Njengomkhangisi, izinhloso zakho kungenzeka zihlanganisa ukukhiqiza abaqondisi abaqeqeshiwe, ukusungula ubuholi bemicabango emkhakheni wakho kanye nokwakha ukuqwashisa ngomkhiqizo. Ukuze ufeze leyo nhloso ngayinye, udinga ukuba yingcweti ekukhiqizeni okuqukethwe. Ngisho nokukhula nokuziphendukela kwemvelo kwe ukuzenzekelayo kokuzenzekelayo, kunento eyodwa esele iqiniso — okuqukethwe kubusa phezulu! Okwakho sokuqukethwe ukuze empeleni uholele ebuholini bomcabango obuthuthukisiwe kanye nokukhiqizwa kwesidingo, kufanele ufake kahle ukusatshalaliswa kokuqukethwe kwedijithali.
Kalula nje, ukusatshalaliswa kokuqukethwe kwedijithali kukuvumela ukuthi ukhuthaze okuqukethwe kuzethameli eziku-inthanethi kumapulatifomu amaningi okusabalalisa okuqukethwe ngamafomethi amaningi. Bangu izindlela ezintathu zokusabalalisa okuqukethwe: ephethwe, ezuziwe futhi ekhokhelwayo.
Kuyini Ukusatshalaliswa Kokuqukethwe Okuphethwe?
Iziteshi eziphethwe ngezenkampani yakho. Angase afake iwebhusayithi yakho, ibhulogi, amaphrofayili enkundla yezokuxhumana noma izincwadi zezindaba ze-imeyili.
Enye yezinzuzo zokusatshalaliswa kobunikazi ukuthi ukwazi ukunquma ukuthi ukuletha nini, kaningi kangakanani futhi kanjani okuqukethwe kwakho.
Kuyini Ukusabalalisa Kokuqukethwe Okuzuziwe?
Okutholiwe - noma okwabelwana ngakho - ukusatshalaliswa kokuqukethwe yilapho umuntu wesithathu abelana noma ephromotha okuqukethwe kwakho ngenkundla yezokuxhumana, okukhulunywe ngakho, izindatshana zezihambeli noma ukubuyekezwa kwemikhiqizo mahhala.
Ukusatshalaliswa kokuqukethwe okuzuziwe ikusiza ukuthi ufinyelele izethameli ezibanzi, uthole udumo oluthe xaxa futhi ukhulise igunya lakho, konke ngaphandle kokuchitha ngisho indibilishi.
Kuyini Ukusabalalisa Kokuqukethwe Okukhokhelwayo?
Ukusabalalisa okuqukethwe okukhokhelwayo yilapho ukhokha khona ukuze okuqukethwe kwakho kwabiwe kumasayithi noma iziteshi ezithile. Lokhu kuza ngendlela ye-PPC, ukukhangisa komphakathi noma okuqukethwe komgqugquzeli okhokhelwayo.
7 Amathrendi Okusabalalisa Okuqukethwe Kwedijithali
Ukukhetha ukuthi yiliphi isu lokusabalalisa okuqukethwe kwedijithali ozolisebenzisa kuncike ezithamelini zakho kanye nenhloso iyonke yesu lakho. Njengoba sekushiwo lokho, kunezindlela ezithile zokusabalalisa okufanele uzicabangele ukuzifaka esu lakho lokumaketha ngo-2020.
1. Ukuthumela Isivakashi
Ukuthunyelwa kwesivakashi - noma ukubhuloga - yilapho ubhala khona okuthunyelwe kwesayithi lomuntu wesithathu. Okuqukethwe kufaka phakathi isixhumanisi esibuyela kuwebhusayithi yakho.
Izinzuzo zokuthumela isivakashi zifaka:
- Khulisa ithrafikhi yekhwalithi kusayithi lakho.
- Yakha isizinda kanye negunya lenjini yokusesha.
- Thuthukisa ukuqwashisa ngomkhiqizo.
- Khulisa inani lababhalisile kuwebhusayithi yakho.
2. Okuqukethwe Okukhiqizwa Ngabasebenzisi
Okuqukethwe okukhiqizwa ngumsebenzisi (i-UGC) okuqukethwe okudalwe amakhasimende, amaklayenti noma abanikeli mahhala. Ngokusho kuka-Adweek, u-85% wabantu bathemba okuqukethwe okwenziwe futhi kwasatshalaliswa abanye abasebenzisi.
Izibonelo ze-UGC Ezuzisayo zihlanganisa:
- Ukucela amaklayenti amanje noma amakhasimende ukuthi abhale ubufakazi, bese ubuthumela kubhulogi yakho noma iwebhusayithi.
- Ukucela impendulo ezinkundleni zokuxhumana nokwabelana nganoma yini oyitholayo.
- Ukuthumela kabusha okuqukethwe abalandeli bakho abakumaka kukho ezinkundleni zokuxhumana.
- Ukugijima umncintiswano.
Cabanga Umkhankaso we-Coca-Cola "Yabelana nge-Coke"., lapho ithimba lezentengiso lenze amabhodlela aqondene nawe ngokufaka amagama kumalebula. Amakhasimende ashicilele izithombe zawo ephethe ibhodlela lawo le-coke elenziwe ngezifiso ezinkundleni zokuxhumana.
Ukusebenzelana nomkhiqizo ngendlela yomuntu siqu wuhlobo lokusebenzelana olufunwa ngamakhasimende.
Ukuze uthole ireferensi, i-UGC iwela ngaphansi kokusatshalaliswa kokuqukethwe okuphethwe noma okuzuziwe, kuye ngokuthi okuqukethwe kuhlala kuphi.
I-3. Ukukhangisa Kwethonya
Ukuthengiswa kwe-Influencer iqhinga lapho umkhiqizo usabalalisa okuqukethwe ngabantu ngabanye abanamandla okubumba imibono yabathengi. Abathonya bafika ngezinhlobonhlobo eziningi, futhi bangafaka osaziwayo, abaholi bemicabango, ochwepheshe bezimboni kanye nabantu bezokuxhumana.
I-Influencer marketing inembuyiselo eqinile ekutshalweni kwezimali (ROI). Bheka lezi zibalo:
- Amakhasimende angu-82% athi kungenzeka alandele izincomo ze-micro-influencer (enabalandeli abangu-1,000 noma ngaphansi).
- Ama-63% abathengi athi athemba imiyalezo ethonya ngomkhiqizo ngaphezu kokukhangisa kwenkampani ngomkhiqizo wabo.
- I-84% yabathengi ithembela ekubuyekezweni oku-inthanethi okuningi njengokuncoma komuntu siqu.
4. Okuqukethwe Okuhlukahlukene
Uma kukhulunywa ngokuqukethwe owabelana ngakho kuwebhusayithi yakho noma amaphrofayili omphakathi, qiniseka ukuthi uyakwenza hlukanisa okudalayo.
Izinhlobo zokuqukethwe eziphumelela kakhulu zihlanganisa:
- I-Infographics: I-Infographics ithatha okuqukethwe okuyinkimbinkimbi futhi ikuveze ngendlela enobungane emehlweni futhi eqondakala kalula.
- Amagalari: Amagalari noma izindaba zezithombe ziyindlela ekhangayo yokudala ukulandisa.
- Amavidiyo: Iziqeshana kufanele zibe phakathi kwamasekhondi amahlanu kuya kwangu-15. Kufanele njalo ufake imibhalo engezansi ukuze abantu babuke okuqukethwe kwakho ngaphandle komsindo. Zama ukuhlanganisa amavidiyo abukhoma noma nini lapho kunokwenzeka.
- podcasts: Lokhu kudlala ngezinzwa ezehlukene kunezibhaliwe; ungasebenzisa izwi lakho ukuze ugcizelele izici ezithile zalokho okushoyo.
- Okuqukethwe okusebenzayo: Sebenzisa okubonakalayo okuningi kokuqukethwe okumile okufana namagrafu ukuze kubukeke sengathi okuqukethwe kuyahamba. Lokhu kufaka phakathi imidlalo, imibuzo, izinhlolovo, ama-eBooks asebenzisanayo, izibali, nokunye okuqukethwe lapho umfundi enza khona isenzo noma enza izinqumo ezithinta ukuzizwisa kokuqukethwe.
Ngo-2020, chitha isikhathi esiningi endleleni owethula ngayo okuqukethwe kwakho kanye nesikhathi esincane ekudaleni. Ukwengeza, bheka lokho osuvele ukudalile futhi ubone ukuthi ungakwazi yini ukuphinda usebenzise kabusha, ngendlela entsha, entsha. Lesi siphakamiso sisiletha kumkhuba wethu olandelayo wokusabalalisa okuqukethwe kwedijithali.
5. Ukwenza kabusha inhloso
Kungani ungaphindi usebenzise okuqukethwe izethameli zakho esezibonise intshisekelo kukho? Bheka izibalo zakho, thola ukuthi yikuphi okuqukethwe okudume kakhulu bese uthola izindlela zokukwenza sebenzisa kabusha futhi wabe kabusha it nezithameli zakho ngobuchule.
Nawa amaqhinga ambalwa okwenza kabusha okuqukethwe kwakho okukhona:
- Xhumanisa okuthunyelwe kwebhulogi okusha kokuthunyelwe kwamabhulogi amadala ukuze wandise ithrafikhi yabo.
- Bheka amagama angukhiye aqondiswe kulawo mabhulogi amadala namakhasi ezinsika bese uhlola kabusha futhi ulungise kabusha.
- Shintsha izihloko nama-meta tags wokuthunyelwe kwakho.
- Engeza izici ezintsha ezibukwayo phakathi kokuthunyelwe kwakho okudadlana ukuze uhlukanise okuqukethwe.
- Bhala i-athikili yohlu lwezinsiza ebonisa okuqukethwe kwakho okuhle kakhulu usebenzisa izibalo.
- Faka okuqukethwe okudala encwadini yakho yezindaba.
- Buyekeza futhi ushintshe amadethi okushicilela kokuthunyelwe kwakho okudadlana.
- Yethula kabusha okuthunyelwe okudala ngokudala amavidiyo azungeze izihloko zawo.
I-6. Ukuthengisa nge-imeyili
Ukumaketha nge-imeyili ingenye yezindlela eziqine kakhulu zokusabalalisa okuqukethwe kwedijithali, njengoba kuwukusakazwa komuntu siqu kokuxhumana okwakha ubudlelwano bokwethembana phakathi kwakho, umkhiqizo wakho kanye noxhumana naye.
Landela lawa macebiso ukuze uthuthukise ukumaketha kwakho kwe-imeyili:
- Hlukanisa umkhondo wakho ohlwini oluguquguqukayo: Ukuhlela imikhondo yakho kuzoholela ekusebenzisaneni komuntu siqu nokuguqulwa okuphezulu.
- Dala ukuhamba komsebenzi okubonakalayo: Lokhu kuzokuvumela ukuthi ususe ngokuzenzakalelayo umkhondo eqenjini lesenzo noma ukulandelana kokukhulisa umthofu lapho kwenzeka isigameko esithile.
- Enza kube ngokwakho ama-imeyili: Ngokusho kuka-Experian, ama-imeyili aqondene nawe aletha amanani okuthenga angu-6x aphezulu.
- Yiba nomgomo owodwa we-imeyili ngayinye: Yenza isinyathelo osikhuthazayo ukuthi sibonakale.
I-7. Ukumaketha Kwezindaba Zenhlalo
Ukumaketha kwezokuxhumana, kokubili okuphilayo nokukhokhelwayo, kuyisici esibalulekile empumelelweni iyonke yebhizinisi lakho kanye nokukhula kokuqwashisa komkhiqizo wakho.
I-inthanethi inakho Abasebenzisi abayizigidi eziyi-4.54, noma u-59% wabantu. Cishe ingxenye yalabo basebenzisi zisezinkundleni zokuxhumana. Inkundla yezokuxhumana ikunikeza ikhono lokuxhumana namakhasimende akho, ukhulise imikhondo eminingi ngefaneli futhi ufinyelele izethameli eziningi kakhulu kunanoma iyiphi enye inkundla yokusabalalisa okuqukethwe.
Ukumaketha kwenkundla yezokuxhumana okude kusiza kakhulu ukukhulisa ithrafikhi yezinto eziphilayo zewebhusayithi, thola izinkundla zokusabalalisa okuqukethwe kwenkundla yezokuxhumana esizincomayo esigabeni esingezansi.
Izingxenyekazi eziphezulu Zokusabalalisa Okuqukethwe Ongazisebenzisa Kusu Lakho
Umthetho wegolide osetshenziswa abakhangisi ukusebenzisa u-20% wezinsiza zakho udala okuqukethwe kanye no-80% wezinsiza zakho usabalalisa.
Njengoba u-80% wezinsiza zakho zigxile ekufinyeleleni izethameli ezihlosiwe nokudala ukuqwashisa ngomkhiqizo okufisayo, udinga ukusebenzisa izinkundla zokusabalalisa okuqukethwe ezingcono kakhulu.
Amaplathifomu Okusabalalisa Okuqukethwe Kwemidiya Yezokuxhumana Efomu Eside
Ngokushicilela okuqukethwe kwakho kumasayithi athanda ifomu elide, kungenzeka ukuthi uhlele kahle uma abantu benza imibuzo emide ezinjinini zokusesha.
Hlola izinkundla ezifana ne-Quora, i-Reddit noma i-Medium bese uthumela izimpendulo zemibuzo ebuziwe eqondisa abantu kuwebhusayithi yakho. Ungaphinda ubhale izimpendulo ezingaceliwe kumagama avame ukuseshwa (sebenzisa ochwepheshe bakho be-SEO kulokhu) kanye nokuxhumanisa izinto ezikuwebhusayithi yakho.
Ukusebenzisa amapulatifomu okusabalalisa okuqukethwe kwemidiya yezenhlalo amafomu amade kuyindlela enamandla yokwandisa ithrafikhi yezinto eziphilayo.
I-Automated Marketing Platforms
Ukusebenzisa inkundla eyenza ukumaketha kwakho ngokuzenzakalela, njenge-SharpSpring, izosiza inhlangano yakho ukuthi ikhiqize imikhondo eminingi, iguqule leyo mikhondo ibe ukuthengisa futhi ithuthukise i-ROI. Imisebenzi ephindaphindwayo efana nokuthumela ama-imeyili, ukuthumela okuthunyelwe komphakathi kanye nokulandelela izibalo zewebhu kuyazenzakalela, okuvumela iqembu lakho ligxile kakhulu ekukhangiseni.
Ngokombiko we-VB Insight, u-80% wabasebenzisi bemishini yokumaketha babone inani labo lenyuka, kwathi u-77% wabona isibalo sokuguqulwa sikhula.
Ngaphambi kokufaka amasu aphezulu okusabalalisa okuqukethwe kwedijithali ekukhangiseni kwakho, udinga ukudala okuqukethwe okuqine kakhulu futhi uphumelele ukudala isu lokumaketha okuqukethwe. Ukuze uthole olunye ulwazi nge-SharpSpring's ukuzenzekelayo kokuzenzekelayo, Xhumana nathi or thola idemo namuhla.
