Imikhankaso yokumaketha iyajabulisa ukuthola ugqozi kuyo. Eminye yemikhankaso yokumaketha yango-2021 yayiyizibonelo ezinhle zesimo somkhakha wethu, yini ehamba kahle, yini eshintshayo, nokuthi yini ezayo ekukhangiseni. Kungani ungaziniki ithuba lokubheka emuva futhi ucabangele ezinye zezifundo ezanikezwa imikhankaso ngonyaka odlule? Kulowo moya (futhi ngoba kumnandi!), Nakhu ukubheka emuva kweminye imikhankaso yokuthengisa ehamba phambili yango-2021 nokuthi yini eyenze yagqama. Kukhona amathiphu awusizo lapha kuwo wonke umdali nomdali wokuqukethwe ofuna ugqozi ngo-2022.
Njengoba izinkampani eziningi kangaka zizama ukugqama emakethe egcwele kakhulu, zihlala zikhona ezimbalwa ezibonakala zihlwitha ukukhanya ngaphandle komkhankaso wokuqamba kabusha. Ake sibale phansi ukuthi iqembu eSharpSpring inqume ukuthi iphakathi kwemikhankaso eyi-11 ehamba phambili yokumaketha yangonyaka odlule.
1. UClorox “Okwezikhathi ongakwazi ukuphuthelwa kuzo”
Phakathi ku ividiyo emfushane, iClorox ikhombisa amakhasimende ukuthi imikhiqizo yayo izixazulula kanjani izinkinga zenhlanzeko phakathi nalolu bhubhane. Umkhiqizo usetshenziselwa ukuhlanza izindawo ezithinta kakhulu ngesikhathi sesitolo segrosa njengoba owesifazane ethenga izithako zesidlo sakusihlwa somndeni “esingaphuthelwa”. Ividiyo iphetha ngokuthi umndeni ojabule uhlale phansi ukuze udle.
I-Takeaway: Umkhankaso omuhle wokumaketha awubonisi nje kuphela ukuthi inkampani iyixazulula kanjani inkinga kodwa futhi uthonya imizwelo yababukeli futhi wenze izethameli eziqondiwe zizwe kahle.
2. Ukuqhubeka phambili
In “Isikhangiso Lapho Kungenzeki Lutho” I-Progressive ikhuthaza ukunikezwa kwayo komshwalense ngomugqa owodwa olula. Imibuzo engase ibe yikhasimende lomshwalense uma kukhona okusile okuzokwenzeka manje, futhi abamele i-Progressive baphendula ngokuthi, empeleni, abantu sebedlule ngokwanele. Lapho amalungu amathathu e-NSYNC efika endlini, ukugunyazwa kosaziwayo akudingekile. Lesi sikhangiso sibonisa ukuthi ngezinye izikhathi okulula kungcono kakhulu.
I-Takeaway: Akuwona wonke umuntu okufanele weqiwe ukuze udonse ukunaka. Ubulula bungahamba ibanga elide ekukhiqizeni i-buzz inqobo nje uma umkhankaso wokumaketha uhlala uyiqiniso kubunikazi bomkhiqizo.
3. I-'Fancy Like' ka-Applebee
Ngenkathi iculo lika-Walker Hayes elishisa izikhotha elithi 'Fancy Like' nevidiyo yakhe ye-TikTok yanda ezinkundleni zokuxhumana, I-Applebee yaqaphela igama lomkhiqizo elibizwa ngamagama adumile. Ithimba lezentengiso lisebenzise indlela amagama engoma afanelana ngayo nesitayela somkhiqizo wabo futhi lakha izikhangiso ze-TV ukuze zikhangise i-Applebee futhi zibonise okuqukethwe okukhiqizwa umsebenzisi okuvela ku-TikTok kwabasebenzisi abenza umdanso we-'Fancy Like' TikTok. Ingoma nomdanso wegciwane kwenze abantu bajabula futhi kwanikeza abakwa-Applebee ithuba lokubenza bamamatheke (ngenkathi bedla isikhangiso sabo).
I-Takeaway: Ukukhiqiza imizwa eyakhayo njengenjabulo nethemba kuphumelela kakhulu ekuthuthukiseni ukuqwashisa komkhiqizo.
4. I-Apple iPhone 12 Fumble
I-Apple iqhubekile nomkhuba wayo we izimakethe ezifushane ezigqamisa isici esisodwa yemikhiqizo yayo ngo-2021. Kuvidiyo eyimizuzwana engama-38, umsebenzisi we-iPhone wehla ngomgwaqo bese i-iPhone yakhe iphuma ezandleni zakhe. I-iPhone indiza emoyeni njengoba umsebenzisi ephuthaza. I-iPhone iwela phansi futhi ayiphuki noma iklwebhe. Le vidiyo emfushane yenza abantu bakujabulele ukuba ne-smartphone engeke ihlukane nokuphuthaza kwansuku zonke.
I-Takeaway: Ukugxila entweni eyodwa nokugcina umlayezo ucacile kungasebenzela inzuzo yakho ekukhangiseni.
5. Canva
Abakhangisi namabhizinisi amancane ngokuvamile kufanele bakhe izethulo ukuze bafakazele i-ROI noma badlulisele imibono emisha yokumaketha emaqenjini abo. Isikhangiso seCanva esithi “Jabulela Izethulo” ibonisa ukuthi amaqembu angadala kanjani kalula futhi ahlanganyele kumaphrezentheshini ngokuqondile kuhlelo lokusebenza lwe-Canva. Ividiyo ibonisa ithimba lisebenzela isethulo imizuzu engu-20 ngaphambi komhlangano ngosizo lwezici nezifanekiso ze-Canva.
I-Takeaway: Bonisa umkhiqizo wakho usebenza ukuze ubonise amaphuzu abalulekile omkhiqizo wakho.
6. Izimonyo EZINHLE
Okuthunyelwe kwenkundla yezokuxhumana kuhle kumabhrendi afuna ukugqamisa okuqukethwe okukhiqizwa umsebenzisi okuvela kumakhasimende. Amabhrendi sebenzisa imali encane emikhankasweni ye-UGC, futhi abathengi maningi amathuba okuthi babelane ngendlela abasebenzisa ngayo imikhiqizo noma amasevisi omkhiqizo. Izinkampani ezabelana ngokuqukethwe kwabalandeli zithola ulwazi olwengeziwe lomkhiqizo nokuzibandakanya komkhiqizo ku-inthanethi.
I-Takeaway: Abantu bayathanda ukwabelana ngezinto eziseduze nezinhliziyo zabo. Ukuzibandakanya ngokuphilayo emphakathini kungasiza ekukhuliseni ukuqwashisa komkhiqizo.
7. Inkukhu kaPopeye
U-Popeyes uqhubeke nokuhleka kusukela ngo-2019 isihloko senkukhu ethosiwe ezihamba phambili ku-Twitter lapho amaketanga okudla okusheshayo eqala ukulwa nawo emicu ye-tweet. U-Popeye ukwazile ukuba ngumpetha womdlalo we-sass ngokuhlabana njalo ezimbangini ezifana ne-Chick-fil-A ne-Wendy's. Ngo-2021, umkhiqizo wathumela kuTwitter “… nilale kahle” ngomzamo wokukhulisa ukuqwashisa ngomkhiqizo futhi uqhubeke nokusebenzisana namakhasimende ezinkundleni zokuxhumana. Isizathu sokuthi kungani lokhu kusebenze kahle njengomkhankaso wokumaketha kulula - bekuhlekisa. Amahlaya angahamba ibanga elide ekukhiqizeni ukuqwashisa ngomkhiqizo. Kuya kuba nzima ukuthola ukunakwa ku-inthanethi, ngakho-ke u-Popeye unqume ukwenza okuthile okungalindelekile futhi aphonse amazwana ambalwa ahlabayo kwezinye izindawo zokudlela eziwuchungechunge. Lokhu kuphawula okuhlekisayo kukhiqize abalandeli nokuzibandakanya komkhiqizo.
I-Takeaway: Ungesabi ukusebenzisa amahlaya ukuze uzuze.
8. Facebook #Iviki Lomama
I-Facebook ithathe isinyathelo sokusiza imindeni ukuthi izizwe ixhumene phakathi nalolu bhubhane ngomkhankaso wayo wokuthengisa Weviki Lomama lango-2021. Ku-an isihloko esingosini ye-Facebook Newsroom, inkampani ithi, “Ukushaya ngevidiyo kumayelana nokuxhumana nabantu ababaluleke kakhulu ezimpilweni zethu nokwabelana ngezikhathi ezikhethekile sobabili — ngisho noma sihlukene ngokomzimba.” Ngokuhambisana nokuthengisa kanye nokudayiswa kwamaholide e-Portal, i-Facebook inikeze imicimbi ukuze izethameli zayo ezihlosiwe zihlanganyele ezingxoxweni ngezihloko ezihlobene. Lo mkhankaso udonsela ukunaka komama nemindeni ukuthi idivayisi ye-Portal ye-Facebook ibasiza kanjani bahlale bexhumekile.
I-Takeaway: Ukwakha ukuxhumana nabantu nezithameli ozihlosile kungahamba ibanga elide ekuthuthukiseni ukwethembeka komkhiqizo.
9. Ibhola le-NFL elawo wonke umuntu
"Ibhola ngelawo wonke umuntu” bekuwumkhankaso wokumaketha owasungulwa yi-NFL ngo-2021 ukuze kusekelwe umphakathi we-LGBTQ+ kanye ne-The Trevor Project. Isikhangiso sibonise umbhalo omiselele igama elithi “wonke umuntu” ngamagama ahlukahlukene afaka phakathi ukumela umphakathi we-LGBTQ+. I-Trevor Project yinhlangano esekela umphakathi we-LGBTQ+ futhi ehlinzeka ngokungenelela okubucayi. I-NFL ikhuthaze iminikelo ku-The Trevor Project. Lo mkhankaso muhle kakhulu ngoba usekela injongo yobulungiswa bezenhlalakahle. Ngenxa yalokho, kwandisa ukuqwashisa komkhiqizo.
I-Takeaway: Ukusekela imbangela kungadala umsindo omningi enkampanini yakho futhi kukhiqize ibutho lamakhasimende athembekile nawo asekela leyo nhloso.
10. “Usuku Oluhle Kunazo Zonke” lwe-Nike
UNike ukhiphe a ifilimu elifushane ngo-2021 njengengxenye yomkhankaso we-Play New. "Usuku Oluhle Kunazo Zonke" libonisa iziqeshana zabasubathi abavela ezizindeni namakhono ahlukahlukene. Ukunikeza lolu hlobo lokubandakanywa kuyisu elihle lokumaketha ngokwalo. Umkhiqizo uyazikhulumela.
I-Takeaway: Emakethe yanamuhla, ukulwela ukwenza imikhiqizo yakho ibandakanye kakhudlwana kuyindlela enhle yokuthola ukuthandeka futhi ulethe amakhasimende amasha.
11. McDonald's "Uthembekile"
Ithula uhlelo lokwethembeka lwe-“MyMcDonald's Rewards”, iMcDonald’s ibonisa ukwethembeka komkhiqizo wamakhasimende “Uthembekile” kwezohwebo. Kulandela izikhathi ezivelele empilweni yomuntu oyedwa, ezentengiso zibonisa ikhasimende njengengane e-oda kwaMcDonald's bese iba ngumama futhi eli-oda endaweni yokudlela yokudla okusheshayo. Ukuthengisa kugcina ngokuthi ikhasimende lisebenzisa uhlelo lokusebenza olusebenziseka kalula kanye nesistimu yemiklomelo ukuze li-ode. Ngemiklomelo kanye nohlelo lokusebenza lwe-MyMcDonald, inkampani inikeza amakhasimende uku-oda kwamahhala nokuthosiwe kwamahhala kumakhasimende amasha ohlelweni lokusebenza nemiklomelo. Ngaphezu kwalokho, inkampani futhi inikezela nokukhetha kokukodwa kwezinketho ezine zemenyu mahhala ngemuva kokuthenga kwabo kokuqala. Ngalolu hlelo lokwethembeka kwezentengiso, inkampani ibonisa ukuthi indawo yokudlela ibaluleke kangakanani kumakhasimende ayo kulo lonke uhambo lokuphila.
I-Takeaway: Izinhlelo zokuthembeka ezinemivuzo evulekile kuzoba namakhasimende akho abuyayo, futhi ukuphana kungaba ukubukeka okuhle kwemikhiqizo emikhulu.
Kulo nyaka kanye nonyaka, abakhangisi banomsebenzi osibekele wona uma kuza ekwenzeni uphawu lwethu nokugqama esixukwini. Noma ngabe ukuliphi ibhizinisi, a ukuzenzekelayo kokuzenzekelayo inkundla ingakusiza ukuthi ufinyelele izethameli zakho ozihlosile ngempumelelo nangempumelelo kakhudlwana ngo-2022. Inkundla yokumaketha ye-SharpSpring all-in-one ihlinzeka ngamathuluzi amasha nokuhlanganiswa ukusiza ukwenza imikhankaso yakho ibe ngeyakho, eqondiswe futhi ibe nomthelela. Ukuze ufunde kabanzi mayelana nokuthi ithimba lethu lingakusiza kanjani ukuthi uthuthukise isu lakho lokumaketha futhi ukhulise umlando wakho wedijithali, cela mahhala demo. Singathanda ukuzwa kuwe.
