Ukubamba iqhaza elibonakalayo ekukhangiseni kwe-ejensi noma ibhizinisi lakho kuyingxenye ebalulekile yokuzuza impumelelo. Ngokuncintisana okunamandla kunangaphambili cishe kuyo yonke imboni, awukwazi ukuthembela kufilosofi yokuthi "uma uyakha, bazoza." Nokho, isidingo sokuthatha ubunikazi bemizamo yakho yokumaketha akusho ukuthi kufanele wenze yonke into ngesandla. Ukusetshenziswa ngempumelelo kwamathuluzi ezishintshayo zokumaketha kungakunika amandla okusebenza ngobuhlakani, hhayi kanzima. Nazi izinzuzo eziyinhloko zokumaketha okuzenzakalelayo okudingeka uzazi.
Kuyini ukukhiqizwa kokuthengisa?
Empeleni, i-marketing automation isho izinkundla zesofthiwe ezinikezela ngokuzenzakalelayo okuqukethwe ezithamelini eziqondiwe. Lokhu kufaka amathuluzi okuphatha inkundla yezokuxhumana, ama-imeyili aconsayo, ukuhamba komsebenzi wokuthengisa neminye imizamo yokumaketha yedijithali enikwa amandla ukuhlela kwangaphambilini, ukubandakanya izethameli kanye nezibalo. Ukuze ufunde kabanzi mayelana ncamashi lokho okuzenzekelayo kokumaketha, hlola umhlahlandlela wethu onemininingwane, bese uyabuya uzobona izinzuzo eziphezulu zokumaketha ezizenzakalelayo zebhizinisi lakho.
Inzuzo Yokuthengisa Okuzenzakalelayo #1: Shayela Ukuhola Okuningi
Isicelo esisobala kakhulu seplathifomu ye-automation yokumaketha ukuthuthukisa imizamo yokuthengisa nokuthengisa. Inhlolovo yakamuva yabaholi bezentengiso ithole ukuthi okubaluleke kakhulu izinhloso zamasu zokuzenzakalela kokumaketha kuzokhulisa ukukhiqizwa komthofu (61%) kanye nokukhuliswa komthofu (57%). I-Marketing automation ifaka ikhono eliyingqayizivele lokukhulisa ngokuzenzakalelayo umkhondo futhi inikeze amathemba okuqukethwe okubalulekile okusekelwe ekuziphatheni kwabo. Ngenxa yokuthi amakhasimende ahlala ebhekene nemilayezo evela kwabaqhudelana nabo, kubalulekile ukuthi uhlale uphezulu. Ngokusebenzisa ngempumelelo iplathifomu ye-automation yokumaketha, ungasetha imithetho, amadriphu nokugeleza komsebenzi okwenza umsebenzi onzima wokunakekela abaphambili bakho abaphezulu kuze kube yilapho sebelungele ukuthintwa komuntu siqu futhi ekugcineni, balungele ukuthenga. .
Ukusebenzisa izindlela zokulandelela ukuziphatha ukuze ubikezele lokho abathengi okungenzeka bakwenze kubalulekile ekushayeleni imikhondo eminingi. Amalungu eqembu lezokumaketha angenza ngendlela oyifisayo ukulandela umkhondo wemikhondo emile emzamweni wokuthuthukisa ukuthengisa. Isibonelo, uma ukuhola kudlule kufaneli yokuthengisa futhi kwanquma ukushiya inqola yokuthenga, umakethi uzobona lokhu. Ungakwazi ke ukwakha a i-imeyili yokulandelela yomuntu siqu ukuheha lokho okuholela ukuthi ubuye futhi uqedele ukuthenga.
Idatha eqoqwe ukuze kwenziwe ukuhola okungcono ingabandakanya umsebenzi wenkundla yezokuxhumana, ukuvakasha kwamawebhusayithi, okulandiwe, amafomu okuhambisa nokunye. Ngokuqoqa lolu hlobo lolwazi ngokumaketha okuzenzakalelayo, abadayisi bayakwazi amaphuzu futhi ubeke phambili imikhondo. Ungabe usudala imilayezo ezenzakalelayo esekelwe ku-trigger, imikhankaso ye-imeyili ye-drip-feed, ama-imeyili aqondene nawe kanye nemilayezo yangokwezifiso yenkundla yezokuxhumana. Ngalolu hlobo lohambo lwabathengi olwenziwe ngendlela oyifisayo, amabhrendi azoba namathuba amaningi okukhiqiza imikhondo eminingi futhi akhulise leyo mikhondo ibe amakhasimende athembekile.
Inzuzo Yokuthengisa Okuzenzakalelayo #2: Khulisa Imali Yokuthengisa
Ukumaketha okuzenzakalelayo akukhona nje ukushayela abaphambili nokwenza ukuthengisa. Inkundla ye-digital marketing automation eqinile ngempela izofaka nokubika okujulile kumamethrikhi ahlukahlukene. Ukwazi ukwenza ikhophi yasenqolobaneni yemizamo yakho yokumaketha ngedatha yokusebenza kanzima futhi esheshayo kungasiza ukuthethelela imali yakho yokumaketha futhi kuthuthukise imizamo eqhubeka yenza kahle. Ngokuvumelana ne Ucwaningo lwe-SharpSpring, u-45% wama-ejensi wokumaketha athembele kunkundla yokumaketha ezishintshayo ukuze abonise i-ROI. Ngokubonakala kwepayipi le-CRM, izibalo zomkhankaso wethrafikhi kanye nokubikwa kwe-imeyili, ukuthengisa okuzenzakalelayo kunikeza amandla okwenza qonda ukuthi imizamo yakho isebenza kanjani, nalapho kufanele uqhubeke nokutshala imali.
Ingxenye ebalulekile yemali esetshenziswa ezimakethe yisikhathi. Isikhathi siyimali futhi i-automation yokuthengisa izosindisa izinkampani eziningi. Inkundla yokumaketha eqinile ingangena esikhundleni seqembu labasebenzi abangama-50 bezentengiso. Lokhu kuzonciphisa kakhulu izindleko zabasebenzi futhi kuhlanganise imisebenzi eminingi ephindaphindwayo ibe ukugeleza ngaphansi kwesistimu eyodwa yokusebenza. Ukuhola kungabonakala ngokushesha, imikhankaso ye-imeyili ingathunyelwa ngokuzenzakalelayo futhi idatha ingaqoqwa ngenani elibonakalayo.
Inkundla yokumaketha ezenzakalelayo ingaphinda ibone ukuthi izixhumanisi ezibuthaka zikuphi ngaphakathi kwethimba lokumaketha. Uma ukuhamba komsebenzi bekungazange kube bushelelezi, iphuzu lebhodlela lingatholwa futhi lilungiswe ngokushesha ngosizo lwesevisi ye-automation yokumaketha.
Ukusebenzisa a uhlelo lokubika ehlinzeka izinkampani ngeso lenyoni lokubuka ipayipi lokumaketha, abaphathi bangabona kalula lapho noma yiziphi izinkinga ezingase zibe khona. Isibonelo, uma kukhiqizwa imikhondo eshisayo kodwa leyo mikhondo ingaguquki ekuthengisweni, inkinga isekukhulisweni kwaleyo mikhondo.
Impendulo inganikezwa ngokuzenzakalelayo lapho idingeka khona futhi izindlela zokumaketha kufanele zishintshwe ukuze kulungiswe le nkinga. Ngokubuyisela, lokhu kungathuthukisa ukusebenza kwamalungu eqembu lokumaketha ngokuwabonisa lapho amaphuzu abuthakathaka akhona.
Inzuzo Yokuzenzakalela Yokumaketha #3: Yenza Kahle Kakhudlwana
Inkundla yokumaketha enamandla ngempela izosebenza njengesizinda esimaphakathi semizamo yakho yokumaketha nokuthengisa. Ngokukwazi ukwenza zonke izinhlelo zakho zokusebenza nemikhankaso ibekwe endaweni eyodwa, unikeza amandla ukubambisana kulo lonke iqembu lakho futhi unciphise ubungozi bomkhondo ngamunye owela emifantwini. Ukuhlanganiswa kokuzenzakalela kokumaketha ezinkundleni zokuxhumana, Izikhangiso ze-Google, ukubhuloga, i-SEO kanye ne-imeyili, kuthuthukisa ikhono lakho lokusebenza ngobuchule kunokuzikhandla. Ukungasebenzi kahle kubiza kakhulu, kubiza amabhizinisi noma kuphi I-20-30% yemali engenayo yonyaka. I-Marketing automation ikwenza ukwazi ukunciphisa ukungasebenzi kahle futhi unciphise isikhathi esichithwa emisebenzini ephindaphindwayo ukuze wena nethimba lakho lokumaketha nikwazi ukwenza umsebenzi obaluleke kakhulu othinta inhliziyo.
Ukumaketha okuzenzakalelayo kwenza inkampani ikwazi ukukhama amajusi amaningi okudala ngesikhathi esifushane. Ngokwabela imisebenzi engasasebenzi ohlelweni oluzenzakalelayo, izinkampani zizobe zikhulula isikhathi sokuba abakhangisi bagxile ekuthuthukiseni imibono namasu okudala.
Kuyasiza futhi ukuthola amathimba okuphatha nawokumaketha ekhasini elilodwa. Ukungaboni ngaso linye phakathi kweminyango emibili kungenzeka. Kodwa-ke, lokhu kungagwenywa ngokwenza lula ukuhamba komsebenzi kwemisebenzi yokuthengisa ephindaphindwayo kanye nokunikeza impendulo. Ngokumaketha okuzenzakalelayo, inkampani ingabeka umgomo futhi abakhangisi bangakha umjikelezo ogelezayo ukuze kuzuzwe lowo mgomo. Ngokusebenzisa inkundla eyodwa njengethuluzi elikhulu lokumaketha, lokhu kunciphisa amathuba okunqanyulwa phakathi kweminyango. Empeleni, yenza zonke izingxenye zenjini zihambe kahle nangempumelelo.
Izinzuzo Zokumaketha Ezizenzakalelayo - Qala Ukukhula Namuhla!
Isifiso sokuthuthukisa indlela osebenzisa ngayo isikhathi nemali akukona nje ukumaketha. Lezi zinzuzo ezizenzakalelayo zokumaketha eziphezulu zinikeza amaqembu ezentengiso ikhono eliyingqayizivele lokuqinisa imizamo yawo ngoguquko lwedijithali. Ngokusebenzisa okuzenzakalelayo ukwenza imisebenzi ephindaphindwayo, ukubika, nokusebenzelana okuphezulu, isikhathi sakho namandla kungasetshenziswa ukuze kwakhiwe isu lakho, udale okuqukethwe futhi uzibandakanye nezidingo zamakhasimende eziza kuqala.
Ukuze ufunde kabanzi mayelana ne-marketing automation nokuthi ingakusiza kanjani ukuthi uqale ukukhulisa ibhizinisi lakho namuhla, bhalisela idemo yamahhala namuhla.
