Uma kuziwa ukwakha ibhizinisi lakho, kubaluleke kakhulu ukukhiqiza ukuhola njengoba kunjalo nokwenza umkhiqizo labo baholi abafuna ukuzibandakanya nawo. Ukukhiqizwa kwesidingo kuyifilosofi yezentengiso esuselwa kulo mgomo - kumayelana nokunikela ngokuqukethwe okubalulekile kuzethameli nemikhombandlela efanelekayo ngokuzibandakanya okuqhubekayo.
Okunye ukuhola kwendabuko kufana nokuphonsa inetha elibanzi - ungahle unyuse ivolumu ehloniphekile, kepha kuzoba nenombolo enkulu yemikhombandlela engeke ekugcineni ilethe imali ebhizinisini lakho. Ukwenziwa kwesidingo, ngakolunye uhlangothi, kubandakanya ukufaka amanzi emanzini futhi kudonsele phambili kuphela enanini eliphakeme kakhulu, "inhlanzi enkulu" ezoba ngamakhasimende wakho awazisa kakhulu umkhiqizo.
Ukukhiqizwa kwesidingo esisebenzayo kuhlanganisa ndawonye uhla lwamaqhinga wokumaketha futhi kudinga izindawo zokuthinta eziningi. Ukushayela nokuguqula amathemba abe ngamakhasimende, kuzodingeka uqiniseke ukuthi umkhiqizo wakho ukhona eziteshini eziningi, nokuthi lezi ziteshi zisebenza ngokulandelana ukuletha umlayezo ongaguquguquki.
Nazi iziteshi ezimbalwa - zombili ezedijithali nezendabuko - umkhiqizo wakho kufanele ucabangele ukukhiqizwa kwesidingo:
Ukukhangisa Okuqukethwe
Amabhulogi, okuqukethwe kwamavidiyo, ama-ebook, amaphepha amhlophe nokunye okuqukethwe kwe-premium konke kungamatshe ekhoneni okukhiqizwa kwesidingo. Isikhungo sokukhiqizwa kwesidingo ukudala okuqukethwe okubandakanyayo, okufundisayo okusungula ubuchwepheshe bakho nokugcina izethameli zakho zibuyele emuva kumkhiqizo wakho - awukwazi ukukhiqiza isidingo ngaphandle kokuqukethwe okuphezulu. Yize kungahle kubonakale njengokutshala imali ukwenza umtapo wolwazi wokuqukethwe, le mizamo iba nemiphumela - ukumaketha kokuqukethwe ikhiqiza amathemba aphindwe kathathu njengokukhangisa okuphumayo, kepha kubiza okungaphansi kuka-62% kunalezi ziteshi zendabuko.
imeyili Marketing
I-imeyili ivame ukubhekwa njengesiteshi samazwe onke sokumaketha kwedijithali, kokubili esikhaleni se-B2B ne-B2C. Empeleni, 79% yabathengisi be-B2B thatha i-imeyili njengesiteshi esisebenza kahle kakhulu. Kuyaqondakala ukuthi kunenani eliphakeme elifakwe ku-imeyili ngoba cishe wonke umuntu usebenzisa i-imeyili. Yisiteshi sokusabalalisa esisebenza kahle kakhulu, ngoba asidingi utshalomali oluningi ukwakha umkhankaso wokudonsa i-imeyili.
I-imeyili iphinde inikeze imininingwane ejulile, ecishe isheshe yokubandakanyeka, kufaka phakathi amanani avulekile, amanani wokuchofoza, namazinga wokuguqulwa komyalezo ngamunye. Ngamathuluzi wokukhiqiza okufuneka kakhulu njengokuzenzakalela kokumaketha kwe-imeyili, ungasebenzisa imininingwane yabantu ukwenza okuqukethwe kube semikhankasweni yesikhathi esizayo, ngenkathi usebenzisa izenzo zokuzibandakanya ukuze unqume ukuthi yimiphi imilayezo ethile umuntu ngamunye angayithola.
Social Media
ezokuxhum ulapha ukuhlala, nezigidi zabasebenzisi abangena ku-Facebook, LinkedIn, Twitter, naku-Instagram nsuku zonke. Isiteshi ngasinye kulezi sinikeza amathuba okwenza okuvelayo okusheshayo, okuvamile ngezinhlobonhlobo zabathengi. Ngenhlanhla, lezi ziteshi zizenze zathandeka kakhulu emabhizinisini afisa ukukhangisa, ngezithameli nabanolwazi bokuthunyelwe, izinhlobo ezahlukahlukene zeposi, kanye nekhono lokusebenzisa inani elincane lemali ukuzuza umthelela kubabukeli ababhekiswe kubo. Empeleni, 73% yabathengisi zisho ukuthi ukumaketha ezokuxhumana nabantu kusebenze ngempumelelo ezinhlelweni zabo zokwenziwa kwezimfuno zokumaketha.
Lapho ushicilela okuqukethwe kwemithombo yezokuxhumana ukukhiqizwa kwesidingo, akudingekile ukuthi uphinde uvuselele isondo. Bheka okukhona kwakho isu lokukhangisa lokuqukethwe futhi ukhombe amathuba okuhlanganisa okuqukethwe owutshalile. Ungasebenzisa futhi imithombo yezokuxhumana ukwengeza lokho okuqukethwe futhi uhlanganyele ngqo izethameli zakho nemiyalezo efike ngesikhathi, izinhlolovo, i-Q & As ebukhoma kanye nezipho.
Khumbula, noma kunjalo, ukuthi umgomo wokugcina ku- social media ukukhiqiza isidingo esanele sokuthi abasebenzisi bashiye isiteshi beze kuwebhusayithi yakho. Qiniseka ukuthi ufaka njalo izixhumanisi, izinkomba zokuqukethwe okukhethekile, namanye amakholi esenzweni akhiqiza ukufunwa.
Imizamo Yokuthengisa Ebukhoma
Ngisho nasezweni ledijithali, izingxoxo zabantu nomuntu zihlala ziyithuluzi lokumaketha elisebenza kahle kakhulu. Imibukiso yezohwebo, izingcingo zokuthengisa, nemihlangano engaphakathi kwabantu ihlala iyinto ebalulekile ekuguquleni amathemba ekuthengisweni. Khumbula, noma kunjalo, ukuthi lawa maqhinga wendabuko asebenza kakhulu ngemuva kokwenziwa kwesidingo sedijithali, noma ngokuhambisana neminye imizamo. Imicimbi ebukhoma ikhiqiza ukuhola okuningi ngokusho 68% yabathengisi be-B2B, ngenkathi ukumaketha kokuqukethwe kusiza ukuguqula imikhondo ehamba phambili. Ama-imeyili okuthengisa angabizi futhi angacelwanga awasebenzi nje.
Uma usungenile ngaphakathi, sekuyisikhathi sokwenza ukuxhumana komuntu siqu. Nikeza ingxoxo emfushane, phendula imibuzo mayelana ne-athikili, noma unikeze okunye okuqukethwe okungenzeka kube nentshisekelo kukho. Gcina engqondweni, izingxoxo zomuntu siqu akudingeki zibe mathupha ukuze ziphumelele: ama-webinar nemifudlana ebukhoma inikela okufanayo izinga lokuxhuma ngaphandle kwesidingo sokuhamba.
Ukuletha Iziteshi Zokudalwa Kwesidingo Ndawonye
Ngazo zonke lezi ziteshi kanye nemizamo yokukhiqiza edingekayo esebenza ngokubambisana, kubalulekile ukuthi ube nendawo eyodwa yokuphatha yonke imikhankaso. Funa indawo eyodwa platform yokumaketha yokuzenzekelayo ngamathuluzi wokukhiqiza okudingayo owadingayo. Ukutshala imali kungxenyekazi efanele ye-automation yebhizinisi lakho kuzosiza ekwenzeni ukufunwa kusheshe kakhulu futhi kubize imali ngenkathi kuletha imiphumela engcono, noma ngabe imboni yakho noma usayizi wenkampani yakho.
Thola ukuthi ungasiza kanjani ukukhulisa ukufunwa kwebhizinisi lakho usebenzisa ezokuzenzakalela zokumaketha. Xhumana nathi or thola idemo namuhla!
