Uma kukhulunywa ngezigaba ezisezingeni eliphakeme ekukhangiseni, kunezinhlobo ezimbili okufanele wazi ngazo - marketing kwangaphakathi nokumaketha okuphumayo. Kokubili kusebenza inhloso enkulu yokukhangisa umkhiqizo wakho kuzethameli, kepha kukhona umehluko omkhulu onganquma ukuthi isu lokukhangisa elingena ngaphakathi noma eliphumayo lihamba phambili yini ngezidingo zebhizinisi lakho elithile.
Kule ndatshana, sizoqhathanisa ukumaketha okungenayo nokukhangisa okuphumayo bese sixoxa ngokuthi ngakunye kungasetshenziswa kanjani emkhankasweni wakho olandelayo wokukhangisa wedijithali.
Kuyini Ukukhangisa Okuphumayo?
Ngesikhathi sakho sokugcina siphazanyiswa yisikhangiso, noma ngabe lesi sikhangiso sasivela kuthelevishini, ebhodini lezikhangiso, noma emsakazweni, wahlangabezana nokukhangisa okuphumayo. Ngokukhangisa kwedijithali, ubona ukumaketha okuphumayo ngendlela yama-pop-ups nemiyalezo ebandayo ye-imeyili.
Kulezi zinsuku, izindlela eziningi zokumaketha okuphumayo zithathwa ngabaningi njengezicasulayo. Cabanga nje ukuthi kukangaki kuleli sonto ususe i-imeyili yogaxekile, uvala iwindi lesikhangiso esiqhamukayo noma uchofoze u- “Yeqa Isikhangiso” kuvidiyo ye-YouTube.
Ukumaketha okuphumayo akugcini nje ngokuzizwa kungenelele, futhi kaningi kwehluleka ukufinyelela izethameli ezihlosiwe:
- Cishe i-91% yabasebenzisi be-imeyili banayo akubhalisiwe kusuka kuhlu lwama-imeyili ngenxa yokuqukethwe okungabalulekile.
- Cishe i-84% yabantu abadala abaphakathi kweminyaka yobudala engama-25 nengama-34 baphume kuwebhusayithi ngenxa yama-pop-ups noma izikhangiso ze-banner ezikhanyayo.
- Ngokwesilinganiso, impendulo ku- izikhangiso ze-banner icishe ibe ngu-0.10%.
Ngalolu lwazi engqondweni, kuphephile ukucabanga ukuthi ngenkathi amaqhinga wokumaketha aphumayo enendawo yawo, avame ukubhekwa njengenkinga. Akunasisekelo sokuthumela okuqukethwe kubantu abangenasithakazelo kulokho inkampani yakho engakunikeza noma indlela ye- umyalezo owuthumelayo.
Kuyini Ukukhangisa Okubalulekile?
Ukumaketha kwangaphakathi kuyindlela yokukhangisa engangenisi kakhulu evumela amakhasimende ukuthi eze kuwe. marketing Okuqukethwe ibophezela ekumaketheni okungenayo lapho ukhiqiza khona okuqukethwe okwenziwe uphawu izethameli zakho eziqondiwe ezikufunayo ngentshiseko.
Ukumaketha okungenayo kungafika ngezimo zamabhulogi, amaphepha amhlophe, izinkomba kanye namanye amaqhinga wokukhangisa angahlaseli. Imvamisa, lolu hlobo lokumaketha luhambisana nokuthi ikhasimende likuphi manje kumugqa wakho wokuthengisa. Ake uthi shazi kwezinye izibalo zokukhangisa ezingenayo:
- Uma kuqhathaniswa namasu wokumaketha wendabuko, ukumaketha okungenayo kukhiqiza cishe ama-3x imikhondo eminingi eshisayo.
- Cishe abathengi abangama-70% bakhetha ukufunda ngomkhiqizo ngokusebenzisa okuqukethwe okunamandla ngokungafani nezikhangiso.
- Cishe ama-57% abathengi abaku-inthanethi bazinika isikhathi sokufunda okuqukethwe kwezimakethe ezingenayo okungenani kanye ngenyanga.
Njengoba lolu lwazi luseduze, izinkampani zingathola ukuthi amaqhinga wendabuko aphumayo awakwazi ukumelana nokumaketha okungenayo.
Ukwakha Isu Lokumaketha Elingenayo
Uma ufuna ukuthuthukisa i- Isu lokukhangisa elingavamile lokho kuyasebenza, qala ngewebhusayithi yomkhiqizo wakho. Ukwenza ibhulogi, ngokwesibonelo, kuzovula iminyango eminingi futhi kudonse abathengi abangaba khona kusayithi lakho. Uma ibhulogi yakho yinhle, izokusiza ukuthi ugcine amakhasimende futhi.
Ngakho-ke, yini eyenza ibhulogi ibe yinhle ngokwanele ukugcina izilaleli zakho zihehile? Udinga ukuba njalo ukudala okuqukethwe ngebhulogi lakho elibalulekile kuzethameli zakho ezihlosiwe. Isibonelo, uma uthengisa izimonyo, kuwumqondo omuhle ukuhlinzeka ngokuqukethwe okugxile kumikhiqizo yezimonyo, amathuluzi, amasu okufaka isicelo, njll. Uma inkampani yakho ithengisa imikhiqizo yokudla, khona-ke ibhulogi yokupheka ingaba yilokho izethameli zakho ezifuna ukukubona.
Ngaphambi kokuthi uqale ukuthumela okuqukethwe kwakho, yiba nesikhathi sokuxoxa nethimba lakho lokumaketha ukuze uqhamuke nokuqukethwe okwanele ngokwanele kokukuthumela ngokungaguquguquki. Ukungaguquguquki kuyisihluthulelo sokugcina ababukeli bakho oqondiswe kubo behlanganyela. Abantu izidalwa ezinemikhuba. Ngokunikeza izethameli zakho okuqukethwe okuqondakalayo njalo, bazoqala ukulindela futhi babheke phambili ekutholeni isaziso. Indlela engcono yokuqinisekisa ukuthi unokuqukethwe okwanele okunamandla okuhlelwe ngokwakha ikhalenda lokuqukethwe futhi unake ukusebenza kokuthunyelwe ngakunye. Ikhalenda lokuqukethwe lingakusiza ukulandelela lokho okuthumelayo, uqaphele ukuthi kusebenza kahle kangakanani, futhi kukusize unqume ukuthi kufanele uphinde uthumele nini.
Lapho usudale ikhalenda lakho lokuqukethwe futhi uthumela ibhulogi yakho yokuqala, qiniseka ukuthi ukubizelwa kwakho esenzweni kukhuthaza izivakashi zakho ukuthi zibhalisele uhlu lwakho lwe-imeyili. Lesi yisinyathelo esibalulekile ekukhangiseni okungenayo. Abantu abafuna ukubona okuqukethwe kwakho njalo kuphela abazobhalisela ukuthola ama-imeyili. Uhlu lwe-imeyili oluzinikele likuvumela ukuthi ugxile kufayela lakho le- imizamo yokumaketha ibhulogi kuleli qembu labantu elithile.
Okulandelayo, udinga ukukhuthaza okuqukethwe kwakho okumangalisayo kuma-social media. Okuhlukile iziteshi zokuxhumana zenhlalo kuzokuvumela ukuthi ufinyelele izithameli ezinkulu futhi kungakusiza ukushayela ithrafikhi ethe xaxa kuwebhusayithi yakho. Uma abalandeli bakho ezinkundleni zokuxhumana bakujabulela okuqukethwe kwakho, bazothanda, babeke amazwana futhi babelane nabangane nemindeni yabo.
Ekugcineni, imikhankaso yakho ye-imeyili iyisinyathelo sokugcina ekumaketheni okungenayo. Ungakha imikhankaso ye-imeyili eqala ngezimbangela ezithile. Isibonelo, lapho othile ebhalisela incwadi yakho yezindaba noma uhlu lwe-imeyili, mthumele i-imeyili eyamukelekile. Lokhu kungaba ngowokuqala ochungechungeni lwemiyalezo ye-imeyili eqondisiwe engathuthukisa ukuthengisa kwakho futhi igcine izithameli zakho zisebenzisana nomkhiqizo wakho.
Ukusonga Ukumaketha Okungenayo vs. Ukumaketha Okuphumayo
Manje njengoba usuqonda umehluko phakathi kokumaketha okungenayo nokuphumayo, kukuwe ukuthi unqume ukuthi ufuna ukuwasebenzisa kanjani kucebo lakho lokumaketha ledijithali.
Uma ungathanda ukufunda ukuthi ukumaketha okuzenzakalelayo kungasiza kanjani ngecebo lakho lokumaketha elingena ngaphakathi, bhalisela i-demo namuhla.
