Ukusetshenziswa kwe-Intanethi kukhula ngezinga elibonakalayo: yeqa isuka kubasebenzisi bansuku zonke abayi-4 billion ngo-2018 yaya ku-4.39 billion ngo-2019, futhi iyaqhubeka yanda. Eziningi zalezo zigidigidi zabasebenzisi nazo ziyathenga ku-inthanethi, okusho ukuthi ukumakethwa kwe-inthanethi sekuyimboni enenzuzo enkulu emhlabeni.

Njengomakethi, unezindlela eziningi zokufinyelela izethameli zakho eziqondiwe: kusuka ocwaningweni lomkhiqizo kuye kokuthunyelwe kwezokuxhumana kanye nezikhangiso zokukhokha ngokuchofoza ngakunye (PPC) kuma-blog athikili nakho konke okuphakathi. Ngokufaka ilungelo amathuluzi wokuthengisa we-inthanethi ungene wakho ukudayiswa kwe-digital ibhokisi lamathuluzi, ungakhuphula ukuqwashisa komkhiqizo wakho, uhehe ukuhola okusha, ukhiqize ithrafikhi enkulu yewebhusayithi futhi ukhulise kakhulu imali yakho.

Kulesi siqondisi esifaka konke ekumaketheni kwe-inthanethi, uzofunda konke okwaziyo ngokwandisa ibhizinisi lakho endaweni yedijithali.

Kuyini Ukumaketha Kwe-inthanethi?

Marketing isenzo sokufinyelela izethameli ezihlosiwe ngomzamo wokuthengisa imikhiqizo noma izinsizakalo.

Ukumaketha kwe-Intanethi ifinyelela izithameli zakho ezihlosiwe ngokusebenzisa iziteshi zedijithali ukukhuthaza imikhiqizo nezinsizakalo.

Igama elithi "ukumaketha nge-inthanethi" libanzi. Kungabandakanya zonke izinhlobo zokumaketha kwedijithali njenge imikhankaso imeyili, imithombo yezokuxhumana, izikhangiso ze-PPC, iselula nanoma yini enye eyenzeka ku-inthanethi.

Noma iza ngezindlela eziningi, i- imikhuba engcono kakhulu wokumaketha kwe-inthanethi kuhlala kufana ebhodini. Sizongena kuzo lapha.

Imikhuba Emisha Yokumaketha Kwe-inthanethi

# 1 - Amagama angukhiye

Ukusebenzisa injini yokusesha (SEO) yisici sokuqala sokumaketha kwe-inthanethi okudingeka usenze kahle. Ukuze wenze lokho, udinga ukuqonda okuqinile kokuthi ungawasebenzisa kanjani amagama angukhiye.

Amagama angukhiye ngamagama athile asiza abasebenzisi be-inthanethi ukuthi bathole abakufunayo. Igama elithi “ngqo” libalulekile kuleli cala; amagama angukhiye ajwayelekile noma asetshenziswe ngokweqile ngeke asize ibhizinisi lakho. Uma amagama akho angukhiye engahambisani noma engacacisiwe ngokwanele, angalimaza ibhizinisi lakho.

Sebenzisa ukukhetha okulungile kwamagama angukhiye kuzokusiza ukuthi ufinyelele izithameli zakho eziqondiwe futhi kuthuthukise ukuba khona kwakho ku-inthanethi. Masisebenzise isibonelo somugqa omusha wezimonyo. Uma inkampani yakho yezobuhle ithengisa izindebe zomlomo, ukuthambekela kwakho kokuqala kungaba ukusebenzisa amagama angukhiye anjenge- “lipstick,” “izimonyo” “nobuhle.”

Lokho kuthambekela akulungile. Amagama angukhiye ajwayelekile anjengalawo ngeke asize izethameli zakho eziqondiwe ukuthi zithole imikhiqizo yakho. Akucaci kakhulu, futhi ezinye iziqhwaga ezakhiwe kahle zezimonyo sezivele zinamandla okuphatha kuzo. Esikhundleni salokho, gxila kokubeka inkampani yakho ngaphandle kokunye. Uma ulayini we-lipstick uyi-vegan, i-organic noma isebenzisa uwoyela okhethekile njengesithako esiyinhloko, sebenzisa amagama angukhiye abonisa lokho okukhethekile.

Futhi, ungesabi ukusebenzisa amagama angukhiye anomsila omude. Lezi yimishwana izethameli zakho eziqondiwe ezingazifuna ku-Google. Ukuhambisana nesibonelo se-lipstick, ibinzana lamagama angukhiye omsila omude kungaba yinto ethile emgqeni we "lipstick ye-organic vegan-free." Imishwana yamagama angukhiye emide njengale kulula ukubusa futhi inganciphisa imiphumela yosesho.

# 2 - Iselula-Ubungani

Qiniseka ukuthi yonke imizamo yakho iyasebenziseka kalula. Iwebhusayithi yakho, imithombo yezokuxhumana kanye nemikhankaso yakho yokuthengisa ye-imeyili idinga ukufundeka ocingweni.

Ku-2019, kwakukhona cishe abasebenzisi abayizigidi eziyizinkulungwane eziyi-5.11 abahlukile emhlabeni jikelele. Uma ubufuna indlela yokwandisa izithameli zakho, akukaze kube nesikhathi esingcono kunamanje. Ngokwenza ngcono ubungani beselula bewebhusayithi yakho nemiyalezo ye-imeyili, uzokhuthaza ukuzibandakanya okuningi nokuthengisa.

Into yokuqala ongayenza ngewebhusayithi yakho nama-imeyili ukubenza babe neselula kakhulu ukucindezela noma yiziphi izithombe noma ihluzo. Kulula ukukwenza, futhi kuzothuthukisa kakhulu isivinini sakho sokulayisha ikhasi. Ucwaningo lukhombisile ukuthi amakhasi ewebhu nemiyalezo ethatha isikhathi eside ukulayisha inezinga eliphakeme lokushiya. Abantu abafuni ukulinda. Uma iwebhusayithi yakho ithatha isikhathi eside ukulayisha, kungenzeka baphume ekhasini ngaphambi kokubona okuqukethwe kwakho noma ukuzibandakanya nawe.

Enye into ongayenza ukuthuthukisa isiza sakho semisebenzi yeselula ukuthuthukisa inqubo yokuphuma. Ungahlanganisa izinhlelo zokusebenza ezivela eceleni ukucubungula ngokushesha nangokuphepha ukukhokha online. Izinkambu zedatha ezimbalwa zabathengi okufanele bazigcwalise zizoholela ezingeni eliphakeme lokuguqulwa. Akekho othanda ukuchitha isikhathi ukugcwalisa umugqa ngemuva kolwazi olungahlanganiswa kalula nohlelo lomuntu wesithathu njenge-PayPal.

# 3 - Okuthunyelwe kwebhulogi

Into enhle ngokumakethwa kwe-inthanethi ukuthi ungazijayeza marketing kwangaphakathi. Ngokungafani nokumaketha okuvamile okuphumayo, ukumaketha okungenayo kuvumela umthengi ukuthi afune ibhizinisi lakho ngaphandle kokufuna kwakho. ukubhuloga kungenye yezindlela ezinhle kakhulu zokumaketha ezingenayo ezingakusiza wakhe umphakathi we-inthanethi futhi usungule umkhiqizo wakho njengomholi ocabangelayo embonini yakho noma ku-niche yakho.

Uma ungakakhi ibhulogi yewebhusayithi yakho okwamanje, qhubeka wenze lokho. Amapulatifomu amaningi wokwakha amawebhusayithi azokuvumela ukuthi uthole ibhulogi enhle, enobungcweti esebenzayo nangemizuzu embalwa. Sebenzisa izifanekiso ezenziwe ngaphambilini ukwenza okuqukethwe kwakho kulayishwe. Ungenza ngezifiso lezi zifanekiso ukuze uvumelane nobuhle bomkhiqizo wakho, kufaka phakathi itimu yakho yomkhiqizo, iphalethi yombala nelogo.

Akunandaba ukuthi izithameli zakho zisebenzisana kanjani nenkampani yakho, kufanele kuhlale kunetimu ehlangene ebazisa ukuthi kungumkhiqizo wakho. Lokhu kubizwa ngobunikazi bomkhiqizo, futhi kungenza noma kuphule ibhizinisi lakho eliku-inthanethi.

Okuqukethwe okhetha ukukushicilela kubhulogi yakho kufanele kuhlale kubalulekile futhi kuqondisisa kubabhekiswe kuwe. Uma uhambisa njalo izindatshana izethameli zakho ezifuna ukuzifunda, uzobona umphakathi wakho oku-inthanethi wabalandeli nababhalisile ukhula.

Gcina wazi ukuthi ungamaketha kalula okuthunyelwe kwakho kwebhulogi ngokuwabelana ngama-akhawunti wakho webhizinisi lezokuxhumana nokuthumela ama-imeyili ezaziso ohlwini lwakho lwababhalisile njalo lapho ushicilela okuqukethwe okusha.

# 4 - Ukumaketha nge-imeyili

Ngokuphikisana nenkolelo evamile, i-imeyili ayifile. Ngokuya ngocwaningo lwamuva nje, bekukhona cishe Abasebenzisi be-imeyili abayizigidi ezingama-3.9 ngo-2019. Leyo nombolo kulindeleke ukuthi ikhule iye kubasebenzisi abayizigidi eziyizinkulungwane ezingu-4.48 ngonyaka ka-2024. Hlanganisa lezi zinombolo nenombolo yabasebenzisi beselula futhi unesizathu esihle kakhulu sokwenza imikhankaso yokuthengisa ngama-imeyili esebenziseka kalula.

The umkhuba omuhle wokukhangisa nge-imeyili ukwenza imikhankaso yakho ishintshe. Isebenzisa ukumaketha kwe-imeyili okuzenzakalelayo inakekela imisebenzi eminingi ephindaphindwayo, futhi yenza umsebenzi weqembu lakho lokumaketha ube lula kakhulu. Ukumaketha kwe-imeyili okuzenzakalelayo kusebenzisa izimbangela ezisethwe yizenzo zamakhasimende ukuthumela ama-imeyili afanele ngesikhathi esifanele.

Isibonelo, lapho isivakashi sewebhusayithi esisha sibhalisela uhlu lwakho lwe-imeyili, i-imeyili yokwamukela ezenzakalelayo izocutshungulwa ukuba ithunyelwe. Ukuqinisa ukuxhumeka okusanda kwenziwa, lolu hlobo lwe-imeyili lwenzelwe ukuletha ukuhola okusha kumngcele wakho wokuthengisa.

I-Automated imeyili marketing futhi kuhle ukulandela umkhondo namakhasimende, okungaba ngumsebenzi oyisicefe kuthimba lakho lokumaketha. Ngabe ukhetha ukuthi amalungu eqembu lakho lokudala achithe amahora nsuku zonke elandela ama-imeyili angadingeki, noma ungathanda ukuthi bagxile kumakhono abo ekwakheni umkhankaso wakho olandelayo wokukhangisa nge-inthanethi? Ngokuvumela uhlelo lokumaketha oluzenzakalelayo ukuphatha imisebenzi eminingi ye-imeyili, uzokonga imali nesikhathi.

# 5 - Ukuxhumana Komphakathi

Uma ungakawenzi ama-akhawunti webhizinisi lezokuxhumana womkhiqizo wakho, udinga ukweqa kulokho. Ukuqinisekisa ukuthi ibhizinisi lakho limelwe ezinkundleni zokuxhumana eziphezulu kungenye yezindlela ezinhle kakhulu zokumaketha nge-inthanethi ezingakhokha kakhulu.

Akudingeki ukuthi wenze i-akhawunti yebhizinisi kuwo wonke amapulatifomu ezokuxhumana nabantu laphaya, kepha udinga ukuthola ukuthi iziphi izethameli izilaleli zakho ezikuso futhi uzishaye lezo. Izinkampani ze-B2B zingaba nenhlanhla engcono ngezingosi zokuxhumana ezinjenge-LinkedIn, ngenkathi izinkampani ze-B2C zingathola izithameli zazo ku-Facebook noma ku-Instagram.

Gcina amazinga womsebenzi wakho kulezi zingxenyekazi ngokuthumela okuqukethwe okufanele nokunamandla njalo. Khumbula ukuzibandakanya nezithameli zakho. Uma lokhu kuzwakala kunzima, ungahlala ucela usizo lwensizakalo yokuthengisa ezenzekelayo ukuphatha imisebenzi yezokuxhumana njengokuhlela, ukushicilela kanye nokuphendula imibuzo ebuzwa njalo kwi-Messenger. Ukumaketha okuzenzakalelayo kwemidiya yezenhlalo kungakhulula isikhathi esiningi seminye imisebenzi, njengokudala umkhankaso olandelayo noma nokuphendula imibuzo ethile abalandeli abayishiya kumazwana kokuthunyelwe kwakho.

Enye indlela yokuzibandakanya nabasebenzisi ezinkundleni zokuxhumana ukujoyina amaqembu ayingxenye noma amele imboni yakho futhi uphendule imibuzo kaningi. Isibonelo, uma unendawo yokudlela, ungahle ufune ukujoyina ukupheka noma izinkundla zokudla ukuze ukhulume ngokudla. Ukwenza lokhu kuzokuvumela ukuthi uzimise njengomholi wokucabanga embonini yakho noma ku-niche. Ungafaka isixhumanisi kubhulogi yakho lapho kufanele futhi ubuke njengoba ithrafikhi yewebhusayithi yakho yanda.

# 6 - Izikhangiso Zomphakathi

Uma unenkinga yokuthola ukubambeka kumasayithi wezokuxhumana, ungakuthola lokho ukuxhasa isikhangiso kungasiza. I-Facebook, i-Instagram, i-LinkedIn nezinye izinkundla zokuxhumana zikuvumela ukuthi ukhokhele ukukhangisa kumasayithi abo. Ungakha umkhankaso wokumaketha ezokuxhum, wenze ngezifiso inani labantu obabhekise kubo bese ukhetha isabelomali sakho. Isikhangiso sakho sizosebenza kuze kuqedwe isabelomali sakho futhi uzobona imiphumela ngokushesha.

Izikhangiso zemidiya yokuxhumana ezikhokhelwayo zilungele ukuthola imikhiqizo nezinsizakalo zakho phambi kwezithameli ezinkulu nokuthola abalandeli abasha.

# 7 - Ukukhishwa Kwabezindaba

Njengesitatimende esisemthethweni esikhishwe yinkampani, ukukhishwa kwabezindaba kunikeza imininingwane ethile ngesihloko esithile, noma ngabe ukuqasha okusha, umkhiqizo omusha noma isimemezelo esikhethekile. Kuyindlela enhle yokwazisa umphakathi jikelele ukuthi kwenzakalani ngenkampani yakho. Iphinde ikhuthaze eminye imithombo yezindaba ukuthi ibhale ngenkampani yakho.

Amathuluzi Okumaketha Ahamba phambili E-inthanethi

# 1 - I-Google Keyword Planner

Uma ulahlekile ukuthi yimaphi amagama angukhiye okufanele uwasebenzise ukwenza ngcono imikhuba yakho ye-SEO, i-Google Keyword Planner ingasiza. Noma ngabe unemibono embalwa nje mayelana nokuthi ufuna ukuya kuphi ngamagama akho angukhiye, leli thuluzi lokumaketha le-inthanethi lingakusiza ukuthi ukhiqize iqembu lamagama asemqoka (ukuhluka okuqondile nokubanzi) ukwenza umkhankaso wakho olandelayo.

Kumahhala ukuyisebenzisa, futhi kukuvumela ukuthi ucwaninge amagama angukhiye bese ubheka ukuqagela. Okudingayo nje ukuqala i-akhawunti yezikhangiso zeGoogle, esizoyimboza ngomzuzwana. Ungasesha amagama angukhiye amasha usebenzisa izihlungi ukuthola kahle okudingayo.

Okulandelayo yizihlungi zamagama asemqoka ezisetshenziswa kakhulu:

  • Okuqukethe: Kusetshenziselwe ukuthola amagama angukhiye ngqo
  • Ukuqondanisa amagama: Kusetshenziselwe ukuthola amagama angukhiye athile, kepha hhayi ngokulandelana okufanayo
  • Ukufana ncamashi: Kusetshenziselwe ukuthola igama elilodwa elingukhiye ngaphakathi kwebinzana ngqo
  • Iqala nge: Kusetshenziselwe ukuthola amagama angukhiye aqala ngegama elithile
  • Kuphela-nge: Kusetshenziselwe ukuthola amagama angukhiye aqeda ngegama elithile

Khumbula ukuthi ungahlunga namagama angukhiye angewona, noma amagama noma imishwana ofuna ukuyikhipha ngokuphelele.

# 2 - Izikhangiso zeGoogle

Uma usukulungele ukwenza umkhankaso we-PPC, indawo enhle ongayiqala ngezikhangiso zeGoogle. Lapho seyaziwa njenge-Google Adwords, izikhangiso ze-Google iyithuluzi lokumaketha le-inthanethi elingakusiza ukuthi ufinyelele izithameli zakho eziqondiwe futhi uhambise ithrafikhi esizeni sakho.

Ikuvumela ukuthi usethe izinhloso zakho zesikhangiso, ezinjengokuthi ungaki ukuchofoza othemba ukukuthola. Izikhangiso zakho zizovela lapho umsebenzisi asesha amagama akho angukhiye. Ingxenye engcono kakhulu? Awuthengisi kubantu jikelele; izikhangiso zakho zizokhonjiswa kuphela kubantu abafuna ngenkuthalo imikhiqizo noma amasevisi wakho. Lokho kusho ukuthi uzothola inani elingaphezulu ku- PPC, futhi imikhondo yakho izokwazi ukuguqula.

# 3 - Imininingwane ye-Facebook

Uma unokulandela okuhle ku-Facebook, kungakusiza kakhulu ukusebenzisa i-Facebook Insights. Ingelinye lamathuluzi wokuthengisa we-inthanethi amahle kakhulu we social media, futhi kuzokusiza ufunde kabanzi mayelana nezithameli zakho, ezingakusiza ukuthi uthuthukise ama-personas akho omthengi. Kungakusiza futhi ukuthi uguqule okuqukethwe kwakho kwezokuxhumana ukuze ubhekane ngqo nabalandeli bakho.

# 4 - Canva

Amabhizinisi amancane asevele eboshelwe imali, futhi ukuqasha ithimba eligcwele lokumaketha ukudala zonke izinhlobo zezinto ezibonakalayo kungabonakala njengezindleko abangenakukwazi ukuzikhokhela. Ithuluzi elihle lokumaketha nge-inthanethi ukukusiza ngokuklama okuqukethwe yiCanva.

I-Canva yipulatifomu yokuklama ekuvumela ukuthi udale okuqukethwe okumangazayo kwazo zonke izidingo zakho zokumaketha kwe-inthanethi. Kusuka kokuthunyelwe kwe-Instagram kuya kwizithonjana ze-YouTube nakho konke okuphakathi, i-Canva ikuvumela ukuthi wakhe, ugcine futhi ushicilele okuqukethwe okwenziwe ngezifiso kubabukeli bakho abaku-inthanethi. Futhi kumahhala!

Amasu wokumaketha ku-inthanethi ahamba phambili

Manje njengoba uhlome nge-arsenal yamathuluzi wokumaketha we-inthanethi wamahhala wokuthatha i-inthanethi ngesiphepho, sekuyisikhathi sokugxila kwamanye amasu wokumaketha we-inthanethi ongawasebenzisa ukuze ibhola ligingqike.

# 1 - Lungiselela Iwebhusayithi Yakho

Okokuqala nokubaluleke kakhulu, qinisekisa ukuthi i- iwebhusayithi iyasebenziseka. Lokho kusho ukuthi izivakashi zingazulazula kusayithi lakho futhi zithole ukuthi zifunani ngaphandle kwezinkinga.

Ukwenza i-webhusayithi yakho isebenze kahle, gxila ekugcineni ubunikazi bomkhiqizo obuhambisanayo obubonakala kuwo wonke amakhasi akho. Kufanele futhi wakhe amakhasi okufika ashukumisayo ngamafomu ewebhu ahlanganisayo, afaka ama-CTA ezinkanyezi futhi abe nenqubo elula yokuphuma.

# 2 - Lungiselela amagama akho angukhiye

Amagama angukhiye awasetshenziswanga nje kuphela kumikhankaso yezikhangiso ze-PPC. Kubalulekile futhi ukuthi iwebhusayithi yakho ihlelwe kahle emiphumeleni yosesho lweGoogle. Gqoka amagama akho asemqoka kuyo yonke iwebhusayithi yakho ukuze i-algorithm yeGoogle ikwazi ukukhasa isiza sakho noma kunini lapho othile efuna imikhiqizo noma izinsizakalo ozinikezayo.

# 3 - Qalisa umkhankaso we-imeyili

Manje njengoba iwebhusayithi yakho isesimweni esikahle futhi ilungiselelwe izinjini zokusesha, sekuyisikhathi sokungena emabhokisini okungenayo emikhondweni yakho nakumakhasimende akho. Dala ifayela le- umkhankaso wokukhangisa we-imeyili onamandla lokho kusiza ukugcina amakhasimende akho. Okuhle kakhulu okubandakanya kakhulu i-imeyili yokuzalwa. Uma uthola usuku lokuzalwa lwekhasimende, ungasetha umlayezo we-imeyili oqukethe izifiso zosuku lokuzalwa kanye nekhodi yesaphulelo noma ukuhanjiswa kwamahhala.

# 4 - Bamba umncintiswano

Elinye isu elihle lokumaketha kwe-inthanethi ukuthi bamba umncintiswano wezokuxhumana. I-Instagram iyinkundla yezokuxhumana esetshenziswa kakhulu emincintiswaneni, kepha abanye bangasebenza kahle, futhi. Khetha ukuthi yimuphi umklomelo ozowuthola ozowina bese usetha imithetho nesikhathi esinqunyiwe somncintiswano.

Ungacela abalandeli bakho ukuthi bakhe okuqukethwe besebenzisa imikhiqizo yakho noma bathande futhi babelane ngokuthunyelwe kwakho. Kunezindlela ezingenakubalwa zokwenza ukugijima imincintiswano yezokuxhumana, futhi bonke bazokuthola abalandeli abasha futhi bakhulise ukuqwashisa ngomkhiqizo wakho.

Thuthukisa uHlelo Lokumaketha Kwe-inthanethi

Manje njengoba usuqonda izisekelo zokumaketha kwe-inthanethi namanye amathuluzi wokuthengisa we-inthanethi angcono kakhulu, usendleleni yokuthuthukisa uhlelo lwakho lokumaketha lwedijithali.

Ukufunda ukuthi ukumaketha okuzenzakalelayo kungasiza kanjani kuwo wonke amazinga wokumaketha kwe-inthanethi, thola nochwepheshe lapha eSharpSpring namuhla noma cela i-demo.

U-AUTHOR
Isithombe sikaJamie Embree
Jamie Embree