Ukumaketha ibhizinisi lakho kumayelana nokuhambisana namathrendi namasu amanje, futhi amasu wokuzenzekelayo wokumaketha awehlukile. Ake sixoxe ngezinhlobo ezintathu ze-automation ezingakusiza uhlale onqenqemeni lwe ubuchwepheshe bokuheha nokugcina amakhasimende amasha.
Kuyini Ukumaketha Kokuthengisa?
Ukuzenzakalela kwezokumaketha kusebenzisa isoftware yokuthengisa neyokumaketha ukuxhumana ngokuzenzakalela nokuthumela imininingwane kokungahle kuthengiswe noma kumakhasimende akho akhona. Lokhu kungafaka phakathi imiyalezo ye-imeyili, okuthunyelwe kwezokuxhumana, okuqukethwe kwebhulogi, izikhangiso zokukhomba nokuchofoza nezinye izinhlelo zokusebenza ezenziwe ngendlela oyifisayo njenge izingxoxo.
Imibono emisha ithuthukiswa njalo, ngakho-ke kubalulekile ukugcina amaklayenti enentshisekelo futhi enza lokho okunikezayo. Ukukhulula abathengisi bakho ekusebenzisaneni okwenziwe ngezifiso, ubuso nobuso namakhasimende akho kubalulekile, futhi kubalulekile ukusebenzisa wonke amathuluzi angabavumela ukuba benze lokho abakwenza kangcono kakhulu.
Izinhlobo ezintathu zekhava yesoftware ezenzakalelayo ukuzenzekelayo kokuzenzekelayo, ubuhlakani bokumaketha, kanye ukusebenza kwe-automation. Ngakunye kwalokhu kubalulekile emkhankasweni wokumaketha ophumelelayo.
Amasu Okumaketha Okuzenzekelayo
Lokhu kufaka ama-imeyili azenzakalelayo nemiyalezo yombhalo, kanye nokulandelela ukuthengwa kwamakhasimende nokuziphatha futhi ukulinganise ngokufanele. Ukuxhumana okubhekiswe kuwe ikunikeza ithuba elikhulu lokufinyelela izithameli zakho ezihlosiwe.
1. Kugcine kuwumuntu siqu
Amakhasimende akho agcwele imininingwane, ngakho-ke ukuvumelanisa isibambiso sakho sokumaketha nezidingo zabo kuzodonsela ukunakwa kwabo. Ngokulandelela imikhuba yokusebenzisa imali, ukusebenza kwe-inthanethi, kanye nokuxhumana nabantu, isoftware yokumaketha ikhomba ngqo ukuthi kufanele ukhombe kanjani imizamo yakho kanye nokuxhumana kokuklama okudala okuvelayo.
2. Marketing mobile
Wasebenzise kalula amakhasimende asendleleni ngendlela yokumaketha ephathekayo. Izaziso zeWebhu, i-SMS, isikhwama seselula nezaziso ezingaphakathi nohlelo zikhula ekuthandeni kuphela.
Qiniseka ukuthi iwebhusayithi yakho ibukeka inhle kumadivayisi eselula, futhi. Isiza esikhangayo sizovumela amakhasimende ukuthi achofoze ngqo kuwebhusayithi, akulandele ezinkundleni zokuxhumana, futhi angene kwimibhalo. Nakekela indlela osebenza ngayo kuleli su elisha ngoba kulula ukuthi amakhasimende eze futhi ahambe.
3. Ukuthena i-imeyili
Isoftware yakho kufanele njalo hlunga ngohlu lwakho lwe-imeyili ukukhipha amakhasimende angaphenduli noma ukushintsha ukugxila kokuxhumana kwabo ukuze kuhambisane kangcono nezintshisekelo nokuziphatha kwabo. Lokhu kukuvumela ukuthi ugxile kumakhasimende athembekile akulandela njalo futhi kungenzeka athenge.
4. Okuqukethwe kwekhwalithi
Okuqukethwe okuyingqayizivele nokubandakanyayo kuyadingeka uma ufuna ukunakwa amakhasimende akho futhi uwagcine exhunywe ebhizinisini lakho. Vuselela okuthunyelwe kwebhulogi futhi unikeze imininingwane ngamathrendi wakamuva nezihloko ezihlobene.
5. Ukuvuselela amakhasimende
Amakhasimende angahlukaniswa ngenxa yezizathu eziningi, imvamisa kungenaphutha lomkhankaso wakho. Ama-imeyili okulandelela, noma ama-imeyili agcwaliswayo, angabuyisa emuva ukuze bacabangele kabusha ukuthenga. Ukukhumbuza amakhasimende ukuthi a-ode kabusha okuthile okungenzeka ukuthi aphansi kukho okunye isu lokuzibandakanya kabusha lokho kungaholela ekuthengisweni.
Amasu Wokukhangisa Wobuhlakani
Ukulandelela ukusebenza kwamakhasimende akho online maqondana nokuthenga, ukuchofoza kuwebhusayithi noma imithombo yezokuxhumana ikunikeza ukuqonda ngezintshisekelo zabo, ezikunikeza umkhombandlela wokuthi kufanele uzenze kanjani. Amanye amasu okufeza lokhu afaka:
I-1. Ama-chatbots
Ama-chatbots zisetshenziswa kabanzi kumawebhusayithi futhi zingahlelelwa ukulindela imibuzo futhi zinikeze izimpendulo zemibuzo ehlukahlukene ngaphambi kokudlulisela amakhasimende kumuntu ophilayo uma esezimisele ngokuthenga. Ama-chatbots avela uqobo akhuthaza amakhasimende ukuthi achofoze ngokuqhubekayo.
2. Ama-bots wezwi
Ngokuhambisana naleyo migqa, impendulo yezwi esebenzayo (IVR) ivumela "Ukuxoxa" namakhasimende akho ngezwi kusetshenziswa ubuchwepheshe bezobuchwepheshe bokufakelwa. Ukukwazi ukuphendula imibuzo yamakhasimende akho usebenzisa lezi zinsizakusebenza zekhompyutha kudala isipiliyoni somuntu siqu osithandayo futhi kunikeza amakhasimende imininingwane ayidingayo ukuze achofoze ngokuqhubekayo.
3. Amabhulokhi anconyiwe noma ashukumisayo
Jwayela amabhulokhi we-software yakho yokumaketha noma okuqukethwe okunamandla, engaphonswa kuma-imeyili wamakhasimende akho nasemakhasini okufika ukuze usize ukwenza ngezifiso imiyalezo ngokuya ngokuziphatha okwedlule. Ukubona okuncamelayo kwamakhasimende akho nokugxila ekukhuthazeni lezi zinto kuyisu elihle lokucabanga phambili.
Amasu wokusebenza we-Workflow Automation
Ukuqondisa ukusebenza kwamakhasimende kubalulekile, kepha ungakunaki ukusebenza kwakho kwangaphakathi. Ukukhetha isoftware elandelela idatha yamakhasimende akho futhi eyenza yonke imisebenzi yokumaketha okuzenzakalelayo kuqinisekisa umkhankaso wokumaketha ophumelelayo.
1. Ukubukwa kwamakhasimende okukodwa
Lapho ukhetha isoftware yokuthengisa ezenzakalelayo, naka ukuthi idatha yekhasimende neyokuhola ihlelwe kanjani. Kufundeka kalula, i-CRM esebenziseka kalula isikhombimsebenzisi, kanye nakho konke okukhethwa kukho okuzenzakalelayo, kukuvumela ukuthi usebenzise umkhankaso wokumaketha osebenzayo, ukhonze izidingo zamakhasimende akho futhi wabelane ngamathemba kuziteshi zonke.
2. Abakhi bokuhamba komsebenzi we-visual automation
Kubalulekile ukuba nomdwebo omuhle wokubuka ukuhlela isinyathelo ngasinye sokuxhumana kumakhasimende akho. Kusukela koxhumana naye wokuqala ukuya kuma-imeyili wokulandelela, a umakhi we-visual automation workflow konga isikhathi esiningi futhi kwenza ukuxhumana kube lula.
3. Ukumaketha okunqamula iziteshi
Ukumakethwa kwesiteshi esiphambanweni kuvula imigqa yokuxhumana phakathi kweminyango ehlukene yenhlangano yakho. Uma uthengisela ikhasimende umkhiqizo othile, unganikeza lelo khasimende lelo umkhiqizo ohlobene noma insizakalo evela kwesinye isiteshi.
4. Gxila ezingeni lakho lokuguqulwa
Izinga lokuguqulwa libala inani lokuthengisa okubangelwa ukuvakashelwa nokuchofozwa kuwebhusayithi yakho. Isu lokuguqula izinga lokuguqulwa (CRO) elibandakanya imikhankaso ye-imeyili nokwenza ngezifiso kuma-imeyili kuzoholela ekuthengisweni okuningi. Gcina umkhondo wale nombolo futhi isiyonke izibalo zomkhankaso ukushayela ukugxila kwemizamo yakho.
5. Naka imininingwane yomuntu siqu yamakhasimende
Imithetho nemithethonqubo eminingi isho lokho ongakwenza nongakwazi ukukwenza ngemininingwane yamakhasimende nokuthi udinga ukucela imvume nini. Amakhukhi kuwebhusayithi yakho, izimvume zokuthengisa, nokuthi uxhumana kanjani nekhasimende konke kungamathuluzi wokuthengisa abalulekile, kodwa qiniseka ukuthi landela imithetho.
6. Landela
Onke ama-imeyili nezindlela zokumaketha ezishiwo lapha ngeke zisize uma ungalandeli amakhasimende. Ngokusebenzisa amathuluzi wokuhamba nokumaketha we-automation workflow futhi ekugcineni ukuxhumana komuntu siqu, ibhizinisi lakho lingakhula kakhulu.
Isikhathi Sokuthatha Isinyathelo
Lawa nje amanye amasu wokuzenzekelayo wokumaketha atholakala kuhlelo lokuzenzekelayo lokumaketha. Ubuhle bokumaketha okuzenzakalelayo kuyikhono lokwenza ngendlela oyifisayo isu elifanelana nezidingo zakho ezithile.
