Ngenkathi amasu amaningi wokumaketha afanele afaka iziteshi ezingaphezu kwesisodwa, kukhona ukwahlukanisa okuyisihluthulelo okuhlukanisa ukumaketha kwesiteshi esihlukile - ukuxhumana phakathi kweziteshi.
Isibonelo, ungahle uthwebule imininingwane yokuxhumana kuwebhusayithi yakho, bese inika isu lakho lokumaketha nge-imeyili. Abasebenzisi bakho bangaqala bafike kuwebhusayithi yakho ngesixhumanisi kuma-social media, noma ngemuva kokuthola isiqeshana esiphrintiwe nge-imeyili eqondile.
Kuyini Ukukhangisa Kwesiphambano Somzila?
Uma ucabanga ukuthi iziteshi zokumaketha zisebenzisana kanjani, udala isu lokumaketha lesiteshi esinqamula.
Kungenzeka ukuthi uzwile ngokukhangiswa kwe-omni-channel, okuyisa lo mqondo phambili futhi kudale ulwazi lomhlaba wonke kuziteshi zokumaketha futhi kungaba nzima ukukufeza ngaphandle kwesikhathi esibalulekile kanye nokutshalwa kwezimali. Ngakolunye uhlangothi, ukumaketha kwesiteshi esinqamulelayo kutholakala kakhulu ngokucabanga okulula ngamasu kanye namathuluzi ambalwa afanele.
Ukuqala, uzofuna ukwakha isu lokumaketha elisebenza ngempumelelo.
Ukwakha Isu Lokumaketha Lesiteshi Esiphambano
Kunezinyathelo eziyisithupha eziyinhloko zokuthi ukuthuthukisa isu lokumaketha lesiteshi esinqamula esisiza izithameli zakho ezihlosiwe ukuxhumana nomkhiqizo wakho.
1. Hlela Izinjongo Zokumaketha Kwakho Okunqamula Isiteshi
Ngabe inhloso yakho ukukhiqiza ukuhola okusha, ukuhola umkhondo kusuka kumncintiswano noma ukushayela abathengi ukuthenga? Noma ngabe inhloso yakho ingaba yini, qiniseka ukuthi icacile, iyalinganiseka, iyafinyeleleka, ingokoqobo futhi ifike ngesikhathi - akufanele nje usho ukuthi ufuna ukukhiqiza ukuhola, kodwa ukuthi ufuna ukukhiqiza inani elithile lomholi esikhathini eside.
2. Zinqume Izilaleli ezibhekele
Lapho usukwazi ukuthi yini ozama ukuyifinyelela, udinga ukwazi ukuthi ukhomba kubani. Indlela enhle yokuthola imikhondo efanelekile engaguqulwa ngukuthuthukisa ukubalwa kwezimali zomthengi ngezici ezithile zamakhasimende akho afanele.
Cabanga ngemininingwane yabantu efana nobudala, ubulili kanye nezinga lemfundo, kanye nedatha yobungcweti enjengesihloko somsebenzi, izinga lemali engenayo nobudala. Sebenzisa imininingwane mayelana nekhasimende lakho elilungele ukufisa ukufuna okuhle kanye namakhasimende akho amanje ukunquma abantu okungenzeka bathenge kulo mkhiqizo wakho.
3. Imephu Uhambo Lomthengi
Ukuqonda izithameli zakho akwanele; kufanele futhi uqonde ukuthi basebenzisana kanjani nomkhiqizo wakho. Cabanga ukuthi abathengi basebenzisana kanjani nomkhiqizo wakho endleleni yokuthenga, kusukela ekuthintaneni kokuqala nomkhiqizo wabo kuze kube yilapho ekugcineni bethenga.
Qiniseka ukuthi ubheka amaphuzu wokuguqula ohambweni lomthengi wakho nezinhlobo zokuqukethwe ezingasiza kakhulu ukuthola abasebenzisi kusuka endaweni eyodwa yokuguqula baye kokulandelayo. Isibonelo, ngabe badinga ukucela idemo noma bahlele ingxoxo nethimba lakho lokuthengisa, noma bangaluthola lonke ulwazi abaludingayo ukwenza isinqumo sokuthenga ngqo kusuka kuwebhusayithi yakho?
4. Thola ukuthi abasebenzisi basebenzisana kanjani nomkhiqizo wakho
Ukukhetha imigudu efanele yokusebenzisa ukumaketha kwakho okunqamula iziteshi kudinga ukuqonda okucacile kokuthi umyalezo wakho uthunyelwa kanjani kangcono. Ngokuqonda okucacile kwezithameli zakho eziqondiwe nokuthi kungenzeka kanjani ukuthi zifike esinqumweni sokuthenga, unganquma ukuthi iziphi iziteshi ezizolungela umlayezo wakho.
Ngenkathi uzofuna ukushayela ekugcineni kuholele endaweni eyodwa emaphakathi yokufaka uhambo lomthengi wakho, qiniseka ukuthi uyabheka lapho abathengi bakho bavame ukusebenzisa isikhathi sabo. Uma ukhomba umenzi wesinqumo se-B2B, kungenzeka ufune ukugxila kuningi lecebo lakho lokumaketha ekuthengiseni nge-imeyili naku-LinkedIn. Umthengi omncane we-B2C, noma kunjalo, kungenzeka kakhulu ukuthi ahlanganyele nokuqukethwe kwezokuxhumana ku-Instagram futhi athenge ngqo kusuka kuwebhusayithi yakho.
5. Thuthukisa Okuqukethwe Okuyigugu
Lapho usukwazi ukuthi ukhuluma nobani nokuthi ukhuluma nabo kuphi, khomba ukuthi uzama ukuthini. Abasebenzisi kungenzeka kakhulu ukuthi bahlanganyele nabo okuqukethwe okufanele kuzintshisekelo zabo, kuyabasiza ukuxazulula inkinga noma kungenjalo kubabambe. Amabhulogi, amavidiyo, okuthunyelwe kwezokuxhumana nabantu, ama-infographics namaphepha amhlophe konke kungabaluleka ngokususelwa kulwazi olunqume ngenkathi wenza imephu yohambo lomthengi wakho.
6. Kala Ukusebenza
Ekugcineni, udinga ukulandelela ukusebenza kwecebo lakho lesiteshi esiphambanweni. Ngabe izithameli zakho zilandela indlela ehlosiwe kusuka esiteshini esisodwa kuya kwesilandelayo? Ngabe bathatha izinyathelo ezihlosiwe esiteshini ngasinye? Ngabe imininingwane abayinikeza esiteshini esisodwa iyakwazisa okwenzekile kokulandelayo? Ukubheka amamethrikhi wokusebenza wokumaketha kanye ne-analytics kukusiza ukuthi uqhubeke nokuqonda ukusebenzisana kweziteshi ezihamba phambili futhi wandise isu lakho lokukhulisa ukuguqulwa.
Ukukhetha Amathuluzi Okumaketha Asezintanjeni
Ukwakha isu lokumaketha elisebenza ngempumelelo lesiteshi esinqamula, udinga amathuluzi afanele akhona. Udinga ukwazi ukuphatha ngempumelelo iziteshi eziningi, uqonde ukuthi basebenzisana kanjani futhi balandelele ukuziphatha kwabasebenzisi phakathi kwabo. Izixazululo ezinhle kakhulu zokumaketha eziteshini ezihamba phambili zizohlinzeka ngengxenyekazi eyodwa, engenamthungo ehlangana neziteshi eziningi, ishicilele okuqukethwe futhi igcine idatha yamakhasimende yamanje kakhulu endaweni eyodwa.
Amathuluzi wokukhangisa wesiteshi esinqamulelayo we-SharpSpring afaka uhla oluphelele lwezici ezikhuthaza ukuzibandakanya futhi zikusize ukondle umkhondo ngompheme wokumaketha.
Thola amathuluzi wokumaketha ahamba phambili asiza ibhizinisi lakho ukuthi likhule. Khuluma nathi or thola idemo namuhla!
