphathe isithunzi sakho. Thola uhlu lwakho lwe-GMB bese wengeza imininingwane yendawo (isb. ikheli lakho nenombolo yocingo) nakuwebhusayithi yakho.
Ukufaka phezulu
I-SEO akudingeki ibe yinhlanganisela engaqondakali yamagama angukhiye, izixhumanisi, nekhodi efihliwe. Eqinisweni, kufanele kube isandiso esingokwemvelo semigomo yakho yokuqondanisa umkhiqizo. Uma usugxile ekuletheni okuqukethwe kwenani eliphezulu kubantu abalungile, i-SEO ilandela ngokwemvelo. Nakuba kungase kudle isikhathi, kuwufanele ukutshalwa kwezimali uma ubukhona bakho bedijithali bubonakala ngokungaguquki kubabukeli bakho abafanelekile. Ku-SEO, okukhulu izinga kokuqukethwe kwewebhu kuholela kokukhulu ubuningi yabaholayo namakhasimende.
Ukuze wenze iwebhusayithi yakho ibe lula, ulandelele ukuziphatha komsebenzisi, futhi uphathe okuqukethwe kwakho konke endaweni eyodwa, ungabheki kude kune-SharpSpring. Bhukha idemo manje.
