Ngenkathi sihlela ama-webinars ethu, sabona ukuthi kunokuntuleka kothando okuqonde kithi Abadayisi be-SaaS. Sichitha isikhathi esiningi sigxile kumasu, iziphakamiso zomkhankaso wokumaketha, noma izindlela ezingcono zokusebenzisa amathuluzi, kepha futhi sifuna ukuqiniseka ukuthi sithatha isikhathi esithile ukugxila kumaqhinga wokutholwa kwamathuluzi we-SaaS.
Lokho kuqala lapha! Sisanda kuhlanganyela nabangane bethu e I-PandaDoc futhi wabamba a webinar ukusiza abathengisi be-SaaS baqinise inqubo yabo yokuthengisa futhi bahambe nezinye izindlela ezintsha zokubonisa nokuthengisa izinsizakalo zabo.
NoTravis Tyler wasePandaDoc njengomphathi wengxoxo, saba nengxoxo ekhiqizayo futhi egxile impela. UWilliam (Will) Hadeler wasePandaDoc noNicholas (Nick) Mangold wase SharpSpring bahlangana ukuletha imibono emihle!
Baphendule imibuzo eyisithupha eyinhloko ebesicabanga ukuthi izosiza abathengisi kabusha. Ake singene kuwo!
1. Ngabe kufanele ngigxile kumakhomishini noma ngakhe izinsizakalo kumodeli yami yamanani?
Vele, ekugcineni kosuku leli ibhizinisi futhi amanani entengo abalulekile. Kunengqondo ukunikela nge-SaaS uma isiza amakhasimende akho ngenkathi isiza nebhizinisi lakho. Kepha ukuthi yiluphi uhlobo lwentengo olulungele wena oluzoncika ezintweni ezimbili: ukuthi yini ongakwazi ukuyinikeza nokuthi yini amakhasimende akho ayidingayo.
Njengoba uNick esho, “ungaqala endaweni eyodwa futhi uguquke. Lokhu okunikezayo kungashintsha. ” Ngakho-ke asikho isidingo sokuzizwa uvaleleke kumodeli eyodwa yamanani noma isakhiwo kuze kube phakade. Iya ngalokho izidingo zamakhasimende akho namakhono ebhizinisi khona manje. Futhi, khumbula ukuthi ubuchwepheshe buyashintsha futhi ngokushesha. Ukuguquguquka ukuguquka njengoba izidingo zekhasimende lakho ziguqukela kubalulekile.
Enye indlela yokwenza lokho ngokusebenzisa imodeli yamanani entengo. Lezi zinhlobo zezakhiwo zamanani zivumela amakhasimende akho ukuthi akhule njengoba ukhula!
2. Ngiba kanjani “i-trust-agent” yamakhasimende ami?
Okokuqala nokuphambili, uNick uncoma ukuthi ayithathe le ncwadi Ama-Trust Agents: Kusetshenziswa iWebhu ukwakha ithonya, ukuthuthukisa udumo, nokuthola ukwethenjwa nguChris Brogan ngoba ikhuluma ngezindlela ezi-6 zokwakha ukwethembana, idumela, nobudlelwano namakhasimende akho. Futhi njengoba sonke sazi, le yingxenye ebaluleke kakhulu yokuvala ngempumelelo amadili kodwa futhi ibalulekile ekutholeni ithuluzi le-SaaS eliphumelelayo.
Ukuzicwilisa emphakathini noma embonini kuyindlela enhle yokwakha ukwethembana. Ukuxhuma nabanye ukuphela kwendlela yokwelula inethiwekhi yakho! Bese usebenzisa laba oxhumana nabo ukwengeza inani lamakhasimende akho. Isibonelo, thina kwaSharpSpring sihlanganyele nabangane bethu ePandaDoc ngale webinar ngoba siyazi ukuthi zombili izinsizakalo zinikeza inani elihlukile kumakhasimende ethu.
Enye indlela ukusiza amakhasimende akho azisize ngokunikela ngemfundo, usizo, nokuqukethwe okuwusizo ukuwaqondisa futhi uwavumele afunde kabanzi. Cabanga ngaphandle kwebhokisi lezindawo zokuthengisa lapha noma kunjalo. Ukunikela ngokuqukethwe okuwusizo ezihlokweni ezikumkhakha wakho kuyinkomba engcono yokwethenjwa - thatha le webinar Ngokwesibonelo!
UTyler unikeze isibonelo esihle se-ejensi abeyithengela ukuthi ngubani owayekhuluma phambili ngokulinganiselwa kwabo futhi esikhundleni salokho wanikela ngokuthola inkampani ngendlela efanele futhi ngokwenza njalo bangakwazi ukuthola izici kumathuluzi abo amanje angasetshenziswanga. Ukwethenjwa kwakhiwa kalula lapho izinkampani zithembekile futhi zibheka phambili.
3. Ngikhetha kanjani ukuthi yimaphi amathuluzi ahamba phambili kumakhasimende ami?
Amavoti angenile! Indlela enhle yokwazi ukuthi imaphi amathuluzi angcono ukubuza, ukufundisa, nokuzama.
Iqiniso liwukuthi, amaklayenti amaningi azodinga ukuthi uwaqondise kumathuluzi afanele izidingo zawo kangcono, kepha ukuze uqonde izidingo zawo kuzofanela ubuze! Khuluma namakhasimende futhi uqiniseke ukuthi uwaqonda ngokugcwele amaphuzu abo obuhlungu nobunzima ngaphambi kokuncoma amathuluzi. Ungakhohlwa ukubuza imibuzo nakumhlinzeki wesoftware. Bangasiza ukuthola amathuluzi obukade ungawazi.
Lokho futhi kuholela emfundweni. Khuluma nabahlinzeki futhi uzifundise impela ngezinsizakalo zabo nokuthi amathuluzi angasiza kanjani ezimweni ezahlukahlukene zokusebenzisa. Ukuqonda hhayi kuphela izinzuzo kepha nokulinganiselwa kwamathuluzi kuzokubeka ethubeni elingcono lokukhetha izinsizakalo ezisebenzayo.
Noma okungcono okwamanje, thola izandla zakho zingcolile kancane! Zama amathuluzi ngokwakho bese uthola izandla. Ukukwazi ukukhuluma ngempela inkulumo kunganciphisa emuva nangaphambili ngokunikeza amaklayenti akho izimpendulo eziqondile azidingayo ukwenza leso sinqumo.
4. Ngikugwema kanjani ukuthengisa ithuluzi, ngenxa yokuthengisa ithuluzi?
Lo ngumbuzo omuhle futhi uzwakala njengendawo enkulu yobuhlungu kubathengisi abaningi. Ngenhlanhla, lena kulula ukuyiphendula!
Okokuqala, qiniseka ukuthi uyayiqonda isoftware nokuthi ingaxazulula kanjani inkinga kumakhasimende akho. Ngokugxila njalo kunani elilethwa yithuluzi, noma ngabe lokho konga imali noma isikhathi, akuyona nje ingxenye yesoftware okuyisixazululo. Gxila kancane kuzici zobuchwepheshe zethuluzi futhi esikhundleni salokho cabanga ukuthi lokhu kuzoxazulula kanjani inkinga kwezinye zezinselelo zabo zokumaketha nezokuthengisa.
Ngokwehlaya uzokhuluma ukuthi i-TOFU (Top of Funnel) ifile kepha empeleni, ukuthuthela ekucabangeni ngaphandle komkhombandlela obandayo nasekukhuliseni umkhondo kuya ezansi nofele kuzobonisa ukubaluleka kwamakhasimende. Cabanga ngokunikeza ukugxila okuphelele!
Kunjalo, ukhetha ithuluzi elifanele ukuthi uzizwa uthengisa ngokuqiniseka nakho kubalulekile. ISharpSpring inikeza idemo yamahhala ukuqinisekisa ukuthi wazi kahle ukuthi ungene kanjani.
Isibonelo, ukugxila kwePandaDoc ekusizeni amakhasimende ngonyaka odlule bekungukuthuthela ukudala futhi shintsha izinhlelo zesiphakamiso ezingathinteki ngenkathi izinkampani eziningi ngokwengeziwe zaziya ebhizinisini ledijithali kuphela.
5. Ngabe abathengisi abahola kakhulu benza ini ngemikhiqizo yakho?
Sizosifaka kuphi Abalingani bePandaDoc babebona impumelelo ethile. Isevisi yabo isebenza kahle kakhulu ezinqubweni zokuthengisa ezinjengezilinganiso zamakhothi neziphakamiso ngakho-ke bebelokhu bebona impumelelo ngabathengisi beCRM abafaka I-PandaDoc njengengxenye yesivumelwano. Ukunikeza ukuhlanganiswa okunweba ukusetshenziswa kwethuluzi noma okungaxhunywa kalula kwizitaki ezikhona zokuthengisa kuyinani elikhulu elengeziwe kumakhasimende.
Ubalule nokubaluleka kwezinsizakalo zokugibela. Ukunikeza amakhasimende akho isisekelo sokusekelwa ukuze ugingqe ngethuluzi elisha kuzokhulisa amathuba okutholwa kwamathuluzi e-SaaS. Ukwesekwa okuqhubekayo nezinsizakalo lapho zishaya isikhonkwane kungaba yindawo yokuthengisa abayidingayo ukuze babasayine.
UNick unikeze umbono wakhe lapho eSharpSpring abone abathengisi abaphumelelayo bezithengisa bona kuqala kunabo bonke. Bafaka izinsizakalo zabo, iminikelo yabo, namandla abo "kusetshenziswa iSharpSpring" ngomqondo ongokomfanekiso.
Lesi yisinyathelo sokuqala, kepha laba bathengisi futhi bathatha isikhathi sokufunda ukungena nokuphuma kwe-SharpSpring nokuthi yini insizakalo engakunikeza. Ukwazi ukuthi lawa mathuluzi we-SaaS aqinile futhi akuwona wonke amaklayenti azodinga wonke amathuluzi, kepha amanye azodinga, kusiza ukwenza icala kumakhasimende angaqiniseki.
Ekugcineni, ngikhula namakhasimende abo. Abathengisi abaphumelelayo bakhela ekusetshenzisweni kwamakhasimende abo njengoba izinkampani nezidingo zamakhasimende abo zikhula. Ukuqonda ukuthi ukuqala ngamakhasi okufika kusho ukuthi mhlawumbe bazodinga ezinye izinto ezizenzakalelayo ezinamandla emgqeni kungalungiselela amaqembu okuthengisa ukuba alungele ngezixazululo.
6. Yiziphi izindlela okhuthaza ngazo abathengisi ukuthi basebenze nomkhiqizo wakho we-SaaS?
Sifuna ukuthi abalingani bethu bahlale bethembekile, ngakho-ke lokhu sikwenza ngezindlela ezimbalwa ezihlukile. Eyokuqala futhi elula ikhomishini.
Ngaphezu kwalokho, ukuqeqeshwa kwangaphambili kanye nezitifiketi zivumela abalingani ukuthi bazibeke njengochwepheshe bezihloko ze-SaaS, izaphulelo zabalingani ezinkulu zivumela ukuthi basebenzise insiza ngokwabo, kanye nemizamo yokuthengisa ngokubambisana njengama-webinar idala inani elengeziwe kumakhasimende abo.
Q&A
Ngakho konke lokhu imibono emihle, sisazenzela isikhathi semibuzo embalwa evela kwababekhona:
Wenzani ukuze wenze amaklayenti ajabule ngempela ngokugibela nokuqeqeshwa?
Imfundo ibaluleke kakhulu ekutholeni ithuluzi le-SaaS. Ukuqinisekisa ukuthi amakhasimende ayaliqonda ithuluzi futhi abone inani elikuyo kuzovela ekuqondeni isoftware. Imvamisa, uma abantu bengakahlangani kusukela ekuqaleni lokho kuyinkomba enhle kakhulu yokuthi ngeke baqiniseke kangako ukufundisa ikhasimende ukuthi leli thuluzi lizosiza kanjani ukugcina isikhathi nomzamo kungasiza amaqembu ukuba ajabule ekuqaleni.
Ungakhohlwa futhi ukusebenzisa umlingani wakho wesoftware. Silapha ngamathuluzi nezinsizakusiza ukukwenzela leli cala. Ungazizwa uhlukanisiwe njengoba kufanele wenze lo msebenzi ngokwakho. Yilokho esizele kona!
Ngabe kuwukuhlakanipha yini ukusetha amazinga ahlukene wobambiswano ngezinzuzo ezahlukahlukene?
Kungaba njalo! Kodwa-ke, lokhu kubuyela kulokho ebesikhuluma ngakho ekuqaleni ngokuhamba nalokho okwaziyo ukunikela ngakho. Uma inkampani yakho inganikeza amazinga wenkonzo, lokhu kuyindlela enhle kumakhasimende, ikakhulukazi amaklayenti aqala nje futhi anendawo yokukhula. Amathayili angasiza ukubamba inetha elibanzi lamakhasimende.
Sizophinde siveze iphuzu lokuthi ama-tiers ayindlela enhle yokusetha okulindelwe futhi ngoba izinsizakalo zakho ziqhathaniswa ngamanani ahlukene ukuze amakhasimende akwazi ukukala kangcono lokho azokuthola ngokuya ngalokho akwazi ukukuthenga.
Noma yimiphi imibono yokwenza umdlalo ukuze uhlanganyele abathengisi?
Indlela elula yokuqala inezikhuthazo ezincane. UNick unikeze isibonelo sokunikela ngesidlo sasemini noma ihora elengeziwe lesidlo sasemini kumuntu wokuqala oqeda zonke izinyathelo ezincane zokugibela noma enye ingxenye yenqubo.
Izitoreji Eziyinhloko
Sithinte amaphuzu amaningi amahle kulokhu webinar, kepha ingqikithi isiyonke ibuyile kwezemfundo nasekuqondeni ithuluzi. Ukuncika eqenjini lokwesekwa le-SaaS futhi uthathe isikhathi sokufunda ithuluzi olithengisayo kuzokwenza kube lula ukuphakamisa izixazululo zamaphoyinti obuhlungu bamakhasimende, ukukhuphula umugqa, nokwenza amakhasimende amasha ajabule futhi alungele ukugibela.
