Amavidiyo aba amafa amakhulu okuthengisa. Bangenza imikhiqizo yakho inakwe izethameli eziningi, bakhe ukuqwashisa ngomkhiqizo wakho futhi balethe ukuthengisa. Kungakho ukuqonda i-SEO yevidiyo kusiza kakhulu kubakhangisi besimanje.
I-Youtube ingesinye seziteshi ezinkulu zokumaketha ezikhona izingxenye ezimbili kwezintathu yabathengi abayisebenzisayo ukuthola nokuhlola izinto ongazithenga.
Ukwengeza, ama-carousels evidiyo ayingxenye ebalulekile yemiphumela yosesho yemvelo enikeza abashicileli amathuba engeziwe ngokushesha balethe imikhiqizo yabo phambi kwamakhasimende abo.
Amavidiyo omkhiqizo futhi kuyindlela enamandla yokuthuthukisa ukuguqulwa kwakho ngokubonisa imikhiqizo yakho isebenza.
Ngakho-ke ungakuthuthukisa kanjani okuqukethwe kwevidiyo yakho ukuze iguqule ibe yindawo yokuthengisa ephumelelayo? Nazi zonke izinyathelo.
Isinyathelo 1: Cwaninga Amathuba Wakho we-SEO
Imaphi amavidiyo ongawadala? Kunezindlela eziningi zokucabanga ngokuqukethwe kwevidiyo yomkhiqizo wakho kodwa uma uvela kumbono we-SEO, ucwaningo lwamagama angukhiye yisinyathelo sakho sokuqala lapha.
Sebenzisa amagama angukhiye owaqondisayo kumathuluzi afana nalokhu I-SE usezingeni futhi udlule kulawo magama angukhiye ukuze uhlonze lawo angazuza encazelweni yevidiyo.
I-SE Ranking izokwazisa ngobunzima begama elingukhiye (okungukuthi kuzoba nzima kangakanani ukukala okuqukethwe kwakho ekhasini lokuqala) futhi ukhiqize isifinyezo se-SERP esibonisa ukunyakaza kwakamuva:
Ukuhlanganisa amagama angukhiye kuyindlela eqinile ezokusiza ukuthi ukhombe izihloko zalawo magama angukhiye futhi ulungiselele ividiyo yakho yesikhathi esizayo ukuze uthole iqembu lemibuzo yosesho esikhundleni sochungechunge lwegama elingukhiye ngalinye.
Isinyathelo sesi-2: Dala ividiyo yakho
Lesi sinyathelo besikade sinzima kakhulu futhi sicishe sibe namandla. Eqinisweni, amabhrendi amaningi namabhizinisi amancane awakaze abe phansi ekudaleni okuqukethwe kwevidiyo ngoba ayenesiqiniseko sokuthi kubiza kakhulu futhi kunzima.
Nokho, iseluleko sami sithi: Vele ukwenze. Qala kancane futhi elula futhi uthuthukise amaqhinga akho ukuya phambili:
- Dala amavidiyo achazayo usebenzisa amathuluzi afana Zoom
- Dala izithombe zevidiyo usebenzisa amathuluzi afana I-Animatron
- Hlanganisa ama-slideshows evidiyo usebenzisa amathuluzi afana DlalaDlala
Eqinisweni, kunamathuluzi amaningi angenza kube lula kunoma ubani ukudala amavidiyo awusizo naphrofeshinali. Lokhu kufaka phakathi i-iMovie, i-VideoLeap, njll. Alikho kulawo mathuluzi elidinga ukuqeqeshwa okubucayi noma ukutshalwa kwezimali.
Ingxenye eyinselele kakhulu ukudala ividiyo yakho yokuqala. Ngemuva kwalokho uzoba nesibindi.
Isinyathelo sesi-3: Layisha ividiyo yakho ku-YouTube
Yebo, zikhona ezinye izinkundla, ngale kwe-Youtube, ozokwazi ukuzitholela kuzo ngokuhamba kwesikhathi. Nokho, i-Youtube yilapho ukumaketha kwevidiyo kufanele kuqale (futhi ezindaweni eziningi, kuphele).
- I-Youtube iyinkundla yokutholakala kwayo. Uma wenza umsebenzi wakho kahle (okuningi kulokhu ngezansi), i-YouTube izoqala ukuphakamisa amavidiyo akho kubantu abafuna okuqukethwe okufanayo noma abathanda izihloko ezifanayo. Ngale ndlela, imikhiqizo yakho inethuba lokutholwa ngumuntu ongakaze azi ukuthi uyakudinga. Lokhu kunamandla ngoba i-YouTube iyinkundla edume ngokuhlanya.
- I-YouTube ihamba kahle! Anginazo izibalo ezisemthethweni zokusekela lokhu kodwa ngokukuqaphela kwami, u-90% wamavidiyo kulawo ma-carousels avela ku-YouTube.
Ukuba khona ku-YouTube kusho amathuba amaningi okumaketha. Futhi, inkundla inikeza ukusingathwa kwamavidiyo mahhala, ngakho-ke awudingi zilayishe ku-WordPress okungewona umqondo omuhle kakhulu.
Isinyathelo sesi-4: Dala Okuqukethwe Kombhalo Okuzungezile
I-Google ibengcono kakhulu ekukhombeni okuqukethwe kwevidiyo kanye nokuqonda ukuthi ividiyo imayelana nani.
Nokho, umongo wombhalo usabalulekile emazingeni ezinto eziphilayo, njengabasebenzi bakwaGoogle vuma ukuthi okuqukethwe kombhalo kusabalulekile ku-algorithm yokukala amakhasi:
Unalokho engqondweni, i-Youtube ikunikeza amathuba ambalwa okuhlinzeka ngokuqukethwe okubhaliwe kuvidiyo yakho:
Nayi imibono embalwa:
- Gxilisa isihloko sakho sevidiyo eduze kwegama lakho elingukhiye olihlonze esinyathelweni sokuqala salesi sihloko
- Ungakhohlwa ukwengeza i-URL yakho phezu kwencazelo yakho ukuze uyenze ibonakale ngaphambi kokuchofoza
- Engeza ama-hashtag encazelweni yevidiyo ukuze usize i-YouTube ihlukanise ividiyo yakho ngokwezigaba
- Dala ithebula lokuqukethwe elichofozekayo usebenzisa Izitembu zezikhathi ze-Youtube. I-Google ivamise ukusebenzisa lezi zitembu zesikhathi ukwenza lokho okubizwa ngokuthi “izikhathi ezibalulekile” ezivumela abasebenzisi ukuthi baye esigabeni esithile ngaphakathi kwevidiyo. Lokhu kuhle kulokho okubizwa ngokuthi "ukubuka okujulile" okunikeza amasiginali anamandla we-YouTube:
Uma udinga usizo lokudala umongo wombhalo ohlobene kakhulu wevidiyo yakho, zama ukusebenzisa I-Text Optimizer okuzokusiza ukuthi wenze imisho yonke ngokususelwa ekuhlobaneni kwe-semantic egameni lakho elingukhiye:
Isinyathelo sesi-5: Xhuma ekhasini lakho levidiyo futhi wabelane ngokuzungezile
Nakuba umbhalo ubalulekile, ama-backlink asewukhiye wokulinganisa noma yini ekusesheni kwezinto eziphilayo. Yize lawo ma-backlink engeke asize izinga levidiyo ngaphakathi kweplatifomu ye-Youtube, abalulekile ukwenza ividiyo yakho ibekwe phakathi kwama-carousels okusesha aphilayo, futhi lokho kubuka kuzoyisiza ukuthi yenze kangcono nangaphakathi kwe-YouTube.
Uma ulahlekelwa iphuzu, ake ngenze kube lula kuwe:
- Udinga izixhumanisi zangemuva ukuze ukale amavidiyo akho kusesho lwe-Google
- I-Google izothumela ukubukwa kuvidiyo yakho
- Lokho kubuka okuqondiswe kakhulu kuzosiza ividiyo yakho ukuthi ibonakale kakhudlwana naku-YouTube.
Ngakho-ke ungazakha kanjani izixhumanisi kumavidiyo akho? Akuyona into abantu abavame ukuyixhumanisa nayo.
Nokho, isinyathelo esilula ukuxhuma kusayithi lakho. Ungashicilela izibuyekezo ezivamile ezifaka kuhlu amavidiyo akho amasha, noma usebenzise eyodwa yazo ama-plugin ukwakha igalari yevidiyo enhle.
Omunye umqondo uwukuhlola izixhumanisi zangemuva zamanye amavidiyo ku-carousel yakho eqondiwe.
Iwebhusayithi ye-WebCEO inhloli ye-backlink yesimbangi isici esihle esizokongela isikhathi esiningi ngokukuvumela ukuthi uhlole umongo walezo zixhumanisi nokukuxwayisa ngezixhumanisi ezintsha.
Lolu hlobo locwaningo nokuqapha luzokusiza futhi ukuthi uqonde kangcono i-niche video landscape yakho futhi uqhamuke nemibono emihle kakhulu.
Ukwabelana ngamavidiyo akho ezinkundleni zokuxhumana kungase kungenise ukubukwa okwengeziwe ngisho nama-backlink athile. I-SharpSpring's ukuphathwa kwezokuxhumana nabantu inkundla ingakusiza ukuthi uhlele okuqukethwe kwevidiyo yakho ukuthi kuphume eziteshini zakho ezinkulu zenkundla yezokuxhumana:
Isinyathelo sesi-6: Buya Kaningi ukuze Uphendule Amazwana
Ukuzibandakanya kubalulekile ekubonakaleni kwe-YouTube njengoba inkundla ifuna ukuveza okuqukethwe okudala izingxoxo nokwabelana. Ngakho-ke okudingayo ngempela ukuze ividiyo yakho iphumelele ukuzibandakanya ngendlela yokuthanda nokuphawula. Kodwa isinyathelo esilandelayo sibuyela emuva. Udinga ukuba khona njalo ukuze uphendule amazwana futhi wabelane ngamavidiyo akho futhi.
Izibalo ze-YouTube zinikeza idatha eqinile ekuvumela ukuthi uhlonze ithrafikhi neziteshi zokushayela futhi ubone amagama angukhiye abalandeli bakho abawasebenzisayo ukuze bakuthole ku-YouTube:
I-YouTube izophinde ikuthumelele izexwayiso zamazwana amasha ongayiphendula. Lezi zaziso zizosebenza kuze kube yilapho ividiyo yakho eyodwa noma ngaphezulu isuka ngempela futhi uzoba nenqwaba yamazwana amasha (nezaziso) nsuku zonke.
Kuleli qophelo ngengeza leyo vidiyo ku-tracker yami ebonakalayo ebizwa Ukubukwa elizoqapha ikhasi levidiyo futhi lingazise ngamazwana amasha kanye nokukhula kokuzibandakanya okusekelwe ohlelweni lwami:
Ithuluzi futhi inikeza Ukugunda Isandiso se-Chrome lokho kwenza kube lula ukwengeza amakhasi kudeshibhodi yakho yokuqapha.
Isiphetho
Ukwenza kahle kwevidiyo kuyingxenye ebalulekile yanoma yiliphi isu le-SEO, futhi kungenye yezinto ezingenzeka kakhulu. Awudingi isabelomali esikhulu ukuze uqalise isu levidiyo yomkhiqizo wakho, futhi ngendlela ehlakaniphile egxile ku-SEO izoveza imiphumela eqinile phakathi nezinyanga ezimbalwa. Ngikufisela inhlanhla!
