Kuya kuba nzima nakakhulu ukubalekela izingxoxo ezimayelana nobuhlakani bokwenziwa (AI) kanye ne-virtual reality (VR). Kwabanye, umqondo wokumaketha kwe-AI ungase uzizwe ukude kakhulu ukuthi ungawusebenzisa emisebenzini yakho yebhizinisi yansuku zonke. Nokho, kungenzeka ukuthi usuvele uyisebenzisa njalo!
Ukumaketha kwe-AI ukusetshenziswa kobuhlakani bokwenziwa ukwenza izinqumo ezizenzakalelayo ngokusekelwe kudatha yezethameli. I-AI ngezindlela zokuthengisa ukusebenzisa idatha yekhasimende nokufunda komshini ukuze ulindele isinyathelo esilandelayo sekhasimende lakho futhi uthuthukise indlela yalo yokuthenga. Uma isu lakho lokumaketha lihlanganisa i-imeyili ezenzakalelayo, izikhangiso ezikhokhelwayo, ukuqondisa kwenkundla yezokuxhumana, noma ama-chatbots, lapho-ke usuvele uyingxenye yeklabhu!
Ngokukhula kobukhona bemihlaba ebonakalayo, lelisu lokumaketha lizoqhubeka nokukhula futhi ngokushesha. Amakhasimende maduzane azoqala ukulindela ukuzizwisa okungokoqobo okune-augmented evela kumikhiqizo edlula i-chatbot ewusizo. Empeleni, U-84% wabaphathi bamabhizinisi bakholelwa ukuthi badinga ukusebenzisa i-AI ukufeza izinhloso zabo zokukhula.
Uma ubheka izitayela zomhlaba, imali engenayo yemakethe ye-artificial intelligence (AI) ilinganiselwa ukuthi izokhula ngo-15.2% ukuze $ 341.8 billion. Akudingekile ukusho, lokhu akuwona umkhuba wokuziba. Isikhathi sokuqonda ukuthi ungasebenzisa kanjani kangcono lobu buchwepheshe obuguqukayo kuqhinga lakho lokumaketha.
Okulandelayo ukubuka kabanzi kokuthi usetshenziswa kanjani i-AI ekukhangiseni. Sizobheka ukuthi yimaphi amathrendi ongayilindela esikhathini esizayo ukuze usebenze ezinhlelweni zokumaketha futhi uhlale ngaphambi kwejika.
Ungayisebenzisa Kanjani I-AI Marketing Namuhla
Cishe usuvele ujwayelene nezindlela leli su elisetshenziswa ngazo ekukhangiseni namuhla. Ama-ejensi amaningi asebenzisa ama-algorithms e-AI ukuze asebenze ngokuphumelelayo. Lokhu kubandakanya ukubekwa kwezikhangiso zedijithali noma ukusiza ngemisebenzi ephindaphindayo njengezikhumbuzi ze-imeyili eziya kumakhasimende. Kuphinde kuhlanganise nokukhipha imisebenzi elula eqenjini efana nokusebenzisana okuyisisekelo kwamakhasimende.
Sibona njalo i-AI emsebenzini lapho amabhizinisi eqondise kumakhasimende kulo lonke uhambo lwawo lomthengi. Isibonelo, abathengisi be-inthanethi bavame ukusebenzisa ukuziphatha kwewebhusayithi yekhasimende. Bazobeka izikhangiso eziqondiwe futhi bathumele ama-imeyili ngesikhathi asiza ukugudluza amakhasimende ekuthengeni. I-AI ingakwazi nokwenza lula inqubo yokuthengisa ngokusebenzisa idatha enemininingwane eminingi! Lokhu kuhlanganisa ukusebenzisa indawo nokuziphatha kwewebhusayithi ukuze udale amakhasi okufika ashukumisayo ngokunikezwa komuntu siqu.
Enye yezindlela ezisetshenziswa kakhulu zamanje ze-AI ingaphakathi ukuzenzekelayo kokuzenzekelayo. Cabangela uchungechunge lwe-drip olulula lokwamukela ohlwini lwakho lwe-imeyili noma okuzenzakalelayo okuhlukanisa amakhasimende akho ngokusekelwe endaweni yawo ohambweni lomthengi. Ukumaketha okuzenzakalelayo kuncike kubuchwepheshe be-AI ukuze busize ukuqoqa, ukuhlunga, nokusebenzisa leyo datha.
Kodwa-ke, ukusetshenziswa kwe-AI kwandile futhi kuyaqhubeka nokwenza kakhulu. Manje abakhangisi sebenokufinyelela kuma-chatbots afana nomuntu angasingatha ngokuwusizo imibuzo eminingi eyisisekelo yamakhasimende. I-Virtual reality isetshenziselwa ukudala okuhlangenwe nakho okuthengwayo emakamelweni okuhlala abantu. Ama-algorithms asebenza njengabathengi bomuntu siqu futhi asiza amakhasimende ukuthi akhethe imoto ekahle, isevisi, noma igumbi lokuhlala.
Cabanga Ngaphambi Kokugxuma
Kunjalo, ngenxa yokuthi kunamathuba amaningi akusho ukuthi ibhizinisi lakho lidinga ukugxumela kulelo nalelo. Umbuzo obaluleke kakhulu okufanele uwubuze ngaphambi kokudala isu elisha lokumaketha ukuthi - uzama ukungeza kuphi inani? Isikhathi nokutshalwa kwezimali okungase kuthathe ukudala ukuzizwisa kokuthenga kwedijithali kungase kungabi lapho isabelomali sisetshenziswa kahle kakhulu.
Ukuze uqale, bheka izindlela zokuthuthukisa nokwandisa i-AI ekukhangiseni kwakho kwamanje. Ingabe ama-chatbot angathuthukiswa ukuze kwakheke umuzwa ongcono wamakhasimende? Ingabe ukwengeza imikhankaso emisha yokudonswa kwe-imeyili kuyinketho yokukhulisa amakhasimende adlule? Noma, ingabe izethameli ezintsha zingadalwa ngezikhangiso ezihamba phambili?
Izibonelo ze-AI Marketing
Ungase uqale ukuqaphela izibonelo ze-AI nomaphi lapho ubheka khona. Ikusasa lokumaketha kwedijithali lamukela ubuhlakani bokwenziwa njengomongo wesu. Ngakho kunengqondo ukuthi izibonelo zitholakala kalula. Kukhona ukusetshenziswa okusha okuvela ngaso sonke isikhathi! Ezinye zezibonelo ezivame kakhulu esizibona ngokuphindaphindiwe zihlanganisa:
- Ama-chatbots - Nakuba lezi zingezintsha, amakhono ayakhula. Inhloso yobuhlakani bokwenziwa ukuthi ungazizwa ungowokwenziwa futhi ikusasa lama-chatbot liya ngokuya lisondela kuleyo ndawo.
- Izihlungi zemidiya yezokuxhumana - Kunzima ukungakhohliswa kulezi zinsuku ngesihlungi sobuhle esibekwe kahle kodwa imikhiqizo nayo isebenzisa lezi zihlungi njengethuba lokumaketha nokusebenzisana namakhasimende abo.
- I-Virtual reality (VR) - Sekuya ngokuya kujwayelekile ukuthi ukwazi ukuzama cishe izibuko, izingubo, futhi ubone ukuthi ifenisha ibukeka kanjani ekhaya lakho. Manje sibona abathengi bomuntu siqu kanye nazo zonke izitolo zilethwa khona kanye emakamelweni okuhlala abantu.
- Izincomo ezenziwe zaba ngezakho - Kusukela ezinhlelweni nasemculweni owudlayo kuya ezindaweni othenga kuzo, unikezwa ithuba lokubuka/ukulalela/ukuthenga okuningi ngezincomo ezihambisana nokuthandayo ngenxa ye-AI.
- Marketing ezishintshayo - Ukuba neqembu lokuthengisa eliphendulayo 24/7 futhi alilokothi liwise ibhola? Lokhu kwakuvame ukuzwakala njengephupho lepayipi! Kwaze kwavela ukukhangisa okuzenzakalelayo ukuze kusize ukuqondisa izimpendulo nokwenza imilayezo ezenzakalelayo ibe ngeyakho.
- Izibikezelo zethrendi - Ama-algorithms angasesha futhi athole ukuxhumana phakathi kwezingcezu ezahlukene zedatha ngokushesha. Ngakho-ke kuba lula ukuthola amaphethini nokwenza izibikezelo kumathrendi asezosuka.
I-AI Ilishintsha Kanjani Ikusasa Lokumaketha Kwedijithali?
Ijubane lobuchwepheshe nokumaketha akunciphisi noma nini maduze. I-AI inika abakhangisi ithuba lokuhlangabezana nezidingo zamakhasimende nezinjongo zebhizinisi ngaphandle kokukhulisa iqembu. I-Artificial intelligence ivumela ijubane lamahora angu-24 lokumaketha ukuthi liqhubeke ngisho nalapho ihhovisi livaliwe.
Lokhu kuyinzuzo enkulu yebhizinisi enganakwa ukukhuphuka okuphezulu. Abakhangisi baya ngokuya bekwazi usebenzisa idatha ukukhombisa i-ROI ekhulayo kanye nezindleko eziphansi eziphelele. Lokhu kusho ukuthi izabelomali ezengeziwe zokumaketha zizonikezelwa ekwandiseni la masu.
Njengoba ukuthembela kwethu ezintweni ezingokoqobo zithuthuka, singalindela ukubona ama-chatbot amaningi afana nabantu (ngamandla ezingxoxo zevidiyo ngolunye usuku). Okuhlangenwe nakho okungokoqobo okwengeziwe kokuthenga okubonakalayo, izincomo ezengeziwe zomuntu siqu zesikhathi sangempela, nokunye okuningi sekuseduze.
Singalindela ukuthi imisebenzi ethile yokukhangisa yendabuko ishintshe. Nakuba ukwanda kwe-AI kwabangela ukwesaba okuthile kokuthi izoqeda imisebenzi, ikusasa lincike kubantu abasebenza nalezi zinhlelo ngezindlela ezintsha. Njengoba ukuthengisa kwedijithali kushintsha, sizobona izindima ezintsha zithuthuka nezindima ezindala zishintsha zibe into entsha.
Uma usukulungele ukuqala ukufaka i-AI eyengeziwe ekukhangiseni, khuluma nathi mayelana nokuthi i-SharpSpring ingangeza kanjani noma ithuthukise ezishintshayo zokumaketha kumasu akho!
