Eminyakeni edlule, ukumaketha kuye kwavela ukuze kuhlinzekelwe izinsizakalo zokuthengisa eziku-inthanethi nezidijithali. Uma kukhulunywa ngezinhlobo ezimbili zokumaketha ezaziwa njengokungenayo nokuphumayo, eyodwa kukhombise ukuthi iphumelela kakhulu kubathengi be-inthanethi. Kule bhulogi, uzofunda kabanzi ngalezi zinhlobo ezahlukahlukene zokumaketha nokuthi ungakha kanjani isu lokuthengisa elingenangqondo elisebenza ukukhulisa ukuqwashisa komkhiqizo nokuthengisa.
Isu Lokumaketha Okungenayo vs.
Uma kukhulunywa ngokuqhathanisa phakathi kwe- marketing kwangaphakathi nokumaketha okuphumayo, kunesici esisodwa esiyinhloko esihlukanisa izitayela ezimbili zokumaketha; eyodwa iyahlasela kanti enye ayiyona.
Ukumaketha okuphumayo luhlobo lokukhangisa oluthathwa njengolungenangqondo noluphazamisa indlela yokuphila yomthengi. Leli fomu lokumaketha lenzelwe ukudonsa ukunaka kwezilaleli, noma ngabe zivulekile ukubuka isikhangiso noma cha. Izibonelo ezimbalwa zokumaketha okuphuma ngaphandle kufaka phakathi izikhangiso zomsakazo, izikhangiso zethelevishini, amaflaya, amabhodi okukhangisa, izikhangiso ze-YouTube namanye amaqhinga wokukhangisa adonsa ukunaka.
Ehlangothini eliseceleni, marketing kwangaphakathi kuyindlela yokukhangisa engahlaseli lapho abathengisi abaningi bedijithali befunga ngayo. Le ndlela yokukhangisa iqala kuphela lapho umthengi efuna umkhiqizo othile, insizakalo noma umkhiqizo. Ezinye izibonelo zokumaketha okungenayo kufaka izindatshana zebhulogi, amaphepha amhlophe, ama-case study kanye nemihlahlandlela.
Ngoba amaqhinga wokuthengisa aphumayo athathwa njengacasulayo futhi angenza nokuthi inkampani yakho ibhalwe njengogaxekile, abathengisi abaku-inthanethi bafunga ngamasu wokukhangisa angenayo. Vumela abathengi be-inthanethi ukuthi beze kubhrend yakho ngokuthanda kwabo futhi unethuba elingcono kakhulu lokuthengisa ngokuthengisa okumnandi nokufundisayo kokuqukethwe.
marketing Okuqukethwe i-subset yokukhangisa okungenayo. Kumabhizinisi aku-inthanethi, kuvame ukubonakala ngesimo samabhulogi. Uma ungakha ibhulogi enamandla, ehehayo futhi ecebile ngolwazi kuzithameli zakho ezihlosiwe, uzokwandisa ulwazi lwakho lomkhiqizo futhi ukhulise ukuthengisa kwakho konke.
Isinyathelo 1 - Ukwakha Isu Lokumaketha Langaphakathi
Uma uthathe isinqumo sokwehla ngomgwaqo wokumaketha okungenayo, kunezinyathelo ezimbalwa zokwakha isu lokukhangisa elingena ngaphakathi.
Isinyathelo sokuqala ukuqonda izithameli zakho ezibhekiswe kuzo. Uma ungazazi izibalo zabathengi bakho eziyisisekelo nokuthi bakuthanda kanjani ukuthenga, lapho-ke ngeke ukwazi ukusizakala ngokukhangisa okwenzelwe wena.
Okulandelayo, udala umsebenzisi umlingisi, umfanekiso oqanjiwe wekhasimende lakho elihle. Bhala phansi uhlu lwezimpawu zalo mmeleli. Kungaba yinde noma emfushane yencazelo njengoba ufuna, kepha uma kunemininingwane eminingi, kungcono. Lapho usuthole ukuthi izithameli zakho obhekiswe kuzo zingobani, ungaqhubekela esinyathelweni esilandelayo.
Isinyathelo 2 - Dala iBlog
Uma ungakenzi iwebhusayithi noma isitolo esidayisa online, qhubeka wenze lokho. Lapho iwebhusayithi yakho isisebenza, uzobe usulungele ukusebenzisa isu lokumaketha elingena ngaphakathi. Dala ibhulogi kuwebhusayithi yakho. Lapho umholi ongaba khona eqala ukusesha ku-inthanethi ngolwazi olumayelana nensizakalo yakho, umkhiqizo nomkhakha we-niche, banethuba elihle lokuhlangana nebhulogi yakho. Ukuphela kokufanele ukwenze ukuqinisekisa ukuthi unikeza imininingwane ebalulekile ethakazelisa ngokwanele ukuthi bakwethembe futhi babhalisele uhlu lwakho lwe-imeyili.
Isinyathelo 3 - Khiqiza Ikhalenda Lokuqukethwe
Manje njengoba usunewebhusayithi esebenzayo ene-blog, ungaqala ukukhiqiza okuqukethwe okunokuqonda okuzothunyelwa kubhulogi yakho. Inhloso yakho kufanele kube ukuthumela njalo, kepha hhayi kaningi kakhulu ukuthi kuthathwe njengokucasulayo noma ugaxekile.
Enye yezindlela zokwenza okuqukethwe kokudala kwebhulogi yakho ukuthi ube neseshini yokuxoxa ngemibono ye-athikili. Uma usunohlu olude lwezihloko ongabhala ngazo, ungadlula emibonweni ehlukene bese ubeka phambili uhlu. Faka izihloko kufayela le- ikhalenda lokuqukethwe ukukusiza ukuthi ulandelele konke okuthumele, ukuthi kusebenze kahle kangakanani futhi ubone ukuthi yini okudingeka uyithumele ngokulandelayo.
Ithiphu yepro: ungakhohlwa ukuklama ifayela le- ukubizelwa esenzweni okuhle lokho kukhuthaza abafundi be-blog ukuthi babhalisele i-newsletter yakho noma i-imeyili.
Isinyathelo 4 - Yabelana Ngemidiya Yezokuxhumana
Lapho usuqala ukuthumela kubhulogi yakho, akufanele umane uyishiye izenzele yodwa. Yebo, nakanjani uzoletha ithrafikhi evela emiphumeleni yosesho lwe-organic. Kodwa-ke, ungasheshisa inqubo yokuheha izivakashi ezintsha ngokwabelana ngama-athikili wakho ku ama-akhawunti webhizinisi lezokuxhumana.
Abalandeli bakho bezinkundla zokuxhumana sebevele bafuna ukubona ukuthi wenzani. Bazovuleleka kakhulu ekubukeni okuthunyelwe kwakho kwebhulogi, futhi bazothanda, babeke amazwana futhi babelane uma bekuthola kuqondisisa ngokwanele.
Ukhiye lapha kuphela ukuthumela izindatshana eziwusizo izithameli zakho ezizothola zilusizo. Ukuthumela ikhophi eliqondayo kuzokusiza ukuthi usungule umkhiqizo wakho njengomholi ocabangelayo embonini yakho, uthuthukise ubukhona bakho ku-inthanethi futhi, wandise nokuthengisa kwakho.
Ukusonga Isu Lokumaketha Okungenayo
Ukumaketha kwangaphakathi kusebenzisa okuqukethwe nokukhangisa kwezokuxhumana ukuze unikeze izilaleli zakho ulwazi oluthanda kakhulu. Uma ulandela izinyathelo kulokhu okuthunyelwe, uzoheha amakhasimende amasha, ugcine amakhasimende amanje futhi ukhiqize ukuthengisa okuningi.
Uma ufuna ukufunda ukuthi ukumaketha okuzenzakalelayo kungasiza kanjani ngecebo lakho lokumaketha elingena ngaphakathi, Xhumana nathi or cela i-demo.
