Isu lokumaketha lanamuhla lisebenzisa izinhlobo ezahlukahlukene ze amaqhinga, kufaka phakathi i-imeyili, okuluhlaza, ukumaketha okuphelele nokuqondile. Umkhankaso ophumelelayo ungafaka izici kubo bonke.
Izinkampani eziningi kulezi zinsuku ziyazazi izinzuzo zokulalelisisa imithombo yezokuxhumana, lapho zingathola khona izitayela, imibono emisha yokwakha kuzo, nezindlela zokuxhumana nezithameli zazo.
Izinkundla zokuxhumana ziphinde zaveza zonke izinhlobo zamathuluzi amasha wokumaketha. Phakathi kwabo kunabathonya, abantu abashintshe ulwazi lwabo lwesihloko, kanye nobuntu babo, baba yibhizinisi. Leli bhizinisi lifaka ukuzimaketha njengabathonya.
Usebenzisa abathonya ukumaketha umkhiqizo, insizakalo noma umkhiqizo kungakhuphula ukufinyelela kwakho futhi kukhulise ukuqashelwa kwakho - futhi ekugcineni nokuthengisa kwakho.
Uyini Umthelela?
Abathonya bathinta izinqumo zokuthenga zabanye. Bangaba ngosaziwayo, abantu abanolwazi oluyingqayizivele, labo abasezikhundleni ezihlonishwayo, noma yinoma ngubani owakha ubudlelwane nezithameli.
Osaziwayo bavame ukuqashwa ukuze bathuthukise umkhiqizo kuzikhangiso eziphrintiwe noma ezikhangisweni, kepha abagqugquzeli banamuhla bafaka okungaphezulu nje kwabantu abadumile. Futhi bakhe ibutho labalandeli abaku-inthanethi.
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Abagqugquzeli bakhona bemikhiqizo nezinsizakalo zabathengi nakwifayela le- Isikhala se-B2B. Ukhiye ukuthi bahlakulela ubudlelwano nabalandeli babo, futhi lokho kubanikeza amandla phezu kokukhetha kokuthenga kwabalandeli babo. Bathuthukise ulwazi nokwethembana ngokuhamba kwesikhathi, futhi lokhu kuyabasiza ukuthi bathembeke kakhulu kumthengi wansuku zonke.
Umgqugquzeli ngokuvamile une-niche ehlukile. Kungaba yimfashini, ukwakheka, ithuluzi lesoftware - cishe noma yini. Abalandeli bavame ukunaka kakhulu abagqugquzeli kunokwenza umkhiqizo noma uhlobo oluthile lomkhiqizo, kepha nansi ubuhle babathonya: Uma bethanda futhi bephakamisa umkhiqizo esiteshini sabo, kunethuba elihle lokuthi kuzoholela ekuthengisweni.
Izikhiye zabathonya abakhulu ubuchwepheshe besifundo, ikhwalithi yezithombe zabo noma amavidiyo, nokuthi bazibandakanya kanjani nabalaleli babo. Abathonya abaphumelelayo bangaba namashumi ezinkulungwane ezigidini zabalandeli. Futhi labo balandeli bathembekile.
Enye inzuzo yabathonya: Baqhubeka nokuthambekela kwakamuva futhi njalo bafuna imibono nemikhiqizo ukuqinisekisa ukuthi isiteshi sabo sisha futhi nabalandeli babo bayazibandakanya. Kungakho inkampani yakho ingahlola ukusebenza nabathonya.
Lokho Umthelela Ongakwenzela kona
Kuzwakala kulula, akunjalo? Thola umthelela onabalandeli abayizigidi eziyizinkulungwane bese uthola lowo muntu ukuthi ancoma umkhiqizo wakho ngokushintshanisa ngemali noma umkhiqizo. Hhayi kahle. Abathonya basebenzise iminyaka behlakulela izithameli zabo futhi benza okuqukethwe, ngakho-ke ngaphandle kokuthi uvumelane ne-ajenda yabo, ngeke babe nentshisekelo yokusebenzisana.
Abathonya bayaziwa ngokukhetha abakhetha ukukufaka esiteshini sabo. Uzodinga ukubakholisa ukuthi umkhiqizo noma insizakalo yakho kufanelekile ukufaka igama labo kuyo.
Ukumaketha kwabathonya kumayelana nokwakha ubudlelwano obuzokhokhela ngokuhamba kwesikhathi. Uma abagqugquzeli bethemba umkhiqizo noma insizakalo yakho, bazokungenela konke.
Inhloso yakho enkulu ngabathonya akuyona ukuthengisa ngqo umkhiqizo wakho (yize lokhu kungumkhiqizo omuhle). Bazohlanganisa umkhiqizo noma insizakalo yakho kumyalezo wabo ukudala ukufunwa noma isidingo. Lokhu kwenzeka ngokubandakanya okuqukethwe nokuxhumana nabantu nabalandeli babo.
Abashushisi abasunguliwe bahlukahlukene, phezulu kolayini, futhi amanani abo bawabeka kunani labalandeli abanabo.
Lokho kusho, ungabanciphisi abagqugquzeli abasafufusa noma abanohlonze emakethe ethile ye-niche noma umkhakha. Ama-micro-influencers kanye nama-nano-influencers angaba nabalandeli abambalwa, kepha labo balandeli babhekiswe kakhulu futhi bazinikele kakhulu.
Ukukhetha i-up-and-comer kungaholela ebudlelwaneni bomuntu siqu nezithameli ezihlosiwe. Cishe ngeke uwuthole lo mphumela ngomgqugquzeli osezingeni eliphezulu.
Ngingamthola Kanjani Umuntu Onomthelela Engisebenza Naye?
Ukuthola ukuthonya okulungile kuthatha isikhathi, kepha ukutshalwa kwemali kuwufanele umzamo. Ufuna ukujwayela ngokuphelele isitayela nezithameli zabo. Ufuna ukuqala ukwakha ubudlelwano noma "ukuthengisa kumthonya."
Uma zithandwa, zithola amathani ezinkundla ezinkampanini ezinjengezakho ngaso sonke isikhathi. Kungani kufanele bakhethe wena? Yini ekwehlukanisa kubo bonke abanye abantu? Ulingana kanjani esiteshini sabo?
Uzodinga ukubakhombisa ngokubaluleka kwakho, ukuthi ufanele ukunakwa kwabo. Qala ngengxenyekazi ofuna ukuyikhomba, bese unaka ukuthi obani abathumelayo, lokho okuqukethwe yilokho okuqukethwe, nezinga lokufinyelela kwabo.
Khetha umbhangqwana, ubalandele, bese ubeka amazwana emakhasini abo. Maduze nje uzoba ubuso obujwayelekile.
Ngenye indlela, ungaxhumana ama-ejensi athonya, ezingakuhlanganisa nabathonya abangaba khona kuhlobo lwakho noma embonini yakho.
Kusamele wenze umsebenzi wakho wesikole futhi uqiniseke ukuthi balingana kahle. Izithameli zakho ezihlosiwe kufanele zilandele umthelela wakho, nomgqugquzeli wakho kufanele abelane ngombono wakho.
Ngaphambi kokuya kumuntu onethonya, zilungiselele ngezinhloso nemibono echazwe ngokucacile yokuthi ungena kanjani esiteshini sabo. Bese uxoxisana ngenkontileka echaza ukuthi bathumela kangaki, yiziphi izinhlobo zokukhangisa abangazinikeza, kanye nemigomo yesevisi yabo.
Kungani Kunendaba Ukuthengisa Okuthonya?
Ukukhetha umgqugquzeli ofanele kungakusiza ukuthi ufinyelele ezweni elisha lonke labathengi abangaba khona. Ukumaketha okuthonya ukusetshenziswa okusebenzayo kwama-dollar akho wokumaketha - ungabona okuphindwe kayisithupha buyela kutshalomali.
Amamethrikhi amaningi angalinganisa umphumela wecebo lakho lokuthonya kulayini wakho ophansi. Kukhona ukufinyelela kwezithameli, kunjalo, kepha futhi ungabheka ukuphawula, ukuthandwa, nokwabelana njengoba kuhlobene nomkhiqizo noma insizakalo yakho.
Ukusuka kulabo, uzothola umbono wokuthi umthonya uthengisa kanjani umkhiqizo wakho nokuthi izilaleli zizizwa kanjani. Ingabe okuqukethwe kubeka okuhle kumkhiqizo wakho?
Njengoba isikhathi siqhubeka, ungalinganisa eminye imithelela yokuthengisa okunamandla, kusuka kubalandeli bakho onabo ngomkhiqizo wakho ukuthi ubona ukwanda kokubhaliswa kwezincwadi zezindaba, abasebenzisi bomkhiqizo noma wensizakalo yakho, futhi ekugcineni nokuthengisa.
Setha amamethrikhi athile azobala impumelelo yomkhankaso wakho. Igoli lakho kufanele licaciswe, kumugqa wesikhathi, futhi lizuzwe. Amamethrikhi avamile afaka ukuchofoza, okuvelayo, ukuguqulwa, ukufinyelela, nokuthengiswa komkhiqizo.
Kubalulekile ukunaka imbuyiselo yakho ekutshalweni kwemali. Uzoba nemiphumela ephathekayo ngendlela yokuphawula, isibonelo, ne-ROI engaphatheki - umphumela wesikhathi eside kumkhiqizo wakho.
Sebenzisa amathuluzi e-CRM (ukuphathwa kobudlelwano bamakhasimende) ukulandelela lapho amakhasimende avela khona, njengoba lezi kuyizinkomba ezinhle zokuthi kufanele uqhubeke usebenza nomthonya noma uzame elinye iqhinga.
Thatha isenzo
Abathonya bangenza umehluko omkhulu emgqeni wakho ophansi, kepha kuphela uma usondela emkhankasweni ngezinjongo nezinhlelo ezicacile. Sebenzisa womabili amathuluzi wemidiya yokuxhumana nomthelela wamathuluzi wokuqukethwe.
Lokho kusho, ungathembeli kuphela kubathonya yize bengaba yithuluzi elihle kangakanani lokumaketha. Ngokuya ngesabelomali sakho, akudingeki futhi ukuthi uzikhawulele kumgqugquzeli oyedwa. Ukukhetha ezimbili noma ezintathu kukuvumela ukuthi uhlukanise umlayezo wakho futhi ufinyelele kubathengi abangaba khona kakhulu. Uma kwenzeka okuthile kubathonya noma idumela labo, awufuni ukuthi wonke umkhankaso wakho wehle nomkhumbi.
Amakhasimende anamuhla ayinkimbinkimbi kakhulu, futhi kuyinselele ukuthola ukunakwa kwawo. Umgqugquzeli angaphefumulela umoya ohlanzekile kumkhiqizo noma kusevisi yakho.
Ukumaketha komthelela kuqhubeka njalo. Yiba nobuciko ekusebenzeni nomgqugquzeli bese uvutha indlela enengqondo ngecebo lakho.
Inqobo nje uma ezokuxhumana zikhula, abagqugquzeli bazohlala befanelekile. Abanye bazofika badlule, futhi uma uthola labo abanamandla okuhlala abazimisele ngokuhweba kwabo, ungazuza nakanjani ngokungeza ukumaketha kwabathonya kule nhlanganisela.
