Ukuncintisana phakathi kwamabhizinisi kukhula kakhulu ngonyaka, futhi ngamathrendi amasha nobuchwepheshe obuthuthukile buqhubeka njalo, kungaba nzima ukuhlala phezu kwezindlela zakamuva zokumaketha. Ngalo nyaka ozayo, ezimbalwa izitayela zebhizinisi ezisafufusa babikezelwa ukuthi bazothola ukudonsa okuningi. Lezi zinkambiso eziphezulu zibandakanya imikhankaso ezenzakalelayo, ukumaketha kwamaselula nezingxoxo zokuxoxa. Okubaluleke kakhulu, i-automation iyisihluthulelo sinye nalezi! Qhubeka ufunde ukuze uthole ukuthi yini okudingeka uyazi ngalezi zitayela eziphezulu zokumaketha zango-2021.
Ithrendi # 1: Imikhankaso Ezenzakalelayo
Marketing ezishintshayo iba yinto enkulu yezinkampani emhlabeni wonke. Ngokufaka uhlelo lwesoftware oluzenzela imisebenzi ehlukahlukene yokumaketha, uzokwazi ukwaba amalungu eqembu lakho lokumaketha ukuze aqedele imisebenzi ebaluleke kakhulu. Imikhankaso ezenzakalelayo nayo ingasiza ekwenzeni lula ukuhamba komsebenzi, ukuxhuma iminyango eyahlukahlukene futhi kunciphise inani lokuxhumana okungalungile.
Imikhankaso ezenzakalelayo ingafaka izinsiza ezahlukahlukene, kufaka phakathi imeyili marketing, ukuphathwa kwezokuxhumana nabantu, amakhasi okufika, isakhiwo sefomu lewebhu elinamandla, kokulandela yokuziphatha futhi izibalo ngokubika. Lapho ubhalisela isitaki sokuzenzakalela sokumaketha, lezi ngezinye zezinsizakalo okungenzeka ukuthi uzohlinzekwa ngazo.
Ukuthengisa nge-imeyili ezenzakalelayo ikuvumela ukuthi uqale imikhankaso ye-imeyili ezenzakalelayo. Lokhu kuvame ukuqala nge-imeyili eyamukelekile ebangelwa lapho isivakashi esikwiwebhusayithi yakho singena ukuthola incwadi yakho yezindaba noma izibuyekezo ze-imeyili. Lokhu kusebenza futhi njengefomu le- marketing kwangaphakathi nomthengi efuna imininingwane eminingi ngomkhiqizo wakho. Lapho i-imeyili yokwamukela isithunyelwe, yonke uchungechunge lwama-imeyili ahlosiwe ingakhishelwa kulokho kuholela ekubagcineni bebandakanyekile futhi benolwazi. Ungathumela futhi ama-imeyili aqondisa kabusha afakazela amakhasimende ngenqola yokuthenga elahliwe noma anikeze izincomo zomkhiqizo ngokuya ngomlando wokuthenga wekhasimende.
Ukuphathwa kwemithombo yezokuxhumana kungenye yemikhankaso ezenzakalelayo. Lapho ukumaketha kwakho kuthuthukisa okuqukethwe okudala kwama-akhawunti wakho wezokuxhumana, ungaba nalokhu okuthunyelwe okuhlelelwe ukuthi kushicilelwe ngokuzenzakalela ku-akhawunti yakho. Lokhu futhi kusebenza ukuthumela okuvundlile kuzinkundla zokuxhumana eziningi. Ngaphezu kwalokho, ukuphathwa kwemithombo yezokuxhumana okuzenzakalelayo ingakusiza uphendule imibuzo futhi uphendule imibono ngokushesha nangempumelelo.
Into eyodwa ongeke uyikhohlwe yikhasi lokufika lewebhusayithi yakho. Leli akulona ikhasi eliyisiqalo. Ikhasi lokufika lenzelwe ukubamba ilitshe elithile. Ungasebenzisa izixhumanisi kuma-akhawunti wakho wezokuxhumana okuholela ekhasini lakho lokufika. Ukwenza isakhiwo amakhasi okufika ashukumisayo umoya opholile, ukumaketha okuzenzakalelayo kunika umtapo wezifanekiso ezenziwe ngaphambilini. Ungenza ngezifiso lezi zifanekiso zekhasi lokufika ukuze zilingane nesitayela sakho somkhiqizo nomlayezo ukukhulisa ulwazi lwakho lomkhiqizo nokuhola isilinganiso sokuthwebula.
Amakhasi akho okufika nawo adinga amafomu ewebhu ashukumisayo. Idalwe ukuheha izivakashi ukuthi zibhalisele ama-imeyili noma izincwadi zezindaba, ukuzisebenzisela ukumaketha kungasetshenziselwa ukwakha amafomu ewebhu akhangayo kalula. Ungasizakala ngomtapo wezincwadi wezifanekiso zefomu lewebhu ezenziwe ngaphambilini futhi uzenze ngezifiso ukuze zivumelane nomkhiqizo wakho.
Enye ingxenye yemikhankaso ezenzakalelayo yikhono lokulandela imikhondo yokuziphatha kwabavakashi bakho bewebhusayithi. Usebenzisa lobu buchwepheshe obuthuthukile, ungabona ukuthi bakuphi njengamanje kufaneli yokuthengisa ukunquma indlela engcono yokubaphusha ngobumnene ukuqedela ukuthenga kwabo. Lolu hlobo lokulandela ngomkhondo lukuvumela ukuthi ufunde kabanzi ngamakhasimende akho futhi uguqule imikhankaso yakho yokumaketha yangakusasa ukuze ihambisane nezidingo zabo.
Ekugcineni, imikhankaso ezenzakalelayo ikuvumela ukuthi ukwazi ukuqoqa idatha eningi. Isinyathelo sokugcina kule nqubo ukuhlaziya nokubika emuva kuleyo datha ukukusiza nethimba lakho lokumaketha ukuthola ukuthi yini esebenzayo nokuthi yini edinga ukulungiswa. Ungakwazi ukulandela ngomkhondo ukulethwa, ukuvula nokubhampa kwamazinga kuwo wonke ama-imeyili owathumelayo. Ezinye izinto ongaziqapha zifaka phakathi ukuzibandakanya kwezokuxhumana nabantu, ithrafikhi yewebhusayithi, ukushiya inqola, ukuthengisa nokunye okuningi.
Ithrendi # 2: Ukumaketha Kwamaselula
Ngokusetshenziswa kakhulu kwama-smartphone namathebulethi, abathengi abaningi ngokwengeziwe babheka ama-imeyili abo kumadivayisi wabo weselula. Umkhuba okhulayo wokuthenga ngaphakathi nohlelo kungenye indlela ukumaketha kweselula okwandayo ngayo, nemikhankaso ezenzakalelayo engasetshenziswa lapha.
Ngaphandle kokuthumela ama-imeyili wokuphromotha, inkampani yakho ingadala uhlelo lokusebenza. Lokhu kuzokuvumela ukuthi uqoqe idatha eningi mayelana namakhasimende akho, futhi kuzokwenza ikhasimende lithole ulwazi olwenzelwe wena ngokwengeziwe. Ukuze uqiniseke ukuthi uwasebenzisa ngokugcwele umkhuba wokumaketha weselula, udinga ukuqala ukwamukela izinkokhelo zeselula ezifana neGoogle Wallet, i-Visa Checkout ne-ApplePay. Kungahle kungabonakali njengokuhamba okukhulu, kepha kuqeda isidingo samakhasimende sokufaka imininingwane yawo yokukhokha nokuthumela. Le ndlela yokwenza lula inqubo yokuphuma ihamba ibanga elide ekukhuliseni ukuthengisa.
Ithrendi # 3: Artificial Intelligence
Ukuhamba ngesichazamazwi i-AI, ubuchwepheshe bezobuchwepheshe bokufakelwa buyakhula ngezindlela okwakungakaze kucatshangwe ukuthi kungenzeka ngaphambili. Ngezinhlelo ezihlakaniphile ezingafunda futhi zivumelane nezimo, okusungulwe okusha kwe-AI kubonakala sengathi kuyinto evela kwifilimu eqanjiwe yesayensi. Kusuka ku- izingxoxo kumadivayisi asebenza ekhaya, i-AI isizukulwane esilandelayo emikhankasweni ezenzakalelayo.
Ukushintsha indlela izinkampani eziphatha ngayo inkonzo yamakhasimende, i-AI ithatha indawo yabamele ukuphendula imiyalezo yezokuxhumana, imibuzo ye-imeyili nezingcingo. Kusetshenziswa ukufunda okubikezelayo, izinhlelo ze-AI manje sezikwazi ukulandela ingxoxo eyinkimbinkimbi ngaphezu kokuphendula imibuzo ebuzwa njalo. Lokhu kwenza ukuthi ikhasimende lithole imininingwane ngokushesha ngaphandle kokulinda ukukhuluma nommeleli. Zisebenzisa lolu hlobo lobuchwepheshe, izinkampani zingagxila kwezinye izici zebhizinisi futhi zishiye umsebenzi ongasasebenzi uye kumarobhothi.
Siphetha iTrends ephezulu emikhankasweni ezenzakalelayo ka-2021
Ngenkathi izitayela zebhizinisi zingabonakala zinzima kancane, kuhlale kunephethini okufanele ilandelwe nezinyathelo okufanele uzithathe ukuqinisekisa ukuthi inkampani yakho ingaphambi komdlalo. Ngokufaka imikhankaso ezenzakalelayo, amaqhinga wokumaketha eselula, nobuhlakani bokufakelwa kumkhiqizo wakho, uzosunduza inkampani yakho iye ku-2020 ngamathuba amahle kakhulu empumelelo.
Ngeminye imininingwane ngemikhankaso ezenzakalelayo, cela idemo yamahhala namuhla.
