Masibe neqiniso, abantu bayathanda ukunikeza izeluleko. (Abakuthandi ngokujwayelekile ukuyithola, kepha lokho kuyisihloko sebhulogi ehlukile.) Esinye sezicucu ezisabalele kakhulu oyozizwa lapho uqala iphrojekthi entsha ukuthi "ube nethuluzi elifanele lomsebenzi" futhi ngenkathi lesi seluleko sikhala iqiniso, kusho ukuthi uyazi futhi unawo wonke lawo mathuluzi alungile. Amapulatifomu we-Marketing Automation kuvame ukubizwa ngokuthi amabhokisi wamathuluzi, okwangenza ngacabanga ngokuthi ngingawabona kanjani amanye alawo mathuluzi afanele alowo misebenzi efanele. Ngokuqondile, kule bhulogi sizokhuluma ngamathuluzi afanele wokuvula amamethrikhi wokusebenza komkhankaso we-SharpSpring.
Enye yamamethrikhi anomthelela omkhulu ipulatifomu yezentengiso enganikeza ngayo ukuqonda ukuthi yini okusebenzayo. Ukwakha imibiko ezonikeza lolu hlobo lokuqonda kuqala ngokuqonda lokho okulinganayo. Imvamisa, abathengisi bavame ukucabanga ngemizamo yabo yokumaketha ngendlela ebanzi kakhulu. Ngenkathi izingqikithi ezinjenge-imeyili, ezenhlalo, ezikhokhelwayo, ne-Organic zonke ziyizibonelo ezinhle zendlela yokuhlela imizamo yakho, ngingahle ngiphakamise ukuthi ungene ngokujulile.
Ezweni ledijithali, ulwazi oluthe xaxa onalo kunezinketho eziningi ezivulekele wena. Esikhundleni sokubhala phansi ngokomlando zonke izinkomba ezintsha ezithokozisayo ozithathayo ngo-2021, zama ukubhala phansi zonke izindlela ozishoyo. Ngokwakha umaka weposi ngalinye, isikhangiso, isiqeshana sokuqukethwe, njll. ... ungaqala ukuqonda ukuthi yini ehambisa inaliti. Kuhlala kulula ukuthi ube mkhulu kunokuncane, ngakho-ke lapho ucabanga ukukhishwa kwakho, beka yonke into eceleni. Ngale ndlela ungaqala ukuqonda zonke izici zomphumela.
Ukuthi usebenzisa izimpawu zedijithali njenge Amakhodi we-UTM, amatshe okuthinta njengemithombo yokudlulisela noma ukuqonda okuphathelene namakhasi njengamakhasi wesayithi owalandelayo, ukubhala amaphuzu amaphuzu wokuzibandakanya ngawodwa lapho ungathola khona impumelelo. Ake sidlule kokukodwa ukusiza ukwenza lokhu kube okubambekayo.
Cabanga okwesikhashana ukuthi isu elisha elihlinzekwa yi-ejensi yakho kungukucwaningwa kwamahhala kwamawebhusayithi njengendlela yokuqala isizukulwane esiholayo. Izindlela ezisetshenziselwa ukushayela inzalo kule nsizakalo entsha zifaka imizamo ekhokhelwayo ku-Facebook naku-Linkedin, ukuqondisa ama-imeyili endaweni yokuxhumana eyaziwayo, kanye nokutshalwa kwezimali okuthile kwe-SEM ngendlela yomkhankaso wezikhangiso zeGoogle. Yize kungashesha kakhulu ukudala idokhumenti eyodwa enkulu ukukhombisa ngalinye lalawa maphuzu okubandakanya, ukudala imikhankaso eyingqayizivele yendlela ngayinye kuzokunika amandla okubona ukuthi yini empeleni eqhuba ukuzibandakanya. Dala ama-UTM ahlukile ngomyalezo othuthukisiwe ku-Facebook kanye nenye yocingo oluthile lokwenza okuthile nge-imeyili. Manje, ake sihambe ngokunqamula ngqo ukuthi lokho bekuzobukeka kanjani eSharpSpring.
Amamethrikhi Wokusebenza Komkhankaso We-SharpSpring
Uma ungakaze wakhe ikhodi ye-UTM, i-Urchin Tracking Module, ingenye yezinto ezifinyeleleka kalula ozoba nazo kusoftware yokumaketha. Imvamisa la mazwibela asetshenziselwa ukukhombisa yonke into kusuka kumthombo, okuphakathi, umkhankaso, ithemu kanye / noma okuqukethwe ngakunye - kepha eSharpSpring udinga kuphela amazwibela owodwa ukumela zonke lezi zinto esesikhulume ngazo. Ifomethi yangempela ye-UTM ingamanani amabili kunoma yiluphi uhlangothi lwesibonakaliso =. Khumbula ukuthi le khodi iholela ekubeni yilungu loMkhankaso, ngakho-ke ukuze kube lula ukusetshenziswa ngithanda ukuncoma ukusebenzisa i-utm njengento yokuqala negama lomkhankaso njengelesibili. Ukube besingadweba isibonelo sokucwaningwa kwewebhusayithi sokuthumela ama-imeyili aqondile kusisekelo sokuqukethwe, i-hyperlink yangempela ngaphansi kokubizelwa ekusebenzeni ku-imeyili ingathatha leli fomu:
https://youragency.com/websiteaudit?utm = Q1directemailaudit
Ngokuchofoza lesi sixhumanisi, ukuhola kuzongezwa ngokuzenzakalela kubulungu bomkhankaso we-imeyili ngqo ku-SharpSpring edalwe njengengxenye yale ndlela ethize!
Kukhona ezinye izindlela ezinhle kakhulu okufanele uzicabangele lapho usebenzisa le ndlela. Okokuqala, ku-SharpSpring asikho isidingo esithile samakhodi we-UTM ngaphandle kokuthi kufanele ahluke. Ngakho-ke esibonelweni sethu, utm = Q1directemailaudit, isebenza kahle kulokhu, kepha uma besisebenzisa ama-imeyili amaningi singafuna ukucabanga ngokwenza umkhankaso ohlukile we-imeyili noma uchungechunge lwe-imeyili ngalunye. Ukube besisebenzisa amakhodi we-utm, mhlawumbe ubungawushintshela ku: utm = Q1directemailauditseries1 or utm = Q1directemailauditseries2.
Okwesibili, uma ungeza amakhodi we-UTM kumakholi akho esenzweni uzodinga ukungeza ku? ekugcineni kwesixhumanisi sakho, ngaphambi kwamazwibela. Lokhu kuvumela isiphequluli ukuthi singanaki noma yini ngemuva kokuthi singathinti indawo. Okokugcina, uzodinga ukuqinisekisa ukuthi wonke umuntu oxhumana nawe ngokwamanani alandelwa ngawodwana. Ukuphela kwendlela iSharpSpring engabona futhi isebenzise ngayo leyo khodi ye-UTM nge-cookie enamathiselwe kudivayisi ehambisana nekheli le-imeyili. Esibonelweni sethu se-imeyili eqondile, ukubizelwa esenzweni kudinga ukufika ekhasini elilandelelwe, kungaba isizinda esiyinhloko noma ikhasi lokufika. Kulokhu ukuxhuma kwesixhumanisi se-imeyili ukushaya iskripthi sekhasi lesayithi esidala ukulandela umkhondo futhi kuvumela i-UTM ukuthi ibonwe, okuholela ekunikezelweni komkhankaso.
Izindlela Ezengeziwe Zokulandela Ukusebenza Komkhankaso
Kunezindlela ezintathu ezingeziwe zokusungula ukulandelela (amafomu, i-API, i-chatbot), futhi kuya ngokuthi umkhankaso ungubani kufanele ucabangele lokhu. Uma uzama ukulandela ukuzibandakanya kwezenhlalo, isenzo somunye umuntu esivele sichofoze ukubizelwa esenzweni kumyalezo wakho owuthuthukisiwe ngeke kuholele ekulandeleni. Kulokhu umkhuba omuhle kakhulu kungaba ukuthi ube nefomu ekhasini lapho isixhumanisi sikhomba khona. Noma ngubani ophendula okuqukethwe kwezenhlalo, achofoze ekhasini bese egcwalisa ifomu uzonikezwa umkhankaso ohambisanayo, ngokuya nge-utm enamathiselwe emthonjeni wokuqala. Yize kungewona wonke umuntu ozoqedela wonke lo mjikelezo, inqobo nje uma umlando wesiphequluli somholi uhlala ungashintshi, noma iyiphi ikhodi ye-UTM eyaziwayo izohlala ihlonishwa. Isibonelo esibambekayo salokhu kungaba uma othile engachofoza kumyalezo wokuxhumana nomphakathi, eze kuwebhusayithi yakho angagcwalisi ifomu kuleso sikhathi, kodwa abuye ngemuva kwesonto bese eqedela isenzo (isb. Ukugcwaliswa kwefomu); basazonikezwa okuthunyelwe kwezenhlalo abasebenzisane nakho kusasele isonto!
Ukuthatha lolu hlobo lwesinyathelo esingeziwe kuzokhiqiza imibiko oyifunayo ngempela. Ukunyusa izici eziyimbudumbudu yemikhankaso akusho ukuthi amaqembu amakhulu awabi nomthelela, kepha futhi kulula ukukhulisa futhi kunenkontileka. Uma wenza isiteshi esihlukile ngephoyinti ngalinye lokuzibandakanya usengazilungiselela ngaphansi kwesambulela esikhulu esikuvumela ukuthi ubone amaphethini ngokuhamba kwesikhathi. Ukubhangqa okukhulu okufana nokukhokhelwayo noma okungokwemvelo kusamele kusetshenziswe emzameni ngamunye kepha uma sima kulezo zinhlobo zamazinga umqondo wokuhlolwa kwe-A / B noma ukusebenzisa amandla ezentengiselwano wokumaketha kuba inselele enkulu kakhulu. Futhi ngokufaka lolu hlobo lokucabanga kusukela ekuqaleni kuzokwenza ukuthi ukwenziwa kuphambane nokuzama ukumbiwa okuzenzakalelayo lapho impendulo enhle ivela khona!
Kwesinye isikhathi ukusebenzisa ithuluzi elifanele kuningi ngokuqonda umsebenzi njengoba kuyindlela owenza ngayo ngokuwuqedela. Ukusebenzisa amakhodi we-UTM ngendlela yamasu echazwe ngenhla kuzokusiza uqonde kangcono ukusebenza komkhankaso wakho we-SharpSpring.
