Amabhizinisi asebenzisa i-CRM automation anenzuzo ehlukile kunomncintiswano wabo. Futhi banethuba elihle lokuxhumana namakhasimende ngendlela enamandla futhi yangasese.
Ukuphathwa kobuhlobo bekhasimende (CRM) ichaza ukuthi uhlobana kanjani namakhasimende akho kuzo zonke izici zenqubo yokuthengisa. Ukuzenzakalela kufana nokuzenzakalela: Ulawula imininingwane nalapho ithunyelwa kumakhasimende akho.
I-CRM automation iphatha imininingwane yamakhasimende, imikhankaso yezokumaketha, ama-funnel wokuthengisa, okuthunyelwe kwezokuxhumana, ama-imeyili, kanye Okuningi. Ukusuka ekuhleleni imisebenzi yezandla ephindaphindwayo kuya ekuthuthukiseni umkhiqizo womsebenzi, ithuluzi elihle le-automation le-CRM lingaphatha ngempumelelo isisekelo sakho samakhasimende namandla okuthengisa kusuka ekuqaleni kuze kube sekugcineni.
Ngaphandle kokuba ngaphezulu ixhunywe kumakhasimende akho kanye nokukhuthaza ukuhlangana kwehhovisi, isu eligcotshiswe kahle likulungiselela konke ukujikajika. Lapho yenziwe kahle, i-CRM automation yonga isikhathi nemali futhi inika amandla zonke izici zenhlangano yakho.
Ukuzenzakalela kweCRM kubalulekile ekukhuleni kwemali engenayo yokuthengisa. Izibalo khombisa ukuthi isu eliphelele nelisebenza ngempumelelo le-CRM lizokhokha ngemihlakulo.
Ukuthola Nokugcina Amakhasimende
Icebo lokumaketha elihlakaniphile futhi elihehayo lihle, kepha uma ungakhombi inani labantu elifanele, ngeke ufike ndawo. Ukuzenzakalela kweCRM kukusiza ukuthi uqoqe ukuhola ngokususelwa kuzimpendulo zamakhasimende, ukuhanjiswa, ukuxhumana kuwebhusayithi yakho nakwabezokuxhumana, nangama-imeyili.
Lokho kuhola kufakwa kuthuluzi le-CRM, okudala iphrofayili yekhasimende. Isoftware ingalandelela imininingwane ehlukahlukene, njengokuthi ama-imeyili akho ayavulwa yini, noma ngabe amakhasimende akho achofoza izixhumanisi (nokuthi zivama kangaki) nokuthi lezo zixhumanisi ziholela ekuthengeni.
Kuleli qophelo, inhloso ukukwazi isisekelo seklayenti lakho. Ngemuva kwalokho, ungakhomba amaphethini wokuziphatha kwamakhasimende nezintshisekelo ezithile ngezindlela ezinjengezinhlolovo nezimpendulo ekuthumeleni. Lapho amakhasimende enza okuningi, kufanele abe phezulu ohlwini lwakho ozoxhumana nalo.
Qiniseka ukuthi uxhumeka kumakhasimende akho lapho behlanganyela khona. Izinhlelo zeCRM zingaxhumanisa nezingosi zokuxhumana nabantu futhi zilandele ukusebenza kwemikhankaso lapho. Uma izilaleli zakho ongazisebenzisi zingasebenzisi ipulatifomu ethile, zama enye indlela yokufinyelela.
Uma usunesizotha uhlu lwamakhasimende, ungashintshela kwimizamo yokuthengisa egxile kakhulu.
Usebenzisa Lolu Lwazi Ukwenza Ukuthengisa
Isoftware yeCRM ingahlukanisa isisekelo samakhasimende akho ngezigaba futhi iphathe umkhankaso wokukhangisa oqondisiwe. Lapho amakhasimende akho echofoza umkhiqizo, ungasebenzisa izikhangiso ezibhekiswe emuva ukubakhumbuza ngomkhiqizo wakho.
Lapho usubambe intshisekelo yamakhasimende, abakwa-reps badinga indlela yokugcina lawo makhasimende ebandakanyekile futhi eya ekuthengisweni. Ukutadisha ngokucophelela imininingwane ehlanganisiwe kungakusiza ukuthi wakhe umkhankaso wokwakha ukwethembana.
Ukusuka lapho, amandla akho okuthengisa angalandela labo abadinga ukunxenxa futhi kungenzeka baphendukele kumakhasimende akhokhelayo. Ukuzenzakalela kweCRM kungaxwayisa abakwa-reps mayelana nesikhathi esifanele sokulandelwa.
Amakhalenda akhelwe ngaphakathi nobuchwepheshe beVoIP baqinisekisa ukuthi abathengisi abangahlali balahlekelwa ithuba. Lapho amakhasimende ecela imininingwane, uhlelo lukhiqiza izifanekiso zama-imeyili namadokhumenti angenziwa ngezifiso ngokuchofoza okumbalwa nje.
Okuhlangenwe nakho kweKhasimende lakho
Isipiliyoni seKhasimende (i-CX) akuyona nje i-buzzword; kungaba umehluko phakathi kwekhasimende elikhetha umkhiqizo noma insizakalo yakho noma ukukulahla ukuze uncintisane naye. Zonke izinto ziyalingana, ukuthi ikhasimende lizizwa kanjani kubalulekile, njengoba ikhasimende elijabulayo livame ukuthenga nokuncoma abangane bakho.
Ukwazi amakhasimende akho nezidingo zebhizinisi lakho kubalulekile. Ukuxazulula inkinga yabo ecindezela kakhulu (noma ngabe bebengazi ukuthi bekuyinkinga!) Kuzokubeka phezulu ohlwini lwabo.
Sesivele sishilo izindlela eziningana ze-CRM automation ezingalandela izimpendulo zamakhasimende futhi zivumele abathengisi ukuthi baphendule masinyane emibuzweni. Kusukela kuhlu lwamakheli kuya ekuthengisweni kwangemva kokugcina, konke okwenziwa yikhasimende kuyithuba lokuxhumana okuhle.
Ngenkathi inhloso yakho ukuxazulula izinkinga zebhizinisi lamakhasimende akho, i-CRM nayo ingakusiza ukuthi wakhe ukuthembana okungaphezulu komuntu kanye nobudlelwano. Qala ngokusebenzisa igama labo lokuqala ngokuxhumana futhi ubhekisele ezenzweni ezedlule.
Ukuzenzakalela kweCRM kukuvumela ukuthi wakhe ubudlelwano bamakhasimende ngokulandela izinsuku ezibalulekile nolwazi. Ungathumela ukunikezwa okukhethekile noma izaphulelo ngezinsuku zokuzalwa noma amanye amadethi abalulekile, ngokwesibonelo.
Izingcingo Zamakhasimende Ezenzweni
Ungalokothi ukhohlwe ukubiza amakhasimende akho ku- isenzo. Ukwakha ubudlelwano kulungile, kepha ngeke kukusize emgqeni wakho ngaphandle kokuthi uguqule ukuthengisa.
Sishilo ukuchofoza kokulandela ngomkhondo kuma-imeyili nakumawebhusayithi, kepha i-CRM automation ikuvumela ukuthi ubone ukuthi imaphi amasu wokumaketha asebenza kahle nokuthi yimaphi adinga ama-tweaks. Lapho amakhasimende esezibophezele, sebenzisa amathuluzi e-CRM ukuqinisekisa ukwaneliseka kwawo.
Ukusebenza Kokuthengisa Okusebenzayo
Ngakolunye uhlangothi lwe-spectrum, i-CRM ithuthukisa okwenzeka ngaphakathi endlini. Sesivele sithinte ukuthi abathengisi bangazuza kanjani kwi-automation yeCRM, kepha amathuba lapha angenamkhawulo.
Amandla okukhomba ikhasimende ngokunikezwa okulungile ngesikhathi esifanele kuzokwakha ukuzethemba kumkhiqizo noma kusevisi yakho futhi kuthuthukise ikhono lakho lokuletha imiphumela. Ngemininingwane oyitholile, abathengisi bangathengisa indlela yabo ngobuhlakani nangokuhlukile.
Ngenkathi i-CRM automation ibalulekile ekuthengiseni okukhulayo, ayikwazi ukwenza konke. Abathengisi bezentengiso badinga ukwazi ukuthi bayisebenzisa kanjani idatha ngempumelelo nangempumelelo.
Akunasidingo sokuphinda uvuselele isondo kuwo wonke amaklayenti ngoba imibiko namafomu kungazenzekela. Amakhalenda, izinhlelo zokusebenza zefoni, nezifanekiso ezenziwe ngezifiso zama-imeyili namadokhumenti zitholakala kalula kuzo zonke izinyathelo zenqubo yokuthengisa.
Yazi Lapho Umi Khona
Inhlangano yokuthengisa idinga ukwazi ukuthi imi kuphi ngaso sonke isikhathi. Ngamathuluzi weCRM, awudingi ukulinda kuze kuphele inyanga ukuze ubone umugqa ophansi.
Ngolwazi konke endaweni eyodwa, kunemininingwane engcono yokubika. Konke ukuthengiselana kugcinwa ndawonye, futhi imibiko ingenziwa ngezifiso ukukhombisa amamethrikhi wamandla wokuthengisa noma idatha eyinhloko yamakhasimende.
Imiphumela egxilile ikuvumela ukuthi wakhe ipayipi lokuthengisa elingcono. Amathuluzi e-CRM athuthukisa ukuhamba phakathi kweziteshi futhi andisa ukusebenzisana phakathi kweminyango. Futhi lokho kuholela ekulindeni okusebenzayo kwezidingo zamakhasimende.
Lapho yonke into isebenza ngokubambisana, abathengisi bangagxila kulokho abakwenza kangcono kakhulu. Asikho isisusa esingcono kunokuhola okuhle okunethuba eliphakeme lokuguqulwa nenqubo ehlehlisiwe yokwenza ukuthengisa kube nomoya.
Zonke izici zokusebenza kokuthengisa nokusekelwa kwezokuphatha kulula nge-CRM automation, kufaka phakathi ukushintsha amagiya abe ngumkhankaso omusha.
Qiniseka ukuthi i-CRM System yakho iqhubeka isebenza
Njengoba ukhulisa isisekelo samakhasimende akho, kubalulekile ukuthi ubuyekeze uhlelo lwakho lwe-CRM automation ukuze uqiniseke ukuthi lusakusebenzela. Indlela enhle yokwandisa ukuthengisa ukusizakala ngezici eziningi nezinketho ezitholakalayo nganoma iyiphi isoftware yeCRM.
Uma unesisekelo samakhasimende amancane, gxila ekutholeni igama. Khuthaza amakhasimende akho ukuthi abhalisele uhlu lwamakheli, enze izinhlolovo, noma athole amasampula amahhala.
Qiniseka ukuthi usebenzisa futhi ulandelela ukuchofoza kuwo wonke amasayithi wezokuxhumana. I-imeyili iyesabeka, kepha amakhasimende akho asendleleni ne-tech-savvy - futhi nawe kufanele ube njalo.
Qala ngewebhusayithi enamandla, bese ufaka i-Facebook, Instagram ne-Twitter. Hambisana nemikhuba nokuthi izithameli zakho ezihlosiwe zihlala kuphi.
Ngakolunye uhlangothi, uma ukuhola kwakho kufiphala, zama isu elihlukile noma ubayeke bahambe. Uhlelo oluminyene lwemininingwane engasebenzi luzophazamisa inqubekela phambili.
Sebenzisa i-CRM automation ukulandelela ukuthi iziphi izindlela ezisebenzayo, futhi ungesabi ukuzama okusha. Cabanga ngaphandle kwebhokisi bese unaka.
Ngemuva kwalokho sebenzisa lesi sisekelo ukwakha umkhankaso. Isikhathi esichithwe ukusetha uhlelo asikaze sichithwe ngoba isu elicatshangwe kahle likhokha izinzuzo ngokuhamba kwesikhathi.
Buza amandla akho okuthengisa ukuthi yini okusebenzayo nokuthi yini okungasebenzi. Uma belandela umkhondo futhi besebenzisa isistimu ngokugcwele kodwa bengayitholi imiphumela, kukhona okushodayo. Kungenzeka ukuthi ukhiphe ithuluzi lakho le-CRM futhi udinga ukuthola isistimu eqinile.
Uma uhlelo lwakho lweCRM lufanele, mhlawumbe ukusebenza kwakho kudinga ukuqeqeshwa okwengeziwe ekusebenziseni izici zalo ngokugcwele.
Iphuzu Eliyinhloko
Ukuzenzakalela kweCRM kubalulekile emalini engenayo ekhulayo. Ukuba nawo wonke amathuluzi akho endaweni eyodwa kuthuthukisa ikhwalithi, ukusebenza kahle, nejubane ngenkathi kunciphisa izindleko.
Umphumela uba ukwaneliseka kwamakhasimende ngoba lawo makhasimende athola ngqo lokho abakufunayo nabakudingayo. Futhi, iqembu lakho lokuthengisa lijabule ngoba lisethelwe impumelelo.
Kuyamangaza ukuthi mingaki imisebenzi engenziwa ngemishini kuyo yonke inqubo yokuthengisa nokusebenza, ngaleyo ndlela inciphise izikhathi zokuguqulwa. Lapho usuqale ukusebenzisa amasu, uzomangala ngamathuba futhi uzibuze ukuthi kungani ungakwenzanga lokho isiqalo ngokushesha.
